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One of the broad way to categorize research designs is to divide them into

experimental and non-experimental research.

Experimental research is when a researcher is able to manipulate the predictor


variable and subjects to identify a cause-and-effect relationship. This typically
requires the research to be conducted in a lab, with one group being placed in
an experimental group, or the ones being manipulated, while the other is placed
in a placebo group, or inert condition or non-manipulated group. A laboratory-
based experiment gives a high level of control and reliability.

Non-experimental research is the label given to a study when a researcher


cannot control, manipulate or alter the predictor variable or subjects, but instead,
relies on interpretation, observation or interactions to come to a conclusion.
Typically, this means the non-experimental researcher must rely on correlations,
surveys or case studies, and cannot demonstrate a true cause-and-effect
relationship. Non-experimental research tends to have a high level of external
validity, meaning it can be generalized to a larger population.

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