Research Instrumentation

Questionnaire

a. Description

A questionnaire, as defined by Saul McLeod (2018) is a

research instrument consisting of a series of questions for the
purpose of gathering information from respondents, with space
provided for indicating response to each question, intended for
submission to a number of persons for reply (Caintic, et. al.,
2008).
Simply, the questionnaire is a set of questions which, when
answered properly by a required number of properly selected
respondents, will supply a necessary information to complete a
research study.
The questionnaire was used in the study because the
questionnaire provides a relatively cheap, quick and efficient way
of obtaining large amounts of information from a large sample of
people.

b. Response Mode

The researchers made use of 4 rating scale or Likert scale

according to intensity of feeling, emotion or attitude under the
purpose of gathering specific kind of data needed (Calderon et.
al., 2008) which is appropriate measure the descriptive
evaluation on EOP.

To describe the assessment of how social media influencers

affect the behaviour and lifestyle of Accountancy student of
Wesleyan University-Philippines, the following numerical and
verbal description were used:

Numerical Verbal

5 Strongly Agree (SA)

4 Agree (A)

3 Moderately Agree (MA)

2 Moderately Disagree (MD)

1 Strongly Disagree (SDz

c. Development

The questionnaire, consisted of a total of thirty

statements, was answered by numerical and verbal response. Since
the study sought to answer specific questions, the questionnaire
was divided into seven parts namely, the Time Management, the
Personal Dialogue, the Social Connection, the Attitude and
perception, the Personal Choices, the Pattern of Consumption.
Each part of the questionnaire has five (5) statements.