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  • Articulos y Ecuaciones Electiva

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    camila lopez
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    The document discusses three articles related to relationship marketing and competitive intelligence from 2018-2020. The first article is about relational bonding strategies and their impact on customer satisfaction and loyalty in container shipping. The second examines the effect of relational selling on life insurance decision making in India. The third analyzes how a brand's origin influences relationship marketing effectiveness. It also outlines three articles on competitive intelligence, including a study of practices at an airline in Turkey, using intelligence to support science and technology strategy in Argentina, and drivers of intelligence embeddedness and performance outcomes.

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    The document discusses three articles related to relationship marketing and competitive intelligence from 2018-2020. The first article is about relational bonding strategies and their impact on customer satisfaction and loyalty in container shipping. The second examines the effect of relational selling on life insurance decision making in India. The third analyzes how a brand's origin influences relationship marketing effectiveness. It also outlines three articles on competitive intelligence, including a study of practices at an airline in Turkey, using intelligence to support science and technology strategy in Argentina, and drivers of intelligence embeddedness and performance outcomes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views1 page

    Articulos y Ecuaciones Electiva

    Uploaded by

    camila lopez
    The document discusses three articles related to relationship marketing and competitive intelligence from 2018-2020. The first article is about relational bonding strategies and their impact on customer satisfaction and loyalty in container shipping. The second examines the effect of relational selling on life insurance decision making in India. The third analyzes how a brand's origin influences relationship marketing effectiveness. It also outlines three articles on competitive intelligence, including a study of practices at an airline in Turkey, using intelligence to support science and technology strategy in Argentina, and drivers of intelligence embeddedness and performance outcomes.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    MARKETING RELACIONAL= TITLE-ABS-KEY  (  "marketing

    relacional"  )   Y   (  LIMIT-TO  (  PUBYEAR  ,   2020  )   O   LIMIT-TO  (  PUBYEA

    R  ,   2019  )   O   LIMIT-TO  (  PUBYEAR  ,   2018  )  )   Y   (  LIMIT-TO  (  SUBJA

    REA  ,   "BUSI "  )   O   LIMIT-TO  (  SUBJAREA  ,   " ECON "  )  ) 

    1. Relational bonding strategies, customer satisfaction, and loyalty in the

    container shipping market

    2. The effect of relational selling on life insurance decision making in India

    3. The influence of brand’s origin on relationship marketing effectiveness

    INTELIGENCIA COMPETITIVA= TITLE-ABS-KEY  (  "inteligencia

    competitiva"  )   Y   (  LIMIT-TO  (  PUBYEAR  ,   2020  )   O   LIMIT-TO  (  PUBYE

    AR  ,   2019  )   O   LIMIT-TO  (  PUBYEAR  ,   2018  )  )   Y   (  LIMIT-TO  (  SUBJ

    AREA  ,   "BUSI "  )   O   LIMIT-TO  (  SUBJAREA  ,   " ECON "  )  ) 

    1. A Competitive Intelligence Practices Typology in an Airline Company in

    Turkey

    2. Competitive intelligence to support strategic planning in science, technology

    and innovation in Argentina

    3. Competitive intelligence embeddedness: Drivers and performance


    consequences

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