Business proposal

Table of content

Table of Contents
Description of business..............................................................................................................3
Executive summary....................................................................................................................3
PROFILE....................................................................................................................................4
ORGANIZATION STRUCTURE.............................................................................................5
Hierarchy chart.......................................................................................................................5
SIZE OF ORGANIZATION......................................................................................................5
FORM OF ORGANIZATION...................................................................................................6
Objectives...................................................................................................................................6
LOCATION...............................................................................................................................6
SERVICES.................................................................................................................................7
variety OF FOOD.......................................................................................................................7
QUALITY CONTROL..............................................................................................................8
STORAGE.................................................................................................................................8
HRM department........................................................................................................................9
Operational department..............................................................................................................9
Marketing Manager....................................................................................................................9
Marketing plan.........................................................................................................................10
Objective of marketing manager..........................................................................................10
Market Segmentation...............................................................................................................11
Behavioral characteristics....................................................................................................11
Demographic characteristics................................................................................................11
Target Market...........................................................................................................................12
Market positioning...................................................................................................................12
Marketing Mix.....................................................................................................................12
Advertisement......................................................................................................................13
Industry Analysis.....................................................................................................................14
Analysis of competitor.........................................................................................................14
Submitted By- Submitted To-
Finance department..................................................................................................................15
Nikhilendra Pratap of
Responsibilities Singh
finance B.Voc.(AME) Mr. Anand Kumar(Lect.)
manager....................................................................................15
PRICING POLICY..............................................................................................................15
Financial plan.......................................................................................................................16
 FINANCIAL SOURCES.....................................................................................................16
FINANCIAL PROCESS......................................................................................................16
CAPITAL STRUCTURE.....................................................................................................17
MANAGEMENT OF WORKING CAPITAL.....................................................................17
PROFIT TREND......................................................................................................................18
Swot analysis............................................................................................................................18
Strength................................................................................................................................19
Weakness..............................................................................................................................19
Opportunity..........................................................................................................................20
Threats..................................................................................................................................20
Bibliography.............................................................................................................................20
 DESCRIPTION OF BUSINESS

Our “The Lazeez Restaurant” business is a new addition in the food

industry with high aims to facilitate people with healthy foods, which
have marvelous health full ingredients. Our promise is to give your body
healthful products. Due to increasing the needs, wants and demand of
foreign cuisine we decided to launched our fast food center on a
medium scale. It’s a sole proprietor concern business. And we provided
self-purchasing services and free home delivery. We also make our
contract with schools and colleges that we deliver our products at the
time of recess (break) in schools and colleges.

Vision statement
“Our customer’s health is our profit”
Mission statement
“Add up nutrition’s and fun in people’s life”

EXECUTIVE SUMMARY

The project is about a new business venture. It covers the core concepts that
are involved in the development and implementation of this new company.
Taking the initiative and pulling it towards something unique and different.
This project guides about the company attributes, boosting its early phases to
penetrate through target market identification and segmenting it to different
locations, planning for market positioning, effective pricing strategy, how to
promote it to clients through different mediums and sources and most
importantly, the environmental factors that are associated with the early
stages of business development and post variable factors that are major
challenges to the business.
 PROFILE

Name “The Lazeez Restaurant”

Area of location Sector 18 Main Market Captain
Vijyant Thapar Marg, B Block, Sector
18, Noida, Uttar Pradesh 201301
Owner Mr. Nikhilendra Pratap Singh
Contact No. 9650419711
E-Mail nikhil19971997@gmail.com
Size of Unit Medium scale
Banker State Bank of India, Central Bank of
India
Accounting Year April to March
 ORGANIZATION STRUCTURE

Organization structure is a basic frame work of business

management. It is the pattern in which various parts of the company are
interconnected. Organization structure is the presentation of the division of
system. It helps to keep conduct, control and co-ordination to the activities of
company.

The organization structure is given below.

HIERARCHY CHART

Owner

Finance HR Operational
manager manager manager Chef

Culinary
expert

Other staff:
 Receptionist
 Service employees
 Security Guards
 Sweepers

SIZE OF ORGANIZATION

According to Indian company act, there three main types of industry

 SMALL SCALE
 MEDIUM SCALE
 LARGE SCALE

“THE LAZEEZ RESTAURANT” has under the category of “MEDIUM

SCALE”.
 FORM OF ORGANIZATION
The main business form of organization is follows.

 SOLE PROPRIETOR CONCERN

 PARTNERSHIP FIRM
 JOINT STOCK COMPANY

“THE LAZEEZ RESTAURANT” has under the category of “SOLE

PROPRIETOR CONCERN”.

OBJECTIVES
Our six objectives are summarized below:-
 Understand our customer, competitors and industry.
 Provide the best product and services
 Continue to grow our business in the selected fields of interest.

 Balance our business goals with our financial objectives.

 Make the transaction from a single point of Sale Company to a
distributed sales company.
 Refine the company values and culture by hiring the best people.
 Contribution in the development of the country.

LOCATION

Location of the service sector requires all that facilities which are
needed to run them. When the new service sector is to be established, one
major decision has to be taken. That is the location of that. There are many
factors which affecting the location of the service sector i.e. availability of Raw
material, Financial factor, Government Policy, Availability of water, Electricity
etc.
Generally, the location of the sector should be very easiest in which the sector
can get necessary things very easily.
 SERVICES

A service is the most important part and major key for the success of
any unit. Without a service, marketing cannot be imagined. Service is one tool
in the hands of the marketing through which it gives life to all marketing
program. So, the main responsibility of the marketing would be to know its
service well and to take proper service decision.

The key department of Restaurant is food department. If the very nice

service is providing by service department but the food is not that much good,
the customer does not prefer that restaurant.
In the food & beverage department, they have to making cleaning every
day. They have to use best items for making food. They have to taste quality
and try to maintain quality, the main cooks having experience and ability to
make best food.

VARIETY OF FOOD

They are provided vegetarian food and nourish food. They are
providing different food dishes. The objective of hotel is to provide best food
and best quality to its customer.

They provided following food dishes:

 Chinese
 Fast food
 Continental
 Shoup
 Butter Chicken Biryani
 Kabaab Rolls
 Drinks, Coffee & tea
 Ice cream, deserts, salad

And we added some food according to the customer’s demand.

 QUALITY CONTROL

The quality control department inspects the basic raw material, which is
produced or extract from the earth, for quality assurance test. This process is
necessary in order to get sufficient and effective management for produce the
food.
“The Lazeez Restaurant” is maintaining quality by experience and expert
person. They never compromise to its quality and services. They always try to
its level best.

 Special dishes make by expert man

 Fresh Vegetables, Fruits and Grain
 Maintain quality by experience cookers.

STORAGE

“The Lazeez Restaurant” is having storage department in which

they are store different raw material some of them have long period like 10
day to changes, some of them have very short period i.e. daily.
The store keeper examine store after every 10 days this stock is oil, sugar, tea,
coffee. And other stock examines store daily bases i.e. fresh vegetable, milk.

After examine by storekeeper, he make a list of things that will be needed and
give to purchase manager, purchase manager take form cashier and purchase
thing listed in list.

The store keeper has to visit storage department and check the stock
otherwise it is create difficulty for cooks. And mismanagement is place. But
“The Lazeez Restaurant” has proper management of food & beverage
department.
 HRM DEPARTMENT

That HRM Department plays a very important role in the organization.

It is usually says that if the staff and worker are satisfied and happy with their
organization environment than no force can hurdle to get achievements but it
only occurs if the people have some connections with top line managers,
therefore Owner can get an interface through HR department. HR department
will take step by step approach like through

 Appraisal letters
 Evaluation reports
 360° feedback report and with other reports CEO will get his target and
goals by teamwork.

OPERATIONAL DEPARTMENT
It is very important department in the restaurant in charge of the operation
department is operation manager. This operation manager is responsible for
the following operations and functions.
 Cooking
 Cleanliness
 Administration of restaurant.
 Complaint handling from the customers
 Daily order to procurement Department
 Day to day demand forecasting
 Daily lectures to crew people
 Trained the employees

MARKETING MANAGER

Marketing is a major aspect of every business, so marketing department

plays an important role in all organization. Marketing manager has to
perform such task which plays an important role in promoting
organization. He has to perform operations like advertisements,
campaigns and look after the official Web site of “The Lazeez
Restaurant”.
 MARKETING PLAN

OBJECTIVE OF MARKETING MANAGER

 The department of is to create the awareness and provide the

following information to the higher authorities of “The Lazeez
Restaurant”.
 This department shows the marketing position of the organization.
 This department gives the suggestion to the higher authorities for the
future improvement.
 This department provides the information about their competitors to
the higher authorities of “The Lazeez Restaurant”.
 The second basic objective of Marketing Department is that it meets
the budget in the required time span. The marketing department of
“The Lazeez Restaurant” is to promote its products and make the
future plan to live in the budget.
Every business needs the information’s about market before going to start.
This information’s will help in achieving the goals and setting targets. There are
different contents for the assessment of any market, which are given under
here:-

MARKET SEGMENTATION

“The Lazeez Restaurant” will be marketed to people on the basis of

demographic, psychographic and geographic characteristics.
BEHAVIORAL CHARACTERISTICS

In behavioral aspect they segmented the market on the basis of quality, taste
and price. Following are the different possible segments in this regard.
 Taste conscious
 Quality conscious
 Class conscious
 Combination of price and quality
DEMOGRAPHIC CHARACTERISTICS

Demographic characteristics include age, sex, occupation, education, income

and race. We segmented our market on following bases.
 Gender: “The Lazeez Restaurant” food is for each gender both male
and female.
 Income: Everyone can use the “The Lazeez Restaurant” Food service
upper and middle class.
 Occupation: By profession also everyone can use this product means
businessman, student, workers and other peoples.
 Education: It has no need more education that why the person who
know something can easily enjoy with this product.
 Family life cycle: “The Lazeez Restaurant” Food is suitable in every
stage of life like single, married couple and also those who have children
can use this product.
 Lifestyle: This product is used in every level of social class like upper,
middle class.
 Attitude: When the customers once buy this product after that they can
use the product continuously.
 TARGET MARKET
After evaluation of various segments, “The Lazeez Restaurant” has decided
to target the market of Urban, Sub-urban and rural area as well but everyone
can use this product means businessman student workers and other peoples.

MARKET POSITIONING
As we mentioned our location before that we shall introduce “The
Lazeez Restaurant”. It is supposed to be best areas of Noida. This location will
satisfy our target market demands. These are one of the educational
concerning accommodation areas as well as on the back of “The Lazeez
Restaurant” there is residential area, in front of our restaurant there is
commercial area as well which are exactly to our demands.

MARKETING MIX

Marketing mix is also known as 4 P's. Including product, price, place,

promotion. These 4 points have much importance in the house of marketing.
The whole monopoly revolves around these 4 P's. But when we talk about the
fast food business, there must be focus on these 4p’s

 price

 Marketing Manager Price of any product is equal to the cost plus

desirable profit.
 Main concern is to sell in volume and maintain it on long term basis.
They are charging a price which they think fair to customers.

 Place
 As we mentioned our location in Noida. Because the many offices are
nearby Sector 18 metro stations. And one of the big mall is nearby them.
So I think Place right for restaurant.
 Products
 As well As we mentioned above all the foods list
  Promotion

 Public Relations

To implement and maintain total quality management our company will have a
customer service department, which will note each and every request of the
customers and will note down complaints by the customers.
ADVERTISEMENT

Product will be announced in all print and electronic media like;

 Newspaper
 Banner
 Instagram
 Face book
 Pamphlets
 Word-of-mouth marketing
 INDUSTRY ANALYSIS

ANALYSIS OF COMPETITOR

It’s a fundamental of business where you have competition along your

business. If you want to overcome your competitor you must have knowledge
of that business as much you have your own. Similarly The Lazeez is facing
considerable competitors in Noida area like:-

 KFC
 MacDonald’s
 Domino
 Pizza huts
 Wing Ding
 Social
 Burger King
 Unlimited
 FINANCE DEPARTMENT  
Finance department is one of the most important departments where the
Owner can collect the following reports for timely decisions like
 Budgeting
 Cash flow
 Profit and loss statement
 Expense sheet
 Project plan sheet
 Financial analysis
 Balance sheet etc.
RESPONSIBILITIES OF FINANCE MANAGER
This Department is also responsible for maintaining fixed assets listening and
arranging insurance cover on the assets of the business the tax related issues
of the Business and all the transactions processing’s, e.g. recording of sales and
payments etc, are also handle by the Finance Department.  Finally the Finance
Department liaises with internal and external auditors, product margins,
variable cost and fixed assets within the business as well.
PRICING POLICY

The prices of the product are depending upon the expenses which are made
for making product. The expenses such as the cost of raw material cost of over
heads, sector overheads, administrative overheads, margin of profit etc.
Pricing decision has strategic importance in any enterprise. It means decision
of determining price of a product. Price can be defined as the exchange value
of the goods or services in the terms of money.
The price of products should be determined in such a matter so as to offer a
reasonable amount of profit to the manufacturer, a reasonable remuneration
to middle man and the maximum satisfaction to the consumers. Price is an
important element in the marketing mix. The policy is only factor that generate
revenue other factor are expense. Price is only revenue generate element. So
profits depend upon the price.
While deciding the price of product, following factors are considered as cost:
 Cost of Vegetables, Fruits and other cooking material
 Wages paid
 Cooking Expanses
 Electricity expenses
 Promotion expenses
 Estimating cost
 FINANCIAL PLAN

Financial planning is decided in the meeting of directors. Financial planning

should estimate the resources required to carry out the operation and
determine how far these resources can be generated internally or externally.
In financial planning, they do not think investment in other place
but expand their business. Planning is very necessary for the smooth running
of the business. Planning means deciding in advance what is to be done .

FINANCIAL SOURCES

Sources of finance mean that from where to collect funds and from
where money comes for industries and also at some time in which way it
comes at the time of requirements. Generally there are two source of finance
i.e.

 Internal Sources - I have saving of amount which will be used for this
business.
 External Sources – Take a Business Loans from the Banks

FINANCIAL PROCESS

Cash Purchase

Work in Progress

Sales finished products

Every business unit’s financial is in this way. “The Lazeez Restaurant” invests
his money into purchase basic things to prepare food. After completion of the
foods, it is to be served to the customers. Thus, working money rotated into
cash and profit is earned.
 CAPITAL STRUCTURE

Capital is the blood of any company or organization. All business

activities are run with the help of capital. Capital structure refers to the
composition of long terms sources of funds as debentures, long terms debtors,
preference share capital, equity share capital and retained earnings i.e. reserve
and surplus.
The board of directors or financial manager of the companies should develop
an appropriate capital structure and this can be done only when all those
factors, which are relevant to the company’s capital structure decision, are
properly analyzed and balanced.
The capital structure of the “The Lazeez Restaurant” is given:-

Particulars Amount

j
Loans 25 lacks
=

=
+ Borrow money 15 lacks
=

+ personal money = 40 lacks

TOTAL = 80 lacks

MANAGEMENT OF WORKING CAPITAL

Working capital refers to the funds locked up in materials, working

progress, finished goods, receivable and cash, etc. since this asset are known
as current assets, in very simple terms, “working capital may be defined as
capital invested in current assets”
Working capital plays as an important role in any organization. The
management of working capital is done in such a way so that the firm does not
face financial crises because of the secrecy of financial will create disturbance
in the working of the unit.
 PROFIT TREND

Profit is the main aim or goal of any company. All business activities are
running with the main object of earning profit.
The entire existents of the business depend on its profitability. Profitability of a
firm means consist ratio and percentage of total profit earned on an annual
bases. It is always observe to be well maintaining in every firm.
“The Lazeez Restaurant” will be successfully earning a profit by 10%
incensement in sales turnover.

SWOT ANALYSIS
 STRENGTH
 Friendly environment
 Professionally trainers
 Co facility for specific timings
 Our trained chef (training from Greeks)
 High quality of products

WEAKNESS
 Less space for future project
 Lack of Experience as a entrepreneur
 Comparatively equivalent pricing

OPPORTUNITY
 Attractive Future Projects
 Great Location.
 Demand of the fast food and restaurant in this area gradually increase

THREATS
 There will competitor in future
 Contingencies, Legal and Security Issues
 BIBLIOGRAPHY

https://www.bplans.com/fast_food_restaurant_business_plan/executiv
e_summary_fc.php
https://www.bplans.com/restaurant_cafe_and_bakery_business_plan_t
emplates.php
https://restaurant.eatapp.co/blog/restaurant-business-plan
https://www.thebalancesmb.com/how-to-write-a-restaurant-business-
plan-2888455