Milk tea sun.

Western Philippines University

A Strong Partner for Sustainable Development

College of Science and Management

(Bachelor of Science in Hospitality Management)

-----------------------------------------------------------------------------

A Strategic Business Plan Presented

To the Faculty of the College Of Hospitality Management

 In Partial Fulfillment

Of the Requirements for the course

MGT113 Strategic Management (TQM)

Submitted By:

Ammy Villanueva

Angiely Paredes

Ethel Baldonado

Mark Hero Bermejo

Submitted To:

Mr. Roy Cabarles

June 2022
 Milk tea sun.

Araw ko, Araw Nyo, Milk Tea Sun Tayo.

 Title of business product------------------------------------------------Page.1&2

Table of content---------------------------------------------------------Page.3&4

Logo------------------------------------------------------------------------Page.5

I. Executive summary----------------------------------------------------Page.6

Vision

Mission

II.Goals--------------------------------------------------------------------Page.7

III.Objectives--------------------------------------------------------------Page.8

A. Marketing

B.Production/operation

C.Finance/Accounting

D.Human Resources

E.Management Information System

IV. Organizational Chart & Job Description of key Employees-----Page.9

V. SWOT Analysis------------------------------------------------------Page.10

VI. Strategies-----------------------------------------------------------Page.11

A. Marketing
B. Production/Operations
C. Finance/Accounting
D. Human Resources
E. Management Information System

VII. Action Plan-----------------------------------------------------------Page.12

VII. Contingency Plan---------------------------------------------------Page.13

A. Production/Operations------------------------------------------Page.14
B. IT-------------------------------------------------------------------Page.15

VIII. Exhibits--------------------------------------------------------------Page.16

LOGO:

Milk Tea Sun.

Goodness and cup
 CHAPTER-I

EXECUTIVE SUMMARY

Milk tea refers to several forms of beverage found in many cultures containing some
combination of tea and milk. The milk teas have a healthy benefits for our body, it
contains antioxidants that support overall health, and help lower the risk of chronic
disease. It also has polyphenols and antimicrobial properties that are beneficial to the
digestive system, polyphenols may also help to fight cancer cells and provides strength
for the body. Our business milk tea sun wants to provide a tasty and healthy refreshing
drinks around Palawan. We will provide a natural sources of organic milk tea flavors.
The aim of milk tea sun is to provide a quality and reasonable just and price. Our
business targets are student, households and professionals as newcomer in the milk tea
market. Our product provides satisfaction, quality taste and new variety of milk tea.
The Milk tea sun wants to create a product that will customers love to taste it.

Vision- our vision is to be a well-known company when it comes to milk tea and be the
one of the top providers of healthy refreshing drinks in Palawan.

Mission-our mission is to provide the customers a wide variety of choices when it

comes to beverages, and to give them a good quality drinks for their money.

CORE VALUES.

Passion for people- Respecting one another and creating a harmonious milk tea sun
environment.
Passion for services- Delivering our product to others with inspiring to serve quality of
services from the heart.

Passion for knowledge- always staying relevant and making the most of opportunities
to learn, improve and innovate.

Passion for business- Providing the best product and services of milk tea sun.

TAGLINE:

Araw Ko, Araw Nyo, Milk Tea Sun Tayo.

CHAPTER-II

GOAL

Marketing Department

*Establish your brand

Production/Operations

*To have good relationship with the suppliers and customers

*To maximize profit with minimize production cost

*To ensure the operation run smoothly enough to full fill the customer needs.

Finance Department

*To earned high profit every year operation

*Create and monitoring your overall company budget

Human Resource Department

*Maintain productivity by providing the company with an adequate number of

Skilled and efficient workers.

MIS Department

*Controlling hardware and software system use for business.

CHAPTER-III

OBJECTIVES

A. Marketing Department

Objective 1-To increase the number of enquires from our marketing products by 50%

By the end of the year.

Objectives 2- To increase sales by 85% with in 18months

Objectives 3- To increase high number of customers in our milk tea sun.

B. Production/operation

Objectives 1- To provide the best quality products, reliability, cost and deliver time for

Customers of milk tea business

Objectives 2-To reduce scrap /rework to improve product quality.

Objectives 3- Maximum of employees satisfaction in our milk tea products.

C. Finance/ accounting
Objectives 1- increase highest growth of profit every year
 Objectives 2- maintain highest percentage of product sales

Objectives 3-To provide financial accounting information about the income and

Expenses in milk tea business.

D. Human resources Department

Objective 1- Improving employees performance at work
Objective 2- Ensuring employees satisfaction and improvement training every
year.

Objectives 3- To have employees workforce empowerment.

E. Management information system

Objective 1-To provide information for planning, organizing and controlling
purposes of our milk tea business
Objective 2- To assist in identifying the managerial problems and solution about
our milk tea business.
Objective 3-To provide information about product and services for customers
needs and wants.

CHAPTER –IV

ORGANIZATIONAL CHART AND JOB DESCRIPTION OF KEY PERSONEL

ORGANIZATIONAL CHART

OWNER

MARKETING
EXECUTIVE HR

MANAGER

ACCOUNTANT
CASHIER

SERVER

BARISTA DISWASHER
JOB DESCRIPTION OF KEY PERSONEL

Owner

Small business owners are responsible for the direction of

their own company. They are in charge of creating and
managing their business plan, developing their marketing
campaigns and coming up with ways to keep the company
competitive and profitable. Research and planning are
essential skills for a business owner.

Duties and Responsibilities:

*Planning and strategy

*Build an interesting and captivating brand

*Hiring in human resources

*Marketing and sales

*Compliance and legal

*Customer services

*finance accounting

*Uncover opportunities in keywords.

Manager

The manager is an employee who is responsible for planning, directing, and overseeing
the operations and fiscal health of a business unit, division, department, or operating
unit within an organization. the manager is responsible for overseeing and leading the
work of a group of people in many instances.

Duties and Responsibilities:

*oversee day to day operation

*Design strategy and set goals for growth

*maintain budgets and optimize expenses.

*Set policies and processes.

*Ensure employees work productively and develop professionally.

*Oversee recruitment and training of new employees.

Marketing executive

Marketing executives aim to maximize profit through developing sales strategies that
match customer requirements and by promoting products, services or ideas. Marketing
executives develop and oversee marketing campaigns to promote products and services.

Duties and Responsibilities:

*Conducting research and analyzing data to identify and define audiences.

*Overseeing and developing marketing campaigns.

*devising and presenting ideas and strategies.

*promotional activities.

*compiling and distributing financial and statistical information.

*Writing and proofreading creative copy.

Human Resource

A human resources(HR) Officer is responsible for managing every aspect of the

employment process, including orientation and training new staff members. They also
assist with payroll management, so employees receive their paychecks on time.

Duties and Responsibilities:

*Talent management team in the HR department covers a lot of ground.

*Compensation and benefits.

*Training and Development

*HR compliance.
Accountant

Accountants help business make financial decisions by collecting, tracking, correcting,

and communicating the financial position of the company. They record transactions,
compile and analyze data, perform audits, assist with budgets and financial forecasting,
compute taxes, and report their findings to management and other entities.

Duties and Responsibilities:

*Preparing accounts.

*Monitoring spending and budgets.

*Auditing and analyzing financial performance.

*Financial forecasting and risk analysis.

*Advising on how to reduce costs and increase profits.

*Compiling and presenting financial and budget reports.

Cashier

Cashier responsibilities include receiving payments and issuing receipts, gift-wrapping

packages and keeping track of all cash and credit transactions. To be successful in this
role, you should have previous experience in a customer services position and good
knowledge of how cash registers operate.

Duties and Responsibilities:

*Manage transactions with customers using cash registers.

*Scan goods and ensure pricing is accurate.

*Collect payments whether in cash or credit.

*Issue receipts, refunds, change or tickets.

*Redeem stamps and coupons.

*Cross-sell products and introduce new ones.

Server
They are responsible for taking drink and food orders from a customers. A few of main
duties of a food server are greeting customers at the table, taking customer orders,
dealing with customer issue and complaints, and giving customers their bill. They also
have to give every single customer great services.

Duties and Responsibilities:

*Provide excellent customer services.

*Greet customers and present menus.

*Make suggestion base on the preferences.

*Take and serve food/drinks orders.

*Up-sell when appropriate.

*Arrange table setting.

*Keep tables clean and tidy at all times.

*Deliver checks and collect payments.

Dishwasher

The dishwasher ensure that the kitchen stays clean and organized. They set up dish
stations and turn on dish cleaning machines. They spend their time loading and
unloading dishes from dish machine, washing all pans, glass or utensils that come into
contact with food, and scraping identifiers off everything.

Duties and Responsibilities:

*Maintain a clean kitchen, properly washes and sort’s soiled dishes, and preps foods as

Needed.

*set up dish stations, including dish machines and sinks.

*Maintain clean/ dry floors through the shift.

*Properly washes, stacks, and stores china, glassware, silverware, cookware, containers.

Barista
A barista is a professional who makes and serves beverages such as coffee, tea and
specialty beverages. They are responsible for taking customers orders and payments.
They also clean and sanitize their work areas, seating areas and equipment/tools.

Duties and Responsibilities:

*Take orders.

*prepare drinks

*Open and close the store.

*Grind coffee beans

*Clean work areas, coffee machines, equipment, and tables.

*Comply with health and safety laws and guidelines.

*Provide feedback to management.

*Restock the displays.

CHAPTER .V

SWOT ANALYSIS

STRENGTHS WEAKNESSES

*The area and ambiance of milk tea sun

are all in good.
*To have more people in the other milk tea
*Milk tea has different kinds of unique shop, unlike in our milk tea shop.
flavors.
*The shortage of sources of supplies for
*Milk tea sun has a nice and approachable making a product.
staffs and free wife.
*Many competitors in milk tea business.
*Our milk tea sun shop operates long
hour’s services.

OPPORTUNITIES THREATS
*To have many competitors in milk tea
*We provide promo sales and discount for business.
our customers.
* Other milk tea business can offer much
*We provide new products and services for better product and services.
my customer’s satisfaction.
*Lack of parking area for customers in our
*Milk tea sun provides and offers loyalty milk tea sun shop.
card for the customers.
*Lack of security for ensuring the safety of
our customers.

CHAPTER VI

STRATEGIES

A. Marketing Department

Strategy 1-Establish your brand.

*Credibility when you have a clear and established brand that makes you look like

An expert.

*A chance to come across as a professional and therefore can change like one.

*Elevating your business so you build on loyalty and recognition.

*Delivering on your brand promises so customers remember you and keep

Coming back.

*A chance to keep things consistent and improve on decision making time.

*Making easier to introduce revolutionary milk tea product and services.

Strategy 2- know your customer

*The demographic of your customer base.

*Age of your customers

*Where your customers live.

*The online services they use.

*How they are looking for your product.

Strategy 3-create website

*Purchase a domain name related to your business name, see if it is available,

And pay an annual or a monthly fee associated with domain ownership.

*Sign up for web hosting, which can usually be done through the company that

Offers your domain name.

*Get content management software (CMS) to create and update your website

Using fee or paid templates.

Strategy 4-Be active on social media

*Facebook- ideal for posting status updates, entering picture and customers

Success stories.

*Pinterest- useful for spreading visual content like blogs on your business milk
teas product.

*Instagram- An excellent platform for sharing high resolution imagery that

Showcase your milk teas product.

*Twitter- Suitable for sharing news and answering customers questions in real

Time.

*You tube- A suitable platform to dominant with branded and user generated

Video content of your business.

B. Production/Operations
Strategy 1- Improve costs in the creation of products.
Strategy 2- Provide better goods and services.
Strategy 3- Reduce costs such as labor tariffs, taxes and more.
Strategy 4- Defines the high level plan for developing and marketing products.
Strategy 5- Set challenging long –term goal.
Strategy 6- Recruit imaginative personel.
 C. Finance/Accounting
Strategy 1- Separate business and personal expenses.
Strategy 2- Consider to hiring a professional accountant.
Strategy 3- Use appropriate accounting software.
Strategy 4- Keep track of your business cash flow.
Strategy 5- Back up your account record.

D.Human Resources

Strategy 1- Shapes the character and direction of human resources management

Activities.

Strategy 2- Helps in the development and allocation of organizational resources.

Strategy 3- Assess trained employees about work related and needed to know.

D. Management information system

Strategy 1- Helps to prepare a product or services for the customers.
Strategy 2- It use to provide operating productivity and improve benefits.
Strategy 3- It use connecting to the customers and collect information and
eventually provides about information of your customers and more.
Strategy 4- Assign or hired professional personel to be responsible for recording,
accounting or computing income and expenses of your business.
 CHAPTER VII

ACTION PLAN

1. MARKETING DEPARTMENT

GOAL OBJECTIVES STRATEGIES ACTION PROPOSED ANNUAL

PLAN BUDGET
ITEM COST
1.Establish 1. To increase 1. Establish *Coordinate *requirements *8,000
your brand the number your brand. to the for getting a
of inquiries municipality permit for
from our 2. Know your to get the business.
marketing customers. business
products by permit. *requirements *6,000
50% by the 3. Create papers for
end of the website. *updated for renewing
year. renewing license for
4.Be active license. business.
2.To increase on social
*5,000
sales to 85% media. *Participate *product
within 18 to the small supply needed
months. or biggest and other
events like materials for
festivals, participating
such as small and
palayan biggest events.
festivals,
baragatan,
balayong
festivals,
*10,00
and more.
*budget for
*Be active registration
on social fee for any
media for website
updating promoting
and posting milk tea
about your business.
product. *5,000

*Be
*Budget for
idealistic
materials
and open
needed to
minded on
promoting
how you
products like
promote
flyers or
your
poster also
business
 product needed to
using promote your
different product..
style like
creating new
videos or
blogs to
promote
your *2,000
product
through
social *Brochure
media. about *5,000
products and
*create services.
launching of *350(30)
your *Rental venue. =10,500
products. *purchase-
inducing
giveaways.

*Salary of staff
or employees
for creating
product
launch.

II. PRODUCTION/OPERATIONS

GOALS OBJECTIVE STRATEGIE ACTION ANNUAL BUDGET

S S PLAN
ITEM AMOUN
T
1. To have a 1. To provide 1. Improve *Obtain *requirement *10,000
good the best cost in the appropriat s papers for
relationshi quality creation of e permit license of
p with the products, product. license for business for
suppliers reliability, business legal
and cost and 2. Provide production operations.
customers. deliver time better goods and
for and services. operations.
2.To customers of *5,000
3. Reduce *(PPE)
 maximize milk tea. costs such as *Sanitary
profit with labor tariffs, for
minimize 2.To reduce taxes and business
production scrap/rewor more. operation
cost. k to improve and *Machine
product 4.Defines the production equipment *10,000
*To ensure quality. high level . and tools.
the plan for
operation developing *Getting
run and appropriat
smoothly marketing e
enough to products. equipment
full fill the for
customer’s 5. Set production
needs. challenging and
long-term operations
goal. of milk tea
business.
6. Recruit
imaginative
personnel.

III. FINANCE

GOAL OBJECTIVE STRATEGIE ACTION PLAN PROPOSE ANNOU

S S L
BUDGET
ITEM COSTS
1.To 1. Increase 1. Separate *Get personal *50,000
earned highest business and financial
high profit growth of personal advance.
every year profit every expenses.
operation. year. *Give
2.Consider to appropriate
2. Create 2. Maintain hiring a benefits that
*technologies
monitorin highest professional your hired
, record book *20,000
g overall percentage of accountant. personnel
and other
company product want.
3. Use software
budget. sales.
appropriate *Understandin using for
accounting g the business
software. circumstances accounting.
about your
4. Keep track business.
of business
cash flow. *Always check
your business
5. Back up cash flow using
 your account technologies or
record. other record
about your
business cash
flow.

IV. HUMAN RESOURCE

GOAL OBJECTIVES STRATEGIES ACTION PROPOSE BUDGET

PLAN
COST
1. Maintain 1. Improving 1.It shapes the *Implement
productivity employee’s character and your strategy. *
by providing performance direction of
the at work. human *Evaluate
company resources your
with an 2. Ensuring management processes in
adequate employees activities. different
number of improvement activities.
skilled and training skills 2. Helps in *25,000
efficient every 2 years. the *Coordinatio
workers. deployment n to other
and allocation business
of organizations.
organizational
resources.
*Do seminar
3. Assess or how to train
trained your
employees employees
about work need to know
needed to and learned.
know.
V. MANAGEMENT INFORMATION SYSTEM DEPARTMENT

GOAL OBJECTIVES STRATEGIES ACTION PLAN PROPOSE BUDGET

ITEM COST
1. To provide 1. Helps to *Use
1.Controlling information prepare a technologies
hardware for planning, product or for taking
and software organizing services for orders and *20,000
system use and the collect
for business. controlling customers. payments. And
purposes of also other work
our milk tea 2. It uses to related in our
business. provide business.
operating
2. To assist in productivity
identifying and improve *use
the benefits. technologies
managerial for
problems and 3. It use for communicatin
solution connecting to g customer’s
about our the services and
milk tea customers more.
business. and collect
information
and *list the needs
eventually and action
provides steps for
information planning a new
about your projects and
customers or products offer.
supplier and
more.
*Do planning
4. Assign or and
hired preparation for
professional budgeting
personnel to control.
be
responsible
for recording,
 accounting or
computing
income and
expenses of
the business.

CHAPTER VI

CONTINGENCY PLAN

1. PRODUCTION/OPERATIONS

Risk Probability Preparation Response

*Risk from the *Change in sales *Analyze your
employee. given particular business idea. *Survey data.
marketing
campaigns. *Define your *respond in timely
customers and manner.
competitors.
*Risk of lost *Develop your
resulting from *Increase of sales or business plan. *Offer to talk it over
failed or inadequate change of sales in if the customers
internal process the product. *Confirm your have complained
and controls. business names and to solve it
available. problem.
*Recognize risk.
*Business *Impact of *Apologize
disruption and customers. *Find advice and appropriate
system failure. support. manner.

II. IT
Risk Probability Preparation Response
*Hardware and *Lack of internet *To have knowledge *Be responsible
software failure. connection for using computers
or any technologies. *Know how to face
*viruses and *weather. and to solve
malicious attack. *always be aware of problems.
weather forecast. By
watching news *Be associated in
related to weather the field of
updates. technologies.

CHAPTER VII

EXHIBIT: POSTER
 PURE LOVE, PURE TASTE.

UBE
FLAV

BUKO
MELON

AVOCADO
FLAVOR.