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ENGLISH A: LANGUAGE AND LITERATURE-SL- PAPER ONE

Write an analysis on one of the following texts. lnclude comments on the significance of
context, audience, purpose and forma! and stylistic features.

Text 1

You know why she's wearing


the sweatshirt, don't you.
It's a classic case of cold feet. And that's the name of the game.
Beneath that floppy sweatshirt she's a Because no cliet product ever works
little overweight. any better than it tastes.
You knew that. · · - ,, Shape powder or
Because right now, Shape liquid.
you're a little over- Our mix-with-milk
weight, too. That's bad. powder comes fresh
'I'his year's bathing packed. In a coffee-
suits hide nothing. type canister. Enough
U nless you start for ten meals,
losing some, you may Our liquid cornes
spend your summer ready-to-drink.
in a sweatshirt, too. Either way; Shape
Face it,you've got to is rich with the vita-
stop eating. mins.mineralsand pro-
'Ialking about diet- tein needed for health.
ing is easy. But dieting So you can substi-
isn't. tute Shape for one or
Because it seems two meals a day.
like everything that Or; if you're really
tastes good is fatten- · · serieus, four Shape
.
mg,n ight?.. meals a dav fora while.
Not any more. And no other food.
Shape: lt's newfrom And that's where
MetrecaI: Shape's flavor helps
We've invented a .........-you most.
new diet food, a powder and liquid, that I t tastes good enough that you can stay
really tastes good. It's different than the with it long enough to lose,
old ones were. If we made Shape taste any better,
Shape bas no cyclamate,no saccharin, you might start sneaking it now and then,
Shape has no artificial sweeteners.
[t's made only with natura! sugarsand
wholesome ingredients, Which play a role
in its superior taste.
and you would get fat on it.
'Iry it,
Shape liquid. And ... -. ·
~ - .

8
Shape powder, .:. ·
In taste tests chocolate Shape was pre- They do taste good '.
fèrred significantly over leading competi- enough to help you _
tors' chocolates. stop eating. ~!!I
Stop eating.

l 980's advertisement

- Comment on the values and assumptions reflected in the text.

- Comment on the use and effect of formal features such as layout, fonts and visuals.

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