Summer Training Project Report

On

“CONSUMER PERCEPTION & BUYING

BEHAVIOUR WHILE PURCHASING HOUSE
AT
Emerging India Housing Corporation”
Submitted for the partial fulfillment of award of degree
Masters of business administration
Program (2011-2013)

SUBMITTED TO: SUBMITTED BY:

Mr. Sanjeet Singh Name: Aarish Madaan

Roll No: 1173596
MBA(Marketing)

AMITY GLOBAL BUSINESS SCHOOL

CHANDIGARH
 DECLARATION

I, Aarish Madaan, hereby declare that the project report entitled “A STUDY ON
CONSUMER BUYING BEHAVIOUR WHILE PURCHASING HOUSE
under the guidance of Prof Sanjeet Singh submitted in partial fulfillment of the
requirement for the award of the degree of is my original Work - research study - carried
out during 1st May 2012 to 30th June,2012 and not submitted for any other degree/
diploma/ fellowship or other similar titles or prizes to any other institute or university by
any other person.

Place: Signature:

Date
 Table of Content
Chapter Subject Page No

Chapter 1
INTRODUCTUION 1 - 32
INTRODUCTUION OF REAL ESTATES 2-8
HISTORY OF COMPANY 9 - 20
CONSUMER BUYING BEHAVIOUR 21 - 31

Chapter 2 32-33
PROBLEM DEFINITION
PROBLEM DEFINATION 33
OBJECTIVES OF STUDY 33
Chapter 3 34 – 38
RESEACH METHODOLOGY
RESEARCH DESIGN
SOURCES OF DATA
RESEARCH INSTRUMENT
DATA COLLECTION METHOD

Chapter 4 DATA ANALYSIS AND INTERPRETATION 39 – 46

Chapter 5 CONCLUSION 47 - 48

Chapter 6 49 - 50
RECOMMENDATIONS, SUGGESTIONS AND
CONCLUSION
Chapter 7 50-56
REFERENCE MATERIAL
APPENDIXS 52-54
BIBLIOGRAPHY 55 – 56
 ACKNOWLEDGEMENT

It is my research study that gave me the opportunity to learn something that would
help me at present as well as in future. This report which I am presenting to you is
a contributed effort of all those who have helped me during the research study
programme.

My research guide Mr. Vikram Kapoor provided me with necessary guidance

and support in preparing this report.

Last but not the least I would like to mention the name of my parents who
encouraged me and motivated me at every point of time.

I would like to thank all of them and to God as well for giving me the energy and
spirit to carry out the research successfully.

Date: Aarish Madaan