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International Journal of Information Management 33 (2013) 356–366

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International Journal of Information Management


journal homepage: www.elsevier.com/locate/ijinfomgt

The effects of individual motivations and social capital on employees’ tacit and
explicit knowledge sharing intentions
Yong Sauk Hau a , Byoungsoo Kim b,∗ , Heeseok Lee c , Young-Gul Kim c
a
Industry & Strategy Department I, Samsung Economic Research Institute, 29th Fl, Samsung Life Insurance Seocho Tower, 1321-15, Seocho 2-dong, Seocho-gu,
Seoul 137-955, South Korea
b
Department of Business Administration, Seoul Women’s University, 621 Hwarangro, Nowon-Gu, Seoul 139-774, South Korea
c
KAIST Business School, 85 Hoegiro, Dongdaemoon-gu, Seoul 130-722, South Korea

a r t i c l e i n f o a b s t r a c t

Article history: Due to the importance of knowledge in today’s competitive world, an understanding of how to enhance
Available online 25 December 2012 employee knowledge sharing has become critical. This study develops an integrated model to understand
key factors of employee knowledge sharing intentions through constructs prescribed by two estab-
Keywords: lished knowledge management research streams, namely, those concerning individual motivations and
Tacit knowledge sharing intention social capital. This study classifies employee knowledge sharing intentions as either tacit or explicit
Explicit knowledge sharing intention
and investigates whether the level of the determinants and their influences differ between the two. The
Rational action theory
research model is tested with survey data collected from 2010 employees in multiple industries. Analysis
Individual motivation
Social capital theory
results show that the proposed model significantly explains the variance of employees’ tacit and explicit
knowledge sharing intentions. This finding indicates that the model’s unified perspective enhances our
knowledge of how to improve employee knowledge sharing. The new findings reveal that organizational
rewards have a negative effect on employees’ tacit knowledge sharing intentions but a positive influence
on their explicit knowledge sharing intentions. The analysis results confirm that reciprocity, enjoyment,
and social capital contribute significantly to enhancing employees’ tacit and explicit knowledge sharing
intentions. Additionally, these factors have more positive effects on tacit than on explicit knowledge
intentions. The implications of the new findings are discussed.
© 2012 Elsevier Ltd. All rights reserved.

1. Introduction contributing factors. Previous studies, however, seem to be limited


in that they did not address the type of knowledge to be shared.
Knowledge sharing is critical to a firm’s success in today’s highly Knowledge shared among employees can be classified as either
competitive environment (Grant, 1996). Effectively encouraging tacit or explicit (Dhanaraj, Lyles, Steensma, & Tihanyi, 2004;
employees to share useful knowledge across the organization can Nonaka, 1994; Reychav & Weisberg, 2009). Tacit knowledge is not
increase and sustain a firm’s competitive advantages (Barney, 1991; easily codified or articulated because it is embedded in an individ-
Grant, 1996; Liu & Phillips, 2011). Numerous studies on organiza- ual’s brain or experience, such as know-how or skill (Nonaka, 1994).
tion and knowledge management (KM) have proven that employee On the other hand, explicit knowledge is easily expressed and com-
knowledge sharing enhances firm performance such as absorptive municated in the form of written documents, such as reports or
capacity and innovation capability (e.g., Liao, Fei, & Chen, 2007; Liu manuals (Nonaka & Takeuchi, 1995). Therefore, tacit knowledge is
& Phillips, 2011). Choi, Lee, and Yoo (2010) have shown that knowl- harder than explicit knowledge to share among employees, since
edge sharing among team members is essential in maintaining high sharing it costs significantly more time and effort (Dhanaraj et al.,
levels of group and organizational productivity. 2004; Ipe, 1998; Reychav & Weisberg, 2010). This implies that
Since employees’ knowledge sharing intentions are one of the the knowledge sharing enablers of previous studies may have had
strong predictors of actual employee knowledge sharing behaviour different effects on tacit or explicit knowledge sharing intentions
(Ajzen, 1988, 1991), many researchers have studied its various because people are likely to adjust their knowledge sharing inten-
tions according to the different resource requirements of tacit and
explicit knowledge sharing activities. Therefore, the objective of
this study is to re-examine the impact of major knowledge shar-
∗ Corresponding author at: Department of Business Administration Seoul
ing antecedents of employees’ tacit and explicit knowledge sharing
Women’s University, 621 Hwarangro, Nowon-Gu, Seoul 139-774, South Korea.
Tel.: +82 2 970 5510; fax: +82 2 958 3604.
intentions.
E-mail addresses: ys.hau@samsung.com (Y.S. Hau), tree9901@swu.ac.kr (B. Kim), The major knowledge sharing antecedents to be re-examined
hsl@business.kaist.ac.kr (H. Lee), ygkim@business.kaist.ac.kr (Y.-G. Kim). fall into two categories: individual and social. Within the individual

0268-4012/$ – see front matter © 2012 Elsevier Ltd. All rights reserved.
http://dx.doi.org/10.1016/j.ijinfomgt.2012.10.009
Y.S. Hau et al. / International Journal of Information Management 33 (2013) 356–366 357

category, employees’ extrinsic and intrinsic motivations are the supportive and interactive learning environment as the major fac-
basis of the growth of their knowledge sharing intentions (Hung, tor in the success of both tacit and explicit knowledge sharing.
Durcikova, Lai, & Lin, 2011; Hung, Lai, & Chang, 2011; Kankanhalli, Becerra, Lunnan, and Huemer (2008) also found that the transfers
Tan, & Wei, 2005; Lin, 2007a). Prior KM studies have pointed out of tacit and explicit knowledge, respectively, have distinct trust and
organizational rewards and reciprocity as salient extrinsic motiva- risk profiles. Reychav and Weisberg (2009) showed that employ-
tion (Bock, Zmud, Kim, & Lee, 2005; Chennamaneni, Teng, & Raja, ees who are willing to share their tacit knowledge are likely to be
2012; Lin, 2007b) and enjoyment as critical intrinsic motivation willing to share their explicit knowledge in order to earn mone-
(Chennamaneni et al., 2012; Hung et al., 2011b; Lin, 2007a; Wasko tary and non-monetary benefits. Huang, Davison, and Gu (2011)
& Faraj, 2000). Regarding the social category, since knowledge explored the impact of trust and guanxi orientation on the intention
sharing consists of social interactions between employees (Chow to share explicit and tacit knowledge in Chinese firms and argued
& Chan, 2008; Lin, 2007a) and such interactions are influenced that the two have different levels of impact, depending on the type
by the relationships between individuals (Nahapiet & Ghoshal, of knowledge.
1998), employee social capital has been known to play a major role In summary, the existing literature shows that the classification
in forming their knowledge sharing intentions (Chang & Chuang, of knowledge is worth applying to deepen our understand-
2011; Chow & Chan, 2008; He, Qiao, & Wei, 2009). Since the impact ing of employees’ knowledge sharing intentions. To the extent
of these knowledge sharing antecedents on tacit or explicit knowl- that explicit knowledge sharing and tacit knowledge sharing are
edge sharing has not been yet verified in the literature, this study inherently different, they are likely related to different levels of
tries to answer the following three research questions: organizational rewards, enjoyment, and social capital. However,
no prior study has empirically verified the relative effects of orga-
(i) What are the effects of individual motivation factors such as nizational rewards, enjoyment, or social capital on employees’
organization rewards, reciprocity, and enjoyment on employ- intentions to share different types of knowledge. In our study,
ees’ tacit and explicit knowledge sharing intentions? tacit knowledge sharing intention refers to the degree to which
(ii) What are the effects of social capital on employees’ tacit and one believes that one will engage in a tacit knowledge sharing act,
explicit knowledge sharing intentions? while explicit knowledge sharing intention is defined as the degree
(iii) How do individual motivation factors and social capital dif- to which one believes one will engage in an explicit knowledge
fer in their respective impacts on employees’ tacit and explicit sharing act (Bock et al., 2005).
knowledge sharing intentions?
2.2. Individual motivations
This remainder of this paper is organized as follows. Section 2
presents the study’s theoretical background. Section 3 describes the Many KM studies have demonstrated the value of studying
research model and hypotheses. Section 4 explains the research intrinsic and extrinsic motivations. Since employee motivation is a
methodology. Section 5 examines the research results. Section 6 main concern of any manager, it has been one of the most stud-
discusses the implications of the results. Section 7 provides the ied factors in KM (Bock et al., 2005; Hung et al., 2011a; Wasko
conclusion and limitations of this research. & Faraj, 2005). According to Stenmark (2001), knowledge sharing
seldom occurs without strong individual motivation. Motivation
is one of the most important factors influencing employees’ inten-
2. Theoretical background tions to share their knowledge, regardless of the type of knowledge
to be transferred (Vera-Muñoz, Ho, & Chow, 2006). Especially,
This section casts light on the theoretical background for our rational action theory regards social interaction, such as knowl-
study’s major constructs: tacit and explicit knowledge sharing edge sharing, as social exchange (Scott, 2000). The benefits of
intentions, individual motivations, and social capital. social exchange include various forms, either monetary (e.g., bonus,
promotion) or non-monetary (e.g., enjoyment, reciprocity) (Scott,
2.1. Tacit and explicit knowledge sharing intentions 2000). The salient benefits an individual employee can receive
from knowledge sharing are organizational rewards, reciprocity,
Von Hippel (1994, p. 430) defined the concept of information and enjoyment (Lin, 2007a). Such categories are useful because the
“stickiness” as “the incremental expenditure required to transfer a effects of individual motivations on knowledge sharing intentions
given unit of information to a specified locus in a form usable by can be analysed in depth based on different exchange relationships.
a given information seeker.” Tacit knowledge, by nature, is stickier Previous studies on individual motivations have identified two
than explicit knowledge (Von Hippel, 1994). Accordingly, it is nat- categories: extrinsic and intrinsic motivations (Kankanhalli et al.,
ural for employees to adjust their willingness to share knowledge 2005; Ryan & Deci, 2000). Extrinsically motivated employees are
according to the stickiness of the knowledge to be shared, request- driven by the benefits and rewards derived from sharing their
ing adequate extrinsic or intrinsic benefits in exchange. Moreover, knowledge (Deci & Ryan, 1980). Extrinsic motivation can be cap-
some researchers have suggested that explicit and tacit knowl- tured by organizational rewards and reciprocity (Hung et al., 2011a;
edge have different economic values (Reychav & Weisberg, 2010). Kankanhalli et al., 2005). However, there have been mixed argu-
Explicit knowledge is regarded as relatively less expensive because ments over the effects of extrinsic motivation. Organizational
it is easy to transfer to others. By contrast, tacit knowledge carries a rewards are usually given to a knowledge provider by organiza-
higher value since it is concerned with direct contact and the obser- tional compensation systems as a kind of external stimulus based
vation of employee behaviours and related to more complex ways on the exchange relationship between employers and employees
of acquiring knowledge from other employees. Thus, by nature, (Seba, Rowley, & Lambert, 2012). Some studies have suggested that
tacit knowledge is more difficult to share than explicit knowledge, extrinsic incentives motivate knowledge sharing (Bonner, Hastie,
which makes tacit knowledge costlier to share. Sprinkle, & Young, 2000; Kankanhalli et al., 2005; Kwok & Gao,
Osterloh and Frey (2000) also distinguished between tacit and 2005; O’Dell & Grayson, 1998; Severinov, 2001), but others have
explicit knowledge sharing and argued that the different types insisted that such incentives can have negative effects (Bock &
of motivations (extrinsic and intrinsic) are important in sharing Kim, 2002; Bock et al., 2005; Hau & Kim, 2011). Still other stud-
the two kinds of knowledge. Smith (2001) compared the distinc- ies have reported that organizational rewards have no effect on
tive roles of the two types of knowledge sharing and indicated a employees’ knowledge sharing intentions (Hung et al., 2011b; Lin,
358 Y.S. Hau et al. / International Journal of Information Management 33 (2013) 356–366

2007a; Seba et al., 2012). These mixed results suggest that a more employees’ network positions, such as distance and structural
in-depth empirical study is needed, with a large sample size and equivalence, affect their knowledge transfer.
various industries, to draw a general conclusion about the effects Social capital consists of structural, cognitive, and relational
of extrinsic motivation on employee knowledge sharing. dimensions (Nahapiet & Ghoshal, 1998). Prior KM studies (e.g.,
Reciprocity results from reciprocal exchange relations between Chow & Chan, 2008; He et al., 2009; Nahapiet & Ghoshal, 1998)
employees in a firm. Reciprocity differs from organizational have posited social ties, shared goals, and social trust as the major
rewards in that it is based on the exchange relationship between constructs representing the structural, cognitive, and relational
knowledge providers and receivers. Prior researchers have iden- dimensions of social capital, respectively. Moreover, employees’
tified reciprocity as effective extrinsic motivation in promoting social ties, shared goals, and social trust have a combined effect
knowledge sharing (Dyer & Nobeoka, 2000; Hall, 2001; Kankanhalli on their knowledge sharing (He et al., 2009). They are indepen-
et al., 2005; Schultz, 2001; Wasko & Faraj, 2005). Bock et al. dent variables representing the three dimensions and forming
(2005) provided empirical evidence that anticipated reciprocal social capital (Chow & Chan, 2008), the change of which does
relationships positively influence employee intentions to engage in not necessarily go with the same changes in the three dimen-
knowledge sharing through their attitude towards knowledge shar- sions. Therefore, this study’s research model adopts social capital
ing. Lin (2007a) also empirically showed that reciprocal benefits as a second–order–formative variable comprising social ties, shared
positively affect employee intentions and attitudes towards knowl- goals, and social trust.
edge sharing. Chennamaneni et al. (2012) noted that reciprocity is
a salient motivator of employee willingness to share knowledge. 3. Research model and hypotheses
Intrinsically motivated employees are affected by the pleasure
and fun in being involved in knowledge sharing. Enjoyment ori- Individual motivations and social capital are regarded as promi-
ginates from within a knowledge provider, as a kind of internal nent antecedents of knowledge sharing. Therefore, the antecedents
stimulus based on the exchange relationship between a knowl- in this research model consist of individual motivations and social
edge provider and his or her own ego. Thus, intrinsic motivation capital dimensions, as shown in Fig. 1. This study adopts ratio-
usually indicates a psychological motivational driver such as enjoy- nal action and social capital theory as the theoretical basis of
ment in knowledge sharing. Previous research has insisted that the research model. This section presents the research model and
intrinsic motivation has positive impacts on knowledge sharing related hypotheses for our study based on these two theories.
(Cynthia & Sage, 2006; Kim & Han, 2009; Vera-Muñoz et al., 2006;
Wasko & Faraj, 2000). Lin (2007a) showed that employees’ enjoy- 3.1. Rational action theory
ment in helping others significantly influences their attitudes and
behavioural intentions towards knowledge sharing. Lin (2007b) Rational action theory is one of the most important theoretical
also indicated that intrinsic motivation is positively related to frameworks in microeconomics and sociology, as well as politics.
employees’ knowledge donating and collecting activities. Hung In terms of rational action theory, based on the assumption of indi-
et al. (2011a) found that intrinsic motivation plays an important vidual rational choice, employee knowledge sharing can take place
role in explaining employees’ knowledge sharing intentions. when its benefits exceed its accompanying cost. From this perspec-
This study focuses on the effects of organizational rewards, tive, employee willingness to share knowledge is a function of the
enjoyment, and reciprocity on employees’ tacit and explicit knowl- benefits and costs resulting from knowledge sharing.
edge sharing intentions. Rational action theory assumes that the Concerning costs, explicit knowledge requires less effort for
more benefits a person perceives from a behaviour, the more inten- an employee to share than tacit knowledge, because explicit
tions the person has to participate in the behaviour. In line with knowledge is less sticky (Von Hippel, 1994). In other words, tacit
this reasoning, the more organizational rewards, reciprocity, and knowledge sharing is, by nature, more effort intensive. So, all else
enjoyment, employees perceive to be associated with their knowl- being equal, an employee with the intention to share tacit knowl-
edge sharing, the more inclined they will be to participate in such edge such as know-how through teaching or interactive learning
activities (Cabrera, Collins, & Salgado, 2006; Lin, 2007a). Therefore, has no reason to be reluctant to share explicit knowledge, such as
employees’ intentions to share their tacit and explicit knowledge files or written documents. A skilful senior chef, for example, who
can depend on such individual motivations. has a high intention to share know-how with other junior cooks
in a restaurant will be more willing to share his or her recipe’s
2.3. Social capital secret ingredients. Dhanaraj et al. (2004) showed a significant
effect of tacit knowledge sharing on explicit knowledge shar-
Social capital is defined as “the sum of the actual and poten- ing. From the employee’s perspective, tacit knowledge provides
tial resources embedded within, available through, and derived him or her with a competitive advantage within the organization
from the network of relationships possessed by an individual or (Reychav & Weisberg, 2009). The intentions of employees’ tacit
social unit” (Nahapiet & Ghoshal, 1998, p. 243). The concept of knowledge sharing are perceived as if they were sharing a more
social capital is used in organization and community research valuable resource, which may influence their explicit knowledge
to explain the role of relational resources embedded in dyadic sharing intentions. Therefore, this study expects employees’ tacit
or network relationships involving resource exchange and KM knowledge sharing intentions to positively influence their explicit
activities. Recent KM studies have addressed social capital as the knowledge sharing intentions, which leads to the first hypothesis.
key facilitator of organizational knowledge creation and sharing
(Chang & Chuang, 2011; Inkpen & Tsang, 2005; Wasko & Faraj, H1. Employees’ tacit knowledge sharing intentions positively
2005; Yang & Farn, 2009). To capture the role of social capi- influence their explicit knowledge sharing intentions.
tal in an organizational sharing environment, Chow and Chan
(2008) examined the impacts of social capital factors on employ- 3.2. Extrinsic motivation
ees’ knowledge sharing intentions. Yang and Farn (2009) employed
perspectives of social capital to investigate employees’ tacit knowl- 3.2.1. Organizational rewards
edge sharing behaviour within a work group. Wei, Zheng, and Organizational rewards are extrinsic if employees perceive that
Zhang (2011) investigated the impact of the multi-level nature they can satisfy their needs mainly with monetary rewards for shar-
of social capital on knowledge transfer. They suggested that ing knowledge (Kankanhalli et al., 2005; Osterloh & Frey, 2000).
Y.S. Hau et al. / International Journal of Information Management 33 (2013) 356–366 359

Fig. 1. Research model.

These rewards come in various forms, such as bonuses, paid vaca- 3.2.2. Reciprocity
tions, and promotions, which are usually accompanied by material Knowledge sharing is also facilitated by a strong sense of reci-
benefits (Wei, Liu, & Francesco, 2009). Organizational rewards are procity (Chang & Chuang, 2011). Several studies have revealed that
found to be effective in encouraging employees to perform vari- reciprocal knowledge exchange relationships increase employees’
ous work behaviours and employees who perceive more extrinsic knowledge sharing intentions (Lin, 2007a; Wasko & Faraj, 2005).
rewards for knowledge sharing are more willing to perform knowl- Once an employee provides valuable knowledge for others, the
edge sharing (Cabrera et al., 2006; Hung et al., 2011a). When knowledge receivers are indebted to transfer equivalent knowledge
employees receive an economic reward for their knowledge shar- to the knowledge provider. Such reciprocity based on a knowledge
ing, they feel more motivated to share knowledge. Hence, this leads exchange relationship has been pointed out as a major antecedent
to the hypotheses H2a and H2b. to encouraging employees to share their knowledge. For example,
The stickiness of tacit knowledge makes tacit knowledge shar- Weiss (1999) has insisted that the mutual give and take of knowl-
ing take more time and effort than explicit knowledge sharing (Von edge can increase knowledge sharing. In addition, Schultz (2001)
Hippel, 1994). Therefore, tacit knowledge sharing seems to require found that obtaining knowledge from others incites the receiver to
more robust, lasting kind of intention. However, extrinsic rewards share reciprocal knowledge with the provider. In a team environ-
such as organizational rewards are found to be effective in secur- ment, employees who are more willing to share their high-quality
ing temporary rather than continuous compliance (Kelman, 1958). ideas expect others to respond to their ideas and generate new ones
Thus, organization rewards are hypothesized to have a more posi- (Hung et al., 2011b). Thus, these generate the hypotheses H3a and
tive impact on explicit knowledge sharing intentions than on tacit H3b.
knowledge sharing intentions, leading to the hypothesis H2c. Reciprocity is rooted in the mutual give and take of knowledge.
Reciprocity as an influential factor to knowledge sharing implies
H2a. Organizational rewards positively influence employees’ tacit
that employees must be able to expect their knowledge sharing to
knowledge sharing intentions.
prove worthwhile through the mutual give and take of knowledge
H2b. Organizational rewards positively influence employees’ (Schultz, 2001). In this knowledge exchange relationship, tacit and
explicit knowledge sharing intentions. explicit knowledge are perceived to have different economic val-
ues (Reychav & Weisberg, 2010). Tacit knowledge is relatively more
H2c. Organizational rewards have a more positive effect on
expensive because it is not easy to acquire or share (Von Hippel,
employees’ explicit knowledge sharing intentions than on their
1994) and because it is perceived to be more useful in creating
tacit knowledge sharing intentions.
360 Y.S. Hau et al. / International Journal of Information Management 33 (2013) 356–366

power (Taylor, 2006) or competitive advantage to its recipients ties (the structural dimension), social trust (the relational dimen-
(Reychav & Weisberg, 2009). Therefore, reciprocity is hypothesized sion), and shared goals (the cognitive dimension).
to have a more positive effect on tacit knowledge sharing inten- Previous KM studies identified social capital as a salient factor
tions than on explicit knowledge sharing intentions, leading to the in facilitating knowledge sharing (e.g., He et al., 2009; Inkpen &
hypothesis H3c. Tsang, 2005; Wasko & Faraj, 2005; Wei et al., 2011). Chiu, Hau,
and Wang (2006) provided empirical evidence about the positive
H3a. Reciprocity positively influences employees’ tacit knowl-
impacts of social capital on knowledge sharing in virtual commu-
edge sharing intentions.
nities. In addition, Chow and Chan (2008) concluded that social
H3b. Reciprocity positively influences employees’ explicit knowl- capital (social networks and shared goals) has positive impacts on
edge sharing intentions. employees’ intentions to share knowledge through their attitudes
and subjective norms about knowledge sharing. Yang and Farn
H3c. Reciprocity has a more positive effect on employees’ tacit (2009) indicated that social capital positively affects tacit knowl-
knowledge than on their explicit sharing intentions. edge sharing intentions. Chang and Chuang (2011) investigated
the key antecedents to influencing knowledge sharing behaviour
3.3. Intrinsic motivation in a virtual community by integrating the theories of social cap-
ital and individual motivation. Thus, this study’s research model
3.3.1. Enjoyment considers social capital an important antecedent to employees’
Intrinsic motivation refers to the motivation to perform an knowledge sharing intentions, generating hypotheses H5a and
activity for immaterial benefits, such as the enjoyment of the pro- H5b.
cess of performing the activity itself (Bartol & Srivastava, 2002; Social interactions are deemed necessary for successful tacit
Porter, Bigley, & Steers, 2003). Prior studies have reported intrin- knowledge sharing (Nonaka, 1994). In the process of knowledge
sic motivation as an important factor in knowledge sharing. Tissen, conversion and creation in companies, tacit knowledge is shared
Andriesson, and Deprez (1998) argued that intrinsic rewards from through ‘socialization’ which requires extensive social interac-
the work itself induce professionals to share their knowledge. tions among employees (Nonaka, 1994; Nonaka & Takeuchi, 1995;
In addition, Wasko and Faraj (2005) empirically showed that Nonaka, Toyama, & Konno, 2000). On the other hand, explicit
enjoyment is positively correlated to knowledge contribution in knowledge is transferred or shared through ‘combination’ which
electronic networks of practice. Enjoyment has been recognized depends more on transactional, rather than social interactions.
as a salient factor in promoting employee knowledge sharing Therefore, social capital is hypothesized to have a more positive
(Lin, 2007a, 2007b). According to Cabrera et al. (2006), employees effect on employees’ tacit knowledge sharing intentions than on
who perceive greater intrinsic rewards for knowledge sharing are explicit knowledge sharing intentions, generating the hypothesis
more inclined to participate in knowledge sharing. Chennamaneni H5c.
et al. (2012) found that individuals contribute to their knowledge
because they feel good about helping others. Hence, the hypotheses H5a. Social capital positively influences employees’ tacit knowl-
H4a and H4b are proposed. edge sharing intentions.
Tacit knowledge sharing typically requires intensive exchange
process such as highly intimate conversations on and off the work, H5b. Social capital positively influences employees’ explicit
sharing experiences and transferring expertise through years of knowledge sharing intentions.
apprenticeship (Nonaka, 1994; Nonaka & Takeuchi, 1995) while
explicit knowledge is transferred through simpler communication H5c. Social capital has a more positive effect on employees’ tacit
modes such as passing documents or files to co-workers or enter- knowledge sharing intentions than on their explicit knowledge
ing and accessing corporate knowledge repository (Vera-Muñoz sharing intentions.
et al., 2006). Therefore, tacit knowledge sharing seems to take
more interactions and longer time than explicit knowledge shar-
ing. Since enjoyment in knowledge sharing can be more crucial 4. Research methodology
in the intimate and intense conversational processes among co-
workers, enjoyment is hypothesized to have a more positive effect This section describes item measurement and data collection in
on employees’ tacit knowledge sharing intentions than on explicit our research.
knowledge sharing intentions, leading to the hypothesis H4c.

H4a. Enjoyment positively influences employees’ tacit knowledge


4.1. Measurement
sharing intentions.

H4b. Enjoyment positively influences employees’ explicit knowl- The instruments for testing the research model were developed
edge sharing intentions. by modifying existing validated scales to fit the knowledge sharing
context. Before the survey, the instruments were reviewed by five
H4c. Enjoyment has a more positive effect on employees’ tacit KM researchers to check for problems with wording, format, con-
knowledge sharing intentions than on their explicit knowledge tent, and question ambiguity and the survey items were modified
sharing intentions. based on their feedback. Items of tacit and explicit knowledge shar-
ing intentions were developed and adapted according to Bock et al.
3.4. Social capital theory (2005). Items of enjoyment and reciprocity were based on the work
of Wasko and Faraj (2005). Items of organizational rewards were
According to social capital theory, employee willingness to share based on the work of Bock et al. (2005). Items concerning social tie,
knowledge is influenced by social capital (Nahapiet & Ghoshal, social trust, and shared goals were adapted from Chow and Chan
1998). This is because employees tend to share their in-depth and (2008). The survey items and sources are listed in Appendix A. A
broad knowledge when social interactions are close and friendly. seven-point Likert scale was used for all survey items except for
This study considers three dimensions of social capital as the key tenure, ranging from “strongly disagree” (one point) to “strongly
drivers of forming employees’ knowledge sharing intentions: social agree” (seven points).
Y.S. Hau et al. / International Journal of Information Management 33 (2013) 356–366 361

Table 1 distributions by using SPSS Version 13.0 and show that the sample
Profile of companies and respondents.
distributions from our data do not obey the normal distribution.
Items Frequency (N = 2010) Percentage PLS is useful in analysing such data to demonstrate non-normality
Industry Government affairs 1008 50 because it places minimal restrictions on the sample distributions
Financial 95 5 due to resampling by bootstrapping (Chin, 1998; Marcoulides, Chin,
Medical 130 6 & Saunders, 2009).
Construction 161 8
Gas 60 3
IT 556 28 5.1. Measurement model
Gender Male 1591 79.2
Female 419 20.8 We checked the internal reliability of our measurement items
Position Employee 363 18.1
by using Cronbach’s ␣. The smallest value of Cronbach’s ␣ was
Chief 414 20.6
Manager 740 36.8 0.877, indicating satisfactory levels of reliability. Confirmatory fac-
Director 326 16.2 tor analysis was then conducted to test the measurement model,
Others 167 8.3 checking for the convergent validity as well as discriminant validity
of the instrument items. First, convergent validity is acceptable if
item loadings are 0.60 or greater (Hair, Anderson, & Tatham, 1998).
4.2. Sample and data collection The smallest loading in this study was 0.841, satisfying convergent
validity conditions. Second, to check the reliability of the latent vari-
The data for this study were collected from seven firms ables, composite reliability (CR) and the average variance extracted
through the Knowledge Management Research Centre (KMRC; see (AVE) are assessed using the procedure outlined by Fornell and
http://kmrc.kaist.ac.kr) at the Korea Advanced Institute of Science Larcker (1981). The reliability for CR and the AVE is acceptable if CR
and Technology (KAIST). The KMRC has conducted various stud- is 0.70 or greater and the AVE is 0.50 or greater. As shown in Table 2,
ies on KM through industrial–academic cooperation since 1999. the CR and AVE values of the items in this study exceed acceptable
The corporate members of KMRC were invited to participate in values. Third, for discriminant validity, the AVE from the construct
our research and seven companies took part in the study’s online should be greater than the variance shared by that construct and
survey. With the full support of their KM teams, we e-mailed the the other constructs in the model (Chin, Gopal, & Salisbury, 1997).
employees of these companies a direct link to the electronic ques- Table 3 shows the interconstruct correlations, with the square roots
tionnaire, soliciting their participation in our survey. The KM teams of the AVE of each construct in the diagonal elements. Tacit and
of each company sent their employees several formal notifications explicit knowledge sharing intentions have high intercorrelations,
to encourage them to answer our electronic questionnaire. The a sign of their strong causal relationships, but the square roots
survey was conducted from January 5, 2009 to January 30, 2009, of the AVE exceed the interconstruct correlations, satisfying dis-
obtaining 2010 valid responses with a 29.95% valid response rate. criminant validity. Lastly, to overcome the concern of the common
Table 1 shows the respondents’ characteristics according to indus- method bias in self-reported survey research, this study evaluates
try type and demographics. the variances of the indicator of eight constructs (Liang, Saraf, Hu,
& Xue, 2007). The results in Table 4 show that the average sub-
5. Research results stantively explained variance of the constructs’ indicators is 0.885
while the average method based variance is 0.003. The ratio of
The research model was analysed using partial least squares substantive variance to method variance is 295.00:1. Given the
(PLS) via PLS-Graph Version 3.0, based on the results from our small magnitude and insignificance of method variance, that com-
data’s normality tests. We performed Kolmogorov–Smirnov and mon method bias does not seem to pose a serious threat for this
Shapiro–Wilk tests to examine the normality of our sample study.

Table 2
Scale reliabilities and convergent validity.

Construct Cronbach’s ␣ CR AVE Item Factor loading Mean SD

OrRew1 0.95 2.79 1.45


Organizational rewards 0.891 0.948 0.902
OrRew2 0.95 2.89 1.46
Reci1 0.95 4.98 1.28
Reciprocity 0.880 0.943 0.893
Reci2 0.95 5.07 1.23
Enjoy1 0.95 5.06 1.21
Enjoyment 0.951 0.968 0.911 Enjoy2 0.97 5.19 1.23
Enjoy3 0.94 5.38 1.21
STie1 0.91 5.40 1.05
Social tie 0.877 0.926 0.807 STie2 0.94 5.45 1.04
STie3 0.84 5.29 1.12
STru1 0.95 5.16 1.07
Social trust 0.938 0.960 0.889 STru2 0.96 5.16 1.08
STru3 0.92 5.24 1.06
SGoals1 0.91 4.87 1.06
Shared goals 0.910 0.944 0.848 SGoals2 0.94 4.86 1.11
SGoals3 0.92 5.08 1.09
TKSI1 0.96 5.37 1.14
Tacit knowledge
0.956 0.971 0.919 TKSI2 0.96 5.46 1.13
sharing intention
TKSI3 0.96 5.40 1.14
Explicit knowledge EKSI1 0.96 5.17 1.16
0.919 0.961 0.925
sharing intention EKSI2 0.96 5.20 1.14

Notes: CR: composite reliability; AVE: average variance extracted; SD: standard deviation; OrRew: organizational rewards; Enjoy: enjoyment; Reci: reciprocity; STie: social
tie; STru: social trust; SGoals: shared goals; TKSI: tacit knowledge sharing intention; EKSI: explicit knowledge sharing intention.
362 Y.S. Hau et al. / International Journal of Information Management 33 (2013) 356–366

Table 3
Correlation matrix and discriminant assessment.

OrRew Reci Enjoy STie TKSI EKSI STru SGoals

OrRew 0.950
Reci −0.048 0.945
Enjoy −0.008 0.689 0.954
STie −0.063 0.466 0.484 0.898
TKSI −0.147 0.620 0.681 0.568 0.959
EKSI −0.081 0.626 0.652 0.554 0.843 0.963
STru −0.070 0.500 0.472 0.803 0.569 0.547 0.943
SGoals 0.009 0.477 0.459 0.730 0.538 0.548 0.762 0.921

Notes: OrRew: organizational rewards; Reci: reciprocity; Enjoy: enjoyment; STie: social tie; STru: social trust; SGoals: shared goals; TKSI: tacit knowledge sharing intention;
EKSI: explicit knowledge sharing intention; diagonal bold letters are the square roots of AVE.

Table 4
Common method bias analysis.

Construct Item Substantive factor loading (R1) R12 Method factor loading (R2) R22

OrRew1 0.941*** 0.885 −0.034* 0.001


Organizational rewards
OrRew2 0.946*** 0.895 0.034* 0.001
Reci1 0.979*** 0.958 −0.045 0.002
Reciprocity
Reci2 0.914*** 0.835 0.045 0.002
Enjoy1 0.980*** 0.960 −0.034 0.001
Enjoyment Enjoy2 0.974*** 0.949 0.001 0.000
Enjoy3 0.923*** 0.852 0.033 0.001
STie1 0.801*** 0.642 0.099 0.010
Social tie STie2 0.945*** 0.893 −0.007 0.000
STie3 0.914*** 0.835 −0.098 0.010
STru1 0.989*** 0.978 −0.043 0.002
Social trust STru2 1.029*** 1.059 −0.083* 0.007
STru3 0.815*** 0.664 0.130* 0.017
SGoals1 0.953*** 0.908 −0.041 0.002
Shared goals SGoals2 0.957*** 0.916 −0.015 0.000
SGoals3 0.886*** 0.785 0.056 0.003
TKSI1 0.922*** 0.850 0.039 0.002
Tacit knowledge
TKSI2 0.984*** 0.968 −0.035 0.001
sharing intention
TKSI3 0.961*** 0.924 −0.004 0.000
Explicit knowledge EKSI1 0.997*** 0.994 −0.050 0.003
sharing intention EKSI2 0.913*** 0.834 0.050 0.003
Average 0.939 0.885 0.000 0.003
*
p < 0.05; ** p < 0.01.
***
p < 0.001.

5.2. Structural model Similarly, analysis reveals that social capital has a significant
positive effect on both tacit knowledge sharing intentions (ˇ = 0.33;
The bootstrap resampling method (with 500 resamples) was t = 12.71) and explicit knowledge sharing intentions (ˇ = 0.09;
used for the analysis to determine the significance of the path t = 5.52). Social capital also has a more positive impact on tacit
coefficients. The structural equation model results are shown in knowledge sharing intentions (ˇ = 0.33) than on explicit knowledge
Fig. 2. Analysis reveals that tacit knowledge sharing intentions sharing intentions (ˇ = 0.09).
have a significant positive effect on explicit knowledge sharing Social capital is a second-formative construct formed by social
intentions (ˇ = 0.67; t = 30.79). However, contrary to our expec- ties (ˇ = 0.34; t = 116.19), social trust (ˇ = 0.39; t = 115.24), and
tations, organizational rewards have a significant negative effect shared goals (ˇ = 0.36; t = 125.17).
on tacit knowledge intentions (ˇ = −0.10; t = 7.52), whereas they
have a significant positive effect on explicit knowledge sharing 6. Discussion and implications
intentions (ˇ = 0.03; t = 2.56). Furthermore, organizational rewards
have a large negative impact on tacit knowledge sharing intentions This section summarizes the new findings of this study and dis-
(ˇ = −0.10), compared to their small positive impact on explicit cusses the implications of them.
knowledge sharing intentions (ˇ = 0.03).
Reciprocity is significantly associated with both tacit knowl- 6.1. Summary of new findings
edge sharing intentions (ˇ = 0.19; t = 8.51) and explicit knowledge
sharing intentions (ˇ = 0.12; t = 5.24). Reciprocity has a more posi- This study aims to reexamine the effect of organizational
tive effect on tacit knowledge sharing intentions (ˇ = 0.19) than on rewards, reciprocity, enjoyment, and social capital on employees’
explicit knowledge sharing intentions (ˇ = 0.12). tacit and explicit knowledge sharing intentions. It is interesting
Consistent with our expectations, enjoyment plays an important to discover that the effects of the same organizational knowledge
role in enhancing both tacit knowledge sharing intentions (ˇ = 0.37; sharing drivers can differ depending on the type of knowledge to
t = 13.95) and explicit knowledge sharing intentions (ˇ = 0.07; be shared, whether tacit or explicit. For example, organizational
t = 3.05). The positive impact of enjoyment on tacit knowledge rewards are found to have a negative effect on employees’ tacit
sharing intentions (ˇ = 0.37) is greater than on explicit knowledge knowledge sharing intentions but a positive impact on their explicit
sharing intentions (ˇ = 0.07). knowledge sharing intentions. Furthermore, this study empirically
Y.S. Hau et al. / International Journal of Information Management 33 (2013) 356–366 363

Fig. 2. Analysis results.

reveals that organizational rewards have a very small positive effect (Bonner et al., 2000; Kankanhalli et al., 2005; Kwok & Gao, 2005;
(ˇ = 0.03) on explicit knowledge sharing intentions but they have a O’Dell & Grayson, 1998; Severinov, 2001) and the second group a
much stronger negative effect (ˇ = −0.10) on tacit knowledge shar- negative effect (Bock & Kim, 2002; Bock et al., 2005; Hau & Kim,
ing intentions. 2011), while the third group found no significant influence (Hung
While reciprocity, enjoyment, and social capital positively affect et al., 2011b; Lin, 2007b; Seba et al., 2012). Our study empirically
both tacit and explicit knowledge sharing intentions, their levels of shows that these inconsistent arguments of prior studies may have
impact clearly differ between the two types, with more positive resulted from the fact that they did not distinguish between tacit
effects on tacit than on explicit knowledge sharing intentions. The and explicit knowledge sharing intentions. In other words, discern-
positive impact of reciprocity on tacit knowledge sharing intentions ing the type of knowledge involved can significantly deepen our
(ˇ = 0.19) is stronger than on explicit knowledge sharing inten- understanding of the contingent effect of various organizational
tions (ˇ = 0.12) and enjoyment shows a much larger positive impact knowledge sharing drivers such as organizational rewards. More-
on tacit knowledge sharing intentions (ˇ = 0.37) than on explicit over, this study reveals that it may not be very wise to provide
knowledge sharing intentions (ˇ = 0.07) and, finally, social capital organizational rewards in order to increase employees’ tacit and
is also shown to have a significantly greater positive effect on tacit explicit knowledge sharing intentions, considering their very small
knowledge sharing intentions (ˇ = 0.33) than on explicit knowledge positive impact on explicit knowledge sharing intentions but much
sharing intentions (ˇ = 0.09). stronger negative impact on tacit knowledge sharing intentions.
Such difference in the direction and the impact levels of organi-
6.2. Implications of the findings zational rewards may stem from the inherent role and purpose of
organizational rewards. Organizational rewards may play a signif-
Determining the different impact levels of organizational icant role in securing only temporary compliance (Kelman, 1958)
rewards can bring about a new theoretical perspective to resolve but tacit knowledge sharing in nature demands employees’ lasting,
the inconsistent arguments of past studies over the effect of orga- more durable intentions. Therefore, organizational rewards may
nizational rewards. The first group supported a positive impact have a positive effect not on tacit but on explicit knowledge sharing
364 Y.S. Hau et al. / International Journal of Information Management 33 (2013) 356–366

intentions. The marginal utilities of extrinsic benefits eventually antecedents of employees’ tacit and explicit knowledge sharing
decrease as the amounts of extrinsic benefits increase (Blau, 1967), intentions from a dynamic perspective.
which means that organizational rewards can trigger employees’
knowledge sharing but they may not prove to be an essential driv- Appendix A.. Measurement items
ing force for it. Hence, organizational rewards may have a small
positive effect on explicit knowledge sharing intentions. The much Organizational rewards: The degree to which an employee
stronger negative effect levels of organization rewards on tacit believes that he or she receives organizational incentives for knowl-
knowledge sharing intentions may arise due to the fact the very edge sharing (Bock et al., 2005)
nature of organizational rewards rubs against the ‘voluntary giv-
ing’ nature of tacit knowledge sharing whose intention frequently OrRew1: I receive monetary rewards in return for my knowledge
forms based on trust and collegiality (Bock & Kim, 2002). sharing.
The stronger positive effects of reciprocity, enjoyment, social OrRew2: I receive additional points for promotion in return for my
capital on tacit than on explicit knowledge sharing intentions not knowledge sharing.
only deepen our understanding of the contingent nature of knowl-
edge sharing intention depending upon the type of the knowledge Enjoyment: The degree to which an employee believes that he
to be shared but also suggest useful implications for the KM or she enjoys the knowledge sharing behaviour itself (Wasko &
practitioners. First, organizations can strengthen the perceived Faraj, 2005)
reciprocity of their knowledge workers by emphasizing and pro-
moting the reciprocal nature of knowledge exchange within their Enjoy1: I enjoy sharing my knowledge with my organizational
organizations by activating the question and answer function of members.
the KM system at the individual level and inter-unit collaborative Enjoy2: It feels good to help my organizational members through
knowledge creation initiatives such as cross-functional process my knowledge sharing.
innovation projects at the team or unit level. Second, firms can Enjoy3: I enjoy helping my organizational members through my
elevate the perceived enjoyment of their employees’ knowledge knowledge sharing.
sharing through linking knowledge sharing initiatives with various
corporate social responsibility missions and community activities
Reciprocity: The degree to which an employee believes that he
where giving knowledge to each other can lead to the same or
or she keeps good reciprocity by sharing knowledge (Wasko & Faraj,
greater level of self-esteem and satisfaction. They can also identify
2005)
and recognize the individuals or teams for their knowledge shar-
ing contribution through enterprise-wide KM festivals. Lastly, KM
Reci1: I know that my organizational members will help me, so it
or HRM units can reinforce and grow the social capital of their firms
is fair to help them through sharing my knowledge.
by diagnosing the diverse social relationships within their organi-
Reci2: I trust that my organizational members would help me if I
zation through social network analysis and nurturing the collegial
were in a similar situation in which I would need their knowledge.
relationships among their employees through initiatives such as
mentor-mentee programmes or community of practice activities.
Social tie: The degree of contact and accessibility of an employee
with his or her organizational members (Chow & Chan, 2008)
7. Conclusion and limitations
STie1: I have a very good relationship with my organizational
members.
The purpose of this study was to re-examine the effects of
STie2: I am very close to my organizational members.
individual motivations and social capital on employees’ tacit and
STie3: I always hold lengthy discussions with my organizational
explicit knowledge sharing intentions. By discerning employees’
members.
knowledge sharing intentions according to the type of knowledge
to be shared, whether tacit or explicit, this study has empirically
provided new findings of the respective impacts of organizational Social trust: The degree of an employee’s willingness to be vul-
rewards, reciprocity, enjoyment and social capital on employees’ nerable to the actions of other organizational members (Chow &
knowledge sharing intentions, which prior research has ignored so Chan, 2008)
far. The new findings will be very useful to deepening and widening
our understanding of the respective role of individual motivations STru1: I know my organizational members will always try and help
and social capital in employees’ knowledge sharing intentions. me out if I get into difficulties.
Despite its new findings, this study has the following limita- STru2: I can always trust my organizational members to lend me
tions, which may be addressed and overcome by future research. a hand if I need it.
Although this study concentrates on individual motivations and STru3: I can always rely on my organizational members to make
social capital as major antecedents to employees’ tacit and explicit my job easier.
knowledge sharing intentions, many other factors may also be
involved. For instance, this study did not address or analyse the Shared goals: The degree to which an employee shares col-
potential moderating effects such as the type of industry sector lective goals, missions, and visions with the other organizational
(e.g., the government sector versus the private sector) or knowledge members (Chow & Chan, 2008)
sharing context of the participating organizations (whether they
are online system-driven or off-line community-driven, etc.). Since SGoals1: My organizational members and I always agree on what
this study adopted a cross-sectional survey method of data collec- is important at work.
tion, it may not have fully captured the dynamism of the formation SGoals2: My organizational members and I always share the same
of employees’ tacit and explicit knowledge sharing intentions. ambitions and vision at work.
Because our results represent only a snapshot thereof, further SGoals3: My organizational members and I are always enthusias-
researchers may consider adopting a longitudinal data collection tic about pursing the collective goals and missions of the whole
method which will enable them to investigate the effects of the organization.
Y.S. Hau et al. / International Journal of Information Management 33 (2013) 356–366 365

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