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KKN India LTD: Presented By
KKN India LTD: Presented By
Presented by:-
Ketan Thakur
Nikhil mehendru
Jaykishan lauhana
Introduction to the case:-
Method used for evaluation is the comparison of actual sales with previous
year’s sales and the market potential was not considered when the quotas
were established.
Western region have given the maximum sales growth of 25 percent against
the total growth of 15 percent .
Performance evaluation method in KKN India Ltd.
Sales force performance evaluation in company include sales result but not the
effort of the salespeople .
Performance evaluation method compares the actual sales with the previous
year’s sales ,and the market potential was not considered when the sales quotas
Were established.
Evaluation
multiple raters
• Helps salespeople
better understand Salesperson
their ability to add
value to their
organization and
their customers
A firm should decide which of the following bases / criteria it would
use: (1) result / outcome based, (2) efforts / behavioural based, or (3)
both results & efforts based
A company selects performance bases or criteria from a list of
alternatives, some of them shown below:
Ans:-yes we are agree with Suresh’s point of view because there is need to
redefine the performance evaluation method . Ineffective performance
appraisal tends to become a time-consuming and unpleasant activity for the
sales manager as well as the sales personnel. The purpose of conducting
performance evaluation is to crosscheck whether the sales force activities
are in alignment with organizational objectives. But in case of KKN India ltd.
They consider only sales result with market sales growth and not focus on
Individual performance evaluation .And Suresh wants to consider his
salespeople's individual performance evaluation papers and a maximum
possible increment to them.
According to him It is difficult for the sales manager to predict the influence of
the external factors on the performance of the sales force. To measure
performance, it is necessary for the sales manager to put in place a
performance evaluation procedure.
What improvement would you suggest to the existing system of performance
evaluation of the salespeople of this company?
Ans:-The performance standard should The sales manager must ensure that
the performance standards are set to compare and evaluate the actual
performance of the sales force.
The standards vary from industry to industry and are different for different job
profiles. Performance standards come under quantitative standards, qualitative
standards, time-based standards, or cost-based standards. All the sales force
activities can be segregated into one of these four categories and compared
with the base standard. Many methods of performance evaluation have been
developed over the years. Yet, there is no single method that can be considered
ideal for all organizations.
Some of the commonly used methods are essays, rating scales,
rankings, management by objectives and behaviorally-anchored rating scales.
Several modern methods like critical incident appraisal,
work-standards method, family of measures, etc., have been developed to suit
variations and other requirements.