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- This model was integral to the excellence study in which Grunig and colleagues
embarked on a three-country, long-term study of public relations practice.
- Since then , Grunig has acknowledged that a fifth model has emerged called the mix
motive model. This model includes a mix of asymmetric and symmetric
communication in which dialogues and negotiation are part of a win-win but where
publics’ and dominant coalitions’ perspective may dominate in an asymmetrical
mode.
SYSTEMS THEORY