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  • Academy Como Construir A Primeira Versão Do Meu Produto I

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    Martin Montenegro
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    Como prototipar de forma correta, testar e validar as melhores ideias de produtos.

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    Como prototipar de forma correta, testar e validar as melhores ideias de produtos.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views26 pages

    Academy Como Construir A Primeira Versão Do Meu Produto I

    Uploaded by

    Martin Montenegro
    Como prototipar de forma correta, testar e validar as melhores ideias de produtos.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 26

    LEAN UX + BUSINESS DESIGN

    October 9, 2014
    21212 Confidential © 2013 1
    .COM
    OUR FOCUS
    1. Product Development
    2. Customer Development
    3. Growth
    4. Fundraising
    21212COM 21212.COM
    !2
    OUR FOCUS
    1. Product Development
    2. Customer Development
    3. Growth
    4. Fundraising
    21212COM 21212.COM
    !3
    What Have We Learned
    21212COM 21212.COM
    !4
    PRODUTO BUSINESS
    21212COM 21212.COM
    !5
    Design Is Problem Solving
    21212COM 21212.COM
    !6
    Design Began As Communication
    21212COM 21212.COM
    !7
    Expanded To Physical Things
    21212COM 21212.COM
    !8
    Then On To Less Tangible Things
    21212COM 21212.COM
    !9
    Today Design Tackles Complex Systems
    21212COM 21212.COM
    !10
    YOU ARE A DESIGNER!
    “Anyone who makes decisions about how the product
    should be is a designer*. Designer is a role, not a
    person. Almost every developer on a team makes
    some decisions about how the product will be, just
    through the act of creating the product. These
    decisions are design decisions, and when you make
    them, you are a designer. For this reason, no matter
    what your role on a development team, an
    understanding of the principles of design will make
    you better at what you do.”
    Jesse Schell, Schell Games!
    21212COM 21212.COM
    !11
    So How Does Lean Apply To
    Design And User Experience?
    21212COM 21212.COM
    LEAN UX
    21212COM 21212.COM
    OUR WORLD
    21212COM 21212.COM
    !14
    OUR WORLD
    21212COM 21212.COM
    !15
    OUR WORLD
    21212COM 21212.COM
    !16
    OUR WORLD
    21212COM 21212.COM
    !17
    LEAN STARTUP
    21212COM 21212.COM
    !18
    So How Does Lean Apply To
    Design And User Experience?
    21212COM 21212.COM
    LEAN UX
    Lean User Experience is a cross-functional,
    principle-driven process characterized by
    rituals that predispose teams to predictable,
    high-quality, high- velocity user experience
    outcomes.
    !
    21212COM 21212.COM
    !20
    LEAN UX METHODOLOGY
    21212COM 21212.COM
    !21
    LEAN UX ELEMENTS
    21212COM 21212.COM
    !22
    LEAN UX METHODOLOGY
    Caption Text
    21212COM 21212.COM
    !23
    Caption Text
    Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
    21212COM 21212.COM
    !24
    People, their
    goals & needs
    Sketches and
    prototypes
    “New user”
    experiences
    Caption Text
    CUSTOMER DEVELOPMENT = UX!!?
    Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
    21212COM 21212.COM
    !25
    1. Continuous Learning
    2. Assumptions + Hypothesis
    3. Bias Towards Making
    4. Manage Outcomes
    5. A New Organization
    21212COM 21212.COM

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