ADDITIONAL - GROUP ASSIGNMENT

(GROUP 3 & 11 ONLY) – DUE DATE 16 APRIL 2020

BPB 32603 Innovation and Commercialization Management

Title: Diffusion of innovation and commercialization challenges in Malaysian

manufacturing SMEs

Report (20%)

➢ You are required to select ONE of any manufacturing company in the world to do a
case study.
➢ Do an extensive research about the company pertaining the component below.
➢ Study the article given titled Diffusion of innovation among Malaysian manufacturing
SMEs from Mamun (2017).
➢ The minimum number of references (academic journal, government report, webpage,
etc.) is 10.

1. Your report must be between 8 to 10 pages ONLY (Excluding the appendices and
reference list)
2. Times New Roman, Font 12, 1.5 spacing, justified
3. Plagiarism is STRICTLY PROHIBITED.
4. Your similarity index MUST be 30% and below
5. Your case study report must consist:

No. Item Checklist

1 Introduction & company background
2 Content:
i. Firm innovation persuasion
- Relative advantage, Compatibility, Complexity,
Trialability, Observability
ii. Firm characteristics on innovation
- Prior condition, Knowledge, Risk taking
iii. Firm perspectives on innovation
- Product innovation, Service innovation, Process innovation
iv. Firm achievements on its performance
v. 8 modified questions from the interview question
vi. Future competitions of the company (i.e. opportunity, threat)
3 Conclusion
4 A complete reference list (the references must be cited accordingly in
the report text)
5 Similarity Index Report (The first similarity report page only)
Modified Questions
(Every question must be reported inside the report with appropriate citations from
reliable source of secondary data)

1. Does the company have registered any Intellectual Property?

2. How many Intellectual Properties does the company have?

3. Is the company having any previous innovation collaboration with academic

institutions?

4. What are the main challenges that the company are facing in commercializing
innovation?

5. What do you think are the main issues in performing innovation in your
company? Please explain.

6. Has the company received any financial assistance from the Government for
innovation activities and commercialization? Please elaborate accordingly.

7. What is your opinion about the innovation collaboration and network among the
company, government and university?

8. Do you think the networking among these three stakeholders is crucial? Please
elaborate.