Council Member Biography

Writing Guide
Best Practices
GLG Council Member biographies play a key
role in the process of matching Council
Members and clients’ research requests. Your
short biography is an important, and often the
only, opportunity for you to highlight the full scope
of your expertise to both GLG Research
Professionals and our clients. It’s the “first look”
GLG Research Managers and clients have
when deciding whether or not to engage you
for a project. The more specific, clear details you
can provide, the better we are able to match
you and the more likely
GLG clients are to engage you to fulfill their
research needs.
Sample Biography Format
Angelica Peterson is currently Managing Director AMP&P, a creative agency and design studio based in
Chicago, IL. Prior, from October 2012 until July August 2014, Ms. Perterson was Marketing Director at
Meds Helping Pets. Meds Helping Pets is a pharmaceutical company based in the U.S. specializing in
solutions for companion animal health. In 2014, Ms. Peterson and her team introduced new campaigns
for the company´s subsidiaries in Canada and Brazil. She started her career with Meds Helping Pets in
April 2010 as Marketing Manager and has been instrumental in four product launches. Prior, from 2008
until 2010, Ms. Peterson was Marketing Manager at Alphameds, a global pharmaceutical company. She
liaised with sales, product and departmental managers to create marketing campaigns and manage
programs. One of Alphameds´ campaigns for Alzheimer’s awareness, spearheaded by Ms. Peterson,
received an award from the Alzheimer's Foundation of America in 2009. Ms. Peterson has held similar
roles in the past with other companies in the healthcare industry, including Sun Meds (2005 – 2010),
Braier (2004 – 2005) and Movarte (2000 – 2004).

The purpose of this document is to share Format

some best practices on writing a GLG short
biography. These tips will help you capture and
convey your areas of expertise most effectively,
enabling us to quickly identify you for projects
most relevant to you.
» Include in the first sentence of your biography:
› First and last name
› Current title and company
› Start date for your current position
› Country of residence
» After mentioning your current employer,
summarize what the company does in a single
sentence
» If it’s a large, publicly traded company, no need for the
explanation
» Detail responsibilities in your current and previous
roles to illustrate your experience
» Mention work experience in chronological order,
starting from your current employment
» Detail the exact years of former employment
rather than referencing periods of time as the
latter becomes quickly outdated.
› “…was Executive Director from 2003 to 2009”
(Clear)
› “Since 1999, he was…” (Clear)
› “He was the CEO for 15 years.” (Unclear)
» Be specific regarding the industries, products,
and processes you are familiar with
› Example: “swimwear brand manager” rather
than “brand manager”
» Spell out all acronyms on first mention
› Example: “automated test equipment (ATE)”
» Include both specific and broad industry terms to
describe your expertise
› Example: “audio, video, and speech
compression” (specific terms) as well as
“communications” (broad term)
» Clarify areas of expertise when using broad terms
› Example: “wireless communications (including
3GPP and cdma2000)”
» Be explicit when using industry terminology
› Example: “data compression”, not just
“compression”
» End your biography with educational credentials and
other professional details such as citations, publications,
membership of societies, etc.

Grammar & Style

» Write in complete sentences and in the 3rd person
» Use objective language to describe yourself and companies
› “XYZ Firm, a commercial real estate brokerage in California.” (Clear)
› “XYZ Firm, the fastest growing real estate brokerage in North America.” (Clear)
› “thought leader”, “effective communicator”, “seasoned executive” (Unclear)
» Expand abbreviations and acronyms for industry terminology and associations

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