Professional Documents
Culture Documents
Modul 4 Business Plan Content Report
Modul 4 Business Plan Content Report
References
http://dfwwebpresence.com/files/FlashDrives/New
%20Drive/Classes/MGMT3850%20Entrepreneurship/Essentials%20of%20Entrepreneurship
%20and%20Small%20Business%20Management/Frontmatter.pdf
http://www.elibrary.com.ng/UploadFiles/file0_9424.pdf
BUSINESS PLAN
C. Brief description of the business, its products and services, the customer problems
they solve, and the company’s competitive advantage
E. Brief overview of the strategies that will make your company successful
G. Brief statement of the financial request and how the money will be used
D. What makes the business unique? What is the source of its competitive
advantage?
A. Company founding
C. Significant achievements
A. Industry analysis
2. Significant trends
3. Growth rate
V. Business Strategy
1. Operational
2. Financial
3. Other
C. SWOT analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
D. Competitive strategy
1. Cost leadership
Artarina Samoedra
2. Differentiation
3. Focus
A. Description
2. Customer benefits
1. Raw materials
2. Costs
3. Key suppliers
4. Lead times
A. Target market
2. Demographic profile
2. Media costs
3. Frequency of usage
F. Pricing
1. Cost structure
a. Fixed
b. Variable
4. Discounts
G. Distribution strategy
1. Surveys
3. Focus groups
A. Location
2. Traffic count
3. Lease/Rental rates
5. Wage rates
B. Layout
1. Size requirements
3. Ergonomic issues
A. Existing competitors
2. Strengths
3. Weaknesses
1. Their backgrounds
A. Key assumptions
Artarina Samoedra
1. Income statement
2. Balance sheet
C. Break-even analysis
A. Amount requested