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BIRDING ECONOMICS

Conservation
Through
Commodification
by Cagan H.
Sekercioglu
I n the long-run, the quality of our
birding (and the length of our
lists) depends on our success in
conserving birds and their habitats.
Who would not love to see a
Labrador Duck during a pelagic trip,
have Carolina Parakeets fly overhead
on a CBC, or photograph a Bach-
man’s Warbler foraging in a cane-
brake—not to mention observe a
half-ton Malagasy Elephant Bird or
tick any of the estimated 2,000 bird
species thought to have gone extinct
as a result of human colonization of
Pacific Ocean islands? It may be too
late for those species, but if birding
and bird conservation can be better
integrated, it may not be too late for
the Madagascar Fish-eagle, the
Whooping Crane, the Marvelous
Spatuletail, and many other endan-
Center for Conservation Biology gered species that birders would
Department of Biological Sciences love to see.
Stanford University The International Ecotourism So-
ciety’s definition of ecotourism is
Stanford CA 94305-5020 “responsible travel to natural areas
cagan@stanford.edu that conserves the environment and
improves the well-being of local
CHS is a Turkish ecologist and nature photographer people”. Ideally, ecological tourism
should create local incentives for
doing postdoctoral research at Stanford University.
conserving natural areas, by generat-
His research focuses on the causes and consequences ing income through sustainable,
of bird extinctions around the world. low-impact, low-investment, and lo-

394
cally-owned operations. Unfortu-
nately, this ideal is rarely achieved.
In some cases, nature tourism actu-
ally creates new financial incentives
for encroachment of natural areas
through land speculation. Add to
that the exclusion of local people,
“economic leakage”, disturbance of
wildlife, pollution, and even outright
habitat destruction that is seen in
many operations, and it is easy to
understand why many people con-
sider ecotourism just another market-
ing device. Nevertheless, properly
conducted ecotourism can both
protect natural areas and benefit
local people.
Birders, who form the largest single
group of ecotourists, can improve
community-based conserva-
tion if birding is conducted
with the well-being of local
ecosystems and human com-
munities in mind. Birders
are, on average, well-edu-
cated and affluent. Be-
cause of our zeal and the
resources that we are will-
ing to invest in this sport,
birding is becoming “the fastest-
growing and most environmen-
tally conscious segment of eco-
tourism and the best economic
hope for many beleaguered natu-
ral areas” (Salzman 1995).
Here, I review the economic po-
tential of birding for community-
based conservation, outline potential
benefits and problems, and provide
suggestions for improving the conser-
vation value of birding. I focus on
less-developed countries, especially in
the tropics, and I provide a few exam-
Alto Madidi National Park in Bolivia, where ples from my own birding experience
these Red-and-green Macaws (Ara chloroptera) in more than 30 less-developed coun-
where photographed, is little known by birders, tries, to supplement limited pub-
despite being home to close to a thousand lished data. Even though birding
bird species. Unfortunately, this spectacular
wildlife area is threatened by an imminent tourism has the potential to improve
hydroelectric project. Alto Madidi National Park, the financial and environmental well-
Bolivia; October 1998. © Cagan H. Sekercioglu. being of local communities, many

395
BIRDING ECONOMICS

governments are unaware of this po- birders (which would project to 19.3 (USDI et al. 2001). According to this
tential. Research on the economic million people) reported birding survey, of Americans 16 years old or
and environmental impacts of bird- more than 50 days per year. Since older, 46 million observe birds and
ing is sorely needed, and much 1983, the number of birders has in- 18 million take birding trips; more-
over, 3.9 million birders can
identify more than 40 bird
species, and 2.3 million bird-
ers keep lists (FHWAR 2001).
One thing that is not de-
bated is that birders are edu-
cated and affluent. The aver-
age income of a birder in the
U.S. is over $50,000, and
about a third of American
birders have at least a college
degree (USDI et al. 2001,
Cordell and Herbert 2002).
For ABA members, the aver-
age family income is $60,000,
and 80% are college graduates
(ABA 1994). The combination
of education and income
makes birders ideal eco-
tourists, since they are likely
to have a high awareness of
nature and also to spend sig-
nificant amounts of money in
pursuit of birds. According to
The Lappet-faced Vulture (Torgos tracheliotus) is one of over 500 species of birds that one can observe during a three-week trip
the 1996 NSRE, birding-re-
in Kenya. If impoverished local people do not have financial incentives to protect bird habitat, however, such trip lists may soon lated expenses in the U.S.
be history. Masai Mara Reserve, Kenya; July 1998. © Cagan H. Sekercioglu. were estimated to be over $23
billion in 1996, contributing
needs to be done to increase the fi- creased by 332%, making birding to the employment of almost
nancial contribution of birding to the fastest-growing outdoor recre- 800,000 people. In that year, an esti-
local communities. ational activity in the country. mated 17.7 million U.S. birders trav-
The results of the NSRE study eled more than a mile from their
Economic Potential of Birding have been criticized recently (e.g., homes in order to observe birds, and
According to the estimates of the Haas 2002), and it is possible that they spent about $7.6 billion on
most recent National Survey on the 5,000 people surveyed by the trip-related expenses, excluding
Recreation and the Environment 2000 NSRE do not provide a repre- equipment. The annual economic
(NSRE), about 69.0 million Ameri- sentative cross-section of U.S. soci- contribution of birding to five major
cans over the age of 16 viewed, ety. However, the 2001 National Sur- U.S. sites ranged from $2.4 million
identified, or photographed birds in vey of Fishing, Hunting, and to $40 million (Kerlinger and Brett
the 12 months preceding the sur- Wildlife-Associated Recreation—an- 1995). Munn (1992) estimated that
vey—as many people as who did other, and rather detailed, survey a macaw visiting a clay lick in
any fishing or day hiking in the pre- conducted by the U.S. Census Bu- southeastern Peru can potentially
ceding 12 months (Cordell and Her- reau and the U.S. Fish and Wildlife generate $750–$4,700 in tourist re-
bert 2002). Keeping in mind that Service—interviewed 80,000 house- ceipts in a year and
the NSRE standards for what consti- holds and came up with qualita- $22,500–$165,000 in its lifetime.
tutes birding are very broad, 28% of tively similar, albeit lower, estimates Forty-nine percent of ABA mem-

396 BIRDING • AUGUST 2003


bers have traveled out of the forest trail, a waterfall, and a
country for birding, and, few unusual organisms consti-
within this group, 32% have tuted an “exotic adventure”.
taken part in an organized
bird tour (ABA 1994). There Increased value of local differ-
are at least 127 companies ences due to unique bird species
that offer birding tours One of the biggest concerns re-
worldwide (Birding.com garding the environmental effec-
2003). Since the average trip tiveness of market-based initia-
to a less-developed country tives is global competition
by one of the six largest bird- among ecotourism sites. Many
ing companies (over 150 people do not differentiate be-
birding tours/year) has 12 tween natural areas, with the re-
participants and costs over sult that these natural areas be-
$4,000 per person, the finan- come competitors in a single
cial impact of international market (Isaacs 2000). This is es-
birding can be substantial. pecially the case for rainforests,
Birders often visit places which, although very diverse,
outside the tourist season or may seem identical to one an-
places that have no other other, in the eyes of tourists
tourist attractions. In addi- with limited knowledge. Com-
tion to the purchase of typi- petition and fear of profit loss
cal travel goods and services, may make it less likely that op-
independent birders and erators will follow more costly
birding tours often hire local environmental principles as a
guides, for as much as $300 marketing strategy, especially if
per day, even in low-income clients do not discern habitat-
countries such as Kenya and quality differences among sites.
South Africa. In 1999, the Operators may try to minimize
Costa Rican Tourism Insti- costs, and they may stop taking
tute (ICT) estimated that costly measures to limit pollu-
41% of the $1 billion tourism tion, habitat disturbance, ha-
Here is a Burrowing Owl at the Salton Sea. Even though the Salton Sea
income for that year was rassment of wildlife, and other
International Bird Festival is one of the most successful in the country, this site
from birding tourists. Given is threatened by the water problems affecting the states sharing Colorado River. detrimental consequences of
their education, birders are Salton Sea National Wildlife Refuge, California; March 2000. © Cagan H. Sekercioglu. tourism. They may seek vertical
more likely to make efforts integration and may contract
to reduce their environmental im- though birders are sometimes criti- with an international chain to take
pact, to appreciate different ecosys- cized for commodifying nature advantage of economies of scale to
tems, and to pay protected-area fees through “listing”, this commodifica- reduce costs and uncertainty (Isaacs
than are other ecotourists, although tion actually makes it possible for 2000). This strategy often results in
there has been little research on areas with many and/or rare bird less local control and lower eco-
these issues (Hill et al. 1997). species to generate more income nomic returns to local communities,
from hosting birders than from host- violating one of the most important
Potential Benefits of Birding ing non-birding tourists. Local peo- principles of responsible ecotourism.
Why commodification may be ple who observe the direct monetary Since birding, especially “listing”,
a good thing benefits of bird diversity may be is based on identifying distinct bird
Birders’ knowledge of birds and more likely to conserve ecosystems species, the differences among
their expectations of seeing many that harbor unusual birds. That unique bird communities become
species provide a direct link between would not be the case were locals to highly significant. A birder who
avian diversity and local income. Al- host ecotourists for whom a muddy wants to see the threatened White-

W W W. A M E R I C A N B I R D I N G . O R G 397
BIRDING ECONOMICS

breasted Mesite, as well as many sult in the preservation of many areas independent birders, hiring a local
other Malagasy deciduous forest en- without official protection. Birds do guide increases the chances of seeing
demics, for example, has no choice not pay attention to boundaries, and rare and local species, contributes to
but to visit that deciduous forest many species can only be observed the local economy, and creates an in-
habitat. Thus, there is a reduction in outside officially protected areas—at centive to protect birds. For exam-
ple, Mustafa Sari, a guide who lives
in Sivrikaya, Turkey, maintains a
chain across a dirt road to prevent il-
legal hunters from driving to the re-
mote leks of Caucasian Grouse, a po-
tentially threatened species and Sari’s
major source of income.
In many places, indigenous people
lack the education and essential fi-
nancial resources required to invest
in ecotourism, and they may only
qualify for menial and low-paid jobs.
Guiding, however, is less demanding,
it pays better, it values knowledge,
and it has minimal language require-
ments. Bird names amount to just
about the only English that many
successful guides speak. Although
knowledge of natural history has
been integral to many indigenous
communities, dependence on manu-
factured goods has resulted in its dis-
appearance from many areas. Earning
income as a birding guide provides
an incentive to bring back this
Pelagic birding tours can be an alternative source of income to many fishermen that have been hard-hit by disappearing knowledge into native communities.
fish stocks. This Black-browed Albatross was photographed during a pelagic trip off Cape Town. Cape Town, South Africa;
August 1998. © Cagan H. Sekercioglu.
Birding companies, non-governmen-
tal organizations (NGOs), and or-
global competition among natural places such as garbage dumps and nithologists working in less-devel-
areas and a more even distribution sewage ponds. It is not uncommon to oped countries can promote birding
of birding tourism across the globe, find rare species hanging on in small and conservation with guide-training
as can be seen from the itineraries of forest remnants, and the regular pres- programs. My personal experience
birding companies. Differentiation of ence of birders and associated in- with local birding guides has been
birding destinations increases local come may create local incentives to mostly positive and has been charac-
control and profits, motivating local protect these small patches from de- terized by high quality and very af-
people to care for the environment. struction. There is also a growing fordable fees. Using local guides
In addition, the importance of spe- number of private nature reserves, whenever possible not only creates a
cific destinations provides a greater such as Rara Avis and Monteverde in big incentive for the local community
incentive for birding tour operators Costa Rica, where good bird habitat to conserve bird habitat, but it also
to protect these places. is protected in order to obtain in- delivers the most birds for the buck.
come from visiting birders.
Inclusion of areas without official Potential Problems with Birding
protection Birding guides Disturbing birds
Better ecological knowledge and A good guide is key to the success of Even though birding has lower envi-
higher expectations of birders also re- any organized birding trip, and for ronmental impact than many other

398 BIRDING • AUGUST 2003


flushed by birders, I personally have
witnessed fewer than ten cases dur-
ing my 13-year-long birding career
with over 1,700 field-days. Birds can
also tolerate a certain amount of hu-
man presence. For example, breed-
ing songbirds in Wyoming alpine
forests were found to tolerate low
levels (one person for 1–2 hours per
week) of intrusion (Gutzwiller et al.
1998). When visitors are concen-
trated in small parts of penguin and
albatross breeding colonies, nesting
birds may habituate to people and
may not respond to human presence
as a stressor (Burger and Gochfeld
1999). Nevertheless, birders should
always show great care to minimize
disturbance to birds and their envi-
ronment, and they should be partic-
ularly careful with nesting and
threatened species.
Unfortunately, there are few well-
designed, long-term studies of bird
disturbance by birders and other na-
ture observers (Hill et al. 1997). Such
studies are sorely needed, especially
in the tropics, where there has been
One can see the Caucasian Grouse (Tetrao mlokosiewiczi) in northeastern Turkey, thanks to the tireless efforts of Mustafa almost no published research on bird
Sari, who protects and shows this species to birders. Kackar Mountains, Sivrikaya, Turkey; July 2001. © Cagan H. Sekercioglu. disturbance. There have been no
studies on the effects of tapes on
outdoor activities, one of the biggest among the birding community, as re- birds, and this impact should also be
concerns about negative impacts of flected in the ABA Code of Ethics, a priority for researchers studying
birding stems from the sometimes- and birders should always put a disturbances to birds.
excessive zeal of some birders. For bird’s welfare first.
example, nest failures have been Guides also have an important role Indirect impacts
caused by birders flushing owls from to play in minimizing disturbance of Because birders have high average
nests (Hanson 2000). Especially dur- birds by birders. In fact, this makes incomes, they may demand high-
ing the breeding period, flushing good business sense, since the long- end establishments more than the
birds and playing tapes may stress term presence of staked-out birds average ecotourist does. This de-
birds considerably, and these activi- will increase a guide’s success rate mand may lead to increased envi-
ties may also expose bird nests to and reputation. Rigorous training, ronmental impact on and “cash
predators—an especially serious combined with certification and reg- leaks” from local communities—that
problem if the species is rare or en- ulation of guides (especially in less- is, the transfer of profits from local
dangered. Rare species are usually developed countries) by govern- communities to foreigners and ur-
more sensitive to people because of ments and by birding companies, is ban dwellers who are far more likely
their biology, increased exploitation, also integral to educating birders and than rural residents to own high-end
and more disturbance by birders minimizing disturbance. establishments in less-developed
seeking them out. Such harmful be- Although there are no numerical countries (Weaver 1998). Local peo-
havior is strongly discouraged data on the frequency of birds being ple who are excluded from protected

W W W. A M E R I C A N B I R D I N G . O R G 399
BIRDING ECONOMICS

wildlife disturbance may en-


courage communities to pre-
serve good bird habitat and
may help ensure the continu-
ous presence of birds to be
watched.

Independent birder
vs. birding tour
Independent birders may be
more likely to contribute lo-
cally because they frequent
smaller and more modest estab-
lishments than do tour groups.
Because they are not part of a
tour, independent birders often
hire local guides and are less
likely to be isolated from the
communities they are visiting.
Conversely, independent bird-
ers are usually not subject to
The Long-tailed Ground-Roller (Uratelornis chimaera) is only found in the “spiny forest” of southwest Madagascar. A guide monitoring by bird guides
named Musa, who had no shoes and spoke no English except for bird names, found this bird and all of the other local trained in low-impact practices,
specialties of Ifaty in less than one day. Ifaty, Madagascar; July 1998. © Cagan H. Sekercioglu. and they may be more likely to
disturb birds.
areas and who do not benefit from Overview of Birding Impacts Birding tours, especially those
ecotourism are likely to resent Despite the potential for disturbance, from more-developed countries, al-
tourists and to resist conservation birding is preferable to land clearing, though often significantly more ex-
policies. In addition, visited areas certain forms of hunting, and other pensive than independent birding,
can be contaminated by tourist exploitative, unsustainable activities. may contribute less to local
waste, and habitat clearance can re- In addition, information gathered by economies. Tours have their own
sult from the construction of build- birders—for example, during Breeding guides and often make use of the
ings and facilities (Weaver 1998). Bird Surveys, Christmas Bird Counts, best operations and accommoda-
Conversely, birds take priority and other “citizen science” projects— tions available, which are likely to
over comfort for many birders who can contribute substantially to or- be owned either by foreigners or by
will stay in basic local establish- nithological knowledge, especially in the urban elite (Weaver 1998). Nev-
ments in order to see species of in- tropical areas with few researchers. ertheless, it is important not to draw
terest. Additionally, some high-end Birders should make constant efforts hasty conclusions about economic
resorts attract birders by minimizing to minimize their negative impact on leakage due to birding companies,
environmental impact, maintaining birds by adhering to ethical guidelines, since there are exceptions to this
private reserves, and hiring local while contributing as much as possi- pattern, and there are very few data
birding guides. These establishments ble to local economies. They should on the kinds of establishments that
are likely to benefit the local com- do so in the face of high expectations birding tours use in less-developed
munities more than is the case with of finding species of interest and be countries. In addition, when they do
lodges without a birding focus. If particularly careful with nesting or make use of a local establishment,
birders wish to aid local communi- threatened or near-threatened species. tour companies may contribute sig-
ties as much as possible, then they Birders should insist on certified nificantly to the local economy.
should make efforts to frequent lo- guides and should criticize guides’ im- Many tour companies also hire local
cally-owned establishments with en- proper conduct. Contributing to and guides and likely pay significantly
vironmentally-sound practices. educating local people and minimizing more than independent birders do.

400 BIRDING • AUGUST 2003


Not only do these companies have a interested in birding on the potential contribute $517 to a Kenyan bird
moral obligation to contribute to the negative environmental impacts of conservation NGO; obviously, this
conservation efforts of the less-de- birding, as well as on ways to mini- amount is considerably smaller than
veloped countries in which they op- mize these impacts. Not only is this the combined total of about $67,500
erate, but it is also in their long- an important conservation priority, that the clients would expect to pay
term interest to create financial in- but it is also integral to the long- for such a tour. Another possibility
centives for bird conservation. term success of birding tourism. would be to donate an additional
$20 for each threatened species and
Suggestions for Improving the Birding tour companies $10 for each near-threatened species
Conservation Value of Birding Birding companies should be more observed, which would mean more
Research and promotion involved in promoting and support- funds for places with more species
Overall, there is a pressing need for ing conservation at their tour desti- at risk. Independent birders would
data on the financial contributions nations, possibly by making contri- also do well to contribute a percent-
and environmental impacts of inde- butions directly related to the num- age of their trip budget to local bird
pendent birders and tour companies, ber of species seen on their trips. conservation NGOs.
especially in less-developed coun- This approach could have significant When properly conducted, tour-
tries. Financial data on birding may financial and symbolic value for local ism-revenue sharing, although mar-
increase the likelihood of tourism communities and would provide ginal for the companies and birders in-
ministries becoming aware of the publicity for the companies involved. volved, may: (1) add up to significant
potential benefits of birding in their One possibility is to pledge to a local amounts for the countries visited, (2)
countries. Even in well-known bird- conservation organization a contribu- show a link between biodiversity and
ing destinations, such as Ecuador, tion of $1 for each species seen dur- income, (3) increase local support for
tourism promoters know very little ing a birding tour—and in advertis- conservation, and (4) give competitive
about birding. One good way to pro- ing, inform prospective clients that advantages to the tour companies who
mote birding and to create revenue this contribution will be made. demonstrate their environmental con-
is through festivals. In the U.S., I analyzed the prices of 272 bird- cerns. International NGOs that do
there are more than 240 bird-related ing tours to 62 less-developed coun- ecotourism research, such as Birdlife
festivals, which bring millions of tries included in the online cata- International, Conservation Interna-
dollars to many small towns in 47 logues of the top six international tional, and the World Wildlife Fund,
states (DiGregorio 2002). There are, birding companies (Birding.com can work with major birding compa-
however, few examples of birding 2003). The tour prices did not in- nies to increase their local contribu-
festivals in less-developed countries clude flights to the tour destina- tions in exchange for certification.
(Birdlife International 2002a). Cre- tions, and botanical, ship-based, and Certification would provide beneficial
ation of such festivals could increase trekking tours were excluded from publicity for the companies involved,
earnings, as well as educate locals the analysis. The average tour had thus profiting both sides.
about birds, conservation, and bird- 12.1 clients, ran for 15.2 days, and
ing as alternative sources of income. cost $264.40 per day. Meanwhile, Conclusion
Another possibility is to donate the total number of species per tour, Birding is a most promising branch
some of the income from birding divided by the number of days of of ecotourism because birders con-
festivals in more-developed coun- the tour, came out to ca. 10–25 stitute a large and increasing pool of
tries to bird conservation programs species. In most countries, $1 per educated and well-off travelers who
in less-developed countries. One species would amount to a cost in- desire to observe birds in their na-
successful example is the British crease of 0.3%–0.8% per trip partici- tive habitats and whose activities
Birding Fair, which raises funds for pant. Even donating $1 for each have relatively low environmental
tropical conservation and which species seen by each participant impact. Among various kinds of
raised over $190,000 (U.S.) in 2000 would not be unrealistic, increasing ecotourism, birding has the highest
to protect threatened Cuban wilder- the costs by 3.8% to 9.5%. For ex- potential to contribute to local com-
ness (Birdlife International 2002b). ample, after a three-week tour in munities, educate locals about the
It is also essential to educate govern- Kenya during which 517 species value of biodiversity, and create lo-
ments, companies, and individuals were observed, the company could cal and national incentives for suc-

W W W. A M E R I C A N B I R D I N G . O R G 401
BIRDING ECONOMICS

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Shown here are Ross’s Geese flying over Tule Lake National Wildlife Refuge, California. National Wildlife Refuges across
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