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Chapter 3 Products
Chapter 3 Products
Color Castle PC is a supplier, manufacturer and contractor for paint and coating
projects. We serve the needs of various industries with our offers ranging from
decorative interior and exterior wall paints, protective coating of steel structures and
concrete floors.
Color Castle Art Weatherbondtis a highly durable paint that adheres well to all types of
exterior wall surfaces.It is formulated to provide the ultimate performance – to protect
your home against harsh weather conditions, dirt & fungus.
It is a new breed of latex paints that has a very high resistance to dirt, dust, smog and
mildew. It can be painted even in a rigorous environment where there is a very high
concentration of airborne pollutants. is suitable to be used near industrial areas and
along highways. It is specially suited for repainting medium and high-rise building where
the need to maintain a freshly painted look with less maintenance is of prime
importance.
Color CastlePermatextura
Color Castle Latex Paint is a 100% acrylic latex paint with excellent hiding, durability
and dirt pick-up resistance. It finishes painting jobs in less coats, yet lasts longer than
other brands allowing you to save a lot on time, effort, worry and money.
Color Castle Clear Gloss Varnish is a nitrocellulose, solvent-based, high gloss lacquer
varnish finish that dries to an elegant and durable film.
Suppliers
Metrocan Corporation- Metro Container Corporation has been in the tin can
manufacturing business for 44 years. With the company’s in-house
lithography line and mold fabrication shop, the company offers a
seamless and hassle-free process for the customer.
Polymer Products Inc. will provide the thickening agent and stabilizers to
prevent the paint from settling on the container once the paint is
packaged
Fort Wayne Wire Die (Philippines), Inc will supply the materials needed for the paint
buckets’ handles.
Color Castle Paint and Coatings fully owns all of its intellectual property. Our portfolio
includes patents, trademarks, and trade secrets.
1. Methods, devices and machineries used in latex paints.
2. Processes in manufacturing
3. Patterns to achieve its good quality and effects
SWOT Analysis
Strength:
Our core strength lies in the high quality of our products, the power of our team and the
state of the art paint manufacturing plant that we own. We have a team of highly trained
and experienced staff members that can go all the way to produce top products. We are
well positioned in the heart of Metro and we know we will attract loads of clients from
the first day we open our paint manufacturing company for business.
Weakness:
A major weakness that may count against us is the fact that we are a new paint
manufacturing company and we don’t have the financial capacity to compete with multi
– million dollars paint manufacturing companies in the industry when it comes to
manufacturing paints and related products at a rock bottom prices. So also, we may not
have enough cash reserve to promote our paint manufacturing company the way we
would want to do.
Opportunities:
The fact that we are going to be operating our paint manufacturing company in the
metropolitan provides us with unlimited opportunities to sell our products to a large
number of individuals and organizations. We have been able to conduct thorough
feasibility studies and market survey and we know what our potential clients will be
looking for when they visit our paint manufacturing plant.
Threat:
Just like any other business, one of the major threats that we are likely going to face is
economic downturn. It is a fact that economic downturn affects purchasing / spending
power. Another threat that may likely confront us is the arrival of a new paint
manufacturing company in same location where ours is located. So also, unfavorable
government policies may also pose a threat for businesses such as ours.
Soon, our Product Design Teams will offer new collection of wallpapers and wall
coverings through our skilled hands that puts customers’ best interest as the highest
priority. We will produce new fabric-backed collections, wall papers, indent orders and
abaca wall coverings.