Professional Documents
Culture Documents
Local,
Age, Gender, Regional,
Income, Marital National,
Status International
Benefits,
Life Style,
Volume
Social class,
purchased,
Personality,
Loyalty,
Values
Occasions
Market can be Segmented by-
a) Demographic Segmentation
b) Geographic Segmentation
c) Psychographic Segmentation
d) All of these
Age- Babies, Kids, Teen, The Youth (age 29 and below), The
working group of age 30 and Above, The senior Citizen
Design the right products & services that match the market
demand.