Tamil Nadu – Districts in descending order of Market Potential Value (MPV)

Rank by State share%

Population
state District Grade MII MPV
'000 MPV Population
MPV
1 Chennai AAA 206.06 386.05 8654 18.22 12.01
2 Coimbatore AA 167.96 125.57 3458 5.93 4.79
3 Vellore AA 120.72 102.72 3936 4.85 5.46
4 Salem A 128.39 96.64 3482 4.56 4.83
5 Madurai A 138.54 90.99 3038 4.3 4.21
6 Tirunelveli A 126.46 84.12 3077 3.97 4.27
7 Tiruppur A 146.69 78.61 2479 3.71 3.44
8 Tiruchirappalli A 132.65 78.06 2722 3.69 3.77
9 Viluppuram A 98.96 73.99 3459 3.49 4.79
10 Erode A 143.81 70 2252 3.3 3.12
11 Cuddalore A 122.98 69.28 2606 3.27 3.61
12 Thanjavur A 123.03 63.99 2406 3.02 3.33
13 Kanniyakumari A 150.9 61.01 1870 2.88 2.59
14 Dindigul A 120.16 56.1 2160 2.65 2.99
15 Kancheepuram A 127.06 55.44 2011 2.62 2.8
16 Tiruvannamalai A 102.84 54.8 2465 2.59 3.42
17 Virudhunagar A 124.61 52.32 1942 2.47 2.69
18 Thoothukkudi A 137.36 51.97 1750 2.45 2.43
19 Namakkal A 137.73 51.41 1727 2.43 2.39
20 Krishnagiri B 114.73 46.62 1880 2.2 2.61
21 Thiruvallur B 127.47 46.52 1707 2.2 2.34
22 Nagapattinam B 114.4 39.97 1616 1.89 2.24
23 Pudukkottai B 108.63 38 1618 1.79 2.24
24 Dharamapuri B 109.23 35.58 1507 1.68 2.09
25 Sivaganga B 116.49 33.72 1339 1.59 1.86
Ramanathapura
26 m B 110.38 32.29 1353 1.52 1.88
27 Thiruvarur B 114.71 31.35 1264 1.48 1.75
28 Theni B 115.64 31.15 1246 1.47 1.73
29 Karur B 131.68 30.3 1064 1.43 1.48
30 The Nilgiris C 127.92 20.34 735 0.96 1.02
31 Ariyalur C 99.33 16.21 755 0.77 1.05
32 Perambalur C 107.96 13.19 565 0.62 0.78
State Total 135.82 2118.32 72147 100 100
Base - All India 100        
Tamil Nadu – Districts in descending order of Market Intensity Index (MII)

Rank by Population
District Grade MII MPV
state MII '000
1 Chennai AAA 206.06 386.05 8654
2 Coimbatore AA 167.98 125.57 3458
3 Kanniyakumari A 150.9 61.01 1870
4 Tiruppur A 146.69 78.61 2479
5 Erode A 143.81 70 2252
6 Madurai A 138.54 90.99 3038
7 Namakkal A 137.73 51.41 1727
8 Thoothukkudi A 137.36 51.97 1750
9 Tiruchirappalli A 132.65 78.06 2722
10 Karur B 131.68 30.3 1064
11 Salem A 128.39 96.64 3482
12 The Nilgiris C 127.92 20.34 735
13 Thiruvallur B 127.47 46.52 1707
14 Kancheepuram A 127.06 55.44 2011
15 Tirunelveli A 126.46 84.12 3077
16 virudhunagar A 124.61 52.32 1942
17 Thanjavur A 123.03 63.99 2406
18 Cuddalore A 122.98 69.28 2606
19 Vellore AA 120.72 102.72 3936
20 Dindigul A 120.16 56.1 2160
21 Sivaganga B 116.49 33.72 1339
22 Theni B 115.64 31.15 1246
23 Krishnagiri B 114.73 46.62 1880
24 Thiruvarur B 114.71 31.35 1264
25 Nagapattinam B 114.4 39.97 1616
26 Ramanathapuram B 110.38 32.29 1353
27 Dharmapuri B 109.23 35.58 1507
28 Pudukottai B 108.63 38 1618
29 Perambalur C 107.96 13.19 565
30 Tiruvannamalai A 102.84 54.8 2465
31 Ariyalur C 99.33 16.21 755
32 Villuppuram A 98.96 73.99 3459
State Total 135.82 2118.32 72147
Base - All India 100    

Contribution from Means, Consumption, Awareness & Market Support to

MPV
  Factor contibution to MPV
Rank by
Grad Mean Consumptio Awarenes Market
State District MPV
e s n s Support
MPV
111.5
1 Chennai AAA 386.05 4 121.74 93.74 59.02
2 Coimbatore AA 125.57 31.16 44.95 31.71 17.5
3 Vellore AA 102.72 28.87 29.85 30.09 13.92
4 salem A 96.64 24.53 32.8 26.47 12.84
5 Madurai A 90.99 21.81 29.38 26.77 13.02
6 Tirunelveli A 84.12 21.94 25.69 24.62 11.87
7 Tiruppur A 78.61 18.43 28.61 19.84 11.73
8 Tiruchirappalli A 78.06 21.54 23.07 21.22 11.59
9 Viluppuram A 73.99 15.26 22.78 23.9 12.05
10 Erode A 70 18.86 24.06 17.23 9.86
11 Cuddalore A 69.28 18.35 20.88 19.87 10.18
12 Thanjavur A 63.99 15.92 19.92 18.82 9.33
13 Kanniyakumari A 61.01 18.62 17.96 16.28 8.16
14 Dindigul A 56.1 13.48 18.15 16.23 8.25
15 Kancheepuram A 55.44 13.6 17.8 16.12 7.92
16 Tiruvannamalai A 54.8 12.22 16.74 17.42 8.42
17 Virudhunagar A 52.32 14.38 15.67 15.17 7.1
18 Thoothukkudi A 51.97 14.67 15.64 14.36 7.3
19 Namakkal A 51.41 13.48 17.42 13.25 7.26
20 Krishnagiri B 46.62 12.03 14.3 13.65 6.65
21 Thiruvallur B 46.52 13.38 14.04 13.12 5.98
22 Nagapattinam B 39.97 9.29 12.26 12.53 5.89
23 Pudukkottai B 38 8.49 11.95 11.81 5.75
24 Dharamapuri B 35.58 8.8 10.89 10.76 5.13
25 Sivaganga B 33.72 7.97 10.69 10.34 4.72
26 Ramanathapuram B 32.29 7.63 9.62 10.29 4.75
27 Thiruvarur B 31.35 7.09 9.81 9.67 4.79
28 Theni B 31.15 6.89 10.24 9.57 4.45
29 Karur B 30.3 7.72 10.24 8.09 4.26
30 The Nilgiris C 20.34 5.17 6.4 5.89 2.88
31 Ariyalur C 16.21 2.9 5.63 5.24 2.44
32 Perambalur C 13.19 2.3 4.3 4.02 2.57
State Total 2118.32 548.3 674.11 588.08 307.84
 Share of each indicator to District’s Means

Indicators as % across
Rank by Per Capital
Contribution Affluent House
State District Grade MPV Incom Bank
from Means households Ownership
MPV e deposit
1 Chennai AAA 386.05 111.54 25.65 19.94 39.75 14.67
2 Coimbatore AA 125.57 31.16 39.62 10.13 30.88 19.37
3 Vellore AA 102.72 28.87 41.8 2.66 29.62 25.92
4 Salem A 96.64 24.53 42.83 3.85 26.46 26.86
5 Madurai A 90.99 21.81 39.86 6.03 32.47 21.64
6 Tirunelveli A 84.12 21.94 43.57 3.99 24.97 27.48
7 Tiruppur A 78.61 18.43 46.34 5.3 27.78 20.57
8 Tiruchirappalli A 78.06 21.54 45.97 6.27 26.68 21.09
9 Viluppuram A 73.99 15.26 42.82 2.49 18.32 36.37
10 Erode A 70 18.86 49.79 4.6 24.94 20.68
11 Cuddalore A 69.28 18.35 38.84 4.89 31.93 24.33
12 Thanjavur A 63.99 15.92 35.54 4.37 35.03 25.06
13 Kanniyakumari A 61.01 18.62 42.56 3.31 24.29 29.84
14 Dindigul A 56.1 13.48 45.44 3.54 23.02 27.99
15 Kancheepuram A 55.44 13.6 44.9 6.61 25.3 23.18
16 Tiruvannamalai A 54.8 12.22 41.68 2.45 21.36 34.51
17 Virudhunagar A 52.32 14.38 52.78 3.78 19.96 23.48
18 Thoothukkudi A 51.97 14.67 44.83 4.36 30 20.81
19 Namakkal A 51.41 13.48 52.15 3.96 23.31 20.57
20 Krishnagiri B 46.62 12.03 50.04 2.95 22.89 24.12
21 Thiruvallur B 46.52 13.38 44.66 2.82 33.57 18.95
22 Nagapattinam B 39.97 9.29 4.58 4.32 25.98 29.12
23 Pudukkottai B 38 8.49 46.16 3.41 19.21 31.22
24 Dharamapuri B 35.58 8.8 54.06 2.07 15.12 28.74
25 Sivaganga B 33.72 7.97 38.67 5.14 28.28 27.91
26 Ramanathapuram B 32.29 7.63 41.29 3.13 25.3 30.27
27 Thiruvarur B 31.35 7.09 35.67 3.67 31.54 29.12
28 Theni B 31.15 6.89 37.83 3.29 25.13 33.75
29 Karur B 30.3 7.72 46.83 6.88 22.88 23.41
30 The Nilgiris C 20.34 5.17 44.56 5.03 24.9 25.52
31 Ariyalur C 16.21 2.9 32.99 2.99 23.01 41.01
32 Perambalur C 13.19 2.3 33.46 5.47 21.44 39.63
State Total 2118.32 548.3 548.3 7.7 29.26 23.13

Market Potential Value: Measure of aggregate potential

Market Intensity Index: A measure of quality and affluence of the consumers

Media Exposure Index: Measure of Mass Media Availability – can be used

individually or together for analysis.

It can be used for the following categories – Auto, Banking, Insurance,

Financial Services, Consumer Packaged Goods, Food Products, Consumer
Durables, Building Materials, Real Estate, Agricultural Inputs, Health Care,
Real Estate, Logistics, Pharmaceuticals , Engineering Products etc.