PURPOSE OF THE STUDY

Bakery Industry is an important part of economic and social

structure of Meerut Region. As the population is growing, its food
habits are changing and the consumers are driving towards low calorie
fiber diets, bakery industry is also growing in the country. Bakery
Industry is having many products in itself such as- Biscuits, cakes,
chocolates, cookies, bread, pastries and other milk and dairy products.
These are such items, which are liked by young generation very much
but there are many problems and challenges for the Industry. Firstly, it
is found that the methods which are being used for the preparation of
such items are very much traditional because of which their costs
remain high and the quality inferior. Secondly, industry is not
organized in nature because of which also the tastes differ from bakery
to bakery. Not only this, also the marketing practices are found
defective which results in the increase of their marketing costs to a
large extent. If we go into depth of this industry, we find that although
the profits of the manufacturers seem to be very low but due to the
mixing of inferior quality goods they earn heavy profits. So, on one
hand the production and marketing costs come very high and on the
other hand unethical profits are also earned by the bakery owners.
Keeping in view, the so noticeable facts about this industry, the
researcher has decided to conduct a study in the field of production and
marketing costs of Bakery products and has chosen the subject “Cost-
Benefit Analysis of Bakery Products in Meerut Region”.
The researcher has a firm belief that this study will attract the
attention of the people relating to this industry and constructive
suggestions will be given to reduce the production and marketing costs
of bakery products.
 OBJECTIVES OF THE RESEARCH STUDY

The main objectives of the proposed research study are given

below:

1. To enlighten the need, scope and importance of the study.

2. To study the concept of Bakery Industry and to evaluate the

importance of bakery products in the society.

3. To search the available literature on proposed subject.

4. To classify the different types of bakery products.

5. To study about the manufacturing processes of different types of

bakery products.

6. To analyse the production costs at different stages of bakery

products.

7. To study about the charges incurred at different levels of

marketing of bakery products.

8. To study about the margins at different levels of marketing of

bakery products.

9. To study about the factors affecting the production and

marketing costs, marketing charges and margins of bakery
products.

10. To arrive at the logical conclusion and to propose constructive

suggestions to reduce production and marketing costs.
 HYPOTHESIS OF THE RESEARCH STUDY

The proposed research study will be based on the following

presumptions:

1. Bakery Industry is one of the important businesses of Meerut

Region.

2. Production processes of bakery products are traditional in the

study area.

3. Generally the cost of production works out very high for

different bakery products in the study area.

4. Marketing charges are found very high in case of bakery

products in the study area.

5. A number of factors leave their direct and indirect influence on

the production costs and marketing margins in case of bakery
products.

6. To increase the profits and to reducse the costs, mixing of

inferior quality raw materials is done in bakery industry in the
study areas, which is totally illegal and detrimental to health.
 RESEARCH METHODOLOGY

The following research methodology will be adopted to conduct

the proposed research study:

Selection of Area: Meerut Region will be taken for the purpose of

survey because this Region has a prominent place in the field of
manufacturing and marketing of bakery products and here Bakery
Industry is growing rapidly.

Selection of Sample Units: For the purpose of survey 100 bakeries,

manufacturing different types of products will be selected keeping in
view that these are from different places of the Region and are of
different sizes so that these may represent the whole Region.

Period of Study: The proposed research work will be conducted at

micro level so for conducting an intensive survey the period will be
taken on le one year i.e. 2008-09.

Collection of Data and Information: Both the primary and secondary

data will be used in this research study. For primary data two detailed
questionnaires were prepared and pre-tested. The first questionnaire
will be for Bakers and the second one for distributors and retailers.
After that required corrections will be made in it if seems necessary.
Secondary data will be collected from the records of the selected
bakery units in the area of the study.

Tabulation, Analysis and Interpretation of Data and Information:

The collected data will be arranged in tabular form and will be
analysed using required statistical tools. After completing analysis
work the results will be interpreted in a systematic manner.
Conclusion and Suggestions: In the end findings of the research study
will be given with appropriate suggestions so as to reduce the
production and marketing costs of bakery products in the area of the
study.
 CHAPTER-PLAN

COST-BENEFIT ANALYSIS OF BAKERY

PRODUCTS IN MEERUT REGION

I. INTRODUCTION

a) Concept of Bakery Products

b) Importance of Bakery Industry in the society

c) Classification of Bakery Products

d) Importance and Scope of the study

e) Objectives of the study

f) Limitations of the study

II. REVIEW OF LITERATURE AND RESEARCH

METHODOLOGY
a) Review of Literature

b) Hypothesis of the Research Study

c) Research Methodology

III. A PROFILE OF MEERUT REGION

a) History of Meerut Region

b) Geographical Structure

c) Demography

d) Industrial Development

e) Education and Literacy

f) Administrative Setup
IV. ANALYSIS OF PRODUCTION COSTS OF
BAKERY PRODUCTS

In this chapter an intensive analysis will be made of the

production costs of selected bakery products.

V. ANALYSIS OF MARKETING CHANNELS,

MARKETING CHARGES AND MARGINS

In this chapter an intensive analysis will be made of

marketing channels, marketing charges & margins at
different levels of marketing of bakery products.

VI. FACTORS AFFECTING THE COST AND

MARGINS OF BAKERY PRODUCTS

a) Analysis of factors affecting the costs of production of

bakery products

b) Analysis of factors affecting the marketing margins in

case of bakery products

VII. CONCLUSION AND SUGGESTIONS

In this chapter logical conclusion will be drawn from the

proposed research study and constructive suggestions will be
given in the light of the results of the study.

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