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  • APPLE

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    Khanh Quynh Dam
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    Apple was founded in 2007 and has become the market leader in IT technology over the past 10 challenging years. Their products including the iPhone, iPad, and MacBook are highly desired brands across all market segments. Through market research and careful product launches, Apple annually introduces new software, features, and versions to maintain brand loyalty and awareness. As a result, Apple's image of being modern, smart, fashionable, and reliable has remained consistent for their customers. Additionally, with a stable product lifecycle, Apple's market share has greatly accelerated and surpassed their main opponent, Samsung, in almost every department.

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    Apple was founded in 2007 and has become the market leader in IT technology over the past 10 challenging years. Their products including the iPhone, iPad, and MacBook are highly desired brands across all market segments. Through market research and careful product launches, Apple annually introduces new software, features, and versions to maintain brand loyalty and awareness. As a result, Apple's image of being modern, smart, fashionable, and reliable has remained consistent for their customers. Additionally, with a stable product lifecycle, Apple's market share has greatly accelerated and surpassed their main opponent, Samsung, in almost every department.

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    © All Rights Reserved
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    6 views1 page

    APPLE

    Uploaded by

    Khanh Quynh Dam
    Apple was founded in 2007 and has become the market leader in IT technology over the past 10 challenging years. Their products including the iPhone, iPad, and MacBook are highly desired brands across all market segments. Through market research and careful product launches, Apple annually introduces new software, features, and versions to maintain brand loyalty and awareness. As a result, Apple's image of being modern, smart, fashionable, and reliable has remained consistent for their customers. Additionally, with a stable product lifecycle, Apple's market share has greatly accelerated and surpassed their main opponent, Samsung, in almost every department.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    APPLE COMPANY

    Founded since 2007, with almost 10 challenging years, APPLE Company has
    now been the market leader in IT technology. Their product range consisting of
    Iphone, Ipad and Macbook has become the brand name that every market
    segment desires to own for themselves. Although APPLE do not use product
    endorsement and there is no brand stretching or product placement, their
    products have still been consumed successfully. Moreover, annually, thanks to
    market research, APPLE always comes up with so many outstanding software,
    up-to-date functions and new version with careful product launch to keep brand
    loyalty and raise brand awareness. As a result, their brand image seen as
    modern, smart, fashionable and reliable has never altered to their customers.
    Additionally,with stable product lifecycle, APPLE’s market share has experienced
    a great acceleration and surpassed their opponent – SAMSUNG – the market
    challenger in almost department.

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