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Security in Social Media
Abstract
The study examined the various risks affecting personal data security across different
social media platforms. It also evaluated the user's security awareness. The research used
convenience sample of 20 social media users from King Faisal University female third-year
Moreover, the researcher also interviewed a cybercrime fighter to get an insight into how to deal
The study established that user awareness and knowledge influence their attitude to
behave securely on social media. It also proved that individuals from the information security
field had a higher awareness, an advantage to their occupation. The researcher recommends user
education on how to behave securely on social media platforms and public education on the
Introduction
The information era bears a large number of social media users, among which a majority
ignore security concerns of their accounts and the data they share online. The current study seeks
to evaluate the safety and the levels of confidence that people have on social media sites. It also
aims to establish various risks associated with unauthorized access to personal data on any social
media accounts. User awareness of data security is an essential area that has received little
attention. There has been limited research examining data security threats on social media users,
hence a need to establish factors that influence user awareness on social media security.
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Furthermore, the study also intends to examine user knowledge, awareness, usefulness, and ease
The study takes account of various issues, namely the social media platform, preferences
of user security, exposure to security threats, and user’s awareness of social media security.
Information security is an essential area of research because a large population worldwide access
information through various social media platforms daily. According to Gupta (2017), social
networking has been a source of intelligence over the years. Still, cybercriminals have messed it
and target social networks to execute their malicious attacks on users across the globe. Social
media has become a platform through which cyber threats can move from one user to another
within a short period. Rose (2017) asserts that most people who access social media sites from
their offices believe that they are operating in privacy, which is never the case. Moreover, some
users reveal sensitive information oblivious to data privacy threats. The study seeks to prove the
hypothesis that students from the information security field are more aware of social media
Background
Social media plays an essential role in society. It helps people to communicate, develop
businesses, and addresses their community needs. However, social media users are prone to
experience security attacks on different platforms (Alqubaiti, 2016). Social media platforms have
experienced considerable growth in the number of users, thus an increase in user privacy threats.
Safety and trustworthiness among social media programs is a research field that has
received little attention from researchers. This study will evaluate social media safety and
confidence from users. It seeks to supplement existing literature on building social media
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security. Moreover, the study will concentrate on measuring people's awareness of their safety on
According to the Secure Enterprise 2.0 Forum, there are eight main threats, which are
(Perez, 2009; Chi, 2011). In 2009, the Federal CIO Council stated that social media could face
different methods and techniques of cyber-attacks, which were Web Application, Spear Phishing,
Problem statement
The masses lack information and understanding of the various information issues on
social media platforms. There has been a rise in the number of social media security threats over
the years, such as phishing attacks, which involves tricking an individual into revealing sensitive
computer system and solicit money from their victims before granting access. Additional threats
include malware attacks, hacked accounts, and open user access. Most social media users are
vulnerable to social media attacks, thus exposing sensitive information to cybercriminals without
their knowledge. Besides, it has led to account hacking and loss of resources. Therefore, a need
to educate the public on how to carry run their business on social media platforms securely.
Literature review
Rose (2017) defines social media as "web-based services that allow individuals to
construct a public or semi-public profile within a bounded system." Cross (2018) expounds on
the definition of social media to include the democratization of information, transforming people
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from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to
a many-to-many model, rooted in conversations between authors, people, and peers". Moreover,
according to Patel (2018), there are several types of social media platforms in use, which include
networking sites such as Facebook and Myspace. Patel (2018) defines social networking sites as
links that make it possible for individuals to interact with one another through the use of a
website. It also includes Blogs, Micro-blogs, virtual-world, Wikis, and Multi-media sharing sites.
Social media encompasses all the online platforms that allow people to create and share
According to Zhang (2018), it is evident that coupling RFID technology with social
media marketing poses a threat to loss of privacy. Zhang (2018) states that students use social
media to communicate with their colleagues and share their resources and personal experiences
in extracurricular activities. He argues that social media has founded a new perspective on
learning modes among educators in various institutions. Besides, he holds to the view that
several concerns arise with the use of social media as a learning aid. Thus, learning institutions
should emphasize the need for information security experts to facilitate the use of social media in
learning. Delerue (2017) highlights that there has been an expansion of the internet, which has
led to an increase in information transfer speed information, which facilitates the illegal sharing
of information.
Moreover, the extraction of data from social networks for personalized marketing has led
to SNS users' outrage raising privacy concerns (Cross, 2017). Gupta (2017) associates the
outrage to the lack of or insufficient infrastructure to manage privacy among social networks
besides the lack of expressiveness and difficulty of use. Besides, “none of the social networks
(2018) has a belief that adhering to security requirements is a cumbersome task due to the
absence of the various notations that express security requirements. Patel (2018) identified
sources of numerous threats which include people; who are the greatest threat, mobile phones,
passwords to ensure authentication and social engineering which involves tricking people.
However, social network companies and managers can mitigate the challenge by offering
education to people.
Research objectives
- To identify the risks that might attack personal data on social media accounts.
- To decrease privacy issues and increase user confidence.- To measure user's security
awareness.
Method
The study shall review the literature to clarify the research hypothesis. It shall collect
Data through an interview with cybercrime fighters who will explain on cybercrime, challenges,
and ways to protect social media accounts. Moreover, the researcher will distribute
awareness on security and protection programs they use. Besides, it will identify other concerns
The tools are used to gain a clear insight on the topic. University students were chosen because
all of them have social media accounts and use the internet very often. At first, students will
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complete a questionnaire. The students will be chosen randomly. Then, the researcher will
The data will be analyzed by using the SPSS software. Recommendations will be given upon the
analysis
Resources
Information will be obtained from the Saudi Digital Library, Google Scholar, and the
Center Library at King Faisal University. An interview with cybercrime fighters will be
conducted. The questionnaire will be distributed after taking permission of the classes' professor.
Results
According to figure one, 79% of those who use social media are of the age between 21
years and 30 years. The least amount of those using social media is above 35 years of age.
Moreover, this is a clear sign of the highly targeted population in terms of social media use. The
second figure shows that most social media users began using social media one to three years
ago, at 60%. The least amount of people falls under individuals who started using social media in
more than three past years. Moreover, the level of social media security experience is
intermediate, according to figure 3, which is at 50%; hence most of the students have
intermediate knowledge regarding social media. Furthermore, most students spend more than
three hours on social media either for educational purposes or for entertainment.
According to the results, most of the students prefer entertainment when on social media
compared to other areas, and this is evident in figure 4 at a percentage of 50%. Most of the
students agree that they have encountered various social media threats such as malware,
spamming, and website failure. According to the research, it was clear that the most accountable
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individuals are social media websites, and a majority of the students felt that the sites play a role
in social media security. Nevertheless, most of the students thought that the level of protection
on social media has dropped tremendously from the reluctance of the various institutions
involved.
Discussion
The findings have established that most of the social media users are in their twenties.
Older people are more interested in traditional social networks than social media platforms.
Besides, younger people can quickly learn and even use various social media platforms.
Moreover, a majority of the students understand the effect of social media privacy across
different sectors in the world. Furthermore, they are aware of the various threats that exist when
using social media since a majority of students agreed on having some knowledge of social
media security threats. There is a need to create awareness on social media security threats and
Conclusion
There is a need for education on social media security in most institutions to equip the
students with strategies to deal with any threats from cybercriminals. There is a need for social
media users to understand the various privacy policies governing social media channels.
Moreover, users should ensure that their privacy settings are customized. Besides, other security
measures that social media users can employ include clicking links with caution to avoid being
hacked. Furthermore, individuals should be keen on the content they are share to prevent
References
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Alqubaiti, Z. Y. (2016). The Paradox of Social Media Security: A Study of IT Students’
Zhang, Z., & Gupta, B. B. (2018). Social media security and trustworthiness: overview and new
Delerue, H., & He, W. (2017). A review of social media security risks and mitigation
Cross, M. (2017). Social media security: Leveraging social networking while mitigating risk.
Newnes.
Patel, N., & Jasani, H. (2018). Social media security policies: Guidelines for
Gupta, R., & Brooks, H. (2017). Using social media for global security. John Wiley & Sons.
Appendices
QUESTIONNAIRE
o Younger than 21
o Beginner
o Intermediate
o Advanced
o 1-3 hours
o Entertainment
o Educational
o Business-related
o Others
Spamming
o Agree
o Disagree
o Strongly Agree
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o Strongly Disagree
o Neutral
Malware
o Agree
o Disagree
o Strongly Agree
o Strongly Disagree
o Neutral
Website failure
o Agree
o Disagree
o Strongly Agree
o Strongly Disagree
o Neutral
Users
o 80%
o 50%
o 10%
Government
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o 80%
o 50%
o 10%
o 80%
o 50%
o 10%
8. Security should be a concern when purchasing products via social media or online
o Agree
o Disagree
o Strongly Agree
o Strongly Disagree
o Neutral
o Agree
o Disagree
o Strongly Agree
o Strongly Disagree
o Neutral
10. Would you agree to use your credit card on the web?
o Agree
o Disagree
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o Strongly Agree
o Strongly Disagree
o Neutral
11. Would you agree to conduct banking on the web without a bank statement
o Agree
o Disagree
o Strongly Agree
o Strongly Disagree
o Neutral
12. How do you rate the level of security since you started using social media?
o 100%
o 80%
o 50%
o 10%
Figures
Fig. 1
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Age of Users
79%
Fig. 2
60%
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Fig. 3
Beginner
15%
Intermediate
35% Advanced
50%
Fig. 4
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10% Entertainment
Educational
15%
Business
50% Others
25%