Business Plan:

Protein Snack Bar for Children:

These snacks are made with high-quality ingredients and are packed with essential nutrients, including
protein, vitamins, and minerals, to support children's growth and development.

The goal is to provide kids with tasty and convenient snack options that are also good for their health.

The target age group is from around 6 to 13 years’ old

The snacks are designed to cater to the nutritional needs and taste preferences of children within this
age range

What is needed to be included?

Macro market

Country Industry Growth Area Rate Sector

Malaysia GDP growth rate Klang Valley Percentage of

household income
that is spent on
snacks
Growth rate in Exchange rate of
Malaysian ringgit
against US$
Growth rate of Employment rate in
snacks. the F&B Industry

Growth rate of Domestic inflation

domestic rate
consumption

Atleas least 10 pieces of articles/information on Political, Economically, Social and

Technological (PEST) aspects relating to your business. Summarize in the below table.

# Information Source +/- P E S T

1 + X
 2 + X

3
4
5
6
7
8
9
10

Macro industry

Direct Price Design Customised Staffing Location Easy to Use

Competitor 1 (name) M H M L H L
Competitor 2 (name) M M L L M H
Note: H = High, M = Medium & L = Low in terms of competitiveness or achievement or practices.
Only for price, the High means high price, medium means medium price, and the low means low price.

Indirect Design Staffing Reliability

Competitor 3 (name)
Competitor 4 (name)

Leader
Competitor 5 (name)
Competitor 6 (name)

Direct Rival Competitor 1 (Name) Competitor 2 (Name)

Gap 1 Staffing - Low Skilled staff Staffing - Low Skilled staff
Gap 2 Ease to use - Not so easy to use Customisation - Little customization
Gap 3
Gap 4

Indirect Rival Competitor 3 Competitor 4

Gap 1
Gap 2

Leader Rival Competitor 5 Competitor 6

Gap 1
Gap 2

2
Items 1 2 3 4
What are the Gaps
Why are they Gaps?
How will these Gaps be addressed
with reference to your proposed
business?

level:
# Barrier Description Solution
H/M/L
(Eg. Are there competitors (eg.
Channels already
1 leaders) already monopolizing Low
monopolised
the industry?)

Regulation and
There is specific regulation for ….. Low
Government
2

Intellectual Property
3

Start-up capital is relatively low

Money & capital
because….
4
For customers, the cost of
Switching Costs switching to another similar
5 product by a competitor is low.
Overhead at office
(ie. operating
expenses, such as
Overhead is usually high for new
rental, maintenance, Medium This is because….
business as ……
sales & marketing,
6 remuneration for
staff, utilities…etc.)
Restaurant business operation
requires a high demand of
Network & network or co-operation along the
7 supply chain (Eg. Need to
interoperability
connect with a variety of
suppliers)
Reduce the margin/price,
Some rival brands in are strong, improve customer service and be
Brand Equity High
such as…. creative….
8
Hiring a manager; network with
Starting and running a new experienced business owners
Learning curve business takes time to learn and in the same industry; consult a
9 adapt.
mentor…
This business usually operates
10 Aggressive legal quietly around the neighbourhood
Low
reaction and does disrupt other
businesses
Differentiation Each restaurant has its
11 (when compared own unique cuisine, which High
with rival products) is the differentiation factor.
12 Economies of scale There is a need to buy raw High Develop partnership with other

3
 buyers to increase the
materials in bulk so as to get a purchasing power. Eg. Buy in
discount from the supplier bulk and distribute to other
partners.

Must support the information in the table with some explanation.

Provide brief concluding remark for this macro industry section.

Supply Chain/Value Chain

Type Grower/ Exporter/Importer/ Retailer Customer

Producer Wholesaler
Explanation of
each role

Risks

Porter’s 5 forces

No. Heading Description L M H

1 New Entrants
2 Substitutes
3 Rivalry
4 Your suppliers
5 Your buyers
Provide explanation to support the information in the table.

Micro industry
Steps 1). 2). Staff 3). Equipment
Trainin
g
Process
Skill
Tools
And next……
7). 6). 5). 4).

And next……
8) 9). 10). 11).

4
Identify the Intellectual Property Right (IPR) that is applicable (eg. trademark, design right,
copy right….etc.)

GETplus4:
Government:
Exchange rates:
Technology:
4 factors that can affect this business?

Fears (Explain your fears & Low Medium High

indicate the level as H, M or L.
You can indicate more than
one fear)
Aspiration (just one high) High

Critical success High High/Medium High/Medium/Low

factors(CSF) (Provide 3)
- Indicate CSF as strategic
‘inputs’ that effect
organisational direction &
workings (towards an
objective), and not as outputs.
Team .