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Quiz on Chapter 3
Question 1
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Which of the following is not one of the competitive forces of Porter's model?
Select one:
a. Other competitors
b. Customers
c. Suppliers
d. External environment
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Question 2
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A manufacturer of deep-sea oil rigs may be least concerned about which of these marketplace
forces?
Select one:
a. Low number of suppliers
b. Traditional competitors
c. Product differentiation
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Question 3
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Select one:
a. Airline
b. Automotive
c. Computer-chip
d. Restaurant
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Question 4
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Select one:
a. satellite TV.
b. satellite radio.
c. the Internet.
d. broadcast TV.
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Question 5
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Which of the following can force a business and its competitors to compete on price alone?
Select one:
a. Demand control
b. Transparent marketplace
c. High product differentiation
d. Poor process efficiency
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Question 6
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A firm can exercise greater control over its suppliers by having:
Select one:
a. global suppliers.
b. more suppliers.
c. local suppliers.
d. fewer suppliers.
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Question 7
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The four basic strategies a company can employ to deal with competitive forces are:
Select one:
a.
(1) increase process efficiency, (2) implement demand control, (3) focus on market niche, and
(4) low-cost leadership.
b. (1) strengthen customer and supplier intimacy, (2) focus on market niche, (3) product
differentiation, and (4) implement demand control.
c. (1) focus on market niche, (2) product differentiation, (3) mass customization, and (4)
implement demand control.
d. (1) strengthen customer and supplier intimacy, (2) focus on market niche, (3) product
The correct answer is: (1) strengthen customer and supplier intimacy, (2) focus on market niche,
(3) product differentiation, and (4) low-cost leadership.
Question 8
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Select one:
a. provide mass customization.
b. achieve economy of scale.
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Question 9
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Which of the following illustrates the use of information systems to achieve product
differentiation?
Select one:
a. A hot tub dealer's use of information systems to determine which models and options its
customers are most likely to buy.
b. A grocery store chain's use of information systems to produce products and services at a
lower price than competitors.
c. A shoe manufacturer's use of information systems in selling custom, made-to-order shoes
directly to customers.
d. A PC manufacturer's use of information systems to facilitate direct access from suppliers
to production schedules.
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The correct answer is: A shoe manufacturer's use of information systems in selling custom,
made-to-order shoes directly to customers.
Question 10
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Question text
Which of the following illustrates the use of information systems to strengthen customer and
supplier intimacy?
Select one:
a. A hot tub dealer's use of information systems to determine which models and options its
customers are most likely to buy.
b. A grocery store chain's use of information systems to produce products and services at a
lower price than competitors.
c. A PC manufacturer's use of information systems to facilitate direct access from suppliers
to production schedules.
d. A shoe manufacturer's use of information systems in selling custom, made-to-order shoes
directly to customers.
Feedback
The correct answer is: A PC manufacturer's use of information systems to facilitate direct access
from suppliers to production schedules.
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INT 100 14SUM2