Materia: CIERRE DE PROYECTOS E

INFORMES DE COMERCIALIZACIÓN
EN INGLÉS

Actividad 2

Integrantes:
Grupo:
Jessica Hurtado Lozano
Brian Castillo Salazar 801
Boni Eduardo Castañeda Osoñoz 04/03/2023
Javier Alejandro Zúñiga Reyes
 Slogan

sweetens your life

Ferrero strawberry jam
 MISSION.
It is to provide quality and care in our products, having a commitment and effort in our processes,
improving them every day, bringing a good flavor to families.

VISION.
Through investment, there is a commitment to quality and the desire to create and bring consumer
families moments of joy and spontaneity.

GENERAL OBJECTIVE
Develop quality products through our technologies, providing commitment and effort, to create
experiences for our customers.
SPECIFIC GOAL
❖ Improve customer service, bringing the product to new consumers through the application of
marketing strategies.
❖ Preserve the essence of the product by adding it to another product, so that the consumer
obtains both experiences in a single product.
❖ Implement an innovative design to attract the attention of our market through the use of image,
taste and price that meet and exceed the needs of consumers.

TURN
• FOOD
• INDUSTRIAL MANUFACTURING

POLICIES
The management of our company is committed to the implementation of principles based on providing
attention to the needs of our consumers, showing maximum transparency and excellence in our quality,
betting on monitoring ethical behavior criteria, taking into account the work environment.

OUR ETHICAL CRITERIA:

• decent working conditions for employees.

• Respect for the agreements entered into with customers and suppliers.
• We respect and take care of the environment avoiding to the extent any type of contamination
minimizing waste.
OUR QUALITY COMMITMENT:

• the elaboration of our products is of high quality and strict compliance with food safety
requirements with compliance with the corresponding regulations.
• Staff are given the necessary means so that they have a culture of food safety.
• We involve and make suppliers aware of the need for supplies.
• improvements to facilities and production systems.
• We increase the degree of satisfaction of our customers.

PROJECT SCOPE
Build a new strawberry product with Ferrero Rocher (Ferrero strawberry jam) that brings together 2
companies, such as McCormick and Ferrero in a period per season, which is every 6 months and
according to the technical specifications of an attached document.

Resources
• Machinery-(1 machine): 22 hours a day, for 4 months.
• Materials-(4 Racks): Tolerance of 400 kg, Design: with a height of 10 meters, thickness of 2
meters, made of materials such as carbon steel, Process Medium Material: mixed chocolate.
• Labor-(8 people): 21 hours of work in three shifts, for 4 consecutive months.
• Inputs-(410 kg): This during one day, producing 1600 units per day.

Deliverables
• Training for operations and technicians on the new process.
• Establish a new, complete line for the project, in terms of its filling, which is what is innovative in
the project.

Out of reach
• New machinery for new processes or new projects.
• Sufficient support for the project.

Shopping
The purchasing area is responsible for acquiring the goods, raw materials and services necessary to
operate the organization effectively. With the objective for this product (STRAWBERRY FERREROS)
Reduce expenses by 20% (1,000,000 MXN) of all the departments of the company during the next 12
months, generating new contracts and later leaving the product on the market for its growth through
Better structured negotiations.
Those responsible for whose area are:
Buyer
The buyer is responsible for carrying out all the transactions necessary to make the purchase of a
material or service, as well as the requisition process, the quote, the generation of the purchase order
and the follow-up of invoices.

Expedited Expediter
The consignor is responsible for making sure that the suppliers are aware of the order and its
characteristics.

purchasing leader
The purchasing leader is responsible for planning, organizing, directing and controlling the strategies
that the department must follow, and will also be responsible for reporting to senior management on
the fulfillment of the objectives of the purchasing team.

Production
This area is where the manufacturing of our company will be carried out, it also requires a trained team
to be able to operate it in the best way, headed by its production engineer for better control and likewise
its well-trained operators to be able to give the required performance. Likewise, trained personnel in
the feeding area so that there are no feeding problems in the production area.

product strategy
Since we have a very defined and positioned line of products, the union of two is plowed, uniting the
new with the already positioned without changing the price, including the product in the market in a
more natural way.
Price strategy we will allocate a special launch price without affecting the investment that has been
made in the product in the medium and long term
There will be seasonal campaigns which will be summer and Christmas, already waiting for a good
reception from the client distribution strategy
The creation of an online page is planned for a better distribution without raising the shipping cost so
much

Commercial
The investment margin will be used for the creation of a commercial to publicize the product, for this
you will have to pay You Tube around $200,000 MXN in commission for three months since we want it
to show our commercial only in family content for to maintain a good image, in the television sector
$250,000 MXN will be allocated so that channels 10 and 5 show our campaign for two months.
Human Resources
Staff costs. Employment growth forecasts. Conciliation of work and family life. Occupational risks.
Another of the fundamental parts that we will take care of and that we will need to be able to develop
the activities of our company are the people who are going to work in it. The human team is the most
important key success factor for our business, their ability to do a good job, their motivation, their
resistance to failure, their creativity, their desire to innovate and their perseverance will be key factors
for the consolidation of the company. Therefore, we will have 6 operators inside the machines, 8
transporters, 3 in the warehouse and 15 distribution trucks with their respective drivers.
In this section we will highlight our technical solvency and our experience and/or training related to it,
that is, our ability to carry out the process and our personal motivation to do so.
It is essential to start from the analysis of all the activities that the company has to carry out in order to
provide its service or sell its products and the weekly/monthly planning of tasks to organize time well
and distribute the different functions based on abilities and interests. each.
In the event that we have to find an external collaborator for some tasks, such as an agency to take our
taxes or a communication company to help us with the dissemination of the project, our department will
be in charge of the paperwork and the study of skills and characteristics, or in the hiring of more
personnel to cover some area or give us support in times of more work.

Management control
Through this, the collection of data and information is made for the optimization of decision-making
within the company.
The elaboration, planning and analysis is done according to our objectives, establishing limits within
our costs through the coordination of tasks of our processes within the company.
The functions to be developed within this will be:

Analysis of data
We will do this through the collection and analysis of the data necessary to understand the operation
of the company and its influence on the results obtained. With this, it will be possible to establish realistic
business objectives and develop the necessary means to achieve them. Through data measurement
systems that allow us to know some key performance indicators. Productivity, expenses, deviations,
profit margins, financial statements, among others.

Preparation of budgets
The planning, budgets, provisions and treasury forecasts will be carried out that adjust to the estimates
that have been carried out.
Business management assistance
Through the data provided, it is possible to know the performance indicators and the different
possibilities that would help to improve the company.
With this, the information analyzed and the conclusions of the financial analyzes are transmitted to the
management and each of the departments.

Prepare an accounting and financial structure

You must know the financial structure of the company. He must have access to the set of projects that
the different areas of the company are carrying out, while being aware of their costs, also access to
bank accounts and must coordinate the tasks of the departments, acting as an instrument of
management of budgetary control of the direction of the company.

Coordinate Human Resources

Within this area, they must have knowledge of the data and close contact with financial information,
which allows the Human Resources area to play a much more active role in the company.
This is responsible for optimizing Human Resources to achieve productivity goals.
Supervision of the fulfillment of objectives
Its function in this area is to establish strategies that allow detecting errors and inefficiencies to achieve
the objectives set. The results of the company must be adjusted to the goals that have been established
and there must be a profile with decision-making capacity in the financial and Human Resources area,
having access and knowledge of the data.

Finance.
budget planning
Designing a control of expenses and income is essential to carry out projects, manage the obtaining of
funds and determine timely adjustments in the company. Thus, budget planning is an essential part of
carrying out tasks in any company.

financial organization
Another of the functions of the finance department is to determine an economic model capable of
optimizing economic resources and in which the company's financial statements can be realistically
projected based on updated data.

Payroll
Recording workers' wages, bonuses, and deductions is a task performed by the finance department.
Although this function corresponds, in part, to the accounting area, it is the financial department that
carries it out.
Analysis and resolution of financial problems
One of the most important functions is to prevent problems that put the company's economic resources
at risk. Knowing how to manage unexpected situations and provide quick and viable solutions shows
how valuable the finance department is.

Market Knowledge
To ensure economic stability, the finance department must be constantly updated on the markets, know
the current exchange rates, inflation rates, commercial movements, etc.

Direction and control.

Managers are in charge of planning, organizing, coordinating and controlling functions within the
company. Planning consists of making the corresponding decisions and establishing strategies in the
short, medium and long term.
The organization is the distribution of tasks in the different departments that are part of the company.
The management of human resources, although the human resources department is independent from
the management, managers also deal with the management of human resources in a global way. In
small companies, it is possible that there is no human resources department and these functions are
assumed by management.
Coordination is related to strategy and objectives. In coordination functions, they ensure that all
departments and teams work along the same lines, pursuing the same business objectives.
The control functions try to verify that the expected objectives have been met after executing the
strategies. Throughout the process they establish a surveillance that allows to detect errors and
successes in the established plan.
Managers have to make internal and external decisions. Internal decisions have to do with the fulfillment
of the objectives by all the work groups that make up a company. External decisions have to do with all
the relationships that the company has with its environment.
In order to know how to carry out these functions, there are various training courses that can be
completed in the field of Administration and Finance or Human Resources Management .

PURCHASES
The purchasing area is responsible for acquiring the goods, raw materials and services necessary to
operate the organization effectively. With the objective for this product (STRAWBERRY FERREROS)
Reduce expenses by 20% (1,000,000 MXN) of all the departments of the company during the next 12
months, opening new contracts and later leaving the product on the market for its growth through Better
structured negotiations.
Those responsible for whose area are:
buyer
The buyer is responsible for carrying out all the transactions necessary to make the purchase of a
material or service, as well as the requisition process, the quote, the generation of the purchase order
and the follow-up of invoices.

Expedited Expediter
The consignor is responsible for making sure that the suppliers are aware of the order and its
characteristics.

purchasing leader
The purchasing leader is responsible for planning, organizing, directing, and controlling the strategies
that the department must follow, and will also be responsible for reporting to senior management on
the fulfillment of the purchasing team's objectives.

PRODUCTION
This area is where the manufacturing of our company will be carried out, it also requires a trained team
to be able to operate it in the best way, headed by its production engineer for better control and thus
its well-trained operators to be able to give the required performance. Likewise, trained personnel in
the feeding area so that there are no feeding problems in the production area.

PRODUCT STRATEGY
Since we have a very defined and positioned line of products, the union of two is plowed, uniting the
new with the already positioned without changing the price, including the product in the market in a
more natural way.
Price strategy we will allocate a special launch price without affecting the investment that has been
made in the product in the medium and long term
There will be seasonal campaigns which will be summer and Christmas, already waiting for a good
reception from the client distribution strategy
The creation of an online page is planned for a better distribution without raising the shipping cost so
much

COMMERCIAL
The investment margin will be used for the creation of a commercial to publicize the product, for this
you will have to pay You Tube around $200,000 MXN in commission for three months since we want it
to show our commercial only in family content for to maintain a good image, in the television sector
$250,000 MXN will be allocated so that channels 10 and 5 show our campaign for two months.
 HUMAN RESOURCES
Staff costs. Employment growth forecasts. Conciliation of work and family life. Occupational risks.
Another of the fundamental parts that we will take care of and that we will need to be able to develop
the activities of our company are the people who are going to work on it. The human team is the most
important key success factor for our business, their ability to do a good job, their motivation, their
resistance to failure, their creativity, their desire to innovate and their perseverance will be key factors
for the consolidation of the company. Therefore, we will have 6 operators inside the machines, 8
transporters, 3 in the warehouse and 15 distribution trucks with their respective drivers.
In this section we will highlight our technical solvency and our experience and/or training related to it,
that is, our ability to carry out the process and our personal motivation to do so.
It is essential to start from the analysis of all the activities that the company has to carry out in order to
provide its service or sell its products and the weekly/monthly planning of tasks to organize time well
and distribute the different functions based on abilities and interests. each.
In the event that we have to find an external collaborator for some tasks, such as an agency to take our
taxes or a communication company to help us with the dissemination of the project, our department will
be in charge of the paperwork and the study of skills and characteristics, or in the hiring of more
personnel to cover some area or give us support in times of more work.

MANAGEMENT CONTROL
Through this, the collection of data and information is made for the optimization of decision-making
within the company.
The elaboration, planning and analysis is done according to our objectives, establishing limits within
our costs through the coordination of tasks of our processes within the company.
The functions to be developed within this will be:

Analysis of data
We will do this through the collection and analysis of the data necessary to understand the operation
of the company and its influence on the results obtained. With this, it will be possible to establish realistic
business objectives and develop the necessary means to achieve them. Through data measurement
systems that allow us to know some key performance indicators. Productivity, expenses, deviations,
profit margins, financial statements, among others.

Preparation of budgets
The planning, budgets, provisions and treasury forecasts will be carried out that adjust to the estimates
that have been carried out.
Business management assistance

Through the data provided, it is possible to know the performance indicators and the different
possibilities that would help to improve the company.
With this, the information analyzed and the conclusions of the financial analyzes are transmitted to the
management and each of the departments.

Prepare an accounting and financial structure

You must know the financial structure of the company. He must have access to the set of projects that
the different areas of the company are carrying out, while being aware of their costs, also access to
bank accounts and must coordinate the tasks of the departments, acting as an instrument of
management of budgetary control of the direction of the company.

Coordinate Human Resources

Within this area, they must have knowledge of the data and close contact with financial information,
which allows the Human Resources area to play a much more active role in the company.
This is responsible for optimizing Human Resources to achieve productivity goals.

Supervision of the fulfillment of objectives

Its function in this area is to establish strategies that allow detecting errors and inefficiencies to achieve
the objectives set. The results of the company must be adjusted to the goals that have been established
and there must be a profile with decision-making capacity in the financial and Human Resources area,
having access and knowledge of the data.

FINANCE.
budget planning
Designing a control of expenses and income is essential to carry out projects, manage the obtaining of
funds and determine timely adjustments in the company. Thus, budget planning is an essential part of
carrying out tasks in any company.

financial organization
Another of the functions of the finance department is to determine an economic model capable of
optimizing economic resources and in which the company's financial statements can be realistically
projected based on updated data.
payroll
Recording workers' wages, bonuses, and deductions is a task performed by the finance department.
Although this function corresponds, in part, to the accounting area, it is the financial department that
carries it out.

Analysis and resolution of financial problems

One of the most important functions is to prevent problems that put the company's economic resources
at risk. Knowing how to manage unexpected situations and provide quick and viable solutions shows
how valuable the finance department is.

Market Knowledge
To ensure economic stability, the finance department must be constantly updated on the markets, know
the current exchange rates, inflation rates, commercial movements, etc.

DIRECTION AND CONTROL.

Managers are in charge of planning, organizing, coordinating and controlling functions within the
company. Planning consists of making the corresponding decisions and establishing strategies in the
short, medium and long term.
The organization is the distribution of tasks in the different departments that are part of the company.
The management of human resources, although the human resources department is independent from
the management, managers also deal with the management of human resources in a global way. In
small companies, it is possible that there is no human resources department and these functions are
assumed by management.
Coordination is related to strategy and objectives. In coordination functions, they ensure that all
departments and teams work along the same lines, pursuing the same business objectives.
The control functions try to verify that the expected objectives have been met after executing the
strategies. Throughout the process they establish a surveillance that allows to detect errors and
successes in the established plan.
Managers have to make internal and external decisions. Internal decisions have to do with the fulfillment
of the objectives by all the work groups that make up a company. External decisions have to do with all
the relationships that the company has with its environment.
In order to know how to carry out these functions, there are various training courses that can be
completed in the field of Administration and Finance or Human Resources Management.
NATIONAL AND INTERNATIONAL DELIVERIES

TRANSPORTATION (LOGISTICS)
COST IN MEXICO

TRANSPORT ROUTES COST CUSTOMS

PAYMENTS

TIMSA GROUND FROM MEXICO $35,000 $5,600

TO TEXAS

BEAVERS TRANSPORTS GROUND FROM MEXICO $30,000 $4,800

TO CALIFORNIA

TIBA INTERNATIONAL BUS MEXICO TO $28,000 $4,480

TRANSPORTATION CALIFORNIA

TUM TRANSPORTS MEXICO TEXAS AIR $60,000 $9,600

COSTS IN U. S

TRANSPORT ROUTES COST CUSTOMS

PAYMENTS

TIMSA GROUND FROM MEXICO US$18.90 US$302.4

TO TEXAS

BEAVERS TRANSPORTS GROUND FROM MEXICO US$16.20 US$259.2

TO CALIFORNIA

TIBA INTERNATIONAL BUS MEXICO TO US$15.12 US$241.92

TRANSPORTATION CALIFORNIA

TUM TRANSPORTS MEXICO TEXAS AIR US$32.40 518. US$4

Tariff Country Description Advalorem Share

34029099 MEXICO BOX OF CHOCOLATES US$150 10%

3421999U MEXICO CHOCOLATE BOXES US$150 10%

39172201 MEXICO CHOCOLATE BOXES US$150 10%

 4Q TRANSNATIONAL TRADE

TRANSNATIONAL COSTS
The cost of the product to Mexico is $152.49 while the
product in Texas and California will be 7.90 U. S $; Due to
the costs of the product according to shipping, transportation
and time, this is being increased because 15% of the value
of the product is being taken.

TARIFF NON – TARIFT COSTS

TIME COSTS Time cost is based on fixed project scope of work and rate
prices, its only variable being the time it takes to complete
the project.

TRANSPORTATION COSTS We chose these routes and transport companies due to the
reliability that they provide us and the little time that some of
them take to transport our product.

AIM
❖ Our company Ferrero Strawberry Jam aims to renew a product while maintaining its essence
and flavor, obtaining good acceptance from our consumers, making it the favorite for special
occasions, maintaining the values and principles of the company towards our staff and
customers, keeping us number one in the market.

COMPANY POLICIES
The management of our company is committed to the implementation of principles based on providing
attention to the needs of our consumers, showing maximum transparency and excellence in our quality,
betting on monitoring ethical behavior criteria, taking into account the work environment.
1 week
1 month
6 months
How often do you consume our product?
1 to 5 times a week
1 to 5 times a month None
What do you like most about the product?
Flavor
Texture
Presentation Price
What is it that you don't like about our product?
Flavor
Price
Quality
As for jam flavors, which one is your favourite?
Strawberry
Pineapple Mango
blueberries
Would you like to try a chocolate filled with strawberry jam, with the texture of Ferrero Rocher?
Yeah
No
Maybe
Do you prefer other flavors in chocolate?
Yeah
No
Maybe
How much would you be willing to pay for our product?
$150
$200
$250
$300
How about the price of our product?
Accessible
Cheap
Expensive
Very expensive
Do you consider that our product is innovative in the market?
Yeah
No
And I had seen something similar Maybe
What is the means by which you find out about the promotions of our product?
Television Social
networks printed
By a friend/relative
From 1 - 5, how satisfied are you with our product in terms of its innovation?
1
2
3
4
5

Knowing that the product is more expensive, would you be willing to buy it?
Yeah
No
Maybe

Have you seen anything similar on the market?

Yeah
No
Maybe
Where would you like to buy the product?
oxxo Malls
in grocery stores
All

MARKETING STUDY

Questions
1- How long have you known our product?
a) 1 week
b) 1 month
c) 6 months
According to 43% of those surveyed, our product is recently known, which implies that our product has
not had the impact that has been expected.

2- How often do you consume our product?

a) 1 to 5 times a week
b) 1 to 5 times a month
c) None

According to 63.9% of the surveys, our product has a standard consumption frequency, since most
consumers consume it from 1 to 5 times per month.

3- What do you like most about the product?

a) Flavor
b) Texture
c) Presentation
d) Price
According to 80.3% of the surveys, our consumers prefer our product for its taste, over other
characteristics.

4- What do you not like about our product?

a) Flavor
b) Price
c) Quality

According to 77% of the surveys, our product has a high price for consumers, which implies that our
product will not have the expected demand.

5- As for jam flavors, which one is your favorite?

a) Strawberry
b) Pineapple
c) Mango
d) blueberries

According to 59% of the surveys, our product would have a favorable demand, which implies that our
product would have a positive impact on the market.

6- Would you like to try a chocolate filled with strawberry jam, with the texture of Ferrero Rocher? a)
Yeah
b) No
c) Maybe
According to 67.2% of the surveys, our product will have a favorable acceptance in the market, because
the majority is interested in the new product.

7- Do you prefer other flavors in chocolate?

a) Yeah
b) No
c) Maybe

According to 50.8% of the surveys, the implementation of other flavors will have a favorable
acceptance, which implies an evaluation of their acceptance in the market.

8- How much would you be willing to pay for our product?

a) $150
b) $200
c) $250
d) $300
According to 56.5% of the surveys, our product is in demand by customers who prefer it to be low cost.

9- How do you think about the price of our product?

a) Accessible
b) Cheap
c) Expensive
d) Very expensive

According to 68.1% of the surveys, our product is accessible to our consumers, which implies
satisfaction and a desire to purchase.

10- Do you consider that our product is innovative in the market?

a) Yeah
b) No
c) I had seen something similar
d) Maybe
According to 59.7% of the surveys, our product has had a good impact, according to its novelty and
innovation.

11- What is the means by which you find out about the promotions of our product? a) Television
b) Social networks
c) printed
d) By a friend/relative

According to 57.1% of the surveys, our product is known by a large part of the social networks, which
implies favorable for the company.

12- From 1 - 5, how satisfied are you with our product in terms of its innovation? a) 1
b) 2
c) 3
d) 4
e) 5
According to 36.5% of the surveys, our product is meeting the expectations and objectives set within
the project/product.

13- Have you seen anything similar on the market?

a) Yeah
b) No
c) Maybe

According to 41.7% of the surveys, our product has similarities with other products, while the other
41.7% mention that there is no product similar to ours.

14- Knowing that the product is more expensive, would you be willing to buy it? a) Yeah
b) No
c) Maybe
According to 65.1% of the surveys, our product is accessible enough, which implies a positive
acceptance in the market.

15- Where would you like to buy the product?

a) oxxo
b) Malls
c) in grocery stores
d) All

According to 60.3% of the surveys, they prefer our product to be in all the places of sale, seeking to
have a wide accessibility.
 MARKETING STRATEGIES SITUATIONAL
MARKETING STRATEGIES AND TACTICS OUTBOUND MARKETING

Es una estrategia aplicada en los medios más tradicionales de publicidad, su principal

propósito es captar clientes de forma activa.
ESCOGIMOS ESTA ESTRATEGIA POR QUE NUESTRAS ENCUESTAS SE BASARON,
TANTO EN DIGITAL COMO EN TELEVISORAS Y NUESTRA PRINCIPAL VIA DE
PUBLICIDAD ES LA DIGITAL POR MEDIO DE LAS REDES SOCIALES
CORREOS SPAM

La forma más frecuente es un correo electrónico de publicidad enviado a un

gran número de direcciones (correo electrónico de publicidad no solicitado).
Social networks-
Through this we will publicize our product in a massive way since with the help of such an accessible
tool we can indirectly reach more people in relation to the new launch of our product by helping us with
the following types of advertisements:
1. Image ads
2. Direct message ads
Banner
Formato publicitario de internet, consistente en una pieza gráfica que aparece en distintos
portales con el objetivo de hacer publicidad a la marca.