RYAN KALE S.

SALVADOR CODE 743 MW 1:30-3:00

Based from your readings in business implementation and innovation answer the following
requirements:

1. Place your answer in a whole sheet of paper

2. Make a reflection on the readings.
3. Give your suggestions or recommendation.
4. List possible improvements in your present product in your business model.
5. Submit output when classes resume.

REFLECTION:
Product improvement is the process of making meaningful product changes that result in new
customers or increased benefits realized by existing customers.

Whether you're improving an existing product or innovating a completely new product, follow a
process to ensure you are creating a product that consumers will buy and use. Identify the need.

New features are risky. You have to be very confident they will be valued.

Make deliberate improvements when you know why customers use an existing feature and
what they appreciate about it. A deliberate improvement seeks only to make the feature better in ways
that will be appreciated by the current users.

Build a genuine, ongoing relationship with your customers. It really needs to be a relationship,
so the more we make it fun and engaging for our end-users, the more they want to engage. They want
to know that we hear them are value their opinion.

Develop a rich profile of your customers to help inform your innovation strategy.

Being able to communicate your compelling product vision makes it more likely that others will
play a role in your product’s success.

You also have a series of well-defined goals for your product, which all reflect and support your
product vision.

At the end of the day, your business builds value from what you deliver to the market, so there’s
nothing much more important than doing this right.
SUGGESTIONS AND RECOMMENDATIONS:

Good decisions need context or situational awareness, an understanding of impact and a way
to get input from others.

By providing context, strong relationships, and understanding your teams will be able react to
the new information more effectively for better outcomes.

Take a regular step back to make sure that the initiatives and priorities you’re working on right
now still support the winning product strategy you worked so hard to create.

Build with a very strong view of what outcomes the product should deliver to your customers.

You need analysis that proves you have tested your product against regulatory demands and
that your deliverable meets the terms of a contract.

Good decisions need context or situational awareness, an understanding of impact and a way to
get input from others.

IMPROVEMENTS:

Choose packaging that makes sense for the physical product.

Include accurate product descriptions.

Knowing our target market and target customers.

Before-and-after spots showing easily noticeable differences are powerful marketing tools.

Knowing their taste and preferences.

Exercise:
Think of a project that failed recently. Investigate and identify barriers to execution whether
cognitive, affective, motivational, resources or political in nature. How could the barriers been
addressed differently?
“SAMSUNG GALAXY FOLD”

Samsung Admits To 'Embarrassing' Galaxy Fold Failure

Speaking to popular UK newspaper The Independent, Samsung Electronics CEO DJ Koh has
called the company’s failed launch of its radical screen-bending Galaxy Fold “embarrassing”.
Moreover, Koh has taken personal responsibility, admitting “I pushed it through before it was ready”.

This impetuousness has had serious consequences. While initially lauded by Samsung on stage
in February, things quickly turned sour for the Galaxy Fold when the first batch of review units began
failing in April. The company initially dismissed the reports, but defensiveness set in and teardowns
were pulled with customer orders cancelled soon after that.

Despite this, Koh himself boldly stated “we will not be too late” in bringing the Galaxy Fold
back on sale, but that was in May and Bloomberg now states the Fold won’t even be ready before the
Galaxy Note 10 launch in August. All of which has resulted in mocking and memes, but the reality of
the Galaxy Fold’s plight is much A folding smartphone-tablet hybrid might create a buzz by virtue of its
innovative design, but the practicalities of owning one remain uncertain.

Folded up, it is twice as bulky as a regular smartphone, making it unsuitable for tight pockets.
And while the folded-out screen may offer more space to watch TV shows and films, the 4:3 ratio
means the top and bottom of the screen will be thick black lines. sadder.
 In this regard, Samsung Galaxy Fold failed because of their decisions and lack of timing and
preparation. Samsung must be honest of their product or what they are providing for us because one
of the mission and vision of a company or business is to focus of customer to satisfy them by giving
them quality product. However, Samsung’s first foldable phone couldn’t fold. Journalists complained
about malfunctioning phone screens and did their job telling the world about it. Videos of cracked
screens flickering away went viral on social media within minutes. That alone was damning enough to
convince the world that the Galaxy Fold was too good to be true. Could this all have been nipped in
the bud before it exploded out of proportion? Is there no moving forward after this? While Samsung
takes its time fixing what needs to be done, there’s much to take away from the situation. It is the
difference between a scandal and a slip-up. Yet the stakes should not be understated. If the folding
phone does represent the future of the smartphone, as Samsung claims, then its failure to deliver one
would risk the firm’s market-leading position.

Exercise:
Self-Improvement Worksheet
In the A column, write the answers to your current self. In the B column, plan for your future self
by writing your self-improvement plan.

Self-Mastery Key Questions A B

Your Past and Present Self-Improvement
Self Journey: Your Future
Self

To Be What do you want to Accountant and a An Auditor of big

be? Journalist accounting firm and
news writer of a
network.
Think Are you a positive or Negative, I tend to Positive, I always put to
negative thinker? worry of something myself that I can do
instead of thinking what that.
to do or what is right.
Sense Is it easy for you to Yes, I am a sensitive and Yes, I always evaluate
detect changes or I evaluate my every myself and my
commonalities? actions. surroundings.
Listen Are you an active or Passive, I tend to listen Active, I will raise my
passive listener? but I am not voice and stand what I
participating. choose or want.
Feel Do you manage your No, I am always worried Yes, I always now think
emotions well? for everything especially positively and work on it
when I do bad things. effectively.
Speak Are you articulate Yes, I am a very friendly Yes, until now and in
enough to influence person so it’s get more the future I can
others to help you? easily for me. continue to be funny
and friendly person.
Do Do you get things No, I am not responsible Yes, I do it things
accurately? person and easily forget accurately as long as I
things. can and make it right.

MAJOR TOPIC SUBTOPIC IMPACT

INNOVATION DESIGN Design Innovation is not just
about coming up with new ideas
and products— it’s also about
changes that lead to growth and
differentiation.
If you are committed to
developing new products and
services you really need to
develop a unique and creative
design that everyone catch
attention.

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MARKETING MIX