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COMMERCIALIZATION OF PALM-BASED TRANS-FREE LIQUID SANTAN – MAC 2012

Health Issues

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May 2010

To take on the
Deputy Prime
Minister’s call

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May 2010
To take on the
Minister’s call

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Dec 2009

To take on the
Minister’s call

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Oct. 2010

Shortage of
Santan /Coconut

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Shortage of Santan /Coconut

Dec. 2010

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Jan. 2011

Shortage of
Santan /Coconut

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Aug 2010

Shortage of
Santan /Coconut

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Market Demand Potential

 Market Needs
2. World Coconut Resources,
 Authority Support,
 Cost,
 Smallholder,
 Senility,
 Technology.

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Market Demand Potential

 Market Needs
2. World Coconut Resources (cont…)
 Authority Support,
 Cost,
 Smallholder,
 Senility,
 Technology.

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Market Demand Potential

 Market Needs
2. World Coconut Resources (cont…)
 Authority Support,
 Cost,
 Smallholder,
 Senility,
 Technology.

Nov 2008
June 2008
Sept 2009
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Market Demand Potential

Aug 2010

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Market Demand Potential

Aug 2010

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Market Demand Potential

 Market Needs (cont…)
 Three key issues would substantiate the market
penetration strategies.
3. Palm Oil Resources.
 Malaysia is 2nd to Indonesia
as the world’s largest
producer.
 Sustainability - Roundtable
on Sustainable Palm Oil's
(RSPO) Certificate of
Conformance; will create a
natural forest system and
provide a seed bank for
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Market Demand Potential

Market Size

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Market Demand Potential

 Market Size (cont…)
Survey with MyDin Sbg Jaya;
 minimum 50 cartons per outlet (25 pax of 200mL pax),
 triple (150 cartons) during festive season.
 The highest sales for one of the coconut milk brands is at 300
cartons per month, i.e.
Normal Sales per Hypermarket:
50 x 25 x 6 = 7,500 pax/month
7,500 : 5 = 1,500 ltr/month
Peak season per Hypermarket :
7,500 pax x 3 = 22,500 pax/month
22,500 : 5 = 4,500 ltr/month
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Market Demand Potential

 Market Size (cont…)
Survey with HPA – MLM Company;
 200 Stockists through out Malaysia,
 minimum 50 cartons per outlet, i.e.
25 pax of 200mL pack
50 x 25 = 1,250 packs

200 x 1,250 = 250,000 pax/month

250,000 : 5 = 50,000 ltr/month

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Market Demand Potential

 Market Size (cont…)
 The Demand

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Market Demand Potential

FAMA online information system - SDVI (Supply Demand Virtual Information)

 Market Size (cont…)

 The Demand

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Market Demand Potential

 Market Size (cont…)
 The Demand

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Market Demand Potential

 Market Size (cont…)
 The Demand

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Market Demand Potential

 Market Size (cont…)

 The Demand

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Sales Forecast
 Year 1

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