Social Relevance Project on

“A STUDY ON CSR ACTIVITIES OF HUL LTD

Submitted in Partial Fulfilment for the Award of the Degree of

MASTER’S IN MANAGEMENT STUDIES

(Under university of Mumbai)

Submitted by

AAKASH JAIN (17)

MMS-FINANCE

Batch 2016-18

UNDER THE GUIDANCE OF

Dr. MEDHA BAKHSHI

THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

FULL TIME – BATCH 2016-2018

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 CERTIFICATE

This is to certify that project titled “A STUDY ON CSR ACTIVITIES OF

HUL LTD” is successfully completed by Mr. AAKASH JAIN during the IV
semester, in partial fulfilment of the master's degree in management studies
recognized by the University of Mumbai for academic year 2016-18 through.

This project work is original and not submitted earlier for the award of any
degree diploma or associate ship of any other university/Institution.

Name:

Date: (Signature of the Guide)

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 DECLARATION

I hereby declare that this project report submitted by me on “A STUDY ON

CSR ACTIVITIES OF HUL LTD” is a bonafide work undertaken by me and
it is not submitted to any other university or institution for the award of any
degree diploma/certificate or published any time before.

Signature: Signature:

Name of the student: Project Guide:

Date: Date:

Director Signature:

Date:

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 ACKNOWLEDGEMENT

I take this opportunity to present my vote of thanks to all those guideposts who really acted as
lightening pillars to enlighten our way throughout this project that has led to successful and
satisfactory completion of this study.

I am grateful to my faculty mentor Dr. Medha Bakhshi for providing me this opportunity to
undertake this project & providing me with their support, valuable time & advice, whole
hearted guidance & co-operation.

Lastly, I am thankful to all those friends, who have been there for me whenever I needed
them for the guidance of my project.

I hope that I can build upon the experience and knowledge that I have gained and make a
valuable contribution towards the industry in coming future.

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 Executive Summary

Corporate Social Responsibility (CSR) is a concept that suggests that it is the responsibility
of the corporations operating within society to contribute towards economic, social and
environmental development that creates positive impact on society at large. Although there is
no fixed definition, however the concept revolves around that fact the corporations need to
focus beyond earning just profits. The term became popular in the 1960s and now is
formidable part of business operations.

As per as Corporate Social Responsibility is concerned, the Companies Act, 2013 is a

landmark legislation that made India the first country to mandate and quantify CSR
expenditure. The inclusion of CSR is an attempt by the government to engage the businesses
with the national development agenda. The CSR activities in India should not be undertaken
in the normal course of business and must be with respect to any of the activities mentioned
in Schedule VII of the act.

The following project contains detailed information about the company i.e. Hindustan
Unilever. Starting from the performance of the FMCG industry. Also, reason for selecting
HUL as research topic based on its performance. Some of the motivational and leadership
practices followed by the company makes it unique from others and they utilize to its
optimum level. Talking about the Leadership development at HUL is about building leaders
through a combination of disciplined routines and processes: a collective expertise, honed
through practice, in recognizing and developing talent. HUL is often referred to as a ‘CEO
Factory’ having contributed over 450 CEOs within the corporate world.

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 INDEX
CHAPTE PARTICULARS Page
R NO No.

1 INTRODUCTION 7

2 COMPANY PROFILE 13

3 LITERATURE REVIEW 16

4 EXECUTION OF CSR ACTIVITIES BY HUL LTD 17

5 CSR ACTIVITIES 19

6 CSR FINANCIAL DETAILS OF HUL 26

7 CONCLUSION 27

REFERENCES 28

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1. INTRODUCTION

1.1 Industry details & economic performance in the country

 Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian
economy with Household and Personal Care accounting for 50% of FMCG sales in India.
Growing awareness, easier access and changing lifestyles have been the key growth
drivers for the sector.
 The urban segment (accounts for a revenue share of around 40 per cent) is the largest
contributor to the overall revenue generated by the FMCG sector in India and recorded a
market size of around US$ 29.4 billion in 2016-17.
 However, in the last few years, the FMCG market has grown at a faster pace in rural
India compared with urban India. Semi-urban and rural segments are growing at a rapid
pace and FMCG products account for 50 per cent of total rural spending.

Growth of FMCG Industry in India

 Favourable demographics and rise in income level to boost FMCG market.

 FMCG market in India is expected to grow at a CAGR of 20.6 % and is expected to
reach US$ 103.7 billion by 2020 from US$ 49 billion in 2016.

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1.2 About CSR

CSR Defined
Most definitions describe CSR as a concept whereby companies integrate social and
environmental concerns in their business operations and in their interaction with their
stakeholders on a voluntary basis. (CEC: Green Paper for Promoting a European Framework
for Corporate Social Responsibility)

The World Business Council for Sustainable Development (WBCSD) defines CSR as "The
continuing commitment by business to behave ethically and contribute to economic
development while improving the quality of life of the work force and their families as well
as of the local community and society at large”.

Corporate social initiatives are major activities undertaken by a corporation to support social
causes and to fulfil commitments to corporate social responsibility. The conclusion would be
that there is no unanimity on the definition of what constitutes Corporate Social
Responsibility (CSR). However, what could be taken into account CSR is generally used to
describe business’s efforts to achieve sustainable outcomes by committing to good business
practices and standards.

Changing Trends in CSR from “Charity to Responsibility”

An insight into the history of CSR reveals that till 1990s it was solely dominated by the idea
of philanthropy. Considering CSR as an act of philanthropy, businesses often restricted
themselves to onetime financial grant and did not commit their resources for such projects.
Moreover, businesses never kept the stakeholder in mind while planning for such initiatives,
thereby reducing the efficacy and efficiency of CSR initiatives. However, over the last few
years, the concept of CSR has been changing.

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CSR Origin and Development in India
The concept of CSR has been imbibed in Indian society from the very beginning. Gandhi’s
philosophy of trusteeship is similar to CSR of the modern world; companies like TATA and
BIRLA have been imbibing the case for social good in their operations for decades long
before CSR become popular cause. The avid interest in community welfare among the Tata
Group dates to the 1860s when the company was founded by Jamshedji Tata. This explains
why nearly two-thirds of the equity of Tata Sons, the Tata Group's promoter company, is held
by philanthropic trusts, which have created a host of national institutions in science and
technology, medical research, social studies and the performing arts.

Dr.Kurien’s Amul-led Operation flood had pioneered inclusive growth through work with
dairy farmers at grass-root level, changing lives, enhancing income, empowering women and
at the same time reaping benefits to the business.

At Indian Oil, corporate social responsibility (CSR) has been the cornerstone of success right
from inception in the year 1964. The Corporation’s objectives in this key performance area
are enshrined in its Mission statement: "to help enrich the quality of life of the community
and preserve ecological balance and heritage through a strong environment conscience."

Before Corporate Social Responsibility found a place in corporate lexicon, it was already
textured into the Birla Group's value systems. As early as the 1940s, the founder G.D Birla
espoused the trusteeship concept of management. Simply stated, this entails that the wealth
that one generates, and holds is to be held as in a trust for our multiple stakeholders.
Regarding CSR, this means investing part of our profits beyond business, for the larger good
of society.

Over the years CSR has gained importance in India as companies are realizing the importance
of investing in CSR for achieving benefits of creating shareholder value, increased revenue
base, strategic branding, operational efficiency, better access to capital, human and
intellectual capital and lower business risks has emerged as an effective tool that synergizes
the efforts of Corporate and the social sector towards sustainable growth and development of
societal objectives at large.

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1.3 About the organization

Hindustan Unilever Limited (HUL) is an Indian consumer goods company based

in Mumbai, Maharashtra. It is a subsidiary of Unilever, a British-Dutch company. HUL's
products include foods, beverages, cleaning agents, personal care products and water
purifiers.
HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan
Lever Limited, as a result of a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co.
Ltd. and United Traders Ltd. It employs over 16,000 workers, while it also indirectly helping
to facilitate the employment of over 65,000 people. The company was renamed in June 2007
as "Hindustan Unilever Limited”
Brands and Products
HUL is the market leader in Indian consumer products with presence in over 20 consumer
categories such as soaps, tea, detergents and shampoos amongst others with over 700 million
Indian consumers using its products. Sixteen of HUL's brands featured in the ACNielsen
Brand Equity list of 100 Most Trusted Brands Annual Survey (2014), carried out by Brand
Equity, a supplement of The Economic Times
Food:

 Annapurna salt and spices

 Bru coffee
 Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea
 Kissan squashes, ketchups, juices and jams
 Lipton tea

Homecare Brands:

 Active Wheel detergent
 Cif Cream Cleaner
 Comfort fabric softeners
 Domex disinfectant/toilet cleaner
 Rin detergents and bleach

Personal Care Brands:

 Aviance Beauty Solutions

 Axe deodorant and after shaving lotion and soap
 LEVER Ayush Therapy ayurvedic health care and personal care products
 Breeze beauty soap
 Brylcreem hair cream and hair gel

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 HUL Products

CSR Foundation Description

Hindustan Unilever Foundation: In 2008 HUL commissioned Sustainability to carry out a
strategic stakeholder engagement. Based on the findings, a rigorous and detailed exercise was
carried out with the HUL Board to create the Hindustan Unilever Foundation (HUF) as its
vehicle for social investment in India. Accordingly, HUL has been set up as a Section 25 not
for Profit Company in India. It operates as a subsidiary to HUL. Water for Public Good with
specific focus on livelihoods was identified as the key thrust for the Foundation. The
Foundation has partnered with five leading global organisations Oxfam, Population Services
International (PSI), Save the Children, UNICEF, and the World Food Programme. The
Foundation mission is to improve quality of life through the provision of hygiene, sanitation,
access to clean drinking water, basic nutrition and enhancing self-esteem. Past Projects
undertaken by foundation: Hand washing, Improving Health & Hygiene, Sanitation for All
Water works, Improving access to safe drinking water.

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1.4 Research Objectives

 Study of Company Profile of HINDUSTAN UNILEVER Ltd.

 Study of General Management practices of HINDUSTAN UNILEVER Ltd.
 Suggesting suitable measures for enhancing the impact of CSR activities carried out
by HUL

1.5 Method of data/information collection

Research Approach: Secondary data

Contact Method: N.A

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2. COMPANY PROFILE

2.1 Name of the organization: HINDUSTAN UNILEVER LTD

2.2 Registration details:

Registration no: 101248W/W-100022
Registered Office:
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (East),
Mumbai – 400 099.

2.3 Form of ownership: Public limited company

SHAREHOLDING PATTERN (%)

Promoters 67.20

FIs & Local Mfs 5.66

FPIs 13.26

Public and 13.88

others

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2.4 Mission, Vision, Goals

 Mission: To add Vitality to life. We meet every day needs for nutrition, hygiene and
personal care with brands that help people feel good and get more out of life.

 Vision: We work to create a better future every day.

 Goals: To help more than billion people take action to improve their health and well-
being. & not only to respect human rights but to actively advance them across all areas of
the business.

2.5 Activities Completed in the Past

In 2007, Hindustan Unilever was rated as the most respected company in India for the past
25 years by Business world, one of India's leading business magazines. The rating was based
on a compilation of the magazine's annual survey of India's most reputed companies over the
past 25 years.

In 2010, The Company was felicitated for receiving the highest number of patents in the year
2009 at Annual Intellectual Property Awards 2010.

In 2011, HUL was named the most innovative company in India by Forbes and ranked 6th in
the top 10 list of most innovative companies in the world.

In 2012, Hindustan Unilever emerged as the No. 1 employer of choice for B-School students
who will graduate in 2012. In addition, HUL also retained the 'Dream Employer' status for
the 3rd year running.

In 2014, HUL was ranked 47th in The Brand Trust Report published by Trust Research
Advisory. 36 HUL brands also featured in the list including Lux, Dove, Lipton, Vim, Kissan,
Bru, Rexona, Close Up, Clinic Plus, Pond's, Knorr and Pepsodent among others.

In 2015, As per Nielsen Campus Track-business school survey, Hindustan Unilever emerged

among the top employers of choice for B-school students graduating that year. It has often
been called a 'Dream Employer' for application by B-School students in India.

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2.6 Ongoing activities

The Corporation plans to focus its CSR initiatives and adopt a structured approach to the
following core areas of intervention.

 Education:
This would include initiatives in the field of primary and secondary education, formal
and Non-formal literacy programmes, scholarships, digital literacy initiatives,
teachers training &skills up gradation, vocational training and other holistic education
initiatives for rural &urban youth.

 Healthcare:
This would include initiatives to support affordable healthcare, including awareness
&preventive programmes for various communicable & non-communicable diseases,
public &community health initiatives for the underprivileged sections of society,
addressing malnutrition amongst women & children, provision of clean & safe
drinking water to communities etc.

 Sanitation:
This would include partnerships with organizations having domain expertise in the
field of providing comprehensive sanitation programmes in schools, urban slums and
rural areas, involving behavioural change & awareness towards hygiene and
sanitation habit

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3. LITERATURE REVIEW

Teach for India: ‘One day all children will attain an excellent education’- a vision that
defines Teach for India, a Teach to Lead project that encourages young college graduates and
professionals to take up two years of full-time teaching sessions in under resourced schools.
To provide quality education to all, teach for India currently works in 5 main cities of India-
Mumbai, Delhi, Pune, Hyderabad and Chennai and is well equipped with some 700 Fellows
who are working towards eradicating the high inequality present in Indian education system.

National Wildlife Federation: NGO is working to preserve the rich biodiversity existing on
our earth today NWF is one of the largest non-profit organizations in the world working for
the said cause. Though its primary base locates at the USA, it has collaborations with several
other likewise teams and local organizations working on wildlife issues on grass root level.
The organization was founded by Jay Darling in 1936 and currently has 4 million active
members participating in it in various programs and initiatives.

Hopkins, 2004: The author focuses in his discussions on corporate social responsibility on
the largest companies, the transnational corporations (TNCs). Because of their often-immense
size, decisions about the location of investments, production and technology by TNCs not
only influence the distribution of factor endowments, notably of capital, skilled labour and
knowledge, between the countries in which they run their activities, but also assume crucial
importance for their political and social consequences.

Jayati Sarkar, 2015: The paper argues that notwithstanding the potential economic costs
that may accompany mandated CSR, the provisions of the new Act are designed thoughtfully
to balance the objectives of the corporation and its shareholders on the one hand and that of
the society and its stakeholders on the other.

Kang, 2008: Found evidence of spill over of reputational penalties between firms. Among
the studies on specific elements of CSR, the environmental dimension seems to be the most
frequently examined two factors that may explain the growing interest in specific dimensions
of CSR.

Olar, 2012: This paper examines the question of measurability of the impact of Corporate
Social Responsibility on Business Performance. It starts with describing newer trends of
measuring business performance, showing that one can observe a shift from the classical
short-term analysis with particular focus on indicators like shareholder value, revenue and
market share toward taking also into account soft indicators, such as employee and customer
satisfaction that contribute to the long-term success of a company.

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4. EXECUTION OF CSR ACTIVITIES BY HUL LTD

4.1 CSR Committee

The Committee is responsible for the implementation of the CSR Policy of the Company.
The details of the Committee members are as follows:

Name Designation
Mr. O. P. Bhatt Chairman
Mr. Aditya Narayan Independent Director
Dr. SanjivMisra Independent Director
Ms. KalpanaMorparia Independent Director
Mr. Sanjiv Mehta Chief Executive Officer & Managing
Director
Mr. P. B. Balaji Executive Director, Finance & IT and Chief
Financial Officer

4.2 Roles of CSR committee of HUL Ltd

The role of Corporate Social Responsibility Committee is as follows:

 Formulating and recommending to the Board the CSR Policy and activities to be
undertaken by the Company
 Recommending the amount of expenditure to be incurred on CSR activities of the
company
 Reviewing the performance of the Company in area of CSR
 Providing external and independent oversight and guidance on the environmental and
social impact of how the Company conducts its business
 Monitoring CSR Policy of the Company from time to time
 Monitoring the implementation of the CSR projects or programmes or activities
undertaken by the Company

4.3 Policy

HUL is committed to operate and grow its business in a socially responsible way. Our vision
is to grow our business whilst reducing the environmental impact of our operations and
increasing our positive social impact.

This policy outlines our Corporate Social Responsibility agenda. Our aim is to achieve
responsible growth and we will inspire to bring this to life by encouraging people to take
small everyday actions that will add up to make a big difference.

We have embraced Unilever Sustainable Living Plan (USLP) which contributes to activities
listed in the Schedule VII of Section 135 of the Companies Act, 2013. The USLP has three
global goals namely help more than a billion people take action to improve their health and

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wellbeing, reduce the environmental footprint of our products and enhance the livelihoods of
people as we grow our business.

Additionally, considering India as a water scarce region and the water availability is expected
to go down further, HUL has identified water as a key area of intervention. We will focus in
this area by creating capacities in conserving water through significant investments in
partnership with relevant stakeholders with the objective of water conservation.

4.4 Corporate Social Responsibility (CSR) Principles

HUL’s CSR Policy is supported by the following principles:

 We are committed to conducting our operations with integrity and respect, in the
interest of our stakeholders, and in line with our Code of Business Principles.
 We believe growth and environmental sustainability need not be conflicting. Our
business model is designed to deliver sustainable growth. The inputs to the model are
our brands, our people and our operations. The outputs to the model are sustained
growth, lower environmental impact and positive social impact. The differentiator in
our business model is our USLP and the goal of sustainable living.
 We collaborate and engage with different stakeholders including Governments,
NGOs, IGOs, Suppliers, Farmers, and Distributors to tackle the challenges faced by
the society.

4.5 Governance Mechanism

We follow structured governance procedures to monitor CSR activities. Our CSR Policy is
governed by the Board of Directors of the Company. The Board has constituted a CSR
Committee comprising of an Independent Chair and most Independent Directors to monitor
the Policy and the programmes from time to time.

The activities described in Annexure an appended hereto are covered under Schedule VII (as
amended) of the Act that lists down permitted activities that constitute such activities. These
activities undertaken by the Company are not expected to lead to any additional surplus
beyond what would accrue to the Company in the course of normal operations.

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5. CSR ACTIVITIES
5.1 Education and Scholarships

Project- Fair & Lovely Foundation Projects

Project Description- The Foundation identifies academically exceptional girls from

financially challenged backgrounds and offers scholarships to the candidates. To maintain
integrity and fairness the selection is done by a panel of eminent personalities from diverse
fields.

It is a long-term endeavour of the Company to help exceptionally bright girls with

scholarships granted through FAL Foundation. The target for granting scholarships in the
financial year 2014- 2015 is Rs.1 crore to deserving students.

Project- Ankur

Project Description- Ankur was set up in 1993 as a centre by your Company’s Plantations
Division for special education for differently-abled children at Doom Dooma in Assam.
Ankur provided educational, vocational and recreational activities to 33 differently-abled
children.

Project- Rin Career Ready Academy

Project Description- The program aims to inspire, educate & equip the youth from modest
backgrounds with skills in English training, Office Dressing and Interviewing. The program
allows all the participants to take the course by simply giving a missed call. Deserving
individuals shall be put up for a more intensive face to face 3-week course, designed to suit
their needs.

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5.2 Healthcare
Project- Ashadaan

Project Description- The initiative began in 1976, when HUL supported Mother Teresa and
the Missionaries of Charity to set up Asha Daan, a home in Mumbai for abandoned,
challenged children, the HIV-positive and the destitute. Asha Daan has been set up on a
72,500-square feet plot belonging to HUL, in the heart of Mumbai city. Since the inception of
Asha Daan in 1976, HUL has been looking after the maintenance of the premises. At any
point of time, HUL takes care of over 400 infants, destitute men and women and HIV-
positive patients at Asha Daan. It is an ongoing and long term charitable activity. Our
aspiration is to provide shelter to the underprivileged members of the society; these include
abandoned, challenged children, the HIV positive and the destitute. While HUL funds the
annual maintenance of the premises, the Missionaries of Charity look after the inmates.

Project- Sanjivani

Project Description- HUL runs a free mobile medical service camp Sanjivani, near its Doom
Factory in Assam.  The aim is to provide free mobile medical facility in the interior villages
of Assam. There are two mobile vans dedicated to the project, each vehicle has one male and
one female doctor, two nurses, a medical attendant (helper) and a driver. The vans are
equipped with basic kits such as diagnostic kit, blood pressure measuring unit, medicines and
a mobile stretcher. The Sanjivani team has provided medical assistance to nearly 2.5 lakh
patients since its inception in 2003 and covered more than four thousand camps till July 2013.

It is an ongoing and long term preventive healthcare activity. Our aspiration is to provide
healthcare in far and remote areas where basic medical facility is not available through our
mobile medical service camps and thereby help many the population over a period of time.

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5.3 Sanitation
Project- Water Conservation Project

Project Description- Ensuring environmental sustainability, ecological balance, protection

of flora and fauna, animal welfare, agroforestry, conservation of natural resources and
maintaining quality of soil, air and water. Various initiatives like recycling treated effluent
water for gardening, installing reverse osmosis technology at various utilities, collecting and
recycling of rain water, arresting major leakage and loss of water at the manufacturing sites
led to this reduction. In 2013, of total 38 sites, 33 sites became zero-discharge sites, an
addition of 3 sites compared to that of last year. During the year, six more sites implemented
rainwater harvesting taking the total to 28 sites. The efforts have resulted in creating a
potential of 371,000 kilo litres water per annum. Rainwater harvesting and use of RO for
recycling effluent water has helped your Company’s sites to reduce fresh water abstraction by
over 86,000 kilo litres. Your Company’s factories at Amli and Doom Dooma adopted the
rainwater harvesting and recycling model followed by the factory in Goa where rainwater on
the terrace area of the factory is collected and recycled for use in various processes in the
factory.

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Project- Swachh Aadat Swachh Bharat

Project Description- Hindustan Unilever Limited (HUL) announced the launch of ‘Swachh

Aadat, Swachh Bharat’ programme in line with Government of India’s Swachh Bharat
Abhiyan (Clean India Mission) to promote good health and hygiene practices. Given the scale
of challenges that India faces in the areas of water, sanitation and hygiene (WASH), this
programme is an effort to help India realise the goals of Clean India Mission by 2019.

This is a first-of-its-kind multi-brand behaviour change programme synergizing the efforts of

HUL’s leading brands Lifebuoy, Domex and Pureit. The Swachh Aadat, Swachh Bharat
programme has two key thrusts: An on-ground behaviour change model and a mass media
campaign to drive engagement and awareness. To create a nation of a ‘Playing Billion’.

Eradicating hunger, poverty and malnutrition; promoting health care including preventive
health care and sanitation including contribution to the ‘Swachh Bharat Kosh’ set up by the
Central Government for the promotion of sanitation and making available safe drinking
water.

The project is in line with Government of India’s Swachh Bharat Abhiyan to promote good
health and hygiene practices and aims to achieve the Swachh Bharat goals by 2019. The goal
is to popularize the adoption of 3 clean habits:
(i) Wash hands before meals and after defecation,
(ii) Adopt safe drinking water practices and
(iii) Stop open defecation.

Haath, Munh Aur Bum is a well-timed shout-out to amplify the truth about unhygienic habits
that are prevalent in society. Turns out if left to the kids, hygiene advice can turn out to be
way more fun! Through this new “Haath, Munh Aur Bum” campaign, children turn into
agents of change and propagate the adoption of three Swachh Aadats. The adoption of the
three Swachh Aadats will go a long way in accomplishing the end goal of Swachh Bharat – a
clean and illness free nation. Unless we change and adopt Swachh Aadats, Swachh Bharat

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will not be a reality. Haath, Munh Aur Bum tells you how to do it. #Swachh Aadat Swachh
Bharat.
The campaign was launched by film actress Kajol Devgan, the newly appointed advocacy
ambassador for the initiative.

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5.4 Rural Development

Project- Shakti

Project Description- Project Shakti is HUL’s rural initiative, which targets small villages
with population of less than 2000 people or less.

HUL has trained thousands of women in villages across India to develop an entrepreneurial
mind-set and make them financially independent and empowered. These women
entrepreneurs (called Shakti Ammas) have been trained on basic tenets of distribution
management and familiarisation with the Company’s products. HUL has a team of rural sales
promoters (RSP’s) who coach and help Shakti Ammas in managing their business. This
includes help in business basics and troubleshooting as well as coaching in softer skills of
negotiation and communication which enable them to run their business effectively.

It started in 2001, Shakti has already been extended to about 80000 villages in 15 states.

In 2010, the Shakti programme was extended to include Shaktimaans who are typically the
husbands or other male family members of the Shakti Ammas. Shaktimaans complement the
Shakti Ammas. They sell HUL products on bicycles in surrounding villages, covering a
larger area than Shakti Ammas can cover on foot.

Shakti is pioneering effort in creating livelihoods for rural women, organised in Self Help
Groups (SHG), improving standards of living in rural India. Shakti provides critically needed
additional income to these women and their family, by equipping and training them to
become and extended arm of the company operations.

Project Shakti has over 72,000 micro-entrepreneurs supported by 48,000 Shaktimaans.

Participated states are:

Andhra Pradesh, Karnataka, Punjab, Orrisa, Tamil Nadu, Maharashtra, Bihar, West Bengal.

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Project- Prabhat

Project Description- Prabhat (Dawn) is a program which focuses on communities around

company factories. The areas of intervention are Health & Hygiene, raising livelihoods and
conserving water. The Water Conservation initiative is led by Hindustan Unilever
Foundation, a wholly owned subsidiary of HUL which looks at improving the water security
in selected regions. The Livelihood programme aims to empower today’s youth by providing
them with employable skills thereby enhancing their livelihoods. HUL has collaborated with
NGOs to implement the project. The project aims to create a positive social impact in the
lives of 1 million people. It is a rural development project.

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6. CSR FINANCIAL DETAILS OF HUL

Year 2014-15 2015-16 2016-17

Actual CSR 82.35 Cr 92.12 Cr 103.88 Cr
Prescribed CSR 79.92 Cr 91.94 Cr 101.71 Cr

7. CONCLUSION

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  HUL, a giant in FMCG industry, is one of the most efficient corporations on the
global platform.

 Its success is largely attributed to its corporate strategies and the management
decision.

 They also environmentally try to do minimum loss/harm due to their production

processes.

 It consistently makes sure to have technologies update and process complying all the
laws and regulations thus make sure that its ethical responsibilities are met with.

 As we compare the Corporate Social responsibility activities of the company to its

adverse effects which were caused by different or careless actions taken by the
company, the favourable CSR policies overweight the balance as the company is
planning and undertaking more projects on how to improve their CSR.

 However, if we refer to CSR policies which are set out by the company, if the
company applies and implements those mentioned policies it will be on a line with the
generally accepted standards on CSR even though there is no specific one in
existence.

 The organization is a multinational corporation, they are trying their best to be

socially responsible and very much cautious about their acts and works that they do
not hurt the environment, the people and their stake holders at any level of their
function.

8. REFERENCES

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https://www.hul.co.in/sustainable-living/hindustan-unilever-foundation/

https://www.hul.co.in/Images/hul-brr-2015-16_tcm1255-483140_en.pdf

https://www.slideshare.net/RohanBharaj/corporate-social-responsibility-csr-at-hindustan-
unilever-hul

https://www.hul.co.in/Images/csr-policy-annexure-a_tcm1255-436264_en.pdf

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