v

COMPETITIVE MAP

Complete the table below for at least three of your current competitors, and other businesses you aspire to compete with as you grow. You
can add to this document as you develop your understanding of your competitors.
The table includes an example in grey text. Delete the example when you have reviewed it, and complete the table for your chosen
competitors.

CURRENT COMPETITORS GENERAL INFORMATION UNIQUENESS? KEY STRENGTHS

Competitor name What background information do What makes this business’s What is their market share? Is
you know about this business? offering unique? this increasing or decreasing?

 Running for 10 years

 Won an award for customer service  Customer service is excellent  Currently about 20%
Company X
2 years ago  Systems for delivery are  Increasing
 Good brand presence automated