MODUL PERKULIAHAN

PUBLIC
SPEAKING

3 SKS
Speaking in Small Group
and Pitching
 ABSTRAK

Mata kuliah ini membahas ruang lingkup ilmu public speaking, persentasi,
dan metode menyampaikan presentasi dengan benar, lengkap dan baik.
Tatap Muka

04
Fakultas: Ilmu Komunikasi Kode Mata Kuliah:
Program Studi:TUJUAN
Marketing Communications Disusun Oleh: Bugi Satrio, SE., M.I.Kom.

1. Mampu menyeleksi dan menetapkan topik dan tujuan public speaking.

2. Mampu untuk menganalisa audiens dengan tepat.
3. Mampu membuat naskah yang akan digunakan.
4. Mampu untuk menyampaikan pesan dengan baik di depan publik
sesuai dengan aturan, norma dan etika yang berlaku.

2019 Public Speaking

2 Bugi Satrio, S.E., M.I.Kom. 0858 1750 8234
Pusat Bahan Ajar dan eLearning
http://www.undira.ac.id
PEMBAHASAN

A. SPEAKING IN SMALL GROUP

While a common misconception of the term “public speaking” is talking to a huge

number of audiences, this isn’t always the case. As a matter of fact, you’ll find that small group
public speaking engagements are more common. Examples for this are sales pitches, corporate
presentations, workshops, etc. However, regardless of the audience size, speaking in front is
just as nerve-racking. Your audience may be smaller, but the amount of pressure remains the
same. Don’t worry though, we’re here to help ease that out! You may want to take note of the
following tips in order to ensure the utmost effectiveness of your speech.

1. Know who are in your audience. We’re sticking with the importance of knowing who
your audience are. Doing this will already give you a headstart towards establishing a
solid connection. This will make it easier for you in getting your message across. This
will also help you in coming up with a presentation that is highly relatable.

2. Exercise small group dynamics. Since the group is set to a minimum, the members of
the group will be able to interact more closely to each other. This is a good opportunity
to engage with them. You, as the speaker, can be garrulous or talkative, but allow an
ample time for your listeners to speak too. Let them react, ask questions, and give their
comments. Aside from facilitating engagement, this is also good way to make sure that
they truly get what you are talking about.

3. Mind your pacing. Because the group is smaller, you can easily tell how well the group
is keeping up with you. You can simply detect a puzzled look, a curious mind, or a
totally uninterested individual. Once you start noticing these signs from your audience,
you may want to slow down or fasten up a little bit.

4. Energize! A small group’s energy is far lessbigger than a large group. You have to
consistently maintain the energy of the crowd to make sure that none of the listeners are

2019 Public Speaking

3 Bugi Satrio, S.E., M.I.Kom. 0858 1750 8234
Pusat Bahan Ajar dan eLearning
http://www.undira.ac.id
 dozing off. You can look into their eyes and further establish that one-on-one
connection.

5. Maximize movement. In planning your movements, make sure that your visual aids, if
any, won’t be blocked. After making sure that everything is okay, you can then smartly
use movement for impact and emphasis. Here’s a tip! We suggest practicing your
movements ahead together with your speech. This way, you can properly plan and avoid
exaggeration or underration.

6. Encourage a more direct interaction. In some cases—excluding sales pitches—a

quick introduction can be a good idea. Use this as an opportunity to break the ice and
facilitate engagement. Try the “2 Truths, 1 Lie” game wherein a member of the group
must say 2 truths and 1 lie about themselves and the group has to distinguish the lie. It’s
a fun way to get to know each member on a better level. This also releases any
awkwardness and shyness by initiating the first interaction within.

Just because your audience is smaller than the usual does not mean that they are of
lesser value. Keep this in mind, having a more limited set of audience gives you the opportunity
for a more intimate relationship with them. Use this to your advantage to ensure the utmost
effectivity of your presentation.

B. PUBLIC SPEAKING AND PITCHING

When founding your own business, you will find yourself talking a lot. Whether or not
you feel comfortable standing in front of a crowd, here are our top tips to make the most out of
it! One of the first things all new entrepreneurs should take into consideration is the fact that the
work they are about to put into their newborn business is going to have to be supported by a lot
of talk.
Think about it: finding investors, people to work with, participating in startup events,
presenting new ideas and concepts; these are all essential actions in the life of a startup and
their rate of success depends almost completely on the communicational skills of the speaker.
Being able to speak in front of an audience in a relaxed, yet engaging manner, as well as
successfully managing to present your case in front of a board of VCs, are fundamental skills
every entrepreneur should possess.
2019 Public Speaking
4 Bugi Satrio, S.E., M.I.Kom. 0858 1750 8234
Pusat Bahan Ajar dan eLearning
http://www.undira.ac.id
What Are the Numbers Saying?

Every individual is different though, and while some are born as natural speakers, others need
to put a bit of extra work into this. Studies have shown that only 10% of the population is into
public speaking, while another 10% is completely terrified even by the thought of standing in
front of a group of people. Not to mention the talking part, which is most likely going to cause
nausea, extreme anxiety and even panic attacks.

We’re left with 80% of people who do not enjoy this particular activity, but who know that they
will survive it. Not sleeping the night before or feeling a few butterflies in the stomach, are just
a few bumps in the road. It’s just a bit of adrenaline, but they know they are going to make it
eventually.

When it comes to becoming a master in public speaking and pitching, there are three main rules
to take into consideration:

1. Ask Questions. Never start your speech talking about yourself or about your company.
The first 30 seconds are crucial, because this is the time when you grab your listeners’
attention. Make it count! You want to keep your audience engaged, so asking them
questions on a regular basis, will not only bring you closer to them, but it will also help
them keep their eyes on you, thus increasing their level of engagement. It’s all about
maintaining an increased level of interaction between you and your listeners.

2. Give Examples. Everything you say has to be sustained by concrete visualisations. Do

not talk to people about your opinions, show them what you think! How can you do
that? Support your stories and general statements with specific examples and facts.

3. Take It Easy with Powerpoint

This is a great tool for showing graphics and concrete visualisations of important points
in your presentation, but that is all there is to it. Way too many people are using it
wrongly and turning it into the centerpiece of their presentation, when they are the ones
who should be in the center of attention. What happens is that there are too many slides

2019 Public Speaking

5 Bugi Satrio, S.E., M.I.Kom. 0858 1750 8234
Pusat Bahan Ajar dan eLearning
http://www.undira.ac.id
 filled with too much information, so naturally, people’s minds will go numb, thus
having their attention shifted from the main message.

2019 Public Speaking

6 Bugi Satrio, S.E., M.I.Kom. 0858 1750 8234
Pusat Bahan Ajar dan eLearning
http://www.undira.ac.id
From Speaking to Pitching
Next, you want to have excellent pitching skills. How you choose to present your case and tell
your story is just as important as the story itself, when you are sitting in front of your potential
investors. You might be lucky enough to be a natural storyteller, but if you’re not don’t worry!
Here are a couple of facts that will get you through:

1. Start with A Powerful Overview of Your Company

By powerful I mean short and concise. The message has to be crystal clear, so that
investors will understand your company’s area of activity immediately. It will keep the
rest of pitching running smoothly.

2. Keep It Simple
Short and simple sentences are preferable, instead of long and overcrowded
descriptions. Remember Einstein’s words? If you can’t explain it simply, then you
probably don’t understand it well enough.

3. Bring Along Your Team

Some investors like to see that the team staying behind a company is united. Make sure
that your co-founders are also present and engaged in your presentation.

4. Answer Questions
You might be asked about a certain aspect in your presentation, so even though, you
might cover it later on, provide them with a brief answer. If you don’t have the right
answer, don’t freak out. Sometimes, it’s all about how you manage to answer difficult
questions, rather than what the correct answer is.

5. Provide A Brief Summary

When you are on the point of ending your presentation, go through a quick overview of
your sayings. Touch the main points and draw the final conclusions, while reinforcing
the main reasons for which they should invest in your company.

2019 Public Speaking

7 Bugi Satrio, S.E., M.I.Kom. 0858 1750 8234
Pusat Bahan Ajar dan eLearning
http://www.undira.ac.id
 6. Negative Feedback
Don’t let yourself be discouraged by this type of feedback. You will probably receive it
more than once, but this should only motivate you to go further. Ask what went wrong
everytime this happens, so that next time you’ll know not to repeat the same mistakes!

Both, pitching and public speaking, have one main thing in common: grabbing your audience’s
attention. Keep your message clear and concise. Add visual key points to it. And one more
thing: rely purely on yourself and not on tens of PowerPoint slides!

DAFTAR PUSTAKA

Brydon, S. R., & Scott, M. D. (2006). Between one and many: The art and science of
public speaking, (5th ed). Boston: McGraw Hill.
Carlson, T. (2005). The how of wow: A guide to giving a speech that will positively blow
’em away. New York: American Management Association.
Devito, J. A. (1981). The elements of public speaking. New York: Harper & Row,
Publishers.
Fujishin, R. (2000). The natural speaker. Boston: Allyn & Bacon.
Jaffe, C. (1998). Public speaking: Concepts and skills for a diverse society (2nd Ed.).
Belmont, CA: Wadsworth Publishing Company.

2019 Public Speaking

8 Bugi Satrio, S.E., M.I.Kom. 0858 1750 8234
Pusat Bahan Ajar dan eLearning
http://www.undira.ac.id