SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA(Tech) _ ___| Semester: IX Sub: Management Internship Programe Code: MBABO9101. Teaching Scheme ______ Evaluation Scheme Lecture Practical/ | ait Internal Continuous Assessment ICA As per Tutorial Institute Norms (200 Marks) 3 Hrs for 20 - 20 Scaled to 200 Marks Weeks Prerequisite: - * Basic management subjects as covered up to Sem-8, Objectives: * Tohave practical exposure and gain some experience by working on projects or assignments ‘Outcome: * Industrial exposure Detailed Syllabus Unit Topics Duration (Hrs) 1 | Company introduction and Initial Information Report 2 2_| Project Proposal / Planning 4 3__| Interim Report Evaluation 6 4 Industry Visit 30 5 | Final Report 6 6 Presentation and Viva 12 TOTAL 60 Prescribed Text : | * As suggested by faculty and industry mentor according to the project / task assigned Internet References: + Assuggested by faculty and industry mentor according to the project / task assigned ‘Term Work: * Assuggested by faculty and industry mentor Note: Each faculty will be assigned a batch of 20 students. Approved in Academic Council dated 23" Junie 201?¥or Academic year 2017 - 18 or WW ) saSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) _ ~__| Semester: IX Sub: Emerging Technologies in Key | Code: MBABO9140 Industry Sectors ____ Teaching Scheme Evaluation Scheme I P: all Internal ‘Continuous Lecture rece / Credit Theory Assessment (ICA) As per Institute Norms, 1 = 1 30 Marks 20 Marks | Prerequisite: «Emerging Trends in Technology Objectives: + Tounderstand the emerging and dominant technologies in key industry sectors | ‘+ To gain insights into how these technologies help transform/optimize business | processes in different industry sectors + To learn how to manage integration of technologies and business processes ‘Outcomes: | Appreciate the role and impact of emerging technologies in different industry sectors. Detailed Syllabus | Unit Topics Duration (Hr) Review of emerging, technologies Emerging Technologies in Manufacturing Sector Emerging Technologies in Retail Sector Emerging Technologies in Banking, Financial Services and Insurance | Sector Emerging Technologies in Construction Sector Emerging Technologies in Healthcare Sector Emerging Technologies in Transport Sector alalala} = jal Emerging Technologies in Governance Biirvfsfrele| roofed Total Prescribed text: | ‘© Articles from trade magazines * YouTube videos Reference Books: Internet references: Term work: Class Test/ Assignments/ Case Studies / Projects / Presentations Approved in Academic Council dated 23 June.2017 or Academic year 2017-18 | LS We |SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) __ Semester: IX Sub: Quantitative Techniques for | Code: MBABO09141 Decision Making Teaching Scheme "Evaluation Scheme ad Practical / 5 Internal Continuous Assessment (ICA) AS per Lecture | “Tutorial | Credit Institute Norms | 1 = 1 50 Marks Prerequisite: 7 ‘© Statistical Methods © Operations Management Objectives: + Learn quantitative techniques of decision making for all functional areas of management Outcomes: + Apply these quantitative techniques for making decision related to all functional areas of management Detailed Syllabus Units Topics Duiratio n (Hr) Linear Programming Models: Introduction to Linear Programming, 1 | Linear programming and simplex method, sensitivity analysis 3 Case: Promoting A Breakfast Cereal Integer Programming: Business problems for Integer Programming, 2 | Use of binary variables. 15 Case: Assigning Art ‘Assignment and Transportation Model: Minimization, maximization model, unbounded problems, Northwest comer rule 3 | allocation, Vogels approximation, Optimization, Modi method (u-v 3 method), Degeneracy. Case: Project Pickings ‘Game Theory or Competitive Strategies: Limited to two person | 4 _ | 72f0 sum games; domination, saddle point, pure and mixed I, strategies, graphical and analytical methods; LP model formulation. Case: Political Campaign ‘Queuing /Waiting line Models: Steady state analysis for | M/M/Lhazard rate and system performance crite Approved in Academic Council dated 23June 2017 for Academic year 2017 - 18 f. )) { ) Ww : ydistribution in series; waiting period in M/M/1 system with finite population (no derivation for these for cases), Replacement Model. Case: Reducing In-process Inventory Simulation Models: Monte Carlo or experimenting method based ] on probabilistic behavior data and random numbers, application in probabilistic real life problems. Case: Pricing Under Pressure | Total 6 Prescribed text: ¢ Sharma Anand (2008), Quantitative Techniques for Decision Making; Global Media Reference Books: + V.K. Kapoor (2000), Operations Research, Problems & Solutions; 8. Chand * Taha (2008), Operations Research: An Introduction 8/e, Pearson Education India + Prem Kumar Gupta, D. S, Hira (2008), Operations Research, S. Chand Internet references: As required Term work: Class Test/ Assignments / Presentations Approved in Academic Council dated 23% June 2017 for Academic year 2017 - 18.SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering | MBA (Tech) ‘Semester: IX Sub: Foreign Language- Chinese __———_—| Code: MBAB09146. I “Teaching Scheme Evaluation Scheme | Practical / Internal Continuous Assessment] Lecture Tania Credit | (ICA) As per Institute Norms = 2 50 Marks ‘© The aim of the course is also to enable students gain greater understanding of a foreign culture and also promote their confidence in speaking Chinese by developing their word power and language and literature skills. | + The students will be able to increase their working vocabulary of Chinese, | understand the grammar of the language and apply the same practically to structure their conversation. Classroom discussions and activities will further improve reading, writing and speaking proficiency Prerequisite : Nil I Detailed Syllabus a Unit | Topics ‘Duration i) 1 __| Chinese Culture 3 2 | Pronunciations 3 3__| Phonetic drills and Basic conversation how to greet g 4 | Tones & Conversation 9 5 Documentary on Chinese including Culture, Trade and 3 Economy. 6 [Chinese Digits hanzi including currency, time ete q 7__ | Revision 3 8__| Class test 3 TOTAL ARS. 30 Prescribed Text : ] * Hanyu Keben | References: * Zhongguo Yuyan Kewen, Hanying Cidian, Yinhang Cidian Term work | Class Test / Assign ments / Case Studies / Projects / Presentations ALE Approved in Academic Council dated 23°June 201 7 fof cade ic year 2017 - 18 ah %SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) ‘Semester: IX - ‘Sub: Foreign Language- German Code: MBABO9147 | Teaching Scheme Evaluation Scheme | end Practical / icreait Internal Continuous Assessment Tutorial (ICA) As per Institute Norms 3 = 2 50 Marks Objectives : + The aim ofthe course i also to enable students gain greater understanding of a foreign culture and also promote their confidence in speaking German by developing their word power and language and literature skills. The students will be able to increase their working vocabulary of German, | understand the grammar of the language and apply the same practically to structure Their conversation. Classroom discussions and activities will further improve reading, writing and speaking proficiency. Prerequisite : Nil Detailed Syllabus Unit | Topics ‘Duration’ _ _ - (Hr) 1 Introduction of German language and the countries where 3 German is spoken and importance of German language. 2 | Students will learn the German Alphabet, students will learn special characters, diphthongs and numbers, time, name of the | weekdays and months, 3 Students will learn to greet in German, to introduce 3 themselves, they will make simple sentences by asking questions, regarding name, professions, etc. 4 ‘Through class exercises students will listen audio CD of 3 German language so they can learn pronunciations students will play dialogues among themselves. LE Approved in Academic Council dated 23"! June 2017 for Aeademic year 2017 - Z4 ’ Fy & 18,| 5 The students will leam to describe location of places, people 6 and things. Give directions and learn the travel related vocabulary. ‘Class Test-20 marks will be held, which would include reading, 6 : writing and speaking in German based on all the topics covered in class. | 7 Describe their day to day activities, daily habits will form part of 1 TOTAL HRS. | Prescribed Text: — OO 1 Tangram aktuell 1 & 2- Rosa - Maria Dallapiazza | 2 Deutsche Sprachiehre fur Auskinder - Heinz Griesbach, Dora Schulz | 3 Themen 1 aktuell - Heiko Bock, Jutta Miller | Term work | Class Test / Assign ments / Case Studies / Projects / Presentations Approved in Academic Council dated 23" June 2017 for Academic year 2017 = 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering [ MBA (Tech) ‘Semester: IX Sub: Foreign Language- Spanish Code: MBABO9148 Teaching Scheme Evaluation Scheme Practical ;,_ | internal Continuous Assessment (ICA) Dechare iment Credit | ‘as per Institute Norms aA) | 3 = 2 50 Marks Objectives: oe | # Spanish is one of the most widely spoken languages in the world. The aim of the course is also to enable students gain greater understanding of a foreign culture and also promote their confidence in speaking Spanish by developing their word power and language and literature skills. The students will be able | to increase their working vocabulary of Spanish, understand the grammer of | the lanugauge and apply the same practically to structure their conversation. Classroom discussions and activities will further improve reading, writing and | speaking proficiency. # All aspects of learning a language will be covered including listening and | understanding Spanish as spoke by native Hispanics in Spain and in North, | Central and South America. It will introduce the students to the Hispanic | world and to the countries where Spanish is spoken as an official language. Detailed Syllabus | Duration Unit | Topics (Hn) 1 | Introduction of Spanish Language and the countries where 3 | Spanish is spoken, the various dialects of Spanish and a || | brief about the Hispanics | 2 | Students will learn to form simple sentences, such as 3 | introducing themselves and others, asking questions as regards name, nationality and professions, language spoken | ete. | [3 | Students will gather information about their fellow students 3 ] and present their findings to the class, This will be done i through oral presentations in Spanish, Approved in Academic Council dated 23"! June 2017 for Academic year 2017 - 184 | Students will introduced to the vocabulary related to 3 relations, family and home. ‘Through class excercises they will learn to speak And describe their family and friends. 5. | The students will learn to describe location of places, people 6 and things. Give directions and learn the travel related vocabulary. 6 | Class Test-20 marks will be held, which would include 6 | reading, writing and speaking in Spanish based on all the topics covered in class. (7 | Describe their day to day activities, daily habits will form 6 part of TOTAL HRS. 30 Prescribed Text + Joseph Alexis ; Spanish for all,. + ACCION Gramatica, PHIL TURK & MIKE Zollo © Ruth Silverstein Allen/ Pomerantz/ Haywood Wald Spanish now - Level | L ‘Term work: Class Test/Assignments/ Case Studies / Projects / Presentations Approved in Academic Council dated 23" June 2017 for Academic year 2017 - 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering “MBA(Tech) Semester: Ix Sub : Financial Technical Analysis Code: MBAB09105 Teaching Scheme Evaluation Scheme Practical Internal Continuous Assessment (ICA) As Gedtare era — per Institute Norms ba 15 i I 50 Marks I Prerequisite: T Financial Management + Financial Institutions and Markets Objective: | * To learn charting techniques which will help them to create and innovate profitable investing and trading strategies. ‘Outcomes: + Student will Identify, interpret and analyze the varied financial technical patterns | * Learn the art of working in Intra-day and Positional Trades | Detailed Syllabus | Unit | Topics oo Introduction: | 1 | Basic Philosophy of Technical Approach for Investment, Dow theory, Chart construction, Basic concept of trends, Technical Analysis 2 Applied to Different Trading Mediums and Time Dimensions Pattern study | | Major reversal pattern: Head and shoulders, Double top and double 2. | bottom Triple top and triple bottom 5 Continues pattern: Triangles, Flags and pennants, Wedge and Rectangle. Candlestick Theory: 3. | Candlestick Construction é& Analysis, Major Candlestick Reversal and 4 Continuation Patterns Major indicators & oscillators: ] 4 | Simple moving average, Exponential moving average, Relative 4 strength index, Moving average convergence/divergence(MACD), L Bollinger Bands, and Stochastic Total 15) Prescribed text: © Murphy, J., (1999), Technical Analysis of the Financial Markets, New York Institute of Finance. + _Nison, S. (2001). Japanese Candlestick Charting Techniques, New York Institute of Finance Reference Books: | ~ - | Approved in Academic Council dated 23™/dune 2017 for Academie year 2017 - 18 ( gy© Parasuraman,. (2014)., Financial Management, Delhi: Cengage Publication Ramanathan, S. (2014)., Accounting for Management, Delhi: Oxford * Mahakud, J, & Bhole, LM. (2009), Financial Institutions and Markets, Europe: McGraw- Hill_ Education Internet references/ Software's © Amibroker Technical Analysis Software ( Free available) * Spider | Term work: Class Tests/ Presentations Approved in Academic Council dated 23" June 2017 for Academic year 2017 - [8SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) Semester: IX Sub: Marketing Analytics for Marketing Mix Decistowe ‘Code: MBAB09104 ‘Teaching Scheme Evaluation Scheme Lecture Practical 7 |<. gig | Internal Continuous Assessment (ICA) | Tutorial As per Institute Norms 15 = 1 50 Marks Prerequisite: + Statistical Methods + Marketing Management + Business Analytics + Application of Business Analytics + Research Methodology + Managing Data with spreadsheet Objectives: To provide exposure to examples demonstrating the value of data-based marketing in managerial contextTo enable tactical marketing decisions with help of marketing models * Building skills on pricing decisions, resource allocation decisions such as advertising budget allocation and sales force allocation | Outcomes: Enhances skills in viewing marketing processes and relationships systematically and analytically + Enables its participant to put together data, models and analyses and translate concepts into context specific operational decisions such as advertising and communication decisions, sales force and channel decisions, pricing and sales promotion decisions + Enhances skills in viewing marketing processes and relationships systematically and analytically Detailed Syllabus Unit Topics oe Pricing Decisions | © Price elasticity + Optimizing price with the help of demand curves for a | product, complementary products, and pricing multiple products 1 | Using Gabor Granger method for pricing n Van Westendorp Method of pricing * Price Bundling * Price Skimming and Sales | * Non Linear Pricing + Introduction to Revenue Management I Approved in Academie Council dated 23" June 2017 for Academic year 2017 - 18‘Advertising and Sales Force Decisions * Measuring the Effectiveness of Advertising Sales Force Planning with the help of Analytical Model TOTAL HRS 15 Prescribed text: + Lilien G. L, Rangaswamy A. and Bruyn A, (2012), Principles of Marketing Engineering. Trafford Publishers. * Winston, W. L.2014), Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Wiley Reference Books: | + Sorger; S. (2013), Marketing Analytics: Strategic Models and Metrics, CreateSpace Independent Publishing Platform + Mark J. (2010), Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, Wiley | + Venkatesan, R,; Farris, P.; Wilcox, R. T. (2014), Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning, Pearson FT Press | | Internet references/ Software's : Nil Term work: Class Tests/ Presentations Approved in Academic Council dated 23 June 2017 for Academic year 2017 - 18SVKM‘S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) Semester: IX Sub: Lean Six Sigma ‘Code: MBAB0S106 Teaching Scheme Evaluation Scheme Practical / Internal Continuous Assessment (ICA) As tecture Tutorial Credit | per Institute Norms | 15 = 1 50. Marks Prerequisite: ‘* Operations Management * Statistical Methods | + Quality Management Systems and Practices Objective: ~ | Understand six sigma methodology & its application to lean management. + Relevant statistical tools and techniques to practice Six Sigma in Lean Management framework Outcomes: - © Ability to initiate and manage lean six sigma project life cycle using relevant techniques. Detailed Syllabus | Unit | opi Duration ‘opics (Hy) (Overview of Six Sigma & Lean Management: Introduction, Problem 1 _ | Solving Strategy Y = f(x), DMAIC & DMADV (DFSS) process, Lean dl Management Principles, Type of Waste, Lean Management Tools & | ‘Techniques | 2 _ | Six Sigma Project selection: Selecting Lean Six Sigma Projects, 4 Building a Business Case, Project Charter, Financial Evaluation na Define Phase: Defining a Process, Collect customer data, Translating | 3,_ | (Voice of Customer) into Critical to Quality Characteristics (CTQ), > Develop problem statements, Establish project metrics, Identify necessary resources, Create a project plan. Measure Phase: Select product or process CTO characteristics, Define performance standards for Y’s (Output Parameter), Identify 4 | X’s (Independent Parameters), Validate the measurement system for 3| Y'sand X’s, Collect new data, Establish process capability (sigma | level) for Y's. Analyze Phase: Localize the problem, State the relationship to be 5 _| established, Define the hypothesis or the questions describing the 3 problem, Decide on appropriate techniques to prove the hypothesis, | Approved in Academic Council dated 23" June 2017-for Academic year 2017 - 18 (AyeTest the hypothesis using the data collected in the earlier phase, Analyze the results and make conclusions, Validate the hypothesis Improve Phase: Define the problem, Establish the experimental | objective, Select the variables and choose the levels for the input 6 | variables, Select the experimental design, Run the experiment and 3) collect data, Analyze the data, Draw practical conclusions, Replicate or validate the experimental results, | Control Phase: Select the variable to control, Select the type of control to be used, Determine measurement methods and criteria, Calculate the parameters of the control chart, Develop a control plan, Train the people and use the charts. TOTAL 15 Prescribed text: * George M.L et. el. The Lean Six Sigma Pocket Tool book. McGraw-Hill. Reference Books: * Bedi Kanishka (2013). Quality Management, Oxford | * George MLL. Lean Six Signa: Combining Six Sigma Quality with Lean Speed. McGraw-Hill Internet references / Software’s * Hands-on activities. Microsoft Excel / SPSS 19.0 | Term work: | Class Test/ Presentations Approved in Academic Council dated 23"! June 2017 for Academic year 2017 - 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) Semester: IX Sub: Big Data using Hadoop Code: MBAB09139 I Teaching Scheme Evaluation Scheme Lecture (Hours | Practical | Tutorial | Credit per week) | (Hours (Hours per week) | per week) Internal Continuous Assessment (ICA) As per Institute Norms (50 Marts) 15 - = 1 ‘Scaled to 50 Marks ‘Note: The SAS certified student will be exempted from above evaluation scheme if the certification is done within required timeframe. Prerequisite: Basics of Programming Objectives: To use programming methods to read, write, and manipulate Big data Manage big data file systems Course Outcomes: After successful completion of this course students will be able to | 1. Manipulate Big Data for analysis 2. Manage big data file systems Detailed Syllabus statement for Hadoop, using data set options, creating views, combining tables, benefits of the LIBNAME method, using PROC HDMD to access delimited data, XML data, and other non-Hive formats, performance considerations for the / ACCESS LIBNAME tatement, copying data from a library to a Hive library ji A Duration Unit Topics ; mt) 1. | Introduction : What is Hadoop?, Hadoop Interfaces 02 2, | Managing Files and Executing Hadoop Commands, Map-Reduce, and 08 Pig Code : config.xml and jar files to configure interaction with | |__| Hadoop, the Hadoop FILENAME statement, using PROC HADOOP. 3.| Access Explicit Pass-Through : creating SQL procedure pass-through 08 queries, using the SQL pass-through facility, using EXECUTE statements and HVEQL DDL to define Hive tables | 4. | Using the /ACCESS LIBNAME Engine : using the LIBNAME Base In-Database Processing 2 overview of In-Database technology, using Base procedures with | Hadoop | 6. | DS2 and Hadoop (Self-Study) OL what is DS2?,what is HPDS2? ‘Approved in Academic Council dated 23" June 2017 for Academic year 2017 - 18| Total] 15 Text Books: | 1. “The element of Statistical Learning , Data Mining" , ference and Prediction”, | Trevor Hastie, Robert Tibshirani, Jerome Friedman, Springer Series, second edition 2009. | Reference Book: | 1. SAS and Hadoop Technology: Overview ( Publishing) | 2. Hadoop. Integration in IBM, Microsoft and , James Braselton 3._Interface to Hadoop (Standard Course Material - Term work: Case Studies / Assignments / Class Test/Presentation/ Project | Approved in Academie Council dated 23% Tune ay for Academic year 2017-18 | 4 AWN ne YSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech| ‘Semester: IX _ Sub: Financial Institutions and Markets- | Co44, ypaBoot12 (Elective) _ [ Teaching Scheme _ Evaluation Scheme Practical / ‘Theory Internal Continuous Lecture Titoaiat Credit Assessment (ICA) As per Institute Norms [3 = 2 (60) Marks 40 Marks | Prerequisite : © Macroeconomics | Financial Management Objectives : + To provide the participants with an exposure and thorough understanding of the financial systems and its components. ‘Outcomes : | The students will be able to: 2 Student will be able to understand about the financial system of our Economy. Detailed Syllabus | Units Topics fer. 1 [indian Financial System, International Financial System. Impact of : [Liberalization on Financial Institutions and Markets [Financial Regulators: Reserve Bank Of India, Security Exchange Board || [Of India, Insurance Regulatory Development Authority, Role of Other | | 2 _ [Institutions like- Association Of Mutual Funds Of India, Pension Fund | 4 [Regulatory And Development Authority, National Housing Bank & | |AMBI (Association of Merchant Bankers of India) | 3 Financial Institutions: Banks, Non-Banks, Investment Banks, Mutual 4 Funds, Insurance Companies, Venture Funds etc. | Rural Banking and Micro financing: Micro Finance Institution, Role of ] 4 Non-governmental Organisation in micro financing, Formation and 4 types of Self Help Group. Models of Micro financing, Bandhan, Grameen Bank, Swayam Krishi Sangam Micro finance etc.) LL 5 Financial Markets: Capital and Money, Debt and Equity, Primary and é Secondary, Role of Markets, Anomalies, Bubbles etc. 5 Financial Instruments: Equity, Debts & Derivatives: Plain Vanilla to 4 exotic, risk-hedging instruments. 7 Financial Service: Fund-based and Fee based services 4 Total — (30 Prescribed Text: ] «Pathak, B.V. (2012). ‘The Indian Financial System, 3/e, New Delhi, Pearson. Reference Books: | Approved in Academic Council dated 23")June 2017 for Academie year 2017 - 18 e Jy 8 we p a+ Madura, J. (2010). Financial Institutions & Markets, 97e, New Delhi, Cengage Learning, + Kohn, M. (2013). Financial Institutions & Markets, 2/e, New Delhi,Tata Mc-Graw + Khan, M.-Y. (2009). Indian Financial System, 6/e, New Delhi, Tata Mc-Graw Hill. + Bhole, L.M. (2009). Financial Institutions and Markets, 5/e, New Delhi, Tata McGraw Hill. Internet references : Nil Term Work: | Class Test/ Assignment/Case Studies/Projects/ Presentations | | Approved in Academic Couneil dated 23° June 2017 for Academic year 2017 - 18 |SVKM'S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) Semester: X Sub: Investment Banking and Code: MBABO9113 Financial Services Teaching Scheme fT Evaluation Scheme | = Lecture Practical / Credit | Theory Internal Continuous | Tutorial Assessment (ICA) As per Institute Norms 3 = 2 60 Marks 40 Marks) Prerequisite: | «Financial Management Objectives: ‘The students will be able to: © Understand the role of Investment Banks. * Understand the concept and characteristics of Leasing, Hire purchase Factoring Forfeiting - ‘Outcome The students will be equipped with procedure of raising funds from *¢ Financial markets through public issue. nd + Alternative instruments like private placement transactions include venture capital investments, private equity investments, private debt placements, acquisitions, di and merchant banking. _ ivestitures, Di d Syllabus Units Topics Duration (Hz) _ ‘Overview of the Investment Banking: 1 | Meaning, Services/ functions of investment banking Regulatory and structure of investment banking, Money Markets: Structure and role of money markets in India and globally, New money market instruments - Call money, commercial Paper, term money, notice money, treasury bills, gilt edged securities, ate of deposit, repos, Bills Rediscounting, Inter Bank Participation Certificates ete. Valuation of Commercial Papers, Certificate Of Deposits & Treasury bills and Repurchase Orders. Regulatory authorities, guidelines and regulations for money market. Capital Markets: Significance of Indian and Global capital markets, Capital markets v/s money markets, Valuation of Right Issue, players - investors and companies, Primary and secondary markets in India and abroad Current developments, Valuation of Right Tssue. o Primary market: Procedural aspects and Due diligence of prospectus or 4 | letter of offer, Pre-issue decision making and management. Underwriting obligation to the underwriters in case of under-subscription Approved in Academic Council dated 23" June 2017 for Atademie year 2017 - 18Security Exchange Board Of India (SEBI) guidelines for public issues, Security laws / regulatory framework for governing Indian capital markets. Issue Management: Pricing of various fund raising instruments Net Asset Value method, book-building, book-building through on-line 5 | Initial Public Offering (IPO), reverse book-building, eligibility to issue 3 securities, fixed v/s book-building process, Exchange Traded Funds its varieties and guidelines. Basis of allotment of shares. International Markets: Instruments, Players Debt instruments - Global Depository Receipts(GDR), American Depository Receipts (ADR), Indian Depository Receipts, External | Commercial Borrowing, Foreign Currency Convertible Bonds, Various. |_| 6 | types of bonds, their characteristics, advantages and disadvantages, Foreign Bonds, euro bonds. Procedure for issue of instruments and their cost Off-shore fund arrangements, Loan syndication, Valuation of ADR & GDR. 7 _ | Introduction to equipment Leasing: Introduction, Types, Advantage and Disadvantage of leasing, Lease Evaluation Hire Purchase: Concept and characteristics of Hire purchase, Mathematics of Hire purchase. | Factoring and Forfaiting: Concept of Factoring, Forms of Factoring, functions of Factor, Factoring vs Forfaiting Introduction to consumer Finance: Credit Cards, Credit Rating, | 10 _| Securitization, mortgage and mortgage instruments. Private Placements, Private Equity, Venture Capital, Buyback and De-listin, Total 30 Prescribed Text: | © Subramanyam, P.G. (2011). hvestment Banking. New Delhi, Tata Mc Graw Hill. | Reference Books: * Bhole, L.M. (2009). Financial Institutions and Markets, 5/e, New Delhi, Tata McGraw Hill. + Pathak, B. V. (2013). The Indian Financial System, 3/e, New Delhi, Pearson. Internet references : + wwwabio in © www.sebi.gov.in Term Work: Class Test/ Assignment/Case Studies/Projects/ Presentations ow dated 23" Junt@.2017 for Academic year 2017 - 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) a Semester: IX I Sub: Security Analysis ( Elective) Code: MBAB09114 I Teaching Scheme Evaluation Scheme | Internal Continuous Lecture asad Credit | Theory Assessment (ICA) As per _ Institute Norms 3 I = 2 60 Marks 40 Marks Prerequisite: i © Financial Management | * Statistical Methods | * Macroeconomics Objectives : - ‘The students will be able to understand: | + Fundamental aspects of Investments. + Risk and return on investment. | + Valuation of the securities | - Outcomes : | ‘The students will be able to : * Make investment decisions related to financial assets. + Calculate intrinsic value of shares and bonds. - Detailed Syllabus Units Topics ee Risk And Return Of Security: ] Introduction, Return on common stocks under uncertainty, for a single 1 | stock Expected Return, Concept of Probability Distribution of Return, 3 Co-movement of two-asset return, measuring covariance, definition and | L simple example, correlation coefficient. LL Risk And Return Of Portfolit - > | Two asset portfolio case, expected return and variance analysis of | 7 “| returns of a two-asset portfolio. Simple numerical example and | | raphical illustration. 7 Security Market Indices: 3 | Utility of Security Market Indices, Construction of Security Market Z Indices, Types of Security Market Indices in India, Limitations of Various Indices. Adjustment in Indices after addition and deletion of scrip. Efficient Market Hypothesis(EMH); 4 | Concept of Efficiency of Stock Markets, Forms of EMH, Empizical Tests 2 of EMH in the Indian Market. Description of Tests of EMH. _ _ Fundamental Analysis - 5 | Objectives and Beliefs of Fundamental Analysis, Framework for 6 Fundamental Analysis, Concept of Intrinsic Value. Economic Analysis, Approved in Academic Council dated 23" June 2017 for Academie year 2017 - 18 MowIndustry Analysis, Key Characteristics in an Industry Analysis, Structural Analysis, Company Analysis. | Technical Analysis: Concept of Technical Analysis, The Dow Theory, Types of Charts. Price Patterns- Trend lines. Advanced Technical Tools, Academic Perspective of Technical Analysis. Equity Stock Valuation Model: 7 _| Factors affecting valuation, Valuation Methods, Measure of Relative 3 Value, Free Cash Flow Model, and Discounted Cash Flow (DCF) model, ‘Two stage DCF model, Ratio methods. | Bond Valuation: Strategic Role of Bonds: An Investor's Point of View, Bond Terminology, Types of Bonds, Value of a Bond. Bond Returns, Assumptions 8 | underlying Yield Till Maturity, Bond Price Theorems, Accrued Interest, 6 and Riskiness of Bonds. Interest Rate Risk and Duration. Bond Price Volatility, Convexity, Immunization, Analysis of Deep Discount Bonds, Analysis of Convertible Bonds. Total 30 Prescribed Text: * Sasidharan, K,, & Mathews, A.K. (2011). Security Analysis and Portfolio Management, New Delhi, Tata Mc-Graw Hill. Reference Books: + Reilley &Brown. (2013), Investment Analysis and Portfolio Management, New Dethi, Cengage. + Ranganathan & Madhumati. (2012). Security Analysis and Portfolio Management, New Delhi, Pearson, Internet references : Nil | ‘Term Work: Class Test/ Assignment/Case Studies/Projects/ Presentations Approved in Academic Council dated 23% June 2017 for Academic year 2017 - 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) Semester: IX Sub: International Finance (Elective) Code: MBAB09133 _ Teaching Scheme Evaluation Scheme - Lecture | Practical / | Credit Theory | Internal Continuous Assessment ‘Tutorial (ICA) As per Institute Norms 3 — 2 60 Marks 40 Marks Prerequisite: Financial Management Macroeconomics Objectives : The Students will understand: | The nature and scope of international finance and structure of balance of payments. The nature of international financial systems. Financial management of a multinational firm. Exchange rate theories and operations in the forex markets. Sources of short run and long run international finance. | ‘Outcomes: | The students will be: | * Equipped to interpret the operational aspects of financial management in a multinational context. + Analyze the market actions in a Global setup. Detailed Syllabus Units | Topies leaner 1 _| International Monetary System: brief History and Evolution, European 5 Monetary System, 2_ | Balance of Payments and Exchange Rates Regimes [3 - Exchange Rate Forecasting and Structure of the Foreign Exchange [a market. | r | Perchasing Power and Interest Parity, Monetary and Portfolio Model of z= Exchange Rate determination. | Exchange Rate Risk Management, Internal and external ina 5 _| multinational enterprises and Understanding Currency Swaps 2 6 | Managing Country / Political Risk. {_@ "| International Capital Market, Development of International Capital ] 7 Market, Euro Credit Market and External Bond Market, Market of Euro | 3 Equities and Development Banks. | International Equity Investment, Risk and Return from Foreign Equity | | 8 | investment, Capital Asset Pricing Model, Equity Financing in | 3 Approved in Academic Council dated 23" Jane 2017 for Avademic year 2017 - 18 _ As 3 gyInternational Markets, American Depository Receipts, European T Depository Receipts and Global Depository Receipts. 9_| Exchange Rate of Rupee, present trends in India’s Financial Markets, [3 10 _| Export Import Finance, Indian Institutional and Legal Frame Work 3 Total 30 Prescribed Text; | + _Apte, PG, 2011), International Financial Management, 6 / e, New Delhi, Tata Me -Graw Hill Reference Books: + Levi, D.M, (1996). The Market & Finicial Management of Multinational Business, Singapore, Mc-Graw Hill. Internet references : Nil Term Work: + Class Test/ Assignment/Case Studies/Projects/ Presentations Approved in Academic Council dated 23% June 2017 for Academic year 2017 - 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering [MBA (Tech) ‘Semester: IX ‘Sub: Management of Mergers and . Acquisitions (Elective) Code: NIBABISIIG: Teaching Scheme Evaluation Scheme | Internal Continuous , Practical / . Theory Assessment (ICA) As per Techie: | Tutasial Credit Institute Norms | 3 2 60 Marks. 40 Marks L_] Prerequisite: + Financial Management Objectives: * To provide an in-depth understanding of all aspects and intricacies of law and practical issues affecting and arising out of Mergers & Acquisitions. ‘Outcome: ‘The student will be familiar with ‘+ The various strategies of takeover. | * Methods of Valuation of target companies | Detailed Syllabus Duratio Unit | Topics a P (6 1_| Mergers & Acquisition Concepts 3 2__| Mergers & Acquisition Motives & Synergies 3 3 Take over and defence tactics 3 4__| Intent of Target Companies 3 5 | Company Act, 1956 Provisions relating to Amalgamations and a Demerges. 6 | Securities Exchange Board Of India (Substantial Acquisition of 3 Shares & takeovers) Regulations, 1998 7 | Accounting for Amalgamations & Demergers, Tax Aspects of | 3 Amalgamations and Demergers. 8 _| Funding of Acquisitions 3) 9 | Leveraged Buyout 3] 10 | Valuation of Target Companies, Valuation of Control Premium. 3) Valuation of Synergies | TOTAL 30 | Prescribed Text : * Godbole, P. (2013). Mergers, Acquisitions and Corporate Restructuring, 2/c, Vikas Publishing House, New Delhi, Approved in Academic Council dated 23" June 2017-for Academic year 2017-18 | 4 & ShsReferences: + Damodaran, A. (2011), The Little Book of Valuation, Wiley Publishing, Delhi. © Patrick,G.,A.(2009). Mergers, Acquisitions & Corporate Restructuring, 4/e, Wiley Publishing, Delhi. Term work: Class Test/ Assignments/ Case Studies / Projects / Presentations Approved in Academie Council dated 23% June 2017 for Academic year 2017 - 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) ‘Semester: IX Sub: Financial Technology (Elective) Code: MBAB09142 ‘Teaching Scheme Evaluation Scheme | Lecture Practical / | Credit Theory Internal Continuous Ass¢ssment Tutorial (ICA) As per Institute Norms 2 = 2 60 Marks 40 Marks _| Objectives: To develop students: ¢ In understanding the technology led transformations and innovations happening in Financial Institutions | ‘To appreciate the possibilities of digitally transforming a Financial Institution as well as setting up a Fintech organization. | ‘Outcomes: The student will be: + Equipped with technology used in Financial Services Sector. Prerequisite: * Security Analysis Detailed Syllabus | Unit Topi Duratio | : ‘opies ndhe_| Overview of Fintech : || * Understand the current state of Fintech evolution in India and across the | world. 1 |* Identify the generic trends across key areas like payments, lending, | wealth management etc. | | + Explore the technologies driving these Fintech trends ¢ New Financial Products based on Technology ‘Overall business and architecture of Bank / Payments Bank / Small | ‘nance Bank / NBFC / Insurance / Mutual Fund / Wealth Management 2 | Indian Regulatory Framework: Understand the regulators for Financial Institutions Identify the key regulations applicable Power of India stack Understand Aadhaar / eKYC / UPI / Digilocker / eSign Identify use cases for application of India stack | Approved in Academic Council dated 23 June 2017 for Adademie year 2017 - 18 é | < j sheExplore key technologies / Concepts driving Fintech | * Design Thinking * API management © Aland analytics 6 * Block chain Robotic Process Automation * Cloud Computing © Security | Key use cases for Fintech Banking Customer onboarding Deposits product Lending solution (secured / unsecured) 9 Card (debit / prepaid) Domestic payments / International remittance Trade Finance Cash Management Insurance Mutual Fund Wealth Management Innovation ecosystem Startups Accelerators Investor community 3 Customer community 7 _| Project work demonstration - Building innovative Fintech use cases | 6 Total [30 Prescribed Text: Roy, Freedman. (2006). Introduction to Financial Technology, Elsevier. Reference Books: | * Dan Schatt (2014). Virtual Banking: A Guide to Innovation and Partnering. Wiley finance Series. | * Susanne Chishti, Janos Barberis. (2016) The FINTECH Book: The Financial Technology Heandbook for Investors, Entrepreneurs and Visionaries, Wiley publication. Approved in Academic Council dated 23% June 2017 for Academic year 2017 - 18 \ My oy \ NyInternet references : Prescribed Reference sites: © wwi.pymnts.com + www, lelstalkpayments,com + www.mobilepaymei + www.pa hitp: hitps://thefinanser.com | ittps:/ / www.finextra.com ‘ttps://thefinancialbrand.com Term Work: * Class Test/ Assignment/ Case Studies/Projects/ Presentations Approved in Academic Council dated 23 June 2017 for A‘SVKM'S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) __| Semester: IX | Sub: Brand Management (Elective) Code: MBAB09117, I Teaching Scheme Evaluation Scheme 1 Practical / 7 Internal Continuous Assessment Tpetatte Tatsrial | CPt Theory (ICA) As per Institute Norms 3 = 2 60 Marks 40 Marks Prerequisite : * Marketing Management Objectives : - To familiarize students on the following: * Understand concepts related to brand creation and management. | «Develop familiarity with the strategies and tactics involved in building, leveraging and defending strong brands. ‘ ‘Outcomes : | ‘This course familiarizes participants with- + _ Brand strategy formulation, execution and management. | __ Detailed Syllabus tion Unit: Topics Durat nits ‘opics (He) 1 | Introduction: The Customer Based Brand Equity Concept [ 3 2__| Identifying and establishing brand Positioning, [3 Criteria for choosing brand elements, Creating new associations by 3 | leveraging processes. Criteria for choosing and using Integrated | 3 Marketing Communication (IMC). Leveraging social media to build | brands 1 4 _ | Understanding The Brand Value Chain concept and its implications for | | 3 brand managers. | 5 _ [Measuring and tracking the Brand equity by qualitative and quantitative , 3 techniques, Valuation approaches to assessing the value of brand equit 6 _| Managing a brand hierarchy | 3 [7 [Understanding how consumers evaluate brand extensions and ft | evaluating extension opportunities in the market place 8 _| Building Global Customer based brand equity [3 | Managing the Brand Portfolio over time through reinforcement, 3 revitalisation and management 10 _| Presentations 3 Total 30 ‘Council dated 23 June 2017 for Academic year 2017 - 18Prescribed Text: + Keller, K., Parameswaran, M. G,, & Jacob, I (2013), Strategic Brand Management, 3/¢ Jersey: Pearson. New Reference Books: © Aaker, D. A, (1996). Building Strong Brands, United States: Free Press. « Kapferer, J. (1997). Strategic Brand Management, 2/e, United States: Kogan Page. * Aaker, DA, Managing Brand Equity, 1994, Free Press + Economic Times pages on ‘business of brands’, Brand Equity. | Internet references : «_www.buildingbrands.com Term Work: # Class Test/ Assignment/Case Studies/Projects/ Presentations Approved in Academic Council dated 23" June 2017 for Academic year 2017 - 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) Semester: IX Sub: Sales & Distribution Management | c. 4, mBABOSII (Elective) Teaching Scheme Evaluation Scheme Practical) | Taternal Continupus Lecture ractical/ | Credit Theory Assessment (ICA) As per Tutorial ‘ Institute Norm 3 7 2 60 Marks 40 Marks Prerequisite: | «Marketing Management | ‘Objectives : 1 To familiarize students on the following: | «To leam about the concepts related to sales force management and distribution related policies and decisions. + Toapply the theoretical knowledge in devising effective and efficient sales force and |__ channel decisions. - | Outcomes: The students will be able to: | * Knowledge on how to organize, deploy and manage a brand through the sales force and retail channel Familiarizes with a detailed understanding of “ Customer Handling Skills” Detailed Syllabus | Units Topics Daration' (Ar) Personal Selling and Marketing Strategy, | Sales and Distribution Management , Personal Selling and 1 | Salesmanship 4 Setting personal selling objectives Determine sales and distribution related marketing policies ‘Organizing and controlling the Sales Effort Roles and Skills of Modern Sales Managers. The Personal Selling Preparation and Process The sales and distribution organization 6 Sales department relations Planning, Sales Forecasting and Budgeting Sales / Distribution territories and quotas Sales recruiting, compensating, training, motivation Distribution Management Definition & need. Distribution channel strategy. 5 Channels of distribution used and kinds of distribution network. Distribution channels for rural markets. Challenges and Innovative models in rural distribution. Approved in Academic Council dated 23" June)2017 for Academic year 2017 - 18 \ \ wt SS hsMarketing Channels Channel formats Prominent channel systems 4 | Functions of channel members Service Channels Retailing Role of e-commerce in distribution Distribution channel systems | Channel design and planning process. 5 _| Variables affecting channel structure. 6 Stages in channel planning. Defining customer needs and channel objectives International sales management 7 | ¢ | Organization structure and 4 Sales strategies for global markets Sales promotion strategies | Total Hours 30 Prescribed Text: + Panda, T., & Sahadey, S. (2011). Sales and Distribution Management, 2/e, Delhi: Oxford University Press. | Reference Books: + Havaldar, K,, & Cavale. (2011). Sales and Distribution Management, 2/e, Delhi: Tata McGraw Hill + Cundiff, Still & Govoni, 2010). Sales Management: Decisions, Strategies and Cases, Delhi PHI Learning Pvt Ltd. | Internet references : Nil Term Work : Class Test/ Assignment/Case Studies/Projects/ Presentations Approved in Academic Council dated 23 June 2017 for Academic year 2017 - 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) _ ‘Semester: IX ‘Sub: Buyer Behaviour (Elective) ‘Code: MBABO9119 Teaching Scheme Evaluation Scheme | Tecture Practical / Credit Theory Internal Continuous Tutorial Assessment (ICA) As per | Institute Norms 3 _ = 60 Marks 40 Marks Prerequisite : * Marketing Management | Objectives: ] To familiarize students on the following: | * To understand behavior of buyers in B2B and B2C markets. ‘* To gain understanding of the psychological principles used by marketers to influence customers. + To understand research approaches to investigate buyer behavior. ‘Outcomes : ‘The students will be able to- + Ability to apply psychological and behavioral principles of buyer behavior to: = Marketing mix decisions. Media and message strategies with an ultimate objective of persuading them | ~ Detailed Syllabus | Units Topics if 1, _ | Buyer Behavior: Its Origin and Strategic Implications Customer value, 3 satisfaction, and retention | Buyer Research - Methods to capture data by marketers. Qualitative | 3 research and Quantitative research methods | The Decision Making Process 3 _| Buying Decision Process in Business Markets 3 4 | Buying Decision Process in Consumer Markets Buyer Behavior models } 3 Identify and Understand the key psychological reasons for buyer behavior | 5 | Buyer Behavior Models in the BtoB markets 6 _| Theories of Motivation and Personality. Theories on the self 3 7 _| Theories of Learning and Perception g | Attitude Formation and Change 3 “Approved in Academic Council dated 23" Jun€é 2017 for Agademic year 2017 - 18 { \ , WW) ohCharacteristics and functions, Sources of Attitude development, Strategies for changing attitudes and intentions. | ‘Communication and Buyer Behavior Components of communication, the communications process, designing persuasive communications. 10 | Theories pertaining to group and cultural influences Total Prescribed Text: | * Leon, G.S,, & Leslie, L. (2010). Consumer Behuvior, 10/e, Delhi: Pearson Education. Hutt, M,, & Thomas, S. (2012). Module for Buyer Behavior; 11/e, Chapters on Buyer Behavior, Delhi: Cengage Learning. Reference Books: Loudon, D. L,, & Bitta, A J. (2008). Consumer Behavior: Concepts and Applications, 4/e, Tata McGraw Hill. Internet references : + www.consumerpsychologist.com + www.consumerpsychology.net | Term Work: Class Test/ Assignment/ Case Studies/Projects/ Presentations Approved in Academic Council dated 23" June 2017 for Academic year 2017 - 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) Semester: IX | Sub: Integrated Marketing Communication | (40, 48AB09120 ] (Elective) _ ‘Teaching Scheme Evaluation Scheme Practical f ; Internal Continuous Lecture "Tutorial Credit Theory Assessment (ICA) As per Institute Norms 3 = 2 60 Marks 40 Marks | Prerequisite: * Marketing Management | Objectives: + To equip participants to strategize, plan and implement a multi-channel communications program in synergy with the marketing strategy. Outcomes: This course familiarizes participants with: + The functioning of advertising agencies and © The marketing communication managers function in the client companies, 2 Knowledge of domain of executing brand communication. | | Duration ee Detailed Syllabus Units | Topics ry “Introduction to Integrated Marketing Communications. Evolution of ;4 1 | IMC. Need for IMC. Overview of IMC components - Advertising, PR, | consumer and trade promotions, DM, personal selling and e-commerce Conducting a Situational Analysis Segmentation, Targeting and [3 2 Positioning | for an Integrated Marketing Communication programme. | | Brand Image Building [3 4 | Developing the overall campaign [2 5 _| Advertising ~ preparing and executing an advertising plan greater 3 focus on integrating advertising with other channels) Promotions - Trade and Consumer - js | 6 | Promotions. Strategies and tactics for effectiveness. With select case | studies. | Personal selling - Conventional selling practices and new trends - call 2 7 | centers, multi-level marketing, viral marketing | fg _| Direct marketing - the evolution from mail order selling to database 2 marketing. The emerging trend towards CRM. | | PRand media management - profiling target audiences and crafting | 4 media exposure strategies. Building media relationships Approved in Academic Council datéd 25° June 2017 for Academic year 2017 - 18 XS y Show - 410 _ | Evaluating IMC Programs: using appropriate metrics, determining, 3 effectiveness levels, setting benchmarks. | |__J Total | 30 Prescribed Text: | © Shah, K. (2010). Advertising And Integrated Marketing Communications, Delhi: McGraw Hill. Reference Books: + Kennet, C, & Donald, B.(2007), Integrated Advertising, Promotion, and Marketing Contimenications, Delhi: Prentice Fall | ‘© Underhill, P. (2000). Why We Buy -- Touchstone © Economic Times ~ Brand Equity, Business Standard ~ Catalyst, Pitch. + Business World’s marketing reports and columns (past current issues) Internet references : | + _www.agencyfags.com ‘Term Work: ] Class Test/ Assignment/Case Studies/Projects/ Presentations Approved in Academic Council dated 23 June 2017 for Academic year 2017 - 18SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) ‘Semester: IX ‘| ‘Sub: Customer Relationship Management | G40: MBABO9I21 | | (Elective) | Teaching Scheme Evaluation Scheme Lecture Practical 7 | Credit Theory Tnternal Continuous Assessment Tutorial (ICA) As per Institute Norms 3 = 2 60 Marks 40 Marks | Prerequisite: | + Marketing Management «Information & Communication Technology Management «Operations Management ‘Objectives: To familiarize students on the following: oi provide conceptual background for applying CRM as an organizational erated}: + The participants. are expected to learn CRM as a corporate strategy [or enhancing, | _ shareholders wealth. | ‘Outcomes: “The students will be able to: | «= Familiarizes participants with the usage of customer data with an objective of upselling, cross-selling or customizing products, services and communication. Approved in Academic Council dated 237% tne.2017 for Academic year 2017-18, + Detailed Syllabus Units ‘Topics Presa 1 | Introduction to Customer Relationship Management CRM’). | 3 "Technological Tools for CRM - Review and Comparison and Role of rT |] | 2 jin |, # RM 3 | CRM Strategy, Planning, Process and Structure 3 CR and iis measurement-Customer Equity and Customer LifeTime | 3 4 | Value (“CLV”). | § | Technology challenges and issues in making CRM a reality | 3 6 | CRM Implementation | 3 7 | CRM in different markets -B2B, B2C, services and manufacturing; 3 @ [&CRM, Guarding against CRM failures C3 9 | CRM in Practise | 3 10 _| Current Trends, Issues and Challenges in CRM | 3 Total | 30 | Soe AhoPrescribed Text: © Sugandhi RK; Customer Relationship Management.; New Age International Publishers Reference Books: © Sheth, J.N., Parvatiyar,A., & Shainesh, G.(2000). Relationship Management: Emerging Concepts, Tools and Applications, 1/e, Delhi: Tata McGraw-Hill Davis, F.W., & Mandrodt, K.B.(2004). Building a Customer Responsive Organisation: The Quality Way, New York: Maya Blackwell Imprint Internet references : + _wwwzdestinationcrm.com Term Work: Class Test/ Assignment/Case Studies/Projects/ Presentations Approved in Academic Council dated 23" June 2017 for Academic year 2017-18 |SVKM‘S NMIMS Mukesh Patel School of Technology Management & Engineering MBA (Tech) Semester: IX | Sub: Services Marketing (Elective) Code: MBAB09122 ‘Teaching Scheme Evaluation Scheme Theory Internal Continuous Lecture | Practical / Tutorial | Credit Assessment (ICA) As per Institute Norms 3 = 2 (60 Marks 40 Marks Prerequisite: |¢ Marketing Management Objectives : | To familiarize students on the following: © To familiarize them with concepts and frameworks of services marketing © Application of the concepts of services marketing, understanding. their relevance and developing marketing plans. l ‘Outcomes: | ‘The students will be able to: | * Develop a knowledge framework to analyze management problems in service industries and designing competitive strategies. Detailed Syllabus Units Topics fies {| Introduction to services, The services marketing tangle, The services A Marketing mix. 4 9 _| Understanding customer expectations and perceptions of service through | market research, Service Encounter 3 _| Building customer relationships through segmentation and retention 3 strategies, service recovery. 4_| Service Innovation, Service Blueprinting 3 ‘Customer defined service standards Framework for understanding Service scape and its effects on behaviour Delivering and performing Service - Employees role in service delivery, 6 | Customers vole in service delivery, Leveraging Information & | 3 Communication Technology for Service Design & Delivery. 7_| Delivering through intermediaries. 3 8 __ | Managing Demand and Capacity. 3 «| Managing service promises, service positioning, Integrated Marketing a Communications. _ 10 _| Pricing Services 3 Total Prescribed Text: Approved in Academie Council dated 234 June 2017 for Academic year 2017-18 \7 . mh| * Zeithaml,V., Bitner,M,, Gremler, D., & Pandit, A. (2013). Services Marketing: Integrating Customer Focus Across te Firm, 6/e, Delhi: Me Graw Hill Publishing. Reference Books: «Douglas, H. (2012). Services Marketing; 4/e, Delhi: Cengage Learning. Internet references : Nil | ‘Term Work: | | Class Test/ Assignment/Case Studies/Projects/ Presentations Approved in Academie Council dated 23 June 2017 for Academic year 2017 - 18SVKM’'S NMIMS Mukesh Patel School of Technology Management & Engineering [MBA (Tech) ‘Semester: IX [ Sub: Operation Planning and Control | coe. MBABO9125 (Elective) Teaching Scheme - Evaluation Scheme | Practical / Internal Continuous Assessment Lecture | Tutorial Credit | Theory | (ca) As per Institute Norms 3 = 2 60 Marks 40Marks | Prerequisite: | * Operations Management Objectives: _ + Prepare: Master Production Plan and Detail Production & Capacity Plan | © Controlling & Scheduling of Operation Operation Planning and Control in Just-in-Time and Synchronous Manufacturing System ‘Outcomes: © Ability to plan and control operations in various production environments | Detailed Syllabus a) 5 Duration Units Topics (Ht) 1 _| Introduction to Operation Planning 3 a) Definition, Framework, Classification and Environment: MTS, | ATO and MTO | b) Forecasting Demand Qualitative Methods, Causal forecasting and Time Series Forecasting, Using and Evaluating Forecast Class Activity: Forecasting exercise (For Discrete / Continuous | Process) | 2_| Master Production Schedule (MPS): 6 a) Relationships and Interdependencies with Other Planning, Activities b) MPS Techniques: ©) Bill of Material for MPS d) Final Assembly Schedule e) MPS Stability & Measurement | | Class Activity: MPS for given data (For Discrete / Continuous | Process) 3 | Material Requirements Planning (MRP): 6 Activities | a) Relationships and Interdependencies with Other Planning | | | Approved in Academic Council daiéd 23" June 2017 for Academic year 2017 - 18 K JS) WN J;b) MRP Processing ] ©) Other Issues: Lot Sizing Methods (Silver Meal and Wagner- | Whitin Heuristics), Lot-Sizing with Multiple Products, Safety Stock, Class Activity: MRP based on MPS Data (For Discrete / Continuous Process) @ | Capacity Planning: 8 a) Role of Capacity Planning b) Capacity Planning Techniques: Capacity Planning Using Overall Factor, Capacity Bills, Resource Profile, Capacity Requirement Planning, ©) Scheduling Capacity: Finite Capacity Scheduling d) Capacity Utilization Monitoring Class Activity: Capacity Planning based on MPS and MRP data | (For Discrete / Continuous Process) - 5 [Execution and Control of Operations 3 a) Framework for Production Activity Control (PAC) b) PAC Techniques: Basic Shop-Floor Control, Lead Time Management, Gantt Charts, Priority Sequencing Rules, Vendor Scheduling and Follow-up _ 6 _| Scheduling Operation - 3 a) Scheduling Techniques: Deterministic Scheduling, Stochastic Scheduling: Class Activity: Simulation Model for Sequencing Rules 7 | Operation Planning and Control (OPC) in Different Manufacturing ig Environment a) Focused Factory and Group Technology b) JIT Production System ©) POS (Point of Sales) Based Manufacturing System d) Synchronous Manufacturing System €) Digitalized and IOT (Internet of Things) Enabled Manufacturing System. | f) 3D Printing Based Manufacturing System 8) Servitization of Manufacturing Class Activity: Operation Planning and Control in any one of above system, Total Hours 30 Prescribed Text: Narasimhan, S.L., McLeavey, D.W. & Billington, PJ. (2010). Operation Planning and ;, NJ: Prentice-Hall. Inventory Control. Englewood Clit Reference Books: Approved in Academic Council dated 23° Jun@.2017 for Academic year 2017-18 |+ Hopp, WJ. & Spearman, MLL. (2012). Factory Physics. Homewood, IL: Richard D. Irwin, | * Sipper, D. & Bulfin, R.L. (1997). Operation: Planning, Control and Integration. New York, NY: McGraw-Hill, | «Bedworth D. D. & Bailey J. E, (2007). Integrated Operation Control Systems. New York, NY: Wiley. © Michael Pinedo , (2008), Advanced Scheduling , John Wiley «Fogarty, Hoffman, Operation Planning and Control Term work: Class Test/Assignments/ Case Studies / Projects / Presentations Approved in Academic Council dated 23 June 2017 for Academic year 2017 - 18