Industry Analysis BY Porters Five Model

SIBMITTED BY
Group:Warrior

Name Id
Mehedi Hasan 171-11-5513
Md. Mohi Uddin 171-11-5509
Md.Ashikul Islam Shohag 171-11-5457
Md.Samrat Matubber 171-11-5463

SUBMITTED TO
Shah-Noor-Rahman

Date of Submission: 12.4.2020

My Organization: Daffodil International University
What is Porter Five model?
Porter's Five Forces Framework is a method for analyzing competition of a business. It draws
from industrial organization economics to derive five forces that determine the competitive
intensity and, therefore, the attractiveness of an industry in terms of its profitability.
I. Threat of New Entrants
II. Bargaining Power of Suppliers
III. Bargaining Power of Buyers
IV. Threat from Substitute Products
V. Rivalry among the existing players.
Real Estate Company (pacific Real Estate Porter, tropical real estate, multi tech real estate ltd)
Five Forces and Industry Analysis.
Threat of New Entrants:
New entrants in Real Estate brings innovation, new ways of doing things and put pressure on
Real Estate Investors pacific Real Estate through lower pricing strategy, reducing costs, and
providing new value propositions to the customers. Real Estate Investors pacific Real Estate has
to manage all these challenges and build effective barriers to safeguard its competitive edge.
By innovating new products and services. New products not only brings new customers to the
fold but also give old customer a reason to buy Real Estate Investors pacific real estate products
By building economies of scale so that it can lower the fixed cost per unit.

Bargaining Power of Suppliers

All most all the companies in the Real Estate industry buy their raw material from numerous
suppliers. Suppliers in dominant position can decrease the margins Real Estate Investors pacific
Real Estate Porter can earn in the market. Powerful suppliers in Financials sector use their
negotiating power to extract higher prices from the firms in Real Estate field. The overall impact
of higher supplier bargaining power is that it lowers the overall profitability of Real Estate.
By experimenting with product designs using different materials so that if the prices go up of
one raw material then company can shift to another

Bargaining Power of Buyers

Buyers are often a demanding lot. They want to buy the best offerings available by paying the
minimum price as possible. This put pressure on Real Estate Investors pacific Real Estate Porter
profitability in the long run. The smaller and more powerful the customer base is of Real Estate
Investors pacific Real Estate Porter the higher the bargaining power of the customers and
higher their ability to seek increasing discounts and offers.
By building a large base of customers. This will be helpful in two ways. It will reduce the
bargaining power of the buyers plus it will provide an opportunity to the firm to streamline its
sales and production process.
Threats of Substitute Products
When a new product or service meets a similar customer needs in different ways, industry
profitability suffers. For example services like Dropbox and Google Drive are substitute to
storage hardware drives. The threat of a substitute product or service is high if it offers a value
proposition that is uniquely different from present offerings of the industry.
By being service oriented rather than just product oriented .By understanding the core need of
the customer rather than what the customer is buying. By increasing the switching cost for the
customers.

Rivalry among the Existing Competitors

If the rivalry among the existing players in an industry is intense then it will drive down prices
and decrease the overall profitability of the industry. Real Estate Investors pacific Real Estate
Porter operates in a very competitive Real Estate industry. This competition does take toll on
the overall long term profitability of the organization.
By building a sustainable differentiation. By building scale so that it can compete better.
Collaborating with competitors to increase the market size rather than just competing for small
market
Threat of New Entrants

The economies of scale is fairly difficult to achieve in the industry in which , tropical real
estate . This makes it easier for those producing large capacitates to have a cost
advantage. It also makes production costlier for new entrants. This makes the threats of
new entrants a weaker force.

The product differentiation is strong within the industry, where firms in the industry sell
differentiated products rather a standardized product. Customers also look for
differentiated products. There is a strong emphasis on advertising and customer
services as well. All of these factors make the threat of new entrants a weak force within
this industry.

The capital requirements within the industry are high, therefore, making it difficult for
new entrants to set up businesses as high expenditures need to be incurred. Capital
expenditure is also high because of high Research and Development costs. All of these
factors make the threat of new entrants a weaker force within this industry.

Tropical real estate can take advantage of the economies of scale it has within the industry,
fighting off new entrants through its cost advantage.
Tropical real estate can focus on innovation to differentiate its products from that of new
entrants. It can spend on marketing to build strong brand identification. This will help it retain
its customers rather than losing them to new entrants.

Bargaining Power of Suppliers

The number of suppliers in the industry in which Tropical real estate operates is a lot
compared to the buyers. This means that the suppliers have less control over prices
and this makes the bargaining power of suppliers a weak force.

The product that these suppliers provide are fairly standardized, less differentiated and
have low switching costs. This makes it easier for buyers like Tropical real estate to
switch suppliers. This makes the bargaining power of suppliers a weaker force.

The suppliers do not contend with other products within this industry. This means that
there are no other substitutes for the product other than the ones that the suppliers
provide. This makes the bargaining power of suppliers a stronger force within the
industry.

Tropical real estate can purchase raw materials from its suppliers at a low cost. If the
costs or products are not suitable for Tropical real estate it can then switch its suppliers
because switching costs are low.

It can have multiple suppliers within its supply chain. For example, Tropical real estate
can have different suppliers for its different geographic locations. This way it can ensure
efficiency within its supply chain.
As the industry is an important customer for its suppliers, Tropical real estate can
benefit from developing close relationships with its suppliers where both of them benefit.

Bargaining Power of Buyers

The number of suppliers in the industry in which Tropical real estate operates is a lot
more than the number of firms producing the products. This means that the buyers have
a few firms to choose from, and therefore, do not have much control over prices. This
makes the bargaining power of buyers a weaker force within the industry.

The product differentiation within the industry is high, which means that the buyers are
not able to find alternative firms producing a particular product. This difficulty in
switching makes the bargaining power of buyers a weaker force within the industry.

The income of the buyers within the industry is low. This means that there is pressure to
purchase at low prices, making the buyers more price sensitive. This makes the buying
power of buyers a weaker force within the industry.

Tropical real estate can focus on innovation and differentiation to attract more buyers.
Product differentiation and quality of products are important to buyers within the
industry, and Tropical real estate can attract a large number of customers by focusing
on these.

Tropical real estate needs to build a large customer base, as the bargaining power of
buyers is weak. It can do this through marketing efforts aimed at building brand loyalty.

Threat of Substitute Products

There are very few substitutes available for the products that are produced in the
industry in which Tropical Real Estate operates. The very few substitutes that are
available are also produced by low profit earning industries. This means that there is no
ceiling on the maximum profit that firms can earn in the industry in which Tropical Real
Estate operates. All of these factors make the threat of substitute products a weaker
force within the industry.

The very few substitutes available are of high quality but are way more expensive.
Comparatively, firms producing within the industry in which Tropical Real Estate
operates sell at a lower price than substitutes, with adequate quality. This means that
buyers are less likely to switch to substitute products. This means that the threat of
substitute products is weak within the industry.
Tropical Real Estate can focus on providing greater quality in its products. As a result,
buyers would choose its products, which provide greater quality at a lower price as
compared to substitute products that provide greater quality but at a higher price.

Tropical Real Estate can focus on differentiating its products. This will ensure that
buyers see its products as unique and do not shift easily to substitute products that do
not provide these unique benefits. It can provide such unique benefits to its customers
by better understanding their needs through market research, and providing what the
customer wants.

Rivalry Among Existing Firms

The number of competitors in the industry in which Tropical Real Estate operates are
very few. Most of these are also large in size. This means that firms in the industry will
not make moves without being unnoticed. This makes the rivalry among existing firms a
weaker force within the industry.The very few competitors have a large market share.
This means that these will engage in competitive actions to gain position and become
market leaders. This makes the rivalry among existing firms a stronger force within the
industry.

The industry in which Tropical Real Estate is growing every year and is expected to
continue to do this for a few years ahead. A positive Industry growth means that
competitors are less likely to engage in completive actions because they do not need to
capture market share from each other. This makes the rivalry among existing firms a
weaker force within the industry. Tropical Real Estate needs to focus on differentiating
its products so that the actions of competitors will have less effect on its customers that
seek its unique products.

As the industry is growing, Tropical Real Estate can focus on new customers rather
than winning the ones from existing companies. Tropical Real Estate can conduct
market research to understand the supply-demand situation within the industry and
prevent overproduction.