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  • Seminar 9 Campaign Scheduling and Budgeting

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    Khanh Quynh Dam
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    The document discusses a digital marketing seminar focused on campaign scheduling and budgeting. It provides examples of campaigns from Starbucks, Project Body Hair by Billie, and Moonpie. Students are asked to review the examples and share campaigns from competitors of their assigned assessment case, taking into account a 3 month timeline and £10,000 budget.

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    The document discusses a digital marketing seminar focused on campaign scheduling and budgeting. It provides examples of campaigns from Starbucks, Project Body Hair by Billie, and Moonpie. Students are asked to review the examples and share campaigns from competitors of their assigned assessment case, taking into account a 3 month timeline and £10,000 budget.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views8 pages

    Seminar 9 Campaign Scheduling and Budgeting

    Uploaded by

    Khanh Quynh Dam
    The document discusses a digital marketing seminar focused on campaign scheduling and budgeting. It provides examples of campaigns from Starbucks, Project Body Hair by Billie, and Moonpie. Students are asked to review the examples and share campaigns from competitors of their assigned assessment case, taking into account a 3 month timeline and £10,000 budget.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Digital Marketing

    Week 9 Seminar

    Campaign Scheduling and Budgeting

    April 2020

    www.bournemouth.ac.uk 1
    Tasks Today

    • Reviewing campaigns in terms of:


    • Budgeting
    • Timeline

    www.bournemouth.ac.uk 2
    Campaign Scheduling
    Approaches
    • Week 5 Lecture
    • https://
    www.managementstudyguide.com/advertis
    ing-scheduling-models.htm
    • http://www.yourarticlelibrary.com/advertisin
    g/media-scheduling-types-strategies-and-f
    actors/48667

    www.bournemouth.ac.uk 3
    Your campaign limitations

    • Schedule: 3 months timeline


    • Campaign budget:
    •  £10K plus non-profit £1K

    • Please review the following examples:


    • Scheduling approach?
    • Timeline?
    • Budgeting details?
    www.bournemouth.ac.uk 4
    Example 1 - Starbucks

    Read more: Marketwatch

    www.bournemouth.ac.uk 5
    Example 2 – Project Body Hair
    by Billie

    Read more: Second example at the link

    www.bournemouth.ac.uk 6
    Example 3 - Moonpie

    Read more: Example 2 at the link

    www.bournemouth.ac.uk 7
    Your examples?

    • Please share the examples from the


    competitors of your assessment case.

    www.bournemouth.ac.uk 8

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