Market Segmentation

Export & International Marketing

ALI ASHIR BIN JAVEED F2018298018

ARSALAN YAQUB CHEEMA F2018298019
USMAN AMJAD F2018298009
HASSAN JUNAID F2018298008
Wajeeha Aslam F2018298002
 Market Segmentation
The list below refers to what’s needed to evaluate the potential and commercial attractiveness of
each segment.

 Criteria Size: The market must be large enough to justify segmenting. If the market is
small, it may make it smaller.
 Difference: Measurable differences must exist between segments.
 Money: Anticipated profits must exceed the costs of additional marketing plans and other
changes.
 Accessible: Each segment must be accessible to your team and the segment must be able
to receive your marketing messages
 Focus on different benefits: Different segments must need different benefits.

Demographics

Breakdown by any combinations: age, gender, income, education, ethnicity, marital status,
education, household (or business), size, length of residence, type of residence
or even profession/Occupation.

An example Salt is use in everything in eatable and Medicated Products and use in different things.
There is no specific age gender income education required

Psychographics

This refers to personality and emotions based on behavior, linked to purchase choices, including
attitudes, lifestyle, hobbies, risk aversion, personality and leadership traits. Magazines read and
TV.

An example Salt has a taste and taste change the emotions and behavior.
Geography

United Arab Emirates, area, location, population density or even climate.

An example Dubai is a Interport chain therefore we select the Dubai for Salt business

Behavior

Refers to the nature of the purchase, brand loyalty, usage level, benefits sought, distribute ion
channels used, reaction to marketing factors.

An example Our Pakistani Himalayan salt is a famous and quality salt all over the world knows
about it very well.