FOR IMMEDIATE RELEASE Press Contact:

Mies Hora
Ultimate Symbol
“Official Signs & Icons 3 by Ultimate Symbol” 845-729-7998
New expanded edition of award-winning wayfinding design reference. ultimatesymbol.com

Stony Point, NY (10/19/2017) – Digital art leader Ultimate Symbol today announced
the publication of “Official Signs & Icons 3,” an updated and expanded third edition of the
award-winning wayfinding reference.

Available in multiple digital and print formats, the compendium includes more than 8,400
images from all over the world that have been collated into sixteen symbol sets. Designed by
internationally recognized designers for organizations including the AIGA, ISO, and SEGD,
the vector images can be viewed online or in the hardcover 4-color book, and downloaded
for use by design firms, studios, wayfinding and sign designers, agencies, and students.
Thoroughly researched, indexed and annotated with detailed background and technical
information, this resource collects the foremost officially recognized standard symbol sets
from organizations in the U.S., Canada, United Kingdom, Europe, and Asia.

“We are particularly excited to present a comprehensive overview of China’s extensive Public
Information Symbols system for the very first time,” said author and designer Mies Hora.
“Two decades after first being published, the third edition meticulously catalogs every About the Book:
conceivable means that modern global civilization uses to communicate non-verbally – to
Official Signs & Icons 3
guide, instruct, warn, and inform – via mobile devices, maps, signage, digital/print media,
by Ultimate Symbol
for recreation, transportation, safety, emergency, regulatory, prohibitions, and much more.”
Author: Mies Hora
Publisher: Ultimate Symbol
WHAT THE INDUSTRY IS SAYING:
Publication Date: Nov, 2017
Hardcover Price: $59.95
“The Oxford dictionary of man’s symbols. A visual fiesta!” “An essential for every
Pages: 368, 4-Color
Lance Wyman, Lance Wyman Ltd. graphics library.”
Hardcase: 8.75 x 11.25"
The Kleper Report
ISBN: 978-0-9769513-3-9
“A major contribution. The most recent official markings on Digital Publishing
are accurately presented and beautifully drawn.”
Tom Geismar, Chermayeff & Geismar & Haviv “A Herculean effort... exacting About the Digital Art:
in detail… a must-have.” EPS Download: $149.95
“The most exhaustive compilation of international icons, Sign & Digital Graphics Download + Book: $199.95
even braille signs and symbols I’ve ever seen.” Magazine Upgrades: $99.95 and up
Steve Heller, designer, author Volume Downloads: $19.95+
Image Downloads: $4.95 ea.
CONTENTS Digital Online Book: $29.95
Vol. 1 Highway Signs I: U.S. (MUTCD / WGSBF)
Vol. 2 Highway Signs II: International (UNCRT) Watch Video (2:32) >
Vol. 3 Symbol Signs: Recreational (SEGD)
Vol. 4 Symbol Signs: Transportation I (AIGA/DOT) Author Mies Hora is
Vol. 5 Symbol Signs: Transportation II (Schiphol / PANYNJ) available for interviews.
Vol. 6 Symbol Signs: Transportation III (MTA / UIC / TfL)
Vol. 7 Hospitality Symbol Signs System (APEC)
Vol. 8 China Public Information Symbols (CNIS)
Vol. 9 Universal Symbols in Health Care (SEGD / HJ)
Vol. 10 Safety Symbols Labeling (DOT / ANSI / ISO)
Vol. 11 International Icons I: Electronic Labeling (ISO / IEC / JEITA)
Vol. 12 International Icons II: Mechanical Labeling (ISO / IEC)
Vol. 13 National Flags
Vol. 14 Signals Braille (ADA)
Vol. 15 Notations: Music Math & Currency
Vol. 16 Meteorological / Cartography Symbols (WMO / USGS)