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 Ad formats: Banners, carousel banners, video, slideshow
 Targeting: By age, gender, location, device, mobile OS, OS version,
interests, mobile user language
Key Features
 Reach a highly engaged audience
 Collect lead data without a landing page and directly through a form
 1.6 billion people worldwide are connected to a small business on
Facebook
 Enter your daily or lifetime budget, and the time period during which you
want your ads to run
 Select people based on their prior purchase behaviours
 Choose from six versatile ad formats
 Track performance and edit your campaign in Ads Manager
 Run ads across Facebook, Instagram, Audience Network and
Messenger
 Easy-to-read reports and analytics
 Audience selection tools — show ads to the people who are exactly
right for your business
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Google Mobile Ads is the tech giant’s SDK for mobile advertising, compatible
with Android, iOS and Windows Phone 8. With the streamlined APIs everyone
has come to expect from Google, this SDK features all ad formats, refined to
fit any kind of mobile application.
The platform is available to customers of AdMob and DoubleClick for
Publishers (DFP) customers. Admob gives you access to Google’s Ad
exchange, allowing you to pick (or program) the best adverts for your app and
analyse the results with in-built Google Analytics. DFP offers similar services
after having been integrated with AdMeld, the world’s leading sell-side
platform: Higher yields, transparency and control over which ads show in your
app and how.

 It’s Google: largest community for support and discussion

 Near 100% fill rates
 Allows you to filter out unwanted ads and offers a variety of metrics
Google Ads Info
Platforms: Android, IOS, Mobile Web

Key Markets: Global

Types: Mobile Ad Network

Ad Formats: Banners, In-App, Video

Models: CPC, CPI, CPM
 Age, App, Audience, browser, Carrier, Carrier & WI-FI, City, Connection
Targeting:
Type, Country, Demographics, Device, Gender, Geo, Keyword, Language, OS

Trading Models: Self Service

Tracking: Custom