IPS Academy, IBMR

Session Jan-June 2020

Class & Sem: BBA(FT)-VIst Semester
Assignment of: CONSUMER BEHAVIOUR

1. Consumer's are the vital part of any organization's success. State the application of
Knowledge of CB in marketing decisions.

2. Explain the various dimensions of consumer behavior. Together with discussing the
factors affecting consumer behaviour.

3. Explain the Socio-cultural values of Consumer behavior. Why is it important to do

the cross-cultural consumer analysis?

4. It is important to understand the consumer's motivation behind purchasing a product.

Discuss.

5. Why is it important for the companies to ensure heightened consumer involvement?

How can they ensure the same?

6. The people with whom the consumer meets have influence on their purchasing
decisions; comment. Explain how the family group influences consumer behavior.

7. India is a diverse country with different social class; discuss the different social class
available in India.

8. The lifestyle, which is lead by an individual, has an impact of the purchasing decisions
of the individuals. Comment.

9. It is very important that the customer should have a positive perception about the
product else it will be difficult for the company to survive.

10. By discussing the economic model of consumer behaviour discuss how economic
factors have an impact on the behaviour of a consumer.

11. Explain the perceptual process in detail. How companies can eliminate the barriers to
accurate perception.

12. Discuss different types of attitude in details. What are the various sources of attitude
formation, which effect the consumer's buying behaviour.

13. Discuss Tricomponent attitude model by discussing why understanding the

consumer's attitude is important to a companies.
14. Discuss hierarchy of effect model together with discussing the consumer decision-
making model.

15. Write short notes on the following:

1. Multiattribute attitude model

2. Consumer motives
3. Perception and consumer behaviour
4. Types of decision behaviour