CONSUMER RIGHTS

Right to Safety
Right to be Informed
Right to Choose
Right to be Heard/Represented
Right to Redress
Right to Consumer Education
Right to Basic Needs
Right to Healthy Environment
Complying to produce products and services
Right to Safety
Means right to be protected against the marketing of goods and services, which are hazardous to life
and property. The purchased goods and services availed of should not only meet their immediate
needs, but also fulfil long term interests.

Before purchasing, consumers should insist on the quality of the products as well as on the
guarantee of the products and services. They should preferably purchase quality marked products
such as ISI,AGMARK, etc

Right to be Informed
Means right to be informed about the quality, quantity, potency, purity, standard and price of goods
so as to protect the consumer against unfair trade practices.
Consumer should insist on getting all the information about the product or service before making a
choice or a decision. This will enable him to act wisely and responsibly and also enable him to desist
from falling prey to high pressure selling techniques.
Right to Choose
Means right to be assured, wherever possible of access to variety of goods and services at
competitive price. In case of monopolies, it means right to be assured of satisfactory quality and
service at a fair price. It also includes right to basic goods and services. This is because unrestricted
right of the minority to choose can mean a denial for the majority of its fair share. This right can be
better exercised in a competitive market where a variety of goods are available at competitive prices
 
Right to be Heard
Means that consumer's interests will receive due consideration at appropriate forums. It also
includes right to be represented in various forums formed to consider the consumer's welfare.
The Consumers should form non-political and non-commercial consumer organizations which can
be given representation in various committees formed by the Government and other bodies in
matters relating to consumers.
 
Right to Seek redressal
Means right to seek redressal against unfair trade practices or unscrupulous exploitation of
consumers. It also includes right to fair settlement of the genuine grievances of the consumer.
Consumers must make complaint for their genuine grievances.Many a times their complaint may be
of small value but its impact on the society as a whole may be very large. They can also take the
help of consumer organisations in seeking redressal of their grievances.
 
Right to Consumer Education
Means the right to acquire the knowledge and skill to be an informed consumer throughout
life.Ignorance of consumers, particularly of rural consumers, is mainly responsible for their
exploitation. They should know their rights and must exercise them. Only then real consumer
protection can be achieved with success.

A brand is more than a logo or a clever tagline. It’s what people think of when they hear their
name. It’s how the public perceives, enjoys and trusts their brands. And for that very reason,
brand reputation is hard won, but very easily lost. They value above all else, the experience their
consumers and customers have with their brands. For many consumers, the experience of their
brands starts before they try on of their products, through marketing and commercial
communication. For those that have already tried their brands, communication and marketing
approach reinforces their views and perceptions about their brands. You therefore play a very
important role in the way consumers perceive their brands. They need to ensure that when they
talk about their brands, they always do so in the right way, in the right place and at the right time.
And they need to do all of that in a responsible way, so that their brands are enjoyed in the way
they’re intended. That’s why they have the Responsible Marketing Code (“The Code”). It’s here
to protect their license to operate, their brands, but more importantly, protect and respect society
and their consumers. This updated Code replaces the previous of the Responsible Marketing
Code, with effect from 1st September, 2018. It addresses their vibrant and growing Low and No
Alcohol business, their initiatives within the field of digital media (including social media and e-
Commerce), the additional requirements of various self-regulation initiatives (such as the
Responsible Marketing Pact, Digital Guiding Principles, etc.) and external EU legislation. They
have included additional guidance on these topics to ensure a better understanding and
compliance with the Code. Just like its predecessor it is also written in simple terms. It’s very
clear about: The challenges they face as a company in an ever changing business environment.
The questions they need to ask themselves and the checks they need to meet, before their
marketing and commercial communications can be shared. The Code shall be regarded as their
minimum standard and shall be used as reference for all their marketing and commercial
communications, regardless of media. Compliance with The Code is mandatory for everyone
internally, including their subsidiaries and joint ventures where they have a controlling interest.
The Code is applicable to agencies and other third parties, suppliers and consultants involved in
the marketing and sales of their brands. That’s why it covers everything from point of sale to
sporting event sponsorships, social media and much more. Please make The Code part of the
way they all do business, so that they can continue to live by their values – respecting
individuals, society and the environment.