PRODUCT OR SERVICE PROPOSAL

My proposal is to set up a chain of at least three restaurants with very

innovative high quality food where many flavors are agreed, thus attracting the

attention of a large percentage of the population of this city. It is really cutting

edge because the one market of more than 8 million people and previously it

was investigated that in this market to go out to eat it is not customary to go out

to eat outside for the cost of it. The city`s blockbuster would be the assembly of

this chain of restaurants since it would set a trend and create new contiguity in

this population accustoming them to eating out outside their homes since they

would be offered a low-cost menu solving the biggest complaint for which it was

not attractive to go out eat out. This is certainly a pilot test to determine tastes
between the different market niches in the city, so I can expand in such a way

that we already like the main tastes in this market to be able to open new

restaurants but are already focused on the different markets previously

segmented.

Since I think that this city is too big and we can make different segmentations in

order to diversify what we can offer in terms of food, because it covers too many

fields such as fast food, oriented, international and very important healthy food.

Then I conclude that there is enormous potential that we must explore in order

to determine which are the most marked trends to present a formal business

proposal for this city.