Final Output: Strategic Business Plan Related to Hospitality and Tourism Industry

Below will be your guide. In creating a plan

Name of Business

_________________________

A Strategic Business Plan

BSHM- Western Philippines University

___________________________

In Partial Fulfillment

of the Requirements for the Course

Strategic Management and Total Quality Management

By:

Your name

Date
 Table of Contents

I. Executive Summary
Vision
Mission
II. Goals

III. Objectives
A. Marketing
B. Production/Operations
C. Finance/Accounting
D. Human Resources
E. Management Information System

IV. Organizational Chart & Job Description of Key Employees

V. SWOT Analysis

VI. Strategies
A. Marketing
B. Production/Operations
C. Finance/Accounting
D. Human Resources
E. Management Information System

VII. Action Plan

VII. Contingency Plan
A. Production/Operations
B. IT

VIII. Exhibits (you can make your own flyer, powerpoint presentation, video, poster or
through voice in promoting your product.
 CHAPTER I

EXECUTIVE SUMMARY

Princess Moringa Oleifera is a start-up business specializing in hand made moringa

oleifera powder created by the ____ Family in San Juan, Aborlan, Palawan. The

product is made with freshly moringa oleifera leaves grown in different local

communities within the municipality.

VISION

To be a sustainable, inclusive and competitive local brand of malunggay powder in the

Province of Palawan

MISSION

Princess Moringa Oleifera aims to developed quality malunggay powder that will
provide people of Palawan with quality herbal product made with freshly malunggay
leaves grown in the locality of the Province as food supplement.

CORE VALUES (NO PAIN)

Nobility- Our business shows high moral qualities and character in serving the market.

Organic- Product that claims no harm to people are our wealth.

Passionate- We are motivated by selfless desire to serve.

Affordability- Our business aims to provide products that is within the mass’ budgets.
Integrity- Providing reliable, fair and quality product is the main reason why we exist.

Nutritional- The health of our client is the strength of our business.

TAGLINE

“MORINGAndang Kalusugan, MORINGandang Pakiramdam”

 CHAPTER II
GOALS

Marketing Department
 Establish a local brand

Production Department
 To achieve rapid response through flexible manufacturing

Finance Department
 Attain good financial results at the end of its first-year operation.

 Manage cash flows to ensure on time payment of expenses.

Human Resource Department

 Employ competent personnel

MIS Department
 To have efficient management information platform
 CHAPTER III
OBJECTIVES
A. Marketing Department

Objective 1- Obtain the 60% market share in the local market at the end

of the year

Objective 2- Achieve 99% customer satisfaction at the first year of the operation.

B. Production Department

Objective1- Increase the production of malunggay powder by 10% at the end of

the month

Objective2- Reduce manufacturing lead time by 5 % at the end of the year

C. Finance/Accounting Department

Objective 1- Attain 20% return on investment on the first year of operation

Objective 2- Cut the Advertising cost by 10% at the end of the year
Objective 3- Maintain 50,000 balance in the bank

D. Human Resources Department

Objective 1- Hire ten (10) competent employees before the start of the first year

of operation

Objective 2- Educate and provide training for employees at least once a year

E. Management Information System

Objective1- Assure that 100% of the sales is recorded, updated and validated

every month
 Objective2- Assure that 100% of the policies are properly communicated with the

employees before the start of the operation

CHAPTER IV
ORGANIZATIONAL CHART AND JOB DESCRIPTION OF KEY PERSONNEL

ORGANIZATIONAL CHART

JOB DESCRIPTION OF KEY PERSONNEL

Product Manager
Job Description
Product manager is responsible for the product planning and execution throughout the
product lifestyle, including gathering and prioritizing product and customer
requirements, defining the product vision and working closely with sales, marketing and
support to ensure revenue and customer satisfaction goals are met. The product
manager’s job also includes ensuring that the product supports the company’s overall
strategy and goals.
Duties and Responsibilities
 Define the product strategy and roadmap
 Deliver MRDs and PRDs with prioritized features and corresponding justification
  Work with external third parties to assess partnerships and licensing
opportunities
 Run beta and pilot programs with early-stage products and samples
 Be an expert with respect to the competition
 Act as a leader within the company
 Required experience and knowledge

Bookkeeper/Accountant
Job Description
Bookkeeper/ Accountant job is to prepare financial documents such as invoices, bills,
accounts receivable, accounts payable, purchase orders, payroll, reports, and other
financial records for entry into computer software. Making of bank reconciliations and
preparations of budget and reports are also their role.
Duties and Responsibilities
 Maintains and makes necessary adjustments to various records/or logs such as
journals, payroll,/time reports, or property records
 Verifies amounts and codes on various forms of accuracy
 Sorts documents and posts debits/credits to proper account. Balances entries
and make necessary corrections.
 Reconciles simple bank statements or department records
 Makes and checks necessary calculations
 Answers inquiries regarding work being performed
 Prepares forms or encode materials for data input
 Prepares or check invoices, requisition and other documents for processing;
encodes and obtains approval when necessary
 Compiles routine numerical information for report purposes by hand or by
running routine recurring reports on internal computer records
 Perform clerical duties such as sorting mail, filing and typing, operates variety of
general office equipment

Marketing Executives
Job Description
Marketing Executives developed and oversee marketing campaigns to promote
products. The role of a marketing executive can encompass creative, analytical, digital,
commercial and administrative responsibilities. The details of the role will vary
depending on the type and size of employer, as well as the industry. Executives are
likely to work closely with other employees in areas such as advertising, market,
research, production, sales and distribution
Duties and Responsibilities
Marketing executives oversee many aspects of a campaign throughout the entire
lifespan of a product, service or idea. As such executives are likely to have a great deal
of responsibility early on and will be required to manage their time and duties
themselves. These responsibilities can include:
 Overseeing and developing marketing campaigns
 Conducting research and analyzing data to identify and define audiences
 Devising and presenting ideas and strategies
 Promotional activities
 Compiling and distributing financial and statistical information
 Writing and proofreading creative copy
 Maintaining websites and looking at data analytics
 Organizing events and product exhibitions
 Updating databases and using a customer relationship management (CRM)
system
 Coordinating internal marketing and an organization’s culture
 Monitoring performance
 Managing campaigns on social media

Administration Assistant
Job Description
The position of administrative assistant consists of being responsible for providing
administrative and clerical services in order to ensure effective and efficient operations.
Duties and Responsibilities
 Answer the phone calls and direct calls to appropriate parties or take messages
 Attend meeting to record minutes
 Conduct research, compile data and prepare papers and consideration and
presentation by executives, committees and board of directors;
 File and retrieve corporate documents, records and reports;
 Greet visitors can determine whether they should be given access to specific
individuals;
 Make travel arrangement for executives
 Open, sort and distribute incoming correspondence, including faxes and email;
  Perform general office duties such as ordering supplies, maintaining records
management database systems and performing basic bookkeeping work;
 Prepare invoices, reports, memos, letters, financial statements and other
documents, using word processing, spreadsheet, database or presentation
software;
 Read and analyze incoming memos, submissions, and reports to determine their
significance and plan their distribution

IT Technician
Job Description
The IT Technician is responsible for monitoring, maintaining and upgrading the
computer systems and networks. Their day to day responsibilities will include installing
and configuring computer systems, diagnosing hardware and software faults and
solving technical and application problems. The IT Technician will oversee the smooth
running of computer systems and programs whilst ensuring users get maximum benefits
for them.
Duties and Responsibilities
 Installing and configuring hardware, operating systems and applications
 Conducting electrical safety on computer equipment
 Monitoring and proactively maintaining computer systems and networks
 Replacing parts as required
 Troubleshooting system and network problems and diagnosing and solving
hardware or software faults.
 Monitoring help desk tickets and resolving user issues.
 Talking to clients through a series action, either face to face or over the
telephone, to help set up systems or resolve issues
 Providing support, including procedural documentation and relevant reports
 Testing and evaluating new technology
 Maintaining documentation and hardware/software registers.

Human Resource Manager

Job Description
Human Resource Manager oversees all aspects of human resources, including
recruitment, hiring and termination of employees, training and development of staff,
handling “new employee” paperwork, payroll and benefits, and legal documents.

Duties and Responsibilities

 Write new hire job description
 Write and place job ads
 Handle new employee recruitment
 Perform initial phone interviews
 Scheduled on-time interviews
 Handle all new-hire/employee paperwork
 Initiate background checks for potential new hires
 Create orientation and on-boarding process of new employees
 Handle staff training
 Review/update employee handbook
 Oversee employee performance review process
 Ensure compliance with applicable employment laws and HR policies
 Establish termination procedure
 Handle employee terminations
 CHAPTER V
SWOT ANALYSIS

Strengths Weaknesses

 Raw materials are locally available  Low level of technology on product

 Growing numbers of industry players development

 Strong domestic base  Lack of various products being

 Filipinos are known users of herbal offered

products  Lack of funds to support and reach

 Affordability of the product out industry players in the market

Opportunities Threats

 Increasing demands for organic  Inadequate supply of raw materials

products due to weak supply chain

 Trend on usage of herbal  Overwhelming growth of the herbal

supplements and medicine products industry

 Big domestic market

 Increasing export markets

 CHAPTER VI

STRATEGIES

A. Marketing Department
Strategy 1- Intensive Marketing Programs through:

 Participation in Trade Fare to conduct brand awareness campaign to the

market
 Media Attention
 Social Media and Content Marketing

Strategy2- Developing network and referral program

Strategy 3- Persistent Business Development through:

 Systematic customer feedback
 Continuous innovation of product/service packages

B. Production/Operations Department

Strategy 1- Maximizing the capacity of the existing equipment

Strategy 2- Add additional equipment

Strategy 3- Outsource a manufacturing operation

Strategy 4- Increase the frequency of order to the malunggay leaves supplier

Strategy 5- Create an incentive to the employees who exceeded the quota for
volume of production
C. Finance/Accounting Department
Strategy 1- Maintain at least 20% gross profit every month
Strategy 2- Contain advertising costs.
Strategy 3- Schedule payments of expenses.

D. Human Resource Department

Strategy 1- Identify and enumerate roles needed and devise job description for each
function.
Strategy 2- Identify the skills and competencies needed to perform each role
Strategy 3- Do the hiring
Strategy 4- Assess what the employee needs to know
Strategy 5- Assessment of trainings needed.

E. Management Information System

Strategy 1- Use a recommended Management Information System

Strategy 2- Assign one personnel to be responsible in recording the income and
expenses
Strategy 3- Monthly Internal Audit
Strategy 4- Call for a regular annual meeting
Strategy 5- Release a memorandum for the policies implemented in the business
Strategy 6- Post the policies in each department
 CHAPTER VII
ACTION PLAN
I. MARKETING DEPARTMENT

PROPOSED
GOAL OBJECTIVES STRATEGIES ACTION PLAN ANNUAL BUDGET
Item Cost
1. Establish 1. Obtain the 1. Intensive
a local 60% market Marketing
brand share in the Programs
local through
market at 1.1 1.1Coordinate with the
the end of Participation Department of Trade and
the year. in Trade Fare Industry (DTI) about the
to conduct upcoming trade fares/
brand bazaars. Booth 5,000
awareness 1.1.1 Register and
campaign to participate in Flyers and
the market biggest community leaflets 3,000
events’ trade fare (Exhibit 1)
and bazaars such
as in Baragatan
1.2 Media
Festival, Balayong
Attention
Festival, and
Subaraw Festival
to distribute flyers
and leaflets.
1.3 Social Advertising 20,000
Media and
1.1 Sign an annual
Content
contract with the GMA-
Marketing
Barangay Radio Station
to advertise the business
at least once a day.
 1.3 Register an official
business website, sign-
up for social media
accounts in Facebook,
Twitter and Instagram.
1.3.1Posts and
uploads picture of
the products
regularly

1.3.2Assure that
the videos have
been viewed,
shared and
reached social Business
Card 3,000
2. Achieve 2.1 media subscribers
(Exhibit 2)
Developin for as many as
99% customer
g network possible.
satisfaction at
and
the first year of
referral 2.1 Tie-up with
operation. program businesses which have
the same target
customers but offer
different
2. Persistent products/services and
Business develop cross promotion
Development programs.
through:

2.1 Evaluation 1,000

Systematic Form
Customer 2.1 Prepare a Product
Feedback Evaluation and
Program Suggestion Form
2.1.1 . Distribute
evaluation forms
to each customer
2.1.2. Analyze and
interpret the
2.2 collected data
Continuous 2.1.3. Coordinate
innovation of results to the other
product/servic departments to
e packages use it for the
further
improvement of
delivery of service.

2.2. Consider the results

of the evaluation
regularly and use it for
the development and
innovation of the current
packages to maintain
competitive advantage.
 II. PRODUCTION/OPERATIONS

GOALS OBJECTIVES STRATEGIES ACTION PLAN ANNUAL

BUDGET
ITEM AMOUNT

1. To 1. Increase 1.1 Maximizing 1.1.2 Schedule the

achieve production of the capacity of equipment
rapid malunggay the existing 10% greater
response powder by 10% equipment than its usual
through at the end of use.
flexible the month 1.1.3 Provide Overtime 50/hr
manufact
overtime pay
uring
employees for
them to work
over their
working hours
1.1.3.1 Add
shifts for
the
employees Salaries 25/hr
1.1.3.2 Hire
students
assistants
Grinding
7,000
1.2 Add 1.2.1 Purchase another Machine
additional grinding equipment
equipment 1.2.1.1 Look for the
best grinding
machine
available
1.2.1.2 Canvass the
price
1.2.1.3 Prepare
purchase order
1.2.1.4 Receive and
 pay the
delivered
equipment
1.2.1.5 Obtain
warranties from
provider
Air Drying 15,000
machine

1.3.1 Manage the

1.3 Outsource
a complexity of process
manufacturing 1.3.1.1 Use electric
operation air dryer in
drying the
malunggay
leaves
1.3.1.1 Use advance
technology in
grinding

2. Reduce
manufacturing
lead time by 5
% at the end of 2.1 Increase 2.1. Acquire two batches of
the year the frequency fresh malunggay at least
of order to the twice a day
malunggay 2.2.1 Look for
leaves supplier available
suppliers
available in the
area
2.2.2 Sign a contract
with the
2.2 Create an suppliers that
incentive to the they will supply
employees who malunggay
exceeded the leaves at least
quota for twice every
volume of week
production
2.1. Give extra credits
for hardworking
employees by: Certificates 1000
2.2.1 giving
 recognition through
certificates
indicating the
hardwork the
employees have
done
Bonus 500/
2.2.2 giving extra employee
days of day off
2.2.3 giving
monetary bonuses

III- FINANCE

ANNUAL
GOAL OBJECTIVES STRATEGIES ACTION PLAN PROPOSED
BUDGET
ITEM AMOUNT
1. Attain 1. Attain 20% 1.1 Maintain at .
good return on least 20% 1.1.1 Compute the total selling
financia investment gross profit price of all the malunggay
l results every month powder sales during the
on the first
at the month.
year of
end on operation
its first
year
operati
on. 1.2.1 Get copies of expenses
1.2 Contain
2. Cut the advertising from the Marketing
Advertising costs. Department.
cost by 1.2.2 Compare the proposal
10% at the pricing and the preset
end of the
costing/pricing.
year
1.2.3 Make necessary changes
in the proposal pricing on
costing/pricing
discrepancies.
1.2.4 Print the final event
proposal.
1.2.5 Sign the proposal.
2. Manage 1.2.6 Forward the proposal to
cash Marketing Department.
flows to
ensure
on time
payment 2.1 Schedule 2.1.1 List the expenses to be
of 2. Maintain payments paid.
expense 50,000 2.1.2 List the expenses that
of
s. could be paid to its
balance in expenses.
the bank maximum time.(meaning
expenses that has
deadlines such as
utilities, taxes and
permits, statutory
contributions).
2.2.3 First priority: payment of
expenses with discounts.
(to avail discount)
2.2.4 Second priority: payment
of expenses that needs
immediate payment.
2.2.5 Third priority: payment of
expenses before the last
day of the deadline.
 III- HUMAN RESOURCE

ANNUAL
GOAL OBJECTIVES STRATEGIES ACTION PLAN BUDGET

1. Employ 1. Hire 10 1.1. Identify and 1.1.1Make a list of

competent employees enumerate roles needed.
employee before the roles needed 1.1.2 Enumerate the
s business and devise job functions needed to
operates description for perform the role.
each function.

1.2. Identify the 1.2.1 List the skills

skills and and competencies
competencies needed.
needed to 1.1.2 List job
perform each qualifications for
role and each role.
 educational
background
 work
experiences
 skills
2.1 Educate  trainings and
and provide 1.3. Do the seminars
trainings for hiring. attended
employees
Venue 10,000

2.1 assess what

the employee
Resourc 10,000
need to know
e Person
2.1.1Identify what
knowledge and skills Foods 10,000
2.1
Assessment the employee must
of trainings gain.
needed.

2.1.2 Identify the right

training that suits the
need of the
employee.
2.1.3 Look for
trainings
through
searching the
internet or
inquire with
TESDA.
2.1.4 Assign
employee/s to
the trainings
identified.
2.1.5 Obtain budget.
2.1.6 Prepare Travel
order.
2.1.7 Make cash
advance for
expenses to be
incurred.
 V-MANAGEMENT INFORMATION SYSTEM

GOAL OBJECTIVES STRATEGIES ACTION PLAN PROPOSED

ANNUAL
BUDGET
ITEM AMOUNT

1.To have 1.1 Assure that

an efficient 100% of the 1.1.1 Look for the
manageme sales is 1.1.1.Use a appropriate
nt recorded, recommended MIS
information updated and 1.1.1.2Review the
Management
platform validated every features of the MIS
Information
month 1.1.1.3 Acquire
System
the MIS 5,000
1.1.1.4 Hire Professional
someone to Fees

install the
system
1.1.1.5 Pay the
fees

1.1.2.1 Refer to
1.1.2 Assign the HR
one personnel 1.1.2.2 Look for
to be the most
responsible in appropriate
recording the applicant for the
income and position
 expenses 1.1.2.3 Conduct
an interview
1.1.2.4 Hire the
chosen applicant
1.1.2.5 Educate
him about his job
description and
train him to do his
job

1.2 Assure that

100% of
the policies 5,000
are
properly 1.2.1.Have an internal
communica 1.2 Monthly audit
ted with the Internal Audit by:
employees Foods
1.2.2. Collect all the
necessary documents
(acknowledgement
receipts, vouchers, bank
passbooks and petty
cash)
1.2.3 Let the Internal
Auditor do his job
1.2.4 Examine the
auditor’s report

1.2.1.1 Inform the HR

about the meeting
1.2.1 Call for a 1.2.1.2 Release a
regular annual memorandum about the
meeting
agenda of the meeting
and indicate that all
employees are required
to attend
1.2.1.3 Secure an
attendance
1.2.1.4 Discuss the
policies to all the
employees of the
 1.2.2 Release a business
memorandum for the
policies implemented
in the business 1.2.2.1 Make a black
and while copy about
the policies being
discussed during the
annual meeting
1.2.2.2 Give a copy to
each department (let
1.2.3 Post the them sign a received
policies in each copy)
department
1.2.3.1 Inform each
department that they
need to post the policy
in the bulletins so that
the employees will be
reminded of.
CHAPTER VI
CONTINGENCY PLAN

I- PRODUCTION/OPERATIONS

Risk Probability Preparation Response

 A large  High  Develop a call tree for  Call employees
number of asking workers to to request they
employees come in for an come in for an
call in sick for unscheduled work unscheduled
a shift shift
 Develop incentive plan
for taking unscheduled
shifts  Modify the
production
 Develop a process for process without
running a shift with affecting the
less workers quality of the
product
 A machine  High  Hold parts in inventory  Maintenance
breaks down for rapid maintenance team fix the
broken
machine

 Escalate
 problems to
machine
vendors

 Power  Medium  Emergency backup  Communicate

outrage power to prevent to power
safety risk and company
disruption of
production

 Secure a power  Switch to the

generator set power
generator line

II- IT

Risk Probability Preparation Response

 System or  Low  All networks and  Switch to back up
network system be design and communicate
outage with backups to the IT
 CHAPTER VII
EXHIBITS
Exhibit 1- Flyers
(This is an example only)