Project 2018-1-RO01-KA202-049233

e- Training of orthopaedic professionals to decrease

morbidity and mortality due to Complex Life Threatening
Skeletal Injuries/ e-TRAUMA

DRAFT PLAN FOR

THE DISSEMINATION AND EXPLOITATION OF THE
PROJECT'S RESULT

Project financed by European Commission under the Erasmus + programme, KA2

This document reflects only the author's view and that the NA and the Commission are
February 2018
not responsible for any use that may be made of the information it contains.
Project title e- Training of orthopaedic professionals to
decrease morbidity and mortality due to Complex
Life Threatening Skeletal Injuries/ e-TRAUMA

Project acronym E-ORTHO

Title of the Dissemination and exploitation plan
document
Elaborated by Taina Avramescu/UCV
Contributors
Reviewers
Type of result Non intellectual output
Dissemination Internal
level
Date of the 07.01.2019
document
Version 1
Date of the
document
Version 2

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 CONTENT
EXECUTIVE SUMMARY ..................................................................................................................... 2
1.KEY DEFINITIONS……………………………………………………………………………………………………………………….
2 PROJECT OVERVIEW ...................................................................................................................... 5
2.1 Project important facts .......................................................................................................... 8
2.2 Project key points ................................................................................................................... 8
2.3. Indicators for dissemination………………………………………………………………………………………………
3 OBJECTIVES OF THE DISSEMINATION STRATEGY ........................................................................ 10
4 COMMUNICATION AND DISSEMINATION STRATEGY ................................................................. 11
5 COMMUNICATION TARGETED AUDIENCES ................................................................................. 12
5.1. IDENTIFICATION OF TARGETED AUDIENCES
5.2. METHODOLOGY IN ACCESING AND INVOLVING THE TARGET GROUP
5.3. COMMUNICATION WITH STAKEHOLDERS
6 PLAN OF DISSEMINATION TOOLS ................................................................................................ 17
6.1 PROJECT CORPORATIVE IMAGE ........................................................................................... 18
PROJECT LOGO ....................................................................................................................... 18
PROJECT TEMPLATES .............................................................................................................. 18
WEBSITE ................................................................................................................................. 18
6.2. DELIVERABLES ...................................................................................................................... 20
NEWSLETTERS and LEAFLETS ................................................................................................. 20
PUBLICATIONS
PROJECT PRESENTATION AT EXTERNAL EVENTS.................................................................... 20
MULTIPLIER EVENTS
POWER POINT BASIC PRESENTATION .................................................................................... 21
VIDEO RELEASE
SOCIAL MEDIA AND BLOGS .................................................................................................... 22
PERSONAL NETWORKING AND COMMUNICATION .............................................................. 22
MEETINGS AND MEETING PLAN............................................................................................. 23
REACH-THROUGH COMMUNICATIONS.................................................................................. 23
7 EXECUTION OF DISSEMINATION STRATEGY ................................................................................ 23
7.1 PARTNERS CONTRIBUTION
7.2. TIMETABLE
7.4. AKNOWLEDGEMENT OF EUROPEAN UNIONS'S FUNDING
8 . EXPLOITATION
8.1. INTELLECTUAL PROPERTY RIGHTS
8.2. SUSTAINABILITY
8.3. FOLLOW UP ACTIVITIES
9. REPORTING ON DISSEMINATION AND EXPLOITATION
10.MONITORING AND EVALUATING DISSEMINATION PROCESS
11. CONCLUSIONS

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ANNEXES

ANNEX 1 - EXPLOITABLE PROJECT OUTPUTS.

ANNEX 2 - DISSEMINATION PLAN.
ANNEX 3 - EXPLOITATION PLAN.
ANNEX 4 - IMPLEMENTATION OF EXPLOITATION PLAN INTO THE PROJECT
WORPACKAGES.

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EXECUTIVE SUMMARY
This document is the Dissemination and Exploitation plan of the E-ORTHOproject. Its purpose is
to present the approach of dissemination, advertisement and exploitation strategy of the
project results.

It introduces into dissemination activities that have already been achieved and into those that
are planned to be carried out by the E-ORTHO project partners. It provides the all steps needed
to be taken during and after the project to achieve maximum effect of the dissemination
process and reach the relevant target audience.

This document presents the initial version of Dissemination and Exploitation plan. The strategy
and plan of dissemination and exploitation will be continually monitored, updated and reported
during the project. In a sense it is a living document that will develop through the project and it
will change in accordance with the needs of the dissemination process.

Document is structured as follows:

 Section 2 provides the most important facts about the E-ORTHO project, its vision and
objectives.
 Section 3 describes the objectives of the dissemination strategy.
 Section 4 describes the dissemination and communication strategy.
 Section 5 describes the primary and secondary targeted audience of the E-ORTHO
project.
 Section 6 describes the dissemination and communication tools intended to create
corporate image of the project and raise awareness of the project.
 Section 7 describes the execution of the dissemination strategy, especially responsible
partners for dissemination and cooperation of all consortium partners.
 Section 8 states the exploitation strategy
 Section 9 describes the principles in reporting dissemination and exploitation sctivities.
 Section 10 describes the principles for monitoring and evaluation of the dissemination
process
 Section 11 is dedicated to conclusions.
Annex 1 details the exploitable project outputs.
Annex 2 details the dissemination plan.
Annex 3 details the multiplier events.
Annex 4 details the exploitation plan.
Annex 5 details the implementation of exploitation plan into the project worpackages.

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 1. KEY DEFINITIONS

Dissemination: a planned process of providing information to potentially interested parties on

the quality, relevance and effectiveness of the results of projects and initiatives.
Exploitation: a process of making use of and deriving benefit from a result. It embodies the act
of employing results to the greatest possible advantage and needs appropriate mechanisms to
make results more attractive for use to the target group; tailor the results to the needs of
specific target groups, sectors or organisations; transfer results that could be used by new
target groups or sectors; sustain results and keep them in use and existence; influence and
change mainstream practice and policy. It primarily involves the two processes of
'mainstreaming' and 'multiplication'.
'Mainstreaming' is the planned process of transferring the successful results of programmes
and initiatives to to a wider context: appropriate decision-makers and policy-makers,
stakeholders and "end-users" outside the original project environment (in local, regional,
national or European systems) to adopt, for example, tools or practices developed by the
project
Multiplication is the planned process of convincing individual endusers to adopt and/or apply
the results of programmes and initiatives. Again, this can happen at both project and
programme level.
Ex-Ante Dissemination and Exploitation involves planning, dissemination and exploitation of
results from the beginning of a project. It is based on an ex–ante needs analysis of target group
towards which the project is addressed and involves interaction between the stakeholders and
promoters (or coordinators) during the project. This process ensures more impact and
sustainability of a project
Ex-Post Dissemination and Exploitation is connected with the linear model of innovation*. It
involves dissemination and exploitation after the project has finished, when the results have
been developed and are ready to be used. In general late dissemination and exploitation of
results reduces the chances for the project to have real impact. One of the forms of ex–post
dissemination and exploitation is the transfer of innovation.
* In the linear model the dissemination and exploitation of results follow a more chorological
pattern and takes place only at the end of a project or even after it has been completed.
Sustainability. Just because a project is completed does not mean its results disappear. It is
important to keep them visible and available, especially through websites, so that target
audiences can access them, learn from them, adapt them to their own needs and even build on
them and take them to the next level. And of course both transfer and commercialisation aid
sustainability.
Follow-up activities take place in general when the project is finished in administrative terms.
Their aim is to keep results alive and sustainable. The activities could imply
• updating the results after the project has been completed
• recognising/certifying the result
• involvement of policy – makers taking up results
• transfer and exploitation of results by other sectors/target groups/environments
• commercialisation of a project results
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Commercialisation is especially appropriate to tangible products and is suitable for the end
users. Project managers will need an entrepreneurial streak to persuade manufacturers,
publishers or other commercial concerns to take up the product. But beware! There can be
complications for results that involve complex intellectual property rights or where a lack of
clarity in product ownership exists.
Transfer enhances good practice by spreading results. The transfer can take place at all levels
and the results can be used into new contexts or other organisations can customise the results
to suit their conditions. Thus, for example, a project that takes place in a university context in
one country could yield results that would benefit a rural community in another.
Target groups are entities and/or individuals that can potentially benefit from the project
results.
Final beneficiary (end beneficiary). A final beneficiary is an individual or an organisation
directly positively influenced by the project outcome. Not necessarily receiving a financial grant
and even not directly involved in the project, the beneficiary may exploit project outcomes for
its own purposes.

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Project 2017-1 -RO01-KA202-037 477
2 PROJECT OVERVIEW
2.1 Project important facts

Start date: 01/10/2017

Finish date: 30/09/2019

Webpage: ………………………………………..
Project ID: 2017-1-RO01-KA202-037 477

Partners
P1=SCUB
P2=UCV
P3=NCSR
P2=Mersin University
P5=Homburg department for Trauma, Hand and Reconstructive Surgery

2.2 Project key points

In general, the progress programs are based on existing professional directional lines on the
concrete area. However, there is only limited guidance in the management of complex trauma,
the data regarding its management are conflicting and the existing materials are only on
national level. Even if complex trauma is a main priority in all EU countries, in present the
training for physicians in different countries is quite diverse both in curricula and topics and
acces to training materials is limited to the learning group.

In this context e-TRAUMA project aimes to support the testing and implementation of
innovative practices in the field of orthopaedic vocational education ,leading to the delivery of
key competences, enhancement of practical and transversal skills of the medical professionals
to decrease morbidity and mortality due to complex skeletal trauma. Innovation will focus on
the use of open educational resources and better exploitation of the ICT potential, but also on
setting up new forms of practical training schemes and study of real life cases in orthopaedics
(virtual workplaces).

The consortium was designed to reflect the specific necessities required to implement the main
ideas and objectives of e-TRAUMA and includes 5 partners from 4 countries (Romania, Turkey,
Greece, Germany). In this way the project is following up on the experiences from different
national initiatives, but extending the orthopaedic training and focusing on a broader progress
program based on a comprehensive multi-disciplinary, multi-sectoral and coordinated efforts
for management of complex trauma.

Within our strategy we will disseminate:

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Project 2017-1 -RO01-KA202-037 477
 - The project (aims, objectives, partnership)
- The exploitable project outputs, identified as follows:
- O1= e-TRAUMA guideliness
- O2=e-TRAUMA video database
- O3= e-TRAUMA e-learning platform.
- O4= e-TRAUMA database of case studies. 60 case studies, of which 30 will be explained
and 30 for skills assesment.
- Open / online / digital education – E-learning course / module
- O5= e-TRAUMA Trainers Transversal KIT.

For details please see Annex 1 – Exploitable project outputs.

2.3. Indicators for dissemination

- 1 database of key project contacts
- newsletters – min 5,
- nr. of articles in professional publications- min 5
- nr of participation to scientific events and conferences - min 2/partner;
- leaflets - min 4 types corresponding with project milestones (delivery of outputs)
- 5 standard PPT – project presentation
- 5 press releases
- Social Media Strategy –1 page on facebook, 1 account in Twitter
Indicators for exploitation
- 4 multiplier events
- 10 informal meetings with key stakeholders
- nr. of persons involved as Indirect Target Group- min 100
- nr.of participants in multiplier events – min 300 (3 events x 50 participants); final event=100
persons)
- long term indicators: nr. of trainees that will subscribe for courses after the project end-
estimative 100/year; nr.of patients that will benefit of better training of medical professionals:
1000/year; nr of agreements with professionals organisations aiming to use project results -
min 4; nr. of joined professional networks- min 4
- registration in EU Networks for Transfer and Exploitation of EU Project Results

Long term indicators: nr. of trainees that will subscribe for courses after the project end-
estimative 100/year; nr.of patients that will benefit of better training of medical professionals:
1000/year; nr of agreements with professionals organisations aiming to use project results -
min 4; nr. of joined professional networks- min 4.

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Project 2017-1 -RO01-KA202-037 477
3. OBJECTIVES OF THE DISSEMINATION STRATEGY

The main purpose of the dissemination strategy is to disseminate the generated knowledge to
the largest extent as possible, develop exploitation strategies and activities to ensure a
sustainable deployment of results. This includes the following objectives of the dissemination
strategy:

 Set up the information dissemination mechanisms and strategies,

 Create a community composed by the project partners and interested stakeholders,
 Perform targeted communication activities for different stakeholders,
 Carry out dissemination activities to raise awareness and interest in project activities
and achieved results,
 Contribute the relevant project results to the corresponding bodies,
 Conduct liaison with other EU, regional and national projects to maximise the impact,
 Investigate the routes by which the partners can secure a successful downstream
exploitation of the results,
 Develop an eLearning Plan.

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4 COMMUNICATION AND DISSEMINATION STRATEGY
Dissemination activities aim to establish critical mass and commitment from different
stakeholders. Results from project activities will be disseminated to the widest possible
community through various channels and instruments. External participation and knowledge
sharing will be encouraged through networking activities and events aimed at increasing the
impact potential and enriching the scientific and industry contribution to the project.
E-ORTHO dissemination strategy is divided into internal and external communication and
dissemination. Both are presented below.
Internal communication and dissemination allows members of the E-ORTHO consortium to be
involved in every project activity and sharing their knowledge and experience. Internal
communication will be conducted via tele-conferences, e-mail messages and periodic physical
meetings. Share documents will be stored on a login section of the website, ensuring all
partners access and safety all the time.
Internal dissemination will be reached by development of links from the project website to the
partners’ web pages, informal meetings inside the partnership, participation in multiplier
events. The target group is formed by members of the organisations and institutions interested
in the project development and results and/or promotion of the eLearning.
External dissemination is considered the most important activity in this respect, because the
intention with the project is to establish a professional dialogue leading to eLearning
opportunities based on hands-on as well as research best practice examples and illustrations. In
this perspective, the project has the main target groups as showed in next section.
The goals of external dissemination strategy are:
 Prepare strategy and plan of dissemination activities,
 Create a corporative image of the project,
 Establish, update and maintain the project website,
 Use social networking tools,
 Prepare articles, publications, press releases and brochures/flyers,
 Prepare video release,
 Participate in events.

We used a basic tool for planning project dissemination.

1. Development of dissemination strategy: aims, target groups, estimated number of
professionals/institutions to be reached.
2. Determine the main dissemination products to be produced.
3. Elaboration of the list of target groups and stakeholders (maling list)
5. Planning Dissemination activities:
a. Dissemination/exploitation tools
b. Dissemination channels
c. Timetable, ressponsibles, tasks
d. Marketing strategy
6. Planning exploitation strategy and activities
7. Copyright agreement
8. Reporting on dissemination/exploitation
9. Evaluation on dissemination/exploitation.

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5. COMMUNICATION TARGETED AUDIENCES
For a productive and effective dissemination and exploitation of the project outcomes, it is
essential that target groups are identified at an early stage of the project.Also, in order for a
project’s results to be exploited, target groups need to understand exactly how these
results meet their needs and how they can be transferred to their situation. The diffusion of
the results to all levels is especially important because the lessons learnt can have an
influence on policy-making and thus reverberate through future programmes and systems.
Therefore, the exploitation process needs to make provision for reaching key policy-makers,
for focusing on the adaptation, sustainability, transferability and commercialisation of
results, as well as their potential accreditation.

5.1. Identification of targeted audiences

e-ORTHO’s dissemination activities will ensure wide reaching impact and use of project
deliverables among two categories of the targeted audience:
 Primary communication targets: these are stakeholders of our high interest.
 Secondary communication targets: these are stakeholders of our less interest but still
very important for the project.

We have prioritized the primary communication targets (direct target group), which are
organisations and individuals with whom we want to have a dialogue on the content of our
work and demonstration activities.
In this way the direct target group – includes orthopaedic organisations, institutions and
individuals that be direct users of the project results and will be involved in learning activities,
evaluation of outcomes and dissemination.
In terms of individuals: residents and specialists in orthopaedics, with a special emphasis on
young medical staff, and with an importance on senior medical doctors and specialists in
transferring their experience.
In terms of organisations and institutions: Hospitals, private health institutions, vocational
training providers, universities, other providers of medical education, public and private
professional associations.
These are the main actors in development of new and innovative projects and vocational
training programmes; orthopaedic specialists will benefit directly from the new training
pathways (first users) while institutions, vocational training centres and universities could be the
vehicle to spread the learning material and obtain a multiplier effect as well as contributing new
practical procedures.

Estimated no. of persons involved as Direct Target Group- min 200

Secondary communication targets (indirect target group) are individuals and organisations with
whom we plan to have a less intensive dialogue about outcomes and user experiences include:
 Sector or geographical organisations of end users
 Wider research community in areas related to our project activities,
 Bodies involved in vocational training
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 Policy makers at European or national level.

In this way the Indirect target groups includes organisations, institutions and individuals that
indirectly are related to the direct target groups of the project. These persons will function as
key stakeholders and will be involved in dissemination activities, evaluation of outcomes, in
reaching the target group. The indirect target group is represented by:
- Staff in the medical educational system in participant countries, including individuals with local
responsibility for educational programs at all levels of the continuum (deans and their staff,
department chairs, ressponsibles for resident training programmes in orthopedy) from
organisations with whom project partners are networking. These individuals have high
credibility as well as detailed knowledge of their own organizations and can be future
beneficiaries of the e-learning materials in terms of trainees. HEIs administrators of practice
are critical to ensure that proposed changes are accordingly to requirements at the work place
- Institutional officials at clinical orthopedic departments, as directly interested in CME of their
employees. They also may provide financial and other resources.
- Organisations that set standards in medical field, accreditors, certifying and licensing bodies.
Romanian College of Physicians and other similar organisation in partner countries), Ministry of
Health and Education in participant countries are important in that they set expectations at the
level of the medical education system.
- National , professional medical societies and related associations in the field of orthopedics as
they serve as forums to bring individuals together and bring the voice of the profession and the
medical education community to external groups.
- Research communities in areas of the project, system developers as interested in the
development of OEDRand inclusion into medical education.
For all participation will also highlight the potential value of e-TRAUMA project as well as help to
spread the news to other interested parties throughout Europe.
The Europe Commission and Executive Agencies, National Agencies in participant countries and
the networks and projects funded by different actions of the Erasmus+ which will be targets of
our dissemination, too. I.e. via EPALE.

Estimated no. of persons involved as Indirect Target Group- min 400

Long-term beneficiaries are certain interest groups that will benefit from the project outcomes
on a long-term basis, i.e. families and their organisations. The dissemination plan indicates
scanning activities to identify broader target groups with potential interest in the results, so,
they will be targeted by the project’s dissemination as potential users after the finalization of
the project. Other actors in this project field are, most notably, the Europe Commission and
Executive Agencies, National Agencies in participant countries and the networks and projects
funded by different actions of the Erasmus+ which will be targets of our dissemination, too. I.e.
via EPALE.

Estimated number of persons = 100/year

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Local participants in multiplier events include persons that will be invited to participate to these
events, as potential interested in the project outcomes and future beneficiaries These include
HEI s staff, educational program leaderships, students, managers in orthopaedic institutions,
professionals, associations representing the different professions and students, professional
societies and associations in the field from each participating country. Apart from the
beneficiaries mentioned before,decision makers will be invited .

Estimated no. of persons 200 (4 events x 50 participants);

Patients and their families will form a specific group beneficiaries that will be targeted by the
project activities . Individualised orthopaedic approaches is one of the major innovations of this
project , leading to increasment of the level of care, decreasing the health time and costs.
Estimated no. of persons 1000 during project lifetime (from all participant countries)

5.2. Methodology in accesing and involving the target group

This reffers to identification of potential users; identifying similar EU projects and networks;
E-ORTHOpartners identified concrete organizations and individuals in their countries belonging
to both the primary and the secondary target groups. Also other activities took place:
- identification of relevant professional bodies and organisations; local, regional and
national decision makers e-learning in Vocational Education in Health Care, EU and Health Care
Committees
- identification of networks of professionals institutions and groups, internet material
banks, EU websites related with the field
On the basis of this research, a database will be elaborated containing the contacts of the
relevant organizations and individuals provided by each parner (min. 50/partner). Furthermore,
partner started to co-operate with professionals to create networks;
The identification of key stakeholders will allow partners to transfer project results more easily
and carry out more focused exploitation activities. This will also increase the probability that the
project results are applied by the target group beyond the project and will be done in
connection with the dissemination activities.
As the category of Stakeholders. leaded to several discussions, we consider that the best
approach is in defining the term. The most comprehensive definition for stakeholders is *a
person, group, or organization that has direct or indirect stake in an organization because it can
affect or be affected by the organization's actions, objectives, and policies. Key stakeholders in a
business organization include creditors, customers, directors, employees, government (and its
agencies), owners (shareholders), suppliers, unions, and the community from which the
business draws its resources. Rachel Thompson statest that "Stakeholder management is critical
to the success of the project. By engaging the right people in the right way in your project, you
can make a big difference to its success... and to your career."
So, the partnership appreciated that the importance of stakeholder management to support
the project in achieving its strategic objectives is crucial. In order to attain this we must first
identify and assess the key people, groups of people, or institutions that may significantly
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influence the success of our project, interpreting and influencing both the external and
internal environments and involve them from an early stage of the project,so their views can
be considered in the development of outcomes.
The benefits of using a stakeholder-based approach are that:
• we can use the opinions of the most powerful stakeholders to shape our project at an
early stage. Not only does this make it more likely that they will support us, but their input can
also improve the quality of our project
• by communicating with stakeholders early and frequently, we can ensure that they fully
understand what we are doing and understand the benefits of our project – this means they can
support us actively when necessary and help for a future continuation of the project.
For this reason we will draw a list of all potential stakeholders and periodically review the list
aiming to acces tha key stakeholders and to identify the specific interests these have in our
project, considering issues like: the project's benefit(s) to the stakeholder; the changes that the
project might require the stakeholder to make.

5.3. Communication with stakeholders.

We think we will be most effective in reaching the general public through collaboration with
organisations, channels and content providers that are already established and effective in
reaching this wide and fragmented audience. We believe this approach can maximise the
impact we have on this audience at a moderate investment.

A stakeholder communication plan will be developed an permanently updated:

5.4. Involving the stakeholders

5.4.1. Assesing the training needs of the target group

This action aimes to define and evaluate the needs of the target group and to orientate project
activities to effectively answer these needs, taking into considerations the different educational
contexts of European partner countries.
Motivation in selecting the structure of the target group was based on the fact that medical
doctors (residents and specialists in orthopaedic medicine represent the first beneficiary of the
training courses developed by E-ORTHO partnership. A deep overview of their training needs,
learning career expectations, restrictions related to digital divide, lack of time and job
commitments, is essential in this first project phase in order to better tailor the training offer
and cope with target group needs.

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Institutional officials at clinical sites in orthopaedic as directly interested in the competence
development of their employees will be interviewed as future beneficiaries of the e-learning
materials in terms of trainees, on order to detect their training expectations and an update
overview of the basic Medical training offer. A deep picture of the actual first training medical
offer will allow the partnership to cope with the future medical professionals training needs,
avoid redundant existing modules and focus on precise future career prospective. Training
courses will be developed according to field work and documentary research thus they will be
effective and innovative for the next years and will allow tailoring a valuable lasting training
offer.

Staff in the educational system, including persons with local responsibility for educational
programmes and will be beneficiaries of the e-learning materials in terms of trainers, so their
opinion is crucial. More, an overview of their skills in ICT is of most importance in developing the
materials.
Estimated no. of persons min. 50 respondents/country)

5.4.2.. Pilot testing by the users for the e-learning platform and educational modules

Estimated no. of persons min. 20 trainees

5.4.3. Assesing the quality of products

Evaluation of products effectiveness and impact (expectations and customer satisfaction
questionnaire for the target group) and evaluation of project usability and transferability by
questionaires adresses to end users, stakeholders and open public must will take place.

A.4. As beneficiaries of intensive and continous dissemination by newsletters, distribution of

paper based materials, presentations in events, personal interviews, social media, publications,
advertising on project web site, advertising on other relatedWEB sites, joining similar networks
and EU forums.

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 6. PLANNING ON DISSEMINATION TOOLS
The first thing to do is to send out the message: We exist, this is who we are, this is where
we are and this is our mission! When spreading this basic information expectations for the
future are created and the ground paved. What else should we tell to the outside world?
Next we should spread information about news and upcoming activities and events,
opportunities for people to participate and materials they can use.
Bienzle/Gelabert/Jütte/Kolyva/Meyer/Tilkin (2007), The Art of Networking, p. 114

SUMMARY OF DISSEMINATION TOOLS

o Project logo
o Project templates
o Project website and links
o Mailing lists/database of key project contacts– list of stakeholders at national and
international levels-
o Paper strategy: : elaboration, translation in partner languages and delivery of leaflets and
brochure, posters, standard project presentations, followed by distribution among partners
institutions and networks, distribution during events.
o Multimedia Strategy: web dissemination, text, audio and video contribution to interactive
internet resources, local TV broadcasting, publication of article in journals, press articles.
o Social Media Strategy: account in Facebook, Twitter, Linkedin
o Event strategy: presentation of the educational materials at appropriate events such as
national and international conferences, multiplier events
o Personal networking- face-to-face meetings with staff in own organisation, stakeholders
and decision makers
o Marketing and promotion strategies used by the partners, specially to promote the
course:
- Promote the guideliness and case studies to colleagues from other organizations and
networks;
- Publish course information on each partner’s website and link to it from as many relevant
places as possible;
- Place course announcements or thematic articles promoting the course in relevant
publications or other web pages
- Presenting a a demo course content on the web site
- Presenting the outputs at appropriate events such as conferences, seminars, workshops,
multiplier events
- Other Media contributions- tools: article in journals, press articles, text, audio and video
contribution to interactive internet resources
o Providing documentation for creditation of Training Modules to national authorities

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6.1 PROJECT CORPORATIVE IMAGE

PROJECT LOGO

The project logo is one of the most important elements of the project's identity. Its main
purpose is to directly and effectively represent the core message of the project. That is why it is
one of the basic means of the dissemination strategy. This logo captures the vision, mission and
objectives of the E-ORTHOproject, and therefore the project logo has already been designed in
the first month of the project.

TO BE COMPLETED WITH IMAGE

,PROJECT WEBSITE

The Website is one of the most effective sources of dissemination. It enables communication
with the public as well as communication among the consortium partners. Also it will act as
the central marketing instrument, information, downloads and assuring access to LMS. It
offers a gateway for information on our project and a communication, management and
dissemination tool. Another role is in evaluation of feedback from users and open public by
on line questionaires

The project website will act as a dissemination hub, central repository and news broadcast
channel for all public information.
It will contain documents and dissemination material produced as a part of the E-ORTHO
project, such as press releases, newsletters and leaflets, conferences presentations, news and
publications related to the project, etc.

The website will be continually updated throughout the project so that it will constantly present
update source of information for the interested stakeholders.

The website construction is in progress and shall be accessible by Mid-February 2019.

E-ORTHOwebsite contains all important facts about the project that are divided in four sections:
- Homepage
What is e-ORTHO
■Specific aims of the project
■Target groups
■The calendar of activities
Who We are
■Consortium
■ Results
■ News and Events – informations about project meetings+archive
■ The e-ORTHO platform
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- Partners login – where project documents, communication and dialogue among partners are

In setting up the project website basic principles of website usability and online reading
behaviour were taken into account (Cf. Jakob Nielsen, www.useit.com):
- Internet users seek immediate gratification and do not spend much time looking for
relevant information:
- The website navigation should be simple and intuitive
- The value of the website should become clear at a first glance
- Internet users do not normally read whole pages, but scan for information: provide texts
and materials which are concise and easy to scan; longer texts should be broken into several
sub-pages of provided as downloads
- Only websites which provide new information are re-visited:update the project website
regularly
- Offer information and external links beyond the limited project scope
- Users want to become active, so we will address the user and offer services
- Offer interactive elements (forum, subscription, blog, etc.)
- The structure of the website must be clear and informative. The subpages are easy to
identify at first sight. Welcoming words on the front page make the site accessible and friendly.
The news column is easy to find and enables a quick update of the most recent activities of the
project.

Keeping everything as simple as possible an a friendly interface will be main issues tackled, as
internet users do not normally read whole pages, but scan for information. Welcoming words
on the front page must make the site accessible and friendly and the news will be posted on
homepage - easy to find and enabling a quick update of the most recent activities of the
project. We kept in mind that only websites which provide new information are re-visited so the
project website will be regularly updated.

The dissemination strategy through the project website includes:

- Publication on the project WEB-SITE of different informations (updated) about the
project, project outputs and on line courses, starting from the home page
- announcements about the training modules and registration of traineees
- news
- presenting demo courses
- all project outcomes, will be available

LINKS
- Registration of the project E-ORTHO into EPALE platform
- Placing course announcements promoting the training modules in other relevant web
pages identified by partners
- Promotion of the project within partnership own networks and projects,
- Links from the E-ORTHOweb site to partners web pages and back
- Links from the E-ORTHOweb site to other related websites identified by partners.
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6.2. DELIVERABLES

Public E-ORTHO project deliverables will be published on the project website and available for
download. In this way all interested stakeholders will be informed about the achieved project
results.
Partners are responsible to notify the project coordinator and dissemination WP leader to
publish the deliverables on the website.

NEWSLETTERS and LEFLETS

To inform a wide range of audience of the E-ORTHOproject will enhance its visibility, different
dissemination materials will be prepared. Dissemination materials will contain E-ORTHOlogo
and Erasmus+ logo, brief description of the project, and list of the partners.
Dissemination materials will be published on the website and will be available for download.
They will be also distributed at the events attended by the partners to increase the visibility of
the project and extend our network and contacts.
Durring the project lifetime we will develop 5 newsletters and 5 leaflets in direct relation with
project milestones.

PUBLICATIONS

Scientific journals: Journal articles are a broad based dissemination tool. The consortium
partners will cement the impact of dissemination activities by preparing and publishing reports
and scientific articles in open access journals. Articles will introduce the project achievements as
case studies, professional technics, method in official and professional publications related to
the specific target groups This will ensure the long lasting impact beyond project duration,
particularly in relation to academic discourse in the area.

Durring the project lifetime we will develop min 2 articles/partner in direct relation with
project milestones.

PROJECT PRESENTATION AT EXTERNAL EVENTS

The partners will participate at external events relevant to the project in order to:
 present the project and project results to the audience,
 promote the project,
 increase the project visibility and
 establish new contacts.

Consortium partners who will have a presence at international, national or regional events will
where appropriate represent the project. A list with potential events for the educational field
(including e-learning and LLL) and orthopedic field will be elaborated from the second month of
the project and peranently updated.

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MULTIPLIER EVENTS

These events aim to increase the interest of direct and indirect target group about our project.
During the project lifetime we have 4 multiplier events:
- E1 for the dissemination of O1; organised by P1 in Romania; 06-2019
- E2 for the dissemination of O1and O2; organised by P5in Gemany; 11-2019
- E3 for the dissemination of O1, O2 and O3; organised by P2 in Turkey; 05-2020
- E4: for the dissemination of all outputs; organised by P1 in Romania; 10.2020
EVENT PREPARATION. Each partner will collaborate to prepare presentations and dissemination
materials to be used and distributed during the event. The materials will be available in english
and national language. An agenda and invitation for the event will be created and distributed
among partnership, potential participants and media representatives.
The hosting partner will be ressponsible with preparation of the following materials:
- Agenda, invitation and list of participants for the event
- Agenda and list of participants for the workshop
- Questionaires for evaluation of the event and workshop
- Press releases and other media approaches.
Also it will take care of sending invitations, location and needed facilities, receiving
participants. A multimedia clip of the conference will be posted on the project web site and on
Youtube and Twitter. At the end of the event participants will fill in questionaires regarding
their satisfaction. and further interest.
For other details please see annex 3- Multiplier events

POWER Point BASIC PRESENTATION

The basic project presentation has been made, and all partners can use it for dissemination
purposes. It is available on the website. This presentation will be constantly updated. All
partners can additionally upload it with their contents.

VIDEO RELEASE

To provide an audio - visual support to the whole project achievements and objectives, the
video – record will be released in the main stages of the project and at the end of the project
life cycle. The video films will be uploaded on the project website and on social media. This is
the new but powerful medium for dissemination of the project results in particular in reaching
specific targeted audience.

However, it shall be mentioned that orthopaedic involves individuals, and the project must and
will respect the privacy of individuals. Therefore informations and images/videos of ptients will
be available only with restricted acces for medical professionals. The public videos will contain
only general informations about the project and its outputs.

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SOCIAL MEDIA AND BLOGS

The project will activate also social channels in order to promote the finding of the project and
foster the creation of a bi-directional collaborative community of interested stakeholder. Social
media are a very dynamic environment and one of the most popular and fastest ways to
promote the project and enhance its visibility; therefore we will create a Twitter account, blog
account, Facebook account and LinkedIn account.

Playing an active role in social media is a far more effective way of engaging in conversation
than merely posting something on the project website and hoping that one of our conversation
targets will find it - and respond on it. The good thing about using the social web is that it does
not require us to share only full formed ideas or complete pieces of research - we can share
work in progress and get feedback that will improve results.

PERSONAL COMMUNICATION

One of the primary, quickest and easiest means of being in contact with all partners in E-
ORTHOproject will be via:
 email
 telephone /Skype
 blog on partner section of website
The PL will ensure a solid coordination among the partners, so all partners will be informed
about events and activities during the project..
To make communication easier, a mailing and contact list has been created and is available on
the partner section of website.
Personal communication will take place also in face to face meetings during the project.
Important meetings should be held face to face, especially TN meetings.
The project also will have its own e-mail: ……………………………………………………..

PERSONAL NETWORKING

This will be mainly dedicated to:

- promotion of the training module to colleagues from other institutions;
- organization of bilateral meetings with key stakeholders

Contacting relevant public bodies and key authorities was taken into consideration - National
College of Physicians that is officialy in charge with management of CME activities by conducting
the national continuing medical education program in accordance with the procedures provided
for in this Decision, directives and recommendations of the European Community (EC) and
mutual recognition of credits as established with European Union of Medical
Specialists/European Accreditation Council for Continuing Medical Education (UEMS/EACCME).

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MEETINGS AND MEETING PLAN

A planned schedule of meetings during the overall project duration has been prepared in the
application and these TN meetings were confirmed at the first meeting in Bucharest. Output
specific meetings can be scheduled by request as Skype meetings. Important meetings will be
held face - to - face, especially SC meetings. The SC meetings will always be combined with the
TN working meetings to save costs and reduce overall effort for travel. Because of the same
reasons, several meetings will also be held as telephone conferences

REACH-THROUGH COMMUNICATIONS

With reach - through communications we mean the re - packaging of our content by others who
will integrate it into their communication activities with their target audiences - audiences that
are of secondary importance to us and difficult to reach directly. This is especially true for the
general public.

7. EXECUTION OF DISSEMINATION STRATEGY

7.1 PARTNERS CONTRIBUTION

As indicated here, the dissemination task is huge in this project and of such importance that it
shall not be allocated to just one partner. It is crucial that all partners involve themselves in this
process, and in this project each partner will undertake dissemination tasks – both concerning
materials and activities. The dissemination contact person of each country will be responsible to
translate materials to their language when needed.
All partners possess institutional networks that will be a strong tool in the dissemination.
P2 will lead the execution of the dissemination strategy. However, all consortium partners will
make a significant contribution to its full and effective implementation. P1 will play an especially
important role as the coordinator of consortium activities in aligning them to support P2’s
objectives.
All partners will take part and contribute to the dissemination activities by appointing a
dissemination contact person and a team behind. These partner dissemination teams will
elaborate the dissemination plan details.
During the project, all partners will disseminate same activities:
a. The project aim, its objectives and target groups – dissemination tools as mentioned
above. Additional will be press coverage, presentation at staff meetings,
presentations for different target groups (internal and external)
b. The project website - dissemination tools as mentioned above.
c. The European network EPALE and other sites – tools: posting detailed information on
the project website network; distributing links from the project site on Facebook
page, promoting the network by each partner (P1-P3) to at least three national
events, like conference/seminar –
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 d. Workshops – tools: post on the project website: Pictures, curricula, methods,
learning outcomes and certification, transmission links from the Facebook page,
appearance at least one media in the country where the workshop takes place,
copying the content to online access by the target group, other than those
participating in the workshop
e. Open source methodology for accessing network and the guidelines and eLearning
platform - dissemination tools as mentioned above + producing and distributing min.
50 DVDs/partner (min. 3 European electronic groups)
f. multiplier events – promotion of the project website, posting links on Facebook. In
the host country: Min. three media advertisements, 10 posters, mailing invitations to
potential participants.
g. Final conference: The project results – Facebook page, project website, press
conference (1/partner P1-P3), PPTs presentations at meetings of four specific
organisations, PPTs presentations to adults with disabilities in 3 countries
h. All of these will be combined with webinars streamed at the project website and/or
Facebook page.
i. After the project completion:
i. The project results will be presented at Facebook page, project website, PPT
presentations at meetings of the partners, best practice examples in media
and communities in the three countries, promoting expansion of networking
of orthopaedic organisations
ii. Promote the project products: eLearning platform, guidelines, methodology,
videos, etc. - dissemination tools as mentioned above.

7.2. TIMETABLE

The timetable for all dissemination activities was mapped out from the beginning of the
project and will be updated during the project lifetime. Human and financial resources were
allocated and all partners involved.

All partners timed their dissemination activities at an early stage of project and will update
this timetable regularly. Large European conferences, for instance, which provide an
excellent forum for dissemination, issue their calls for papers several months before the
event, so for this reason the partnership identified the main conferrences from the kick off
meeting for the year 2019 and will poste a list on the project WEB site.

While at the early stages of the project dissemination activities ensure that the project is
addressing the needs and demands of the target group, further on the process will moove
on to potential users. This time perspective makes it clear that dissemination is not a
separate activity, instead there is a close link between all promotion activities and the
development of the project.

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7.3. AKNOWLEDGEMENT OF EUROPEAN UNIONS'S FUNDING/ VISUAL IDENTY OF THE
PROJECT
All dissemination material needs to include the EU emblem and the following
acknowledgement:
»This project has received funding from the European Union's Erasmus+ programme.
When the EU emblem is displayed together with other logos, it must have appropriate
prominence.

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Project 2017-1 -RO01-KA202-037 477
8 . EXPLOITATION
The issue of the exploitation of results were high on the project agenda from the very
beginning. The exploitation plan was constantly revised and updated, and in its final stages will
define how the project products will be used by the partners after the end of funding. For this,
intellectual property rights (IPR) were discussed from the beggining of the project.

The main objectives of the exploitation activities are:

 To promote and raise awareness about the project contents, developments and results
 To successfully transfer the results to appropriate decision-makers to achieve their
sustainable promotion and support
 To convince individual end-users to adopt and/or apply the results, also after the project
and support by its partnership has ended.

This will be cared for establishing a detailed exploitation plan following tactical objectives
defined before and accordingly to measures described.

For more details please see Annex 4 and 5.

8.1. INTELLECTUAL PROPERTY RIGHTS

During the second transnational meeting the partnership will agree on an copyright agreement
that regulates the rights of each partner to use the educational products developed and applied
in the framework of the project. Each partner remains the copyright holder for his or her
contribution - this may be a text, a design or a concept of material or media of transmission.

All Parties shall have free use of all Foreground Intellectual Property to exploit the project
results by themselves, without commercialization. The training and online materials, or
derivatives of these products, can be used by all partners for training, dissemination, research or
consultancy at national and European level with the obligation to mention the project and
financing by the European Commission.

The Coordinator must be informed of any derivative. As soon as the project ends, if a partner
has the intention to use the collective products for commercial purposes, each copyright holder
has to be asked for permission of reproduction and/or license for its own contribution. In this
way, each Party can grant sublicenses, subject to prior approval by all Parties, which will not be
withheld without fair and reasonable cause. Each Party can make derivative works on the basis
of the Foreground Intellectual Property and can grant sub-licenses of the derivative work. When
partners have the intention of adapting and reusing parts of the collective material or translate
the material in any other language than their own they have to obtain their permission from the
individual copyright holders. If any of the partners has the intention to transfer his or her rights
for the collective product to a third party he or she must check back and ask for permission from

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Project 2017-1 -RO01-KA202-037 477
all copyright holders for their parts. In this case, the third party takes the role and obligations of
the partner.

8.2. SUSTAINABILITY

Just because a project is completed does not mean its results disappear. It is important to keep
them visible and available, especially through websites, so that target audiences can access
them, learn from them, adapt them to their own needs and even build on them and take them
to the next level. The patnership agreed that the project website will be maintained and fully
operational for 3 years after the end of the funding period (secured by the partners if
necessary). Through the website potential users can access the project results and ask for
support from the project partnership when using them. In the same way, the e-learning
platform will be maintained active for consulting all training materials. It should be noted that
open access is rooted in existing copyright law: Copyright owners permit users to freely access
their works and grant them additional rights that remove permission barriers.

8.3. FOLLOW UP ACTIVITIES - LIFE AFTER THE END OF THE PROJECT

One of the guiding principles in planning dissemination and exploitation of results is that the
end of the funding period should not be the end of dissemination activities. The project period
is often a phase of intensive work towards ambitious goals. It is wise to think of the time after
the project period while still in the first phase. If dissemination can continue after the end of
funding the project’s impact and sustainability can be increased.

We considered that 2 key activities can help us in achievment of this task:

- To successfully transfer the results to appropriate decision-makers to achieve their
sustainable promotion and support please see suistanability agreements)
- To convince individual end-users to adopt and/or apply the results, also after the project
and support by its partnership has ended. For this reason at the end of the project the home
page of the E-ORTHOweb site will contain the announcement;
-

9. REPORTING ON DISSEMINATION AND EXPLOITATION

Every partner needs to report each year the dissemination activities and exploitable
foreground and any IP protection measures such as patents or trademarks. For this purpose, the
reporting templates will be available on E-ORTHO webpage. These reporting forms need to be
maintained continuously to:
• show the impact of e-ORTHO project,
• ensure proper handling of the rules stated in the consortium agreement and
• feed the lists needed for the project reporting.
Also each partner will yearly complete a communication report based on an agreed template.
Based on partners reports P2 will elaborate a summative report.
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 10.MONITORING AND EVALUATING DISSEMINATION PROCESS

INTERIM and FINAL Quality Assurance Reports on the organisation, management and
dissemination of the project will be delivered based on questionaires.

11. CONCLUSION
The Dissemination and exploitation plan is the key tool, which we will use for dissemination and
exploitation of the project and project results. This plan presents dissemination tools for
particular targeted audience and draft of the exploitation strategy. It is a living document, which
will be continually monitored, updated and reported during the project.

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 Annex 1. Exploitable project outputs
Output Languages Media Availability Responsable Beneficiaries How to disseminate

O1-e-TRAUMA English, book, paper 30.05.2019 P1, P2, P4, P5 Direct target - Posting on the website
guideliness Romanian, brochure group - Newsletter 2
German, website Indirect target - Leaflet 2
Turkish group - Multiplier event 1
- PPT standard 2
Nr. of copies: 50 - Distribution of book
copies /language - ** press releases, facebook, Twitter, articles
(paper based+ in professional publications,
DVD)/partner participation to scientific events and conferences

O2- e-TRAUMA video English Website. 01-08-2019 All partners Direct target - Posting on the website
database group - Newsletter 3
Indirect target - Leaflet 3
group - Multiplier event 2
- PPT standard 3
- Distribution of CDs
** press releases, facebook, Twitter, articles in
professional publications,
participation to scientific events and conferences
O3. e-learning platform English database, 01-11-2019 P2 will be Direct target - Web acces by registration
interactive ressponsible with group - Posting on the website free acces for
resource, implementation selected cases
software, website and maintaince of - facebook, Twitter, articles in professional
the e-platform publications,
P1,P4,P5 will participation to scientific events and conferences
provide medical
case studies
O4. e-TRAUMA English, database, 01-05-2020 All partners Direct target - Newsletter 4
database of case studies Romanian, interactive group - Leaflet 4
German, resource, - Multiplier event 3
Turkish internet - PPT standard 4
- press releases, facebook, Twitter, articles in
professional publications,
participation to scientific events and conferences
Output Languages Media Availability Responsable Beneficiaries How to disseminate

O5. Trainer s transversal English CD 31.10.2019 GR partner Direct target - Posting on the website free acces for
kit – website group selected cases
orthopedic&orthopaedi Indirect target - Newsletter 5
c group - Leaflet 5
Long term - Multiplier event 4
beneficiaries - PPT standard 5
press releases, facebook, Twitter, articles in
professional publications,
participation to scientific events and conferences

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Project 2017-1 -RO01-KA202-037 477
 Annex. 2. DISSEMINATION PLAN

INTERNAL DISSEMINATION

Activity Dissemination/distribution How many Timing/how Responsable Beneficiaries Types of dissemination

channel (if appropriate) often (task allocation) activities/
action to be taken
comment
Regular meetings and Direct meetings of As often When necessarily All partners- Partners’ During each regular meeting
discussions within institutions teams involved appreciated by each decided by dissemination teams, discussion at the level of
institutions and in the project activities project teams in the partners’ teams team Project each partner institution the
organisations involved partner countries stakeholders project team responsible will
in the project introduce the project
implementation stage
EXTERNAL DISEMINATION

Activity Aims Resp. Method Target group Timing How Distribut Types of dissemination
(1) (2) (3) (4) (5) (6) many ion activities/
(7) channel (9)
(8)
P2 will elaborate a Partnership Via e-mail -
dissemination plan Project
and strategy Key web site-
issues: what needs of private
the project to meet, section
expected results, 01.2019
identification of
setting up the
Elaboration of beneficiaries, what to
dissemination tools,
dissemination disseminate, when,
implementing the use P2 1
plan and who needs to know
of them by the
strategy and how it should be
partners, timetable
done.
Validation for 02.2019
dissemination plan by
partnership

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Project 2017-1 -RO01-KA202-037 477
(1) (2) (3) (4) (5) (6) (7) (8) (9)

P2 will inform all Partnership

partners about vsual All target groups
Developing Setting up the inter-
identity elements and
communication partnership
their use on different
message/ communication P2
project 12.2018
designing e- system and assuring
documents/outputs
ORTHO identity the right visual
P3 will develop the
identity of the project
project logo and an
yahoo mail group
Al partners will will Starting Via e-mail
Identifying assuring involvment
use the networks of 11.2018 Project
potential of target groups and P2 partnership -
each partner Continu web site
users/database end users
organisation ous
Containing e-mails Via e-mail
and adresses for Project
beneficiaries and web site
potential users of the
project’s outcomes.
Each partner will use
Each
list of relevant its own connections in
Elaboration of project
contacts for Health and partnership 02.2019 1
mailing list partner
dissemination Educational field and
team
will identify local,
regional and national
decision makers, EU
and Health Care
Committees, public
authorities
Creation of the Project by INFO
website (design, networkin
hosting and g /e-mail
management); info
creating links for the Direct and indirect messages
Project WEB
assuring maximum web sites of the target groups exchange
site P3 04.2019 1
dissemination partners, min 4 links partnershippublic at among
development
in other web pages large project
regarding education/ partners
health sectors; all
project outcomes
available on web site

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Project 2017-1 -RO01-KA202-037 477
(1) (2) (3) (4) (5) (6) (7) (8) (9)

News letter/s/ News letters to be P2 Along with the project Direct and indirect newsl.1- 6 By e-mail - newsl.1- providing a brief
developed related to implementation and target groups 2.2019 in introduction into the project
project events and related to project newsl.2- electronic - newsl.2 – providing
outputs delivery. partners meetings P4 6.2019 format informations about O1
Informing potential will elaborate an newsl 3- according - newsl. 3- designed for the
users, relevant intersctive framework 11.2019 to mailing promotion of O2
professional bodies/ for each newsletter; newsl.4- list - newsl. 4- designed for the
organisations about each partner will 03.2020 promotion of O3
the project, its provide informatons newsl.5- - newsl.5- designed for the
progress and its as required 10.2020 promotion of O4 and end of
results, subscribe project
option on the web
site included
Leaflets Informing potential P2 Along with the project Direct and indirect In line 5 Distributi - LF.1- providing a brief
users, relevant implementation and target groups with on during introduction into the project
professional bodies/ related to project newslett multiplier - LF 2 – providing
organisations about partners meetings P4 ers events or informations about O1
the project, its will elaborate an participati - LF 3- designed for the
progress and its interactive framework on to promotion of O2
results. for each leaflet; each scientific - LF 4- designed for the
partner will provide events promotion of O3
informatons as and - LF.5- designed for the
required conferenc promotion of O4
es

Standard PPT – Informing potential Direct and indirect In line 5 Presentati - PPT.1- providing a brief
project users, relevant target groups with on during introduction into the project
Along with the project
presentation professional bodies/ newslett multiplier - PPT 2 – providing
implementation and
organisations about ers events or informations about O1
related to project
the project, its participati - PPT 3- designed for the
partners meetings P4
progress and its on to promotion of O2
will elaborate an
results. scientific - PPT 4- designed for the
interactive framework
P2 events promotion of O3
for each PPT; each
and - PPT.5- designed for the
partner will provide
conferenc promotion of O4
informatons as
es - PPT 6- end of project
required

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Project 2017-1 -RO01-KA202-037 477
(1) (2) (3) (4) (5) (6) (7) (8) (9)

Articles in Informing potential All Along with the project Direct and indirect Differen Min 2 To be official and professional
professional users, relevant partners implementation stage target groups t project published publications related to the
publications professional bodies/ Long term stages by specific target groups
organisations about beneficiaries professio
the project, its nal
progress and its publicatio
results ns,
reviews
Participation to Participation in key All Along with the project Direct and indirect Differen 2/part Poster Direct participation
scientific thematic partners implementation stage target groups t project ner Proceedin
events and international/national Long term benefic. stages gs books
conferences conferences
Pilot testing Pilot testing by the All Pilot testing will be Direct target groups 05.2019
users and adoption of partners conducted for a
final version functional prototype
of the e-learning
platform(iterative and
formative evaluation,
with feedback to
identify potential
changes that will be
incorporated into
subsequent forms).
P4 will elaborate the
questionaires

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Project 2017-1 -RO01-KA202-037 477
 Other aspects

Activity Disseminatio How many Timing/How Responsabl beneficiaries types of dissemination

n/dsitributio (if appropriate) often e activities/
n channel Who is doing action to be taken
what?
(task comment
allocation)

• press release/s 5 Along with the Project Project teams, Press release content will
project teams stakeholders disseminate project
implementation results
stage, related to
project meetings
Social Media products

• page on facebook, Project INFO 1 12. 2018 P2 Project teams, Facebook content will
in electronic stakeholders disseminate project
format achievements
• account in Twitter Project INFO 1 12. 2018 P2 Project teams, Twitter content will
in electronic stakeholders disseminate project
format achievements

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Project 2017-1 -RO01-KA202-037 477
 Annex 3- EXPLOITATION PLAN

Co-op.
Activity Aims Resp Methods Target Group
Partner

All There will be an exploitation plan from the

To promote and raise
Elaboration of medical beggining of the project, that will be constantly
awareness about the project target groups;
exploitation plan P2 partners revised and updated, and in its final stages define
contents, developments and end users
and strategy how the project products will be used by the
results
partners after the end of funding.
P2 All
Establishment and ongoing updating of a contact
to successfully transfer the medical
database of potential stakeholders. Each partner
Permanent results to appropriate decision- partners
will identify local, regional and national decision target groups;
Interaction with makers to achieve their
makers, EU and Health Care Committees, public end users
stakeholders sustainable promotion and
authorities and professional organizations to be
support
informed about the project and its outcomes.
P2 All beneficiaries will be consulted during development
medical of educational products (questionaires during pilot
partners testing). Questionaires will be also available on the
Testing and important feedback on the
project web site (on line) for open public evaluation
piloting draft adequacy of the project target groups;
for satisfaction, quality of products, personal point
educational products and hints how to end users
of view; distribution of promotional materials to key
products strategy improve them can be received.
actors at thematic international conferences to
involve them in the project development and
encourage results transfer
To convince individual end- P2 All
medical With the aim to promote the pilot application
users to adopt and/or apply the
Final multiplier partners exploitation it will be invited decision makers to target groups;
results, also after the project
event strategy promote their involvement in using project end users
and support by its partnership
products.
has ended
Strategy for
To ensure that the benefits will
incorporating the All recognition by national ressponsibles in different
endure beyond the life of the target groups;
health modules P4 medical participant countries, as well as transferring the
project and assure end users
into VET in partners results to other sectors.
sustainability of project results.
health

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 Annex 4 - IMPLEMENTATION OF EXPLOITATION ACTIVITIES IN THE WORK PACKAGES

Activities Time horizon Responssible

Partner /role
Networking. Joining similar networks registration in sites promoting LLL, educational Since 06.2020 All partners
forums, social nerworking (facebook, youtube)
Personal networking- face-to-face meetings with stakeholders and decision makers

Mass media approach - video contribution to interactive internet resources Corelated with project Ressponsible meeting
Local TV broadcasting meetings partner
EU dissemination - Registration into the VALOR Dissemination platform database; P2
registration in sites/organisations promoting LLL; others
Inclusion of new modules of formation in the offer of universities and training End of project All medical partners
institutions/ Implementation of the VET programmes in the LLL departments of…….
Providing documentation for creditation of Training Modules to National Authorities Starting with 08.2020 All medical partners
Deployment of results in different vocational training contexts: End of the project All medical partners
- developing a list with possible transfer of information within the health sector;
- starting the setting-up of a cycle of professional meetings

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Project 2017-1 -RO01-KA202-037 477