(___________________BUSINESS TITLE____________________)

A Business Plan
Presented to
New Washington National Comprehensive High School
New Washington, Aklan

In Partial Fulfillment
Of the Requirements for the Subject
Entrepreneurship

by:
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________

Second Semester, June 2023

 TABLE OF CONTENTS
I. Executive Summary
II. Description of the Business
a. Background of the Business
b. Name and Address of the Owner and Personnel
c. Location of the Business
d. Objectives
III. Organizational Plan
a. Type of Ownership
b. Organizational Chart
c. Duties and Responsibilities
IV. Marketing Plan
a. Competitive Analysis
b. Supply and Demand Analysis
c. Description of Target Market
d. Product/s
e. Promotion
f. Price
g. Place
V. Production Plan
a. Production Process
b. Production Machinery and Equipment
c. Raw Materials and Supply
d. Utilities, Layout and Waste Disposal
e. Production Schedule
f. Manpower Requirements
VI. Financial Plan
a. Income Statement
b. Cash Flow
VII. Appendices
a. Receipts
b. Documentation
 I
Executive Summary
It should sum up the following areas:
 Purpose of the plan
 Product or service and its advantages
 Market Opportunity
 Management Team
 Track Record, if any
 Financial Projections
 Funding requirements

EXAMPLE:
The study aims to determine the feasibility of

operating a Customs Brokerage in Binondo, Manila. JOLLY

Customs Brokerage provides a service for import shipment.

The proposed project specializes for customs import

clearance, computation of customs tax and other fees, and

represent the client to concerned government agencies and

other private offices in matters relating to import

shipment.

The proposed location is an ideal site for fast

processing of shipment, hassle-free to comply trade

regulations because it is near the Bureau of Customs, and

near the different banks for easy processing of payment of

customs tax and other shipping fees.

 The prospective clients are the different importers

such as traders, private entities, government institutions

and individuals who import products, goods or merchandise.

The main purpose of this project is to offer services in

processing customs clearance to prevent any delays in the

supply chain and business operations, taking care the

necessary documents to meet the compliance to customs

procedures and handle cargo.

The type of business organization is a sole

proprietorship. The firm hires employees who are composed of

different positions such as Manager/Licensed Customs Broker,

Customs Processor, Customs Declarant, Import Associate,

Bookkeeper and Messenger.

Different marketing practices are planned to apply to

entice prospective clients of the brokerage firm. A well-

planned marketing strategies are created to overcome the

challenge from the competitors. Twenty-five (25) respondents

were participated to the survey to analyze the supply and

demand of the proposed project. The service fee to be used

by JOLLY Customs Brokerage is aligned to Customs

Administrative Order (CAO) No. 1-2001 otherwise known as the

Brokerage Fee issued by the Bureau of Customs.

The brokerage firm is planned to rent space in

commercial building. Floor plan of 6 meters by 5 meters

shows the arrangement of the machineries and furnitures of

the planned office.

The capital of the JOLLY Customs Brokerage will be Php

1,500,000.00 through the help of financiers and the total

project cost is Php 629,558.00.

The return on investment for year 1 is 70% that shows

high and has an increasing trend for five years. The JOLLY

Customs Brokerage has one (1) year and three (3) months to

reach the payback period. The project will take less time to

payback and the business earnings potential is greater.

 II
Description of the Business

A. Background of the Business

The business name “Affoodable’s Food and Beverages” is
driven from the word affordable which means that everyone
can afford the products we sell. The business lines with the
tag line “Foods you can Afford” which means every product we
sell are affordable to anyone. Affoodable's Food and
Beverages is a sole proprietor type of business.
It was established, own and manage by Accountancy,
Business and Management (ABM) Gates students of the year
2022-2023. It was focused on selling foods, specifically
street foods like french fries, lumpia, cheese stick and
sweets like Graham balls and drinks like buko shake and blue
lemonade. The purpose of this business is to introduce some
street foods in affordable price so that even students can
afford to buy our different product and to meet their
satisfaction about our products that they will purchase.

B. Name and Address of the Owner and Personnel

Owner: Maria Makiling New Washington, Aklan
General Manager: Kalibo, Aklan
Office Manager: Buruanga, Aklan
Finance Manager: Makato, Aklan
Production Manager: Kalibo, Aklan
Asst. Production Manager: New Washington, Aklan
Marketing Manager: Kalibo, Aklan
C. Location of the business
Garcia College of Technology, Inc. Osmeña Avenue, Estancia
Kalibo, Aklan
D. Objectives
*To serve good quality yet affordable and budget friendly
products.
*To satisfy the customers with high quality and best
customer service
*To make profit and not to make loss
 III
Organizational Plan
a. Type of Ownership: Single Proprietorship
b. Organizational Chart

AFFOODABLE’S
FOOD & BEVERAGES
ORGANIZATIONAL CHART

(Attach Photo)

MARIA MAKILING
OWNER

___________________
GENERAL MANAGER

_______________
OFFICE MANAGER __________________
PRODUCTION MANAGER

__________________
FINANCIAL MANAGER

____________________
MARKETING MANAGER ________________
ASST. PRODUCTION
MANAGER
 Figure 1. Organizational Chart
C. Duties and Responsibilities

Owner – is responsible in managing the company's overall

operations including delegating and directing agendas,
driving profitability, managing company organizational
structure, strategy, and communicating with the board.

General Manager – responsible for improving efficiency and

increasing departmental profits while managing the company’s
overall operations.

Marketing Manager – Increasing brand awareness and market

share. Coordinating marketing strategies with the sales,
financial, public relations, and production departments.
Developing and managing the marketing department's budget.
Overseeing branding, advertising, and promotional campaigns.

Office Manager – the person in charge of making sure

everything runs smoothly and overseeing administrative
support.

Financial Manager – recording and maintaining a business'

financial transactions, such as purchases, expenses and
sales revenue. In accounting, the terms sales and, invoices,
and payments. The bookkeeper will record financial data into
general ledgers used to produce the balance sheet.
Production Manager – oversees the production process and
coordinates all activities to ensure enough resources on
hand.
Asst. Manager – in charge of the daily business operations.
They verify employee schedules and ensure new hires
understand their roles and duties.

Marketing Manager – responsible in planning and executing

the conception, pricing, promotion and distribution of
ideas, good and services to create exchanges that satisfy
individual and organization goals.
 IV
Marketing Plan

A. Competitive Analysis
Due to the current huge demand of foods, many food
stands, small food business, street food vendors and
carenderia’s are established. In our case, there are many
competitors surrounding in our target market including the
school canteen, street food vendors beside the school, and
carenderia’s. Even our co- students and college student are
also our competitors. We are also selling same products such
as lumpiang shanghai, blue lemonade and cheese sticks.
Street foods vendors are very efficient today and is one of
our intense competitors.

B. Description of Target Market

The target market of Affoodable’s Food and
Beverages business are all the students of Garcia College of
Technology Inc. as well as the teachers, but is more focused
to the students of High School department, from grades 7 to
12, age ranging from 11 to 19 years old. Students more than
a thousand in population are our target market whereas both
male and female are the focus of our product and everyone
else who are in thirst, hunger or even just craving.

C. Product
Affodable’s Food & Beverages introduces products
that are available for sale. The main products of our
business are lumpiang shanghai, cheese sticks, graham balls,
french fries, buko shake, and blue lemonade.
Lumpiang shanghai- is made of ground pork meat, minced
onions, carrots slices and seasonings, all rolled up in a
paper-thin wrapper made with flour and water. It is sealed
at both ends either by using a sticky beaten egg and deep
fried until golden brown.

Cheese Stick – are one of our favorite Filipino foods. It is

made of cheese which is wrapped in lumpia wrapper, semi-soft
cheese then deep fried until golden brown. It is served with
burger dressing.

Graham Balls – it is a sweet dessert that is popular in the

Philippines and it’s easy to prepare. It is made from graham
cracker crumbs, condensed milk and all-purpose cream shaped
into small balls, placed in the refrigerator to be chilled.

French Fries- is a popular snack which students will enjoy.

It is deep-fried potato pieces in the shape of thin strips
sprinkled with cheese powder and is served in a paper cup.

Buko Shake- is a creamy and refreshing drink made from young

coconut, milk and simple syrup. It is served ice cold which
is perfect to overcome thirst. It is served in a plastic
cup.
Blue Lemonade- Lemonade is a drink made from flavored powder
dissolved in cold water. It is available in as single flavor
which is blue lemonade. It is served in plastic cups and is
perfect for hot weather. It is a very affordable drink which
student can buy and enjoy.

D. Promotion
 In terms of promotion, we do online promotion and
also word-of-mouth or (WOM Marketing). WOM Marketing is
where we do personal selling. Our business is available to
all customers. Right now, we are promoting our products in
order to grow our business.

E. Price

Lumpiang Shanghai:
Unit Cost 3.29
Mark-up 1.71
Selling Price P 5.00

Cheese Sticks:
Unit Cost 1.94
Mark-up 0.56
Selling Price P 2.50 [2 pcs. For P 5.00]

Graham Balls:
Unit Cost 4.78
Mark-up 1.90
Selling Price P 6.68 [3 pcs. For P 20.00]

French Fries:
Unit Cost 4.50
Mark-up 5.50
Selling Price P 10. 00
Buko Shake
Unit Cost 20.30
Mark-up 4.70
Selling Price P 25.00

Blue Lemonade
Unit Cost 18.00
Mark-up 2.00
Selling Price P 20.00

F. Place
Our business is located at Garcia College of
Technology. You can visit our Facebook page “Affodable’s
Food & Beverage.”
 V
Production Plan

A. Production Process

Thicc Milo
Ingredients: (Per Production)
1 pack Milo (300grams)
1 can condensed milk
¾ cups of hot water
Shaved ice
Evaporated milk
100g mini marshmallows
100g assorted sprinkles
50pcs 110c paper cups

1. In a bowl, mix the Milo powder and hot water. Mix

thoroughly so that you get a thick liquid. Be
careful not to put too much water to avoid diluting the
mixture.
2. Add the condensed milk. Mix again until you achieve
your desired “thicc” consistency. Then set aside and let
cool. It’s important that you let the ganache cool
first, so that it won’t melt the ice later.
3. Using a food processor, crush as much ice cubes as
you want.
4. Fill your glass to the brim with crushed ice. Then
slowly add evaporated milk on top of the crushed ice.
5. Finally, pour the Milo ganache on top of the milky
ice, and you’re done!
Hotdog Sandwich
Ingredients: (Per Production)
Hotdog Buns
Cheese
Cooking Oil
Hotdog
Lettuce
Ketchup
Cucumber
Plastic Wrapper

1. Heat the pan on high heat.

2. Fry the hot dogs until all sides are cook.
3. Slice the buns apart and spread 1 tablespoon of
ketchup in each.
4. Top with lettuce leaves and cucumber slices .
5. Place the hot dogs and squeeze ketchup and cheese on
top.
6. Serve immediately.

B. Production Machinery and Equipment

In order to produce the product offered by Thiccness
Overload, the business needs the machinery, equipment and
tools for cooking and for preparation of the foods.
Machinery and Description Qty Unit price
Equipment
Cup Used to hold liquids for 1 Borrowed
pouring or drinking
Spoon Used for lifting and 1 Borrowed
mixing the foods
Ice Crusher Used to provide 2 Borrowed
refreshing ice-cold soft
drinks, juices and
cocktails
Mixing Bowl Used for mixing 5 Borrowed
ingredients or whipping
cream using a whisk.
Can Opener Used to open or to remove 1 Borrowed
the top from a metal can.
Kitchen Knife Used to cut or slice 1 Borrowed
ingredients.
Tongs Used for mixing, lifting 1 Borrowed
and getting foods
Food Spreads Used to apply food 1 Borrowed
spreads over bread slices
Spatulas Used to mix,scrape,flip, 1 Borrowed
or spread ingredients.
Ladle Used to dish soups of all 2 Borrowed
kinds from the pot to the
soup bowl
Scissors Used to cut paper and 1 Borrowed
plastic
Cutting Board Used to protect 1 Borrowed
countertops and other
surfaces from damage
while slicing food items.
Tissue/Table Used to absorb oil and 2 40.00
Napkin wipe dirt
Utility Tray Used to transfer products 1 Borrowed
from container to pails.
Total: 40.00
C.Raw Materials and Supply
The best quality and most affordable pricing were
guaranteed for the supplies and raw materials that were
bought. To preserve the freshness of the raw materials, the
company made its purchases the day before each operation.

Table 2: List of Materials and Supplies

Materials and Qty. Unit/s Unit Price Total
Supplies
Milo 1 Pack 110.00 110.00
Condensed Milk 1 Can 41.00 41.00
Hot Water 3/4 Cup 3.00 3.00
Ice 15 Pcs 3.00 45.00
Evaporated Milk 1 Can 31.50 31.50
Paper Cups 50 Pcs 50.00 50.00
Mini Marshmallows 100 Grams 30.00 30.00
Assorted Sprinkles 100 Grams 30.00 30.00

Cooking Oil 1 Bottle 30.00 30.00

Hotdog Buns 12 Pcs 8.00 96.00
Lettuce 1/4 Kg 80.00 20.00
Hotdog 10 Pcs 10.00 100.00
Cucumber 1/2 Kg 40.00 20.00
Cheese 1 Box 70.00 70.00
Plastic Wrapper 100 Pcs 26.00 26.00
Ketchup 320 Grams 25.00 25.00
TOTAL P 77

D. Utilities, Layout and waste Disposal

Utilities
Since that the business is going to provide service to the
customers, it is important to maintain proper hygiene in
using those utilities such as clean and well sanitized
utensils and equipment. It is also important that there is a
clean access of water to wash raw ingredients as well as for
cleaning kitchen utensils in order to provide a clean and
safe product for customers.

Waste Disposal
In waste disposal, the business follows the proper waste
disposal wherein biodegradable waste are separated from non-
biodegradable waste. Two garbage bag that will be monitored
time by time and to keep it clean and to avoid those bags
from being overloaded.

Layout
D. Production Schedule
 DATE OF OPERATIONS TIME
March 13, 2023 3:00 pm – 5:00 pm
March 17, 2023 3:00 pm – 5:00 pm
March 20, 2023 3:00 pm – 5:00 pm
March 24, 2023 3:00 pm – 5:00 pm
March 27, 2023 3:00 pm – 5:00 pm
March 31, 2023 3:00 pm – 5:00 pm
April 03, 2023 3:00 pm – 5:00 pm
April 07, 2023 3:00 pm – 5:00 pm
April 10, 2023 3:00 pm – 5:00 pm
April 14, 2023 3:00 pm – 5:00 pm
April 17, 2023 3:00 pm – 5:00 pm
April 21, 2023 3:00 pm – 5:00 pm

E.Manpower Requirements
The members of the business were assigned with a certain
task to perform in every operation. It is required that
there should be proper management of tasks and activities
specifically in the production of the Thiccness Overload
since it is necessary that the products are served fresh.

POSITION NO. DUTIES

Production Manager 1 They can plan workers',
schedules, estimate
costs and prepare
budgets to ensure
workflows meets required
deadlines.
Financial Manager 2 Maintain the financial
health of the business
Marketing Manager 2 Play a crucial role in
helping a business to
promote and sell its
product to its customer
Office Manager 2 Performing, accounting
duties, including,
invoicing and
bookkeeping
 VI
Financial Statement

The JOLLY BEE FOOD HUB owned by Jolly A. Oliveros

Jr.,has a start-up capital of 100,000 pesos and the
transaction are as follows:

JOLLY BEE FOOD HUB

Projected Income Statement
For the month of June 2023

Sales/Revenue--------------------------- 100,000.00
Less:Expenses
Salaries--------------------------- 21,000.00
Supplies--------------------------- 40,000.00
Rent Expense----------------------- 5,000.00
Water------------------------------ 500.00
Electricity------------------------ 1,000.00
Miscellaneous---------------------- 5,000.00
Transportation--------------------- 3,000.00
Insurance-------------------------- 500.00
Net Income------------------------------ 24,000.00