FEASIBILITY REPORT

GROUP MEMBERS
Saad Khalil 25684
Gulzaib khan 25218
Afraz Qadir 23605
Arsalan Zeeshan 22818
TABLE OF CONTENTS
Executive summary 2

Introduction to Smeda 2

Brief discussion of project 2

Business canvas model 3

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1. EXECUTIVE SUMMARY

The following document provides information regarding introduction of a general order supplier
organization. The market for our general order suppliers will be Pharmaceutical companies,
Textile companies and FMCG companies. All the corporate organizations require vendors with
quality product and service with rock bottom prices due to which demand of general order
suppliers has increased. The project will provide employment to at least 1 to 2 persons. The
profit percentage on the supplies is around 10% to 15%.

2. INTRODUCTION TO SMEDA

The Small and Medium Enterprises Development Authority (SMEDA) was established in
October 1998 with an objective to provide fresh impetus to the economy through
development of Small and Medium Enterprises (SMEs).

With a mission "to assist in employment generation and value addition to the national income,
through development of the SME sector, by helping increase the number, scale and
competitiveness of SMEs", SMEDA has carried out ‘sectoral research’ to identify policy,
access to finance, business development services, strategic initiatives and institutional
collaboration and networking initiatives.

Preparation and dissemination of prefeasibility studies in key areas of investment has been a
successful hallmark of SME facilitation by SMEDA.

Concurrent to the prefeasibility studies, a broad spectrum of business development services is

also offered to the SMEs by SMEDA. These services include identification of experts and
consultants and delivery of need based capacity building programs of different types in
addition to business guidance through help desk services.

3. BRIEF DESCRIPTION OF PROJECT

The general order supplies consist of all the personal protective equipment’s, electrical
accessories, office supplies, stationary and janitorial cleaning equipment’s. The main target
market are pharmaceutical industries, FMCG industries and textile industries. All of these
divided into different local and imported brands as per very companies own standard operating
procedure. We will buy consumables form different importers and wholesellers and provide it to
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different organizations. There are many general order suppliers working which but the orders by
organization are only provided to those which have the lowest rates, satisfactory delivery and
high-quality product.

4. BUSINESS CANVAS MODEL

Key Partners Key Activities Value Propositions Customer Relationship Customer Segments
 Authorized  Meetings with  Delivery of  Customer delight  Pharmaceutical
dealers new potential high-quality  Retention of industry
 Importers clients. product. customers.  FMCG
 Wholesaler  Deliveries of  Timely and  Customer industry
s the desired satisfactory satisfaction.  Textile
consumables to delivery.  Discounted industry
clients.  Low contracts
discounted
prices.

Key Resources Channels

 Salesman  Telephone
 Transportation  LinkedIn
services of  Official email
delivery. address

Cost Structure Revenue Streams

 Purchases of inventory to be delivered to client.  10% to 15% profit on orders.
 Salesman salary  Enhanced cliental list.
 Day to day market survey cost
 Delivery truck rent

KEY PARTNERS

Our key partners will be the authorized dealers, importers and wholesalers. For example, if we
are involved in transaction of personal protective equipment like face mask. 3M has authorized
distributors like kestrel GTCC and HS&E industrial distributors. Both of the authorized
distributors will be our key partners. In surgical mask it is imported from china so major
importers will be our key partners.

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KEY ACTIVITIES

Our key activities will include meetings with procurement professionals of all organizations.
Providing the lowest rates and highly quality products to obtain orders. Timely deliveries to all
the clients after receiving of purchase order. Sa

VALUE PREPOSITIONS

Providing customer delight and satisfaction to all the valuable customers by providing the best
delivery services, lowest discounted rates and high quality product.

CUSTOMER RELATIONSHP

Retain all the clients once a transaction is performed. The customers will be satisfied through
feedbacks and customer delight will be insured.

CUSTOMER SEGMENTS

The customer segments which we will target include Pharmaceutical industry, textile industry
and FMCG industry.

KEY RESOURCES

Our key resources include salesman and transportation services required for delivery. In the
initial stage we will use rented vehicles and bike for deliveries.

CHANNELS

We will use different channels to communicate which include phone, email and LinkedIn. We
will find procurement professionals on LinkedIn and provide them company profile to conduct a
meeting with them. We will call at different organizations and contact their procurement
department.

COST STRUCTURE

On the first stage our Major cost will be purchase of inventory which needs to be delivered. Day
to day market survey cost, mobile recharge charges and delivery charges depending on the
distance which needs to be covered and quantity.

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Estimated cost

Purchase of inventory PKR 100,000

Market survey cost PKR 500/ Day

MOBILE RECHARGE 50/ Day

Delivery truck/ Bike Estimated around PKR 2,000

REVENUE

We will work on 10% to 15 % commission/profit.

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