Marketing Strategy of vegan cosmetics Cocoon in Vietnam

 Reason for topic selection:

- The increasing awareness of health and environmental concerns has led to
a notable shift in consumer preferences toward natural and vegan skincare
products in the cosmetics industry.
- This trend has prompted the selection of Cocoon, a prominent brand in the
vegan skincare market.
- By exploring Cocoon's marketing strategy, valuable insights can be gained
into the methods they have employed to establish and sustain their success
within the cosmetics industry.

 Research objectives:
- This study aims to analyze and evaluate Cocoon's marketing strategy in
promoting and positioning their vegan skincare products.
- The research will delve into various aspects of Cocoon's marketing strategy
to identify the key factors that contribute to Cocoon's success and
effectiveness in the competitive vegan skincare market.

 Subject of the study:

- The research specifically focuses on Cocoon, a well-known brand in the
vegan skincare market that has achieved significant recognition.

Background —events leading up to the problem or need.

Problem or purpose —explains what the report topic is.

Significance — explains why the topic is important.

Scope — tells what is included and what is excluded in the report.

Organization — previews the structure of the report.