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Daraz
Daraz
where everything is available under one market space and thousands of people have made
purchases worth millions. Started in the year 2012 by Rocket Internet, Daraz seems to be
working hard thereby making its mark in the online industry as it has reached 2020. It got
through an extensive app revamp in 2018, the same year when the Chinese multinational
conglomerate Alibaba acquired the company. Furthermore, it went through several developments
We, as a group find Daraz a very interesting platform to perform re-branding on it as it possesses
the traits of a company that has reached a standpoint of a multimillionaire company, yet it has the
The company thereupon witnessed several successful campaigns in 2019. It celebrated the 2nd
edition of its Daraz 11.11 in 2019 that received 1 lakh plus orders and registered above 3.5 lakh
users in a single day, which is double in numbers in contrast to the company’s 11.11 campaign in
2018. It is also one of the few companies that have introduced the digital wallet systems of
We feel that Daraz has capitalized on the 11.11 campaign for the past three years but it needs to
do something new and different in order to penetrate a market of individuals who are in the mass
market as well as would be making regular purchases comprising of high value items.