Millennials anc: Money ©) vente Pepe ttt wr ee ee aera Pit yout dartibadsrhanlewneetomnnreen te thelage pup of snetars aon prow mien rep pect fe Sate ena eels aaron ea einer eee Stan watunrt repay ronan bpp tod ar pede be -Milennials’ ates towards money and spending ae clfeent from thse of ther parents ‘he “boomers” (born between 1945 and 1964), or “Generation Xers’ (born benween 1965 and 2880), Firs, they often shop online, where they can compare prices, product and vendors. “They are mote influenced by the opinions of other consumers than by the recommendation of family and tends. Second, dey prefer torent thlngs rather than awn them tbey prefer ‘movie and music subscriptions rather dian ownership of DVDs or CDs, They get thelr muse and moves on theiesmariphones, tablets or computers. significant number of dhem Gon’, ‘ven own a television. This, they like to spend thelr money on lf experince, such as entertainment, restaurants nd travel rather then on goods, They often have the attitude of *YOLO": You Only Live Once. They want o experience al if has to ole. Generally, dey are ‘optimisi® about the fare. What inueness dese aicadest tthe end of Spending on Major Categories 2007 the United States went intoa deep economic Uy iletisb® sw aby Boones recess? The average salary fora person Justout of college in 2019 was $34,500, This was the lest starting salary for «college graduate since 1898 ‘And recent college gradustes have been entering the jb market with huge collge debt! Asa result, millennial have learned o be erful with money. ‘They are getting marie later than previous ‘generations, and many don't belive in spending lot of money on an expensive wedding, They often use publi transportation and beyeles for shor ‘wipe or use carshating services. They prefer to ent ‘an apartment rather than buy a house because ‘they don't want large finanelal commitments ‘American millenia spend S600 bilion dollars a year Marketers need to understand the ‘mentality and habit ofrllennnials if hey wish te atraet their dolls 2 pms being tp il pe 2 eo tine te cao ae ee 8 ‘bean amon money Ove(COMPREHENSION CHECK Based on the reading, tl f the statement tue (1 oF false | Millennials make their buying decisions mostly on recommendations from ends 2, Milenlals buy lt of CDs and DVDs. 3, Millennials make up the largest portion of Americans today. 14.1 Articles—An Overview Do you wantan expensive weeding? Theindetesrices cand marewsed betes | | [Acalogegradisewantnotndagoodjoh, [naumvoreerweonspeccthngsand peop | | ington) | any pgs asthe ates alan. |The deine are es wad oe sain oe | | | [The boomers were born between 1946 and 1964, _| to specific things and people (singular or plural | ; | bareters retested in minal ‘nce be ued thot nae fe to | | Ownership of VD des nce milennini,| psp gs nd people | exercise 1 Listen tothe folowing story. Flin te blanks with the artceyou hear. Ifyou dont hear 1) an artic fillin the Bank wih 2. 9 miesats ase __the_ ust geneation in American isory to have lower standard of living than theieparents, Millenia looking or : bin 2010 faced = “unemployment ate of slemst 1 percent ___ average debt for ___milenniat college radute 2013 was approximately $20,000 In ___recent boa ‘ales ____ ext ameriag, _ autor Pou Tylor, deserbes econome changes we wil ee as boomers retire, Milenniats are not only diffrent rom thee parents’ generation in spending. They a frst generation to grow up with chology. ie product to reach 350, percent adoption by ‘consumers has become much shorter. Itt00k *hirty-one years for ado to reach 50 percent of consumers television twenty sight years: ‘home computers eghieen years; smartphones three and half years. Consumers have adopted smartphones ten times faster than they agopted = on continued Artie 361‘Milleatas also have erent vatues from their parents. In 2013, 26 percent of millenia betwoen eighteen and thiry-+wo were martie. In 196, frey-eight percent of boomers in thls age group were married Millennials value - fun and____alseovery. Boomers val family and praceality, 14.2. Making Generalizations ct Smart phones are mote popular than fip phones. [Asmat phones more popular thane flip phone cam ‘We can make 2 generalzaton about = count subject, In two ways: no arte + plural noun on @.oran-+singulr noun Fa is important Tor young people Ownership isnot important formes ‘ie dont use an arte to make @ generalization bout a noacoune subject. iliennials lke movies Millennials valu discovery. "To make a generalization about an object, count oF poncount, we dort use an article. We use the plural arm for count nouns, Noncount nour ae lays singe. EXERCISE 2 Match the subject on the lft withthe verb phrase onthe rig 1. Ashopper, 21% Kids a 5. Advertsing 6, Parents often tel Kids that 7, Grandparents 8 Achild 8. Life aro expensive, Is shor, You only ve ance (0.0). \s often directed at milena wants to get a good price, en buy toys or det chien like to give its to their granehiléren ‘money does grow on tees needs to learn about money, ‘want to have toys EXERCISE 3 Complete the sentence to make a generalization about the subject given You may Work witha partner. 1. Milennials have different values fom their pangs 2 Acoleg graduate 8. Consumers 362 Lesson 164. ie for oder Americans 5. Good job 6, Avedding 17. Tecnology 8. Marketers 8. Boomers 10, pvpe 1, Money. EXERCISE 4 uta chect (next othe statements that ar generally tue in your ‘county. Discuss your answers wth 2 partna 1. Abunk is «safe placer keep your money. 2 Doctors make alot of money 4 children work 5. Teachers earn a good salary 6. A government oii makes lot of money 7, Businesses are closed on Sundays, sere Amullennal isa person born botween 1980 and 2000. “Recession” isan economic term, 14.3 Classifying of Defining the Subject iE We classify or cafine a singular court noun Ike ts Singular noun +15 +a +(aeectve) + noun. ‘Boomers are Americans born between IoiG and 196 {CDs are compact dses We dassty or cefinea plural count noun ke tis Purl noun + re + lative + noun. Whats amilleania? What ze boomers? ie can atk for dentin with wht. Language Note: We can also use the na definition f the noun f specie ‘The Next America i the name of book. A salary isthe amount of money you gut from working at your job ‘tides 363[EXERCISE 5 Inthe et clu fil in the blank with the ve and an atl If needed. Then match the subject on the lft withthe definition or dassfetion on the right. 1, YOLO.__I8.a___pesan born between 18a 198, 2. A boomer owed money. 3. Arecession___\\_neokabout he tune tous. a debe arin, 5. Avendor________ hid beoween the ages of tirteen and neces 6, The Next America aperson or eampany hase something. 17. Paul Taylor 4 tame when the economy rong 8, Teenagers tema who weot The ext amare, EXERCISE 6 Define or clas the subject given. You may wark wth a paint 1. aco. Aquarer Aime Actediteard, 5, Adsbiteard 6. Adiamond 1, Siverand gold. 8. Marketers 9, Consumers 10, Abank, 11, Ave