Recurement 4

Digital strategy for e-business

TechShopBD includes a partitioned e-business methodology. Really, they have chosen to grow their
product category to gain competitive edge over competitors. And they are planning to do it by
distributing Onnorokom Science Unit of Onnorokom Gadgets Company Restricted. Reasons behind
disseminating Onnorokom Science Pack are –

1. TechShopBD accepts that everybody can learn science with delight and essentially as well by utilizing
the science kit.

2. The organization feels that everybody can work on their place of thought.

3. Onnorokom Science Pack will empower buyers to do tests by utilizing materials that are given in
conjunction with each science kit.

4. Additionally, basic book and video instructional exercise are given with each science pack, so that
consumers can get it diverse sorts of tests hypothetically and reasons or formulas that are acquired in
each try.

The choice of giving opportunity to shoppers for getting more profound information on varieties of tests
with fun which is taken by TechShopBD has capacity to pull in more customers including engineers,
specialists, cricketers, teachers, legal counselors who adore and continuously think of technology. In this
way, the interesting e-business methodology of TechShopBD underpins its corporate strategy of picking
up competitive edge.

SWOT:
Weaknesses
Strengths (Internal)
(Internal)
1. Offers exceptional 1.Charges tall price.
electronic parts and devices. 2. Offers few item
2. Gives household categories.
conveyance service 3. Moo brand recognition.
countrywide at moo cost. 4. Offers no discount on a
3. Livelihoods specific product.
accommodating installment 5. Ugly plan of website
techniques and shipping
process.
4. Conveys instructional
exercises.
5. Offers free advantage and
substitution warranty. 6.
Gives opportunity to cancel
 orders
.
Opportunities
(External)
1. Deals are developing
through e-commerce.
2. Geographic showcase is
getting to be large.
3. Variable fetched can be
reduced.
4. Plausibility of getting to
to a large customer base is
increasing.
Competitor analysis: Competitor investigation is sought after by recognizing Point of Equality (POP)
and Point of Contrast (Case) of TechShopBD’s competitors.
Point of Parity
Leetech:
1. Provides convenient
shopping opportunity.
2. Offers cash on delivery
service in Dhaka.
3. Provides home delivery
service.
4. Sells robotics and
electronic products.
5. Delivers products
through customers’
desired courier services
outside Dhaka.
Robotech Shop: 1.
Offers mechanical
autonomy and electronic
products.
2. Gives opportunity to pay
through bKash.
3. Gives domestic
conveyance service.
4. Offers cash on
Threats (External)
1. Unused participants are
increasing.
2. Offerings can be imitated.
3. Substitute items and
services can be emerged.
4. Expanded bartering
control of customers.
Point of Difference
Leetech:
1. Imports quality and
customized products.
2. Offers free shipping
service.
3. Personalizes
administrations for
customers.
4. Gives opportunity to pay
through bKash, Rocket and
bank account.
Robotech Shop:
1. Offers instructional
exercises and books.
2. Distributes capstone
points for ventures of EEE,
ETE and CSE courses to
extemporize the topics
through customers’
imaginative ideas.
 conveyance benefit in
Dhaka.
5. Conveys items through
messenger services outside
Dhaka
.
Electronics.Com.BD
Electronics.Com.BD
1. Orders will be conveyed
1. Offers electronic and
exterior Dhaka the same day
mechanical autonomy
clients put it some time
products.
recently 3pm.
2. Offers after deals
2. Brings hard-to-find items
services.
from all over the world in
3. Gives domestic
Bangladesh.
conveyance service.
3. Offers tutorials.
4. Gives opportunity to pay
4. Gives 24/7 client care
through bKash.
service
5. Offers cash on
conveyance benefit in
Dhaka.
6. Conveys items through
Sundorbon Courier Benefit
exterior Dhaka.

Situation analysis: Porter’s 5 forces analysis will be pursued for situation analysis –

1. Barriers to entry: Web minimizes obstructions to section (Youthful Business person, n.d.). In
addition, web applications are difficult to keep secure from modern participants (Young
Entrepreneur, n.d.). Numerous businesses are being assaulted by modern participants as well
(Young Entrepreneur, n.d.)
2. Rivalry among existing competitors: Web minimizes disparities among competitors, since
offerings have gotten to be difficult to keep private (Youthful Entrepreneur, n.d.). Besides, web
moves competition to cost (Youthful Business visionary, n.d.). And geographic showcase gets to
be bigger (Youthful Business person, n.d.). Web diminishes variable cost, but cost rebate tends
to raise weights (Youthful Business visionary, n.d.).
3. Threat of substitute products and services: Internet tends to generate new substitution
threats (Young Entrepreneur, n.d.)
4. Bargaining power of suppliers: Web permits clients to have more bargaining power over
providers (Youthful Business visionary, n.d.). Besides, web gives channels for suppliers, so that
they can effortlessly reach their clients (Youthful Business person, n.d.). However, this
circumstance will permit providers to have more get to to a expansive client base (Young
Business visionary, n.d.).
 5. Bargaining power of channels and end users: Web tends to expel strong channels (Youthful
Business visionary, n.d.). Besides, web upgrades bartering power over conventional channels
(Youthful Business visionary, n.d.). Moreover, web extreme to switch bartering control to clients
and cut down exchanging costs (Young Entrepreneur, n.d.)

Market positioning: As TechShopBD has been sharing instructional exercises on diverse sorts
of electronic gadgets and advertising both normal electronic parts, gadgets for electronic
ventures of engineering understudies and instructors, small researcher and remarkable
electronic parts, gadgets for enthusiastic analysts and has expanded item category to
Onnorokom Science Kit; that’s why, they are holding position of wonderful logical learning
encounter supplier in market.

Three competitive threats which most likely to cause severe damage to TechShopBD are
–
1. New entrants are increasing.
2. Substitute products and services can be emerged.
3. Increased bargaining power of customers.

TechShopBD can react to these three competitive dangers by recognizing a require in the industry. At
that point they ought to fulfill it by advertising modern item or benefit category. The organization ought
to moreover discover out blemishes from its fabricated items and attempt to make strides those existing
items. Additionally, they ought to indeed separate their existing and likely new products to reply to
those competitive dangers. And they can do it by customizing their existing and plausible modern items.
As it were customization has capacity to diminish haggling control of customers. On the off chance that
TechShopBD can customize their items effectively which can eventually convince clients, at that point
clients will pay more for getting additional benefits. That means, TechShopBD will be able to charge
more from its clients for giving more needs to individual clients. The risk of impersonation can be at first
handled by permitting their manufactured and one of a kind electronic parts and gadgets. But this
cannot ensure special electronic.
Recurement 3 (last two point)
Web technology and software applications: TechShopBD is available on both Web 1.0 and
Web 2.0. Moreover, the organization does both blogging and vlogging.
1.Web 1.0: Official site of the organization does not permit clients to allow reviews. In expansion, the
site isn't a distributing stage. Besides, one to many communication can be done instead of numerous to
numerous by utilizing the site.

2. Web 2.0: The online retail store has an official Facebook and YouTube page by which they can reach
to audits and blogs of clients. Additionally, Facebook page has allowed the organization to appreciate
opportunity of numerous to numerous communication and pursue individual promoting.

3.Blog:TechShopBD tends to publish blogs about different types of unique and new
electronic parts, devices on Facebook frequently.

4. Vlog: The online retail store moreover distributes instructional exercises almost diverse sorts of
special and new electronic parts, gadgets as vlogs on its official site, Facebook and Youtube page.

Web content management strategy: TechShopBD emphasizes on instructional

exercises. And they tend to distribute instructional exercises as vlogs. Really, they are emphasizing
instructional exercises since they believe13 that clients may discover it troublesome to utilize electronic
parts and gadgets successfully. In addition, the instructional exercises work as extreme arrangement and
permit clients to memorize approximately electronic parts and devices at to begin with and after that
utilize it appropriately.