ABOUT CONTACT

CON
CONTACT NEWSLETTER
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NEWSLE
ETT
TTE
ER

CONTENT
CON
CO N T EN
ENTT MARKETING
MARK E T IN
MARKE INGG IN 2020:
2020 :

The Definitive Guide

Guide
Gu

This
This is
is my complete guide
guide to content marketing
gu marketing in 2020.
mar 2020.

In
In this
this all-new
all-new guide
uide you’ll
gu
g you’ll learn:
you learn:
lear

How
How to promote
promote your
pr your content
Content formats
format
for s that are
mats are working
ar working right
right now
now
New
New content creation
creation strategies
cr strategie
ategies
s
Lots
Lots of advanced
advance
ad d tips,
vanced s, strategies
tips
tip strategies and
ategies and techniques
techniqu
techniques

So if you
you want
want to get more
more traffic
mor traffic from
tr from your
fr your content this
this
year,
yearr, you’ll
yea you’ll love today’s
you today’
tod s guide.
ay’s gu
guide.

Let’s
Let’s get started.
sta
tarrte
ted
d.

 
 Contents
Contents

CHAPTER
C H APT
APTEER 1
 
 Double
uble Down
Dou
Do Down on Video
Dow Video Content
Vid

CHAPTER
C H APT
APTEER 2
Promote
Promote With Email
Email

CHAPTER
C H APT
APTEER 3
Publish
Publish "Be The Source"
blis ce" Posts
Source"
Sour Posts
Pos

CHAPTER
C H APT
APTEER 4
Get Engagement
Engagement (and
(and Reach) on LinkedIn
LinkedIn
LinkedIn
 
 CHAPTER
C H APT
APTEER 5

Create
Create More
More Epic
Mor Epic Content

CHAPTER
C H APT
APTEER 6

Jump
Jump On Emerging
merrging Topics
Eme Topics

CHAPTER
C H APT
APTEER 7

Content Repurposing
Repurpo
Repur sing 2.0
pos 2.0

 
 BONUS
BON
BO N US CHAPTER
C H APT
CH APTEER

Content Marketing
Marketing Tactics
Mar Tactics for
for 2020

CHAPTER
C H APT
APTEE R 1:
1:

Double
Double Down
Dou Down on Video
Dow Video
Vid
Content

 
Is video
video really
vid really “the future
futur
fu e of content marketing”?
ure marketing”?
mar

Yup!
Yup!

In
In fact, the number
mberr of businesses
numbe
nu busine
businesses that use
sse use video
video as
vid as part
parrt of
pa
their
their marketing
marrketing is
ma is up
up 38%
38% since
since 2017
2017.

And
And 72%
72% of consumers
consume
consu rs say
mers say that they now
now “prefer
eferr videos”
“prrefe
“p vid
video
eos
s”
over
over text-based
sed content.
text-bas
text-ba

So if you
you want
want to get started
sta
tarrted with
ted with video
video marketing
vid marketing — or
mar or
double
double down
down on what
what you’re
you’re already
you alrea
alr dy doing
ead doing — this
this chapter
chapter
is
is for
for you.
you
you.

 
In
In this
this chapter
chapter I’ll
I’ll give you
you some
some of the tips
tips and
and takeaways
takeaw
takeaway
ays
s
that I’ve
I’ve learned
learne
lear d from
ned ffrrom producing
produ
pr cing hundreds
ducing hundr
hu eds of hours
dre hours of
video
deo content.
vid
vi

Nail
Nail Your
Your Video
deo Intros
Vid
Vi Int
ntrros
It
It doesn’t
doesn’t matter
oes matter if you’re
you’re making a video
you video for
vid for YouTube,
You
YouTube,
LinkedIn
LinkedI
Linke n or
dIn or Twitter…
Tw
Twitte
itterr…

When it comes
comes to creating
creating an awesome
cr awesome video,
aw video, your
vid your intro
intrro
int
is
is HUGE.
HUG
UGE
E.

And
And there’s
therre’
the s evidence
e’s dence to back this
evid
evi this up:
up:

YouTube’s
You
YouTube’s internal
be’s interrnal data
inte data has
has found
und that a strong
fou
fo strong first
firstt 15
firs
seconds
seconds can “keep viewers
econds viewers watching
view watching”.

Which means
means you
you want
want to avoid
avoid starting
tarrting your
sta your videos
vid
videos off
eos
with
with a fancy, animated
animated logo.

 
Or
Or spending
spending 30 seconds
pend seconds explaining why
econds why your
your video’s
vid
video’s topic
eo’s
is
is important.
imporrtant.
impo

(Which is
is a mistake
mistake I made
mis de back in the day)
mad
ma day)

Instead,
Instead, jump
tead jump right
ju right into your
your content, like this:
this:
this

Focus
Focus On YouTube
YouTube
You

 
Facebook video
video posts
vid posts are
pos arre a thing. So are
a are Instagram
ar Instag
tagrram
videos.
vid
video
eos
s.

But
But if you
you want
want to get the most
most eyeballs
mos eyeballs on your
your video
vid
video
content, you
you definitely
definitely want
want to focus
focus on YouTube
YouTube.
You

Why?

First
rstt of all, YouTube
Firs
Fi YouTube is
You is more
morre popular
mo larr than Facebook,
popula
popu
Instagram…
tagrram… or
Instag or any other
other website
website on the planet besides
ebs besides
bes
Google.

But
But most
most importantly,
mos importantly, YouTube
impor YouTube videos
You video
vid s can get views
eos views
YEARS
YEARS after
after you
you upload
upload them.
pload

(The same
same can’t be said
said for
aid for Facebook, Instagram,
tagrram, Twitter…
Instag Twitte
Twitterr…
or
or any other
other social
social media
media site).
med site).
 
For
For example, my channel currently
ently gets
currently
curr gets about
ut 200k
abou
abo 200k views
views
per
per month.

And
And the vast
vast majority
vas majority of those
major those views
thos views come from
from videos
fr video
videos
s
that I published
pu
publi
blis
shed over
hed over 6 months
months ago:

In
In fact, this
this video
video that I initially published
vid publi
publis
shed in 2016 still
hed still gets
gets
a respectable
respectable 21,472
21,47
21 2 views
,472 views every
everry month.
eve

 
 Optimize
ze for
Optimiz
Optimi for Suggested
Su
Sugge
gges
ste
ted
d
Video
Vid
Video
The other
other great
grreat thing about
g about YouTube
abou YouTube is
You is that it gets
gets your
your
content in front
front of NEW
fr NEW people.

For
For example, according
according to my YouTube
according YouTube Studio
You io account,
Studio
Stud account,
accou
149,209
149,209 unique
unique people see
niqu see my videos
video
vid s every
eos everry month.
eve

(Most
st of which
(Mos
(Mo which are
are people that have never
ar never heard
heard of
Backlinko before)
before)
befor

And
And the best
best way
bes way to get your
your videos
vid
videos seen
eos seen on YouTube?
YouTube?
You

Optimize
ze for
Optimiz
Optimi for “Suggested
“Su
“Sugge
gges
sted Video”.
ted Vid
Video”.

As
As you
you probably
prrobably know,
p know, Suggested
know Sugge
Sugges
sted Video
ted deo is
Vid
Vi is the section
section on
YouTube
uTube that’s
You
Yo that’s to the right
right of the video
video you’re
vid you’re watching.
you watching.

 
As
As it turns
ns out,
turn
tur ut, it’s
ou
o it’s here
herre (not search)
he earrch) where
sea herre most
whe most of the
mos
views
views on YouTube
YouTube come from.
You from.
fr

For
For example, 28.3%
28..3% of my views
28 views per
per month come from
from
fr
SEO.
SEO.

 
But
But 40.9%
40.9% come directly
40 directly from
from the Suggested
fr Sugge
Sugges
sted Video
ted Vid
Video
sidebar.
sideba
ebarr.

 
To get more
more views
mor views from
ffrrom YouTube
YouTube Suggested
You Sugge
Sugges
sted Video,
ted Vid
Video,
optimize
ze your
optimiz
optimi your video
deo description
vid
vi description and
and tags
tags around
arround a
a
growing,
growing, popular
larr topic.
popula
popu

 
(That’s
(That’s right:
right: you
you want
want to optimize
optimize your
optimiz your video
deo around
vid
vi around
ar
competitive keywords).
keywords
keyw rds).
).

When you
you do,
do, your
your video
deo can show
vid
vi show up
how up next to a video
video
vid
that’s
that’s already
alrrea
al dy getting lots
ead lots of views.
views..
views

 
 Work
Worrk Off of a Script
Wo Script
Scr
Let’s
Let’s face it:

Getting in front
front of a camera
fr camera can be intimidating.
camer intimidating.
intimid

In
In fact, the first
firstt time I got in front
firs front of a camera
fr camera I suddenly
camer suddenly
forgot
forrgot how
fo how to speak!
speak
peak!!

Which led
led to unfocused
unfoc
nfocused sections
use sections of my video,
ections video, like this:
vid this:
this

 
The solution?
sol
olu
ution?

Read
Read from
ffrrom a script.
script.

This
This simple
simple step
step was
was a complete game changer
changer for
for me.

Instead
Instead of worrying
tead worrying about
rrying about what
abou what to say
say and
and how
how to say
say it,
all I need
need to do
do is
is read
read from
ead ffrrom my pre-written
pre-
pre-written script.
written script.

And
And because
becaus
beca e I’m
use I’m reading
reading from
ead from a tight script,
fr script, my final
video
video is
vid is super
perr crisp.
supe
su crrisp.
c

 
 CHAPTER
C H APT
APTEE R 2:
2:

Promote
Promote With Email
Email

 
Email
Email marketing
marketing is
mar is as
as old-school
d-school as
old
ol as blowing
wing into NES
blow
blo NES
cartridges.
carrtridge
ca ges
s.

But
But it still
still works
works GREAT.
GRE
GREAT.

(Especially
(Especially when
Especially when it comes
comes to sharing
harring new
sha new content).

In
In fact, according
ing to The Content Marketing
according
accord Marketing Institute,
Mar Institute, 79%
titu 79%
of marketers
markete
mar rs state
keters state that email is
is their
their most
st effective
mos
mo
content distribution
distribution channel.
ibu

And
And in Chapter
Chapter 2 I’ll
I’ll show
show you
how you how
how to build
buil
bu d your
ild your email list
list,
lis
how
how to promote
promote your
pr your content with
with email newsletters,
newslette
news rs,, and
letters and
more.
morre.
mo

Replace Your
Your Blog Feed
Feed With
a Homepage
Homepage
If
If you
you run
run a blog, your
your homepage probably
probably looks
pr looks
something
something like this:
this:
this

 
I’m
I’m not going to say
say that this
this approach
apprroach is
app is “bad”.
“bad
“bad”.

But
But it’s
it’s definitely
definitely not optimized
zed for
optimiz
optimi for conversions.
convers
conversion
ions
s.

In
In fact, the Backlinko homepage used
ed to be a blog feed:
use
us feed:
feed

 
This
This was
was great
grreat for
g for helping people find
find my latest
latest blog
lates
content. But
But the conversion
Bu ion rate
conversion
convers rate on that page was
was pretty
prretty
p
terrible.
terr
terrible.
ible.

In
In fact, only 10.22%
10..22
10 % of the people that visited
22% visite
vis d that page
ited
signed
signed up
igned up to my email list.
list.
lis

So I decided
decided to run
ecid run an A/B test
test that pitted
tes pitted my blog feed
feed
vs.
vs. a homepage designed
designed for
igned for conversions.
convers
conversion
ions
s.
 
Which boosted
booste
boos d our
ted our homepage conversion
ion rate
conversion
convers rate by 60.5%.
60..5%.
60

Try
Try This
This Simple Newsletter
News
wslette
letterr
Template
What’s
What’s the best
best way
bes way to share
harre new
sha new content with
with your
your email
subscribers?
sub
subscribe
ibers
rs?
?

This
This is
is something
something I’ve
I’ve spent
spent YEARS
YEARS testing.
YE testing.
tes

Back in the day,

day, I’d
I’d send
send out
end ut lengthy emails
ou
o emails that really
really
sold
sold my content.
old

 
But
But my click-through-rate
gh-rrate on those
click-through-
click-thr those emails
thos emails wasn’t
wasn’t that
great.
great.

So I gradually
grradu
g ally cut
dually cut out
cu out bits
ou bits and
and pieces.
pieces
pieces.

And
And every
everry time I deleted
eve deleted a chunk
eleted chunk of my newsletter
chu newslette
newsletterr
content, clicks
clicks went
went up
up.

Here’s
Here’s the exact formula
e’s formula that I use
for use today:
today:
tod

 
And
And here’s
herre’
he s a real-life
e’s real-life example of this
this newsletter
news
ne letterr in action:
wslette

 
That simple
simple newsletter
letterr got a 42%
newslette
news 42% open rate
42 rate and
and a 12.3
12..3 %
12
CTR.

Not
Not bad.
bad.
bad

Topic Upgrades
Upgrades
Upgr
Content Upgrades
Upgrades are
Upgr arre still
a still a great
great way
gr way to build
buil
bu d your
ild your email
list.
lis
list.

In
In fact, we
we still
still use
use them here
here at Backlinko.
her

 
But
But there’s
there’
ther s one big problem
e’s problem with
pr with Content Upgrades:
Upgrades:
Upgr

They’re
They’rre a giant pain in the butt
They’ butt to maintain!
bu maintain!

Every
verry single
Eve single time you
you make a change to your
your content, you
you
need
need to update
update your
your Content Upgrade
Upgrade PDF.
Upgr

And
And considering
sidering that we
cons
con we make over
over 500 changes
changes and
and
updates
updates to our
ates our content every
every year,
ever year, this
year this turned
ttur
urned out
ned ut to be a
ou
o
huge
huge problem.
problem.
pr

That is,
is, until
is until I discovered
coverred Topic Upgrades
discove Upgrades.
Upgr

Topic Upgrades
Upgrades is
Upgr is a lite version
ion of a traditional
version
vers traditional Content
tr
Upgrade.
Upgrrade.
Upg

Instead
Instead of a resource
tead resource that’s
urce that’s specific
specific to that post
post… you
pos you
offer
offer something
something that’s
that’s specific
specific to that topic.

For
For example, take these
these two
thes two blog posts
tw posts from
pos ffrrom Backlinko.

 
Someone reading
reading about
ead about keyword
abou word research
keyw
key earrch probably
resea prrobably
p
wants
wants the same
ants same thing as
as someone
someone reading
reading about
ead about SEO
abou SEO
tools
tools: how
how to get higher
higher Google rankings
rankings.
ankings

Which is
is why
why we
we offer
offer the same
same resource
resource (a guide
urce guide to SEO
gu SEO
SE
in 2020) to each of them.

 
And
And even though
though this
thou this resource
resource isn’t
urce isn’t quite
is quite as
qu as targeted
tarrgete
ta d as
geted as a
Content Upgrade,
Upgrade, it still
Upgr still converts
converts really
conver really well.
well.

Send
Send Exclusive
Excl
xclusive Content
usive
If
If you
you want
want people to stay
stay on your
your email list
list you
lis you can’t just
justt
jus
send
send them links
end links to your
your latest
st blog posts.
lates
late posts.
pos

In
In fact, you
you want
want to make about
about 10%
abou 10% of your
your newsletter
news
newslette
letterr
content exclusive
ive stuff
exclusive
exclus stuff that you
you don’t
don’t publish
publi
pu sh on your
blis your
blog.

 
For
For example, I recently
recently sent
sent out
out this
ou this exclusive
exclus
excl ive SEO
usive SEO
SE
strategy
strategy to our
our email subscribers:
sub
subscribe
ibers
rs::

Not
Not only did
did that email get a super
superr high open rate:
supe rate:

 
But
But hundreds
hundr
hu eds of people replied
dre replied to that email to say
eplied say that
they enjoyed
enjoyed the newsletter:
newslette
newsletterr:

 
 CHAPTER
C H APT
APTEE R 3:
3:

Publish
Publish "Be The Source"
blis Source"
Source"
Posts
Pos
Po sts

 
“Be The Source”
ce” posts
Source”
Sour posts are
pos arre research-backed
a resea
earrch-backed pieces
ch-backed pieces of
content that contain new,
new, interesting
new interesting data.
inter data.

(Data that bloggers

bloggers and
and journalists
jour
journalists can cite in their
nalis their
articles)
article
ticles
s)

In
In fact, BuzzSumo
Sumo reports
BuzzS
Buzz eporrts that 74% of people that have
repo
published
publi
blis
shed original
hed orriginal research
o earrch content state
resea state that it helped
helped
them get more
more traffic.
mor traffic.
tr

So if you
you want
want to get more
more links,
mor links, traffic
links traffic and
tr and shares
harres from
sha ffrrom
your
your content marketing,
marketing, then you
mar you might want
want to give Be
The Source
ce content a try
Source
Sour try this
tr this year.
yearr.
yea
 
And
And in this
this chapter
chapter I’ll
I’ll walk
walk you
you through
thrrough the lessons
th lesson
less s I’ve
ons I’ve
picked
picked up
up from
from publishing
fr publi
pu shing a handful
blis handful of Be The Source
hand Source
Source
posts
sts over
pos
po over the last
last few
las few years.
years
years..

Focus
Focus on New
New Topics
Topics and
and
Trends
Tren
ends
ds
A new
new topic is
is PERFECT
PE
PERFECT for
RFE for Be The Source
ce posts.
Source
Sour posts.
pos

Why?

Because
Becaus
Beca e there’s
use there’
ther s no data
e’s data on that topic yet.

So when
when you
you publish
pu
publish data
blis data from
from a high-quality
fr high-quality industry
high-qu industtry
indus
study,
study, your
udy, your post
st has
pos
po has a huge
huge first-mover
hu t-moverr advantage.
first-move
firs ad
advantage.

For
For example, back in 2018,
2018, we
we published
publi
publis
shed one of the first
hed firstt
firs
voice search
earrch SEO
sea SEO industry
SE industtry studies
indus stud
udies.
ies

 
That post
post picked
pos picked up
up quite
quite a few
qu few social
social shares
harres the week
sha week
that it came out.
out.
ou

 
 
But
But more
more important
mor important than that, because
impor e we
because
becaus we were
were one of
the first
firstt sites
firs sites with
ites with data
data about
about voice search
abou earrch optimization,
sea optimization,
optimiz
our
our post
st has
pos
po has been linked
linked to 1.85K
1.85K times.
85K times.
times

Focus
Focus on Validity
Validity
Valid
When it comes
comes to Be The Source
ce content, there’s
Source
Sour there’
ther s one big
e’s
catch to keep in mind:
mind:
mind

If
If you
you want
want people to take your
your research
earrch seriously,
resea serio
iously, your
usly, your
data
data has
has to be 100%
100% valid.
valid.
valid

In
In fact, publishing
publi
pu shing flawed
blis flawed results
flaw resu
sults or
lts or misleading
mis
misleading findings
lead finding
findings
s
can really
really hurt
hurtt your
hur your reputation.
rep
epu
utation.

Study
Stud
St y validity
udy validity is
valid is something
something that we
we take very
very seriously
ver serio
ious
usly
ly
here
herre at Backlinko.
he

Which is
is why
why we
we usually
usually have a data
data scientist
scientist review
cientis review our
eview our
results:
resu
sult
lts
s:

 
And
And share
harre our
sha our methodology
dology so
method
metho so that others
others can re-run
re-
e-run the
run
analysis
analysis on their
analys their own.
ow
own.

I also
so take pains
als
al pains to write
write up
up the results
resu
sults in a way
lts way that
doesn’t
doesn’t misrepresent
oes eprresent what
misrep
misr what we
we found.
found.
fou

 
 Visualize
Visu
Visualize Your
aliz Your Findings
Find
Finding
ings
s
Visuals
Visu
Visuals help your
als your Be The Source
ce Content for
Source
Sour for two
wo main
ttw
reasons:
rea
eas
son
ons
s:

First,
Firs
Fi t, they make your
rst, your data
data easier
ierr to understand.
easie
eas unders
rstan
tand
d.

Take a stat
stat like “The average
average Time to First
aver Firstt Byte (TTFB) of
Firs
a voice search
earrch result
sea result was
sult was .54
54 seconds
..5 seconds (vs.
econds s. the worldwide
(vs
(v worldw
dwiide
average
averrage of 2.1
ave 2.1 seconds).”
secon
econds
ds).”
).”

It’s
It’s really
t’s really hard
hard to visualize
visuali
visu ze something
aliz something like that.

But
But a visual
al like this
visual
visu this makes
makes it easy:
easy:
eas

 
Second,
d, visuals
Second
Secon visual
visu s give other
als other bloggers
bloggers something
something to embed
embed
into their
their posts.
sts. Which can lead
pos
po lead to contextual
contextual backlinks
contextu backlinks,
like this:
this:
this

 
 Promote
Promote With a Press
Press
Pr
Release
Releas
Release
This
This is
is more
morre of an optional step.
mo step.

But
But if your
your data
data uncovered
ncoverred something
uncove something interesting
interesting or
inter or
surprising,
surprising, a press
surp press release
pr release can help get your
eleas your post
st in front
pos
po front
fr
of journalists
journali
jour sts that cover
nalis cover that topic.

 
Here’s
Here’s an example of a press
e’s press release
pr release that we
eleas we recently
recently
published
publi
blis
shed to help get the word
hed word out
ut about
ou
o about one of our
abou our Be
The Source
Source posts.
Source posts.
pos

Which got picked

picked up
up by a handful
handful of tech-focused
hand ed news
tech-focuse
tech-focus news
sites.
site
ites
s.

 
 CHAPTER
C H APT
APTEE R 4:

Get Engagement
Engagement (and
(and
Reach) on LinkedIn
LinkedIn
LinkedIn
 
Considering
Considering that LinkedIn
Cons n launched
LinkedIn
LinkedI launche
lau d back in 2003,
nched 2003, it may
seem
seem weird
weird that I’m
eird I’m talking about
about it in a “content
abou
marketing
marrketing in 2020”
ma 2020” post.
post.
pos

Well, that’s
that’s because
becaus
beca e the new
use new LinkedIn
LinkedI
Linke n is
dIn is completely
different
ifferrent than the old
diffe old LinkedIn.
LinkedI
LinkedIn.
n.

The new
new LinkedIn
LinkedI
Linke n has
dIn has tons
tons of cool features
es (like video
feature
featur video
vid
posts,
posts, active groups
pos groups and
gr and dynamic
dynamic profiles).
profile
profiles
s).

But
But most
most important
mos important for
impor for digital
digital marketers
markete
mar rs like you
keters you and
and me,
LinkedIn
LinkedI
Linke n reach
dIn reach is
is GREAT
EAT right
GRE
GR right now.
now.
now

 
Let’s
Let’s see
see how
how you
you can take advantage
advantage of LinkedIn
ad n this
LinkedIn
LinkedI this
year.
yearr.
yea

Use
Use LinkedIn
n Posts
LinkedIn
LinkedI Posts to
Pos
Promote
Promote Your
Your Content
Unlike Facebook, organic
organic reach
or reach on LinkedIn
n is
LinkedIn
LinkedI is insane
sane right
ins
in right
now.
now
now.

For
For example, one of my recent
recent LinkedIn
n posts
LinkedIn
LinkedI posts got 40,642
pos 40,642
40
views.
views
views..

Considering
sidering that I only have 35,188
Cons
Con 35,,188 followers,
35 follow
follo rs,, that’s
wers that’s an
organic
organic reach
reach of 115.4%.
115.4%.

Insane.
Insane.

But
But there’s
there’
ther s a catch:
e’s

For
For your
your content to get lots
lots of reach,
reach, it needs
needs to be
SUPER
ER engaging.
SUPE
SUP
So if you
you just
ustt share
jjus harre your
sha your post
st with
pos
po with a link, it’s
it’s probably
prrobably
p
 
going to get buried
burie
bur d by LinkedIn’s
ied LinkedIn’
LinkedI s algorithm.
n’s algorrithm.
algo

Instead,
Instead, I recommend
tead recommend this
ecommend this 4-step
step formula
4-s
4- formula for
for for writing
writing
LinkedIn
LinkedI
Linke n posts
dIn posts that get reach
pos reach and
and send
send people to your
end your
latest
latest post.
lates post.
pos

Here’s
Here’s a real-life
e’s real-life example.

 
 
 Repost
Repos
Repo st Blog Content as
as
LinkedIn
LinkedI
Linke n Articles
dIn Article
Articles
s
People actually
actually enjoy the content they find
actu find on LinkedIn:
LinkedIn:
LinkedIn:
“91 percent
perrcent of marketing
pe marketing executives
mar executive
execu s rate
tives rate LinkedIn
n as
LinkedIn
LinkedI as the
best
st place to find
bes
be find high-quality
uality content.”
high-qu
high-q

Which is
is why
why I recommend
recommend reposting
ecommend reposting some
epos some of your
your
content as
as LinkedIn
LinkedI
Linke n articles.
dIn article
articles
s.

For
For example, this
this LinkedIn
LinkedI
Linke n article
dIn article (which
ar (which was
(w was a word-for-
word
rd-fo
-forr-
word
word reposting
reposting of one of our
epos our Be The Source
ce Posts),
Source
Sour Posts), got
Pos
over
over 4,200
4,200 views.
views
views..

 
In
In fact, writing
writing this
this made
de me realize
mad
ma realize that I need
ealiz need to publish
publi
publis
sh
more
morre LinkedIn
mo n articles
LinkedIn
LinkedI article
ar s in 2020!
ticles

Optimize
ze Your
Optimiz
Optimi Your Profile
Prrofile for
P for
Followers
Follow
Follo wers and
and SEO
SE
S EO
Not
Not so
so long ago, my LinkedIn
n profile
LinkedIn
LinkedI profile looked
pr looked like this.
this.
this

 
Yikes.
Yikes
Yikes.

Today,
Today, my profile
Tod profile is
pr is optimized
zed to turn
optimiz
optimi n browsers
turn
tur brows
br ers into
wse
followers:
follow
followers
rs::

 
It’s
It’s also
t’s so optimized
als
al optimized for
optimiz for LinkedIn
LinkedI
Linke n SEO.
dIn SEO. Specifically, I’ve
SE I’ve
added
added about
dde ut 30 skills
abou
abo skills to my LinkedIn
kills n profile.
LinkedIn
LinkedI profile.
pr

Which helps
helps my profile
profile show
pr show up
how up when
when people search
earrch for
sea for
“SEO”,
EO”, “content marketing”
“SE
“S marketing” and
mar and other
other keywords
words that
keyw
key
show
show up
how up in my profile.
profile.
pr

 
 CHAPTER
C H APT
APTEE R 5:
5:

Create
Create More
More Epic
Mor Epic
Content

 
There’s
Therre’
The s more
e’s morre content published
mo publi
publis
shed now
hed now than ever
ever before
beforre.
befo

Which makes
makes it REALLY
REALLY hard
RE hard for
for your
your content to stand
stan
tand
d
out.
out.

In
In fact, according
accord
acco ing to Orbit
rding Orbit Media
Or Media, 47% of bloggers
Med bloggers state
state
that “getting traffic
traffic and
tr and attracting
attrracting visitors”
att visito
vis rs”” is
itors is their
their #1
#1
challenge.

So: how
how do
do you
you get your
your content noticed
noticed in 2020?
2020?

Epic
Epic Content.

Epic
Epic content is
is just
ustt like it sounds:
jjus ds:: it’s
sounds it’s content that’s
that’s so
so
massive,
mass
ma ive, so
ssive, so in-depth,
in-depth, so
in-d so impressive
imprress
imp ive, that it can’t help but
ssive but
bu

get attention. 
And
And in this
this chapter
chapter I’ll
I’ll show
show you
how you how
how it’s
it’s done.
done.

Content Design
Design Is a
Des
Competitive Advantage
Advantage
Ad
Design
Design can really
Des really help your
your content stand
stand out.
tand ou
out.

For
For example, a few
few months
months ago we
we published
publi
publis
shed this
hed this guide
uide to
gu
g
becoming an SEO
SEO expert
SE expert.
exper

This
This single
single post
post brought
pos brought in 25,643
br 25,,643 visitors
25 vis
visitors in the first
itors firstt week
firs week
from
from email, social
social media
media and
med and SEO.
SE
SEO.

 
Sure,
Sure, the content was
ure, was really
really good.
good. But
good But in my opinion, this
Bu this
guide
guide performed
perfo
perforrmed so
med so well
well because
e of its
because
becaus its 8-bit
8-bit design.
design.

In
In other
other words:
rds:: if I published
words pu
publi
blis
shed the same
hed same exact guide
guide as
gu as a
text-based
sed blog post,
text-bas
text-ba post, it wouldn’t
pos wouldn’t have done
done nearly
nearly as
near as well.
well.

Quality
Quality > Quantity
Quantity
Qu
When it comes
comes to content marketing
marketing in 2020,
mar 2020, what’s
what’s more
hat’s morre
mo
important:
imporrtant:
impo
 
Quantity?
Quantity? Or
Or Quality?
Qu
Quality?

In
In my opinion, the answer
er is:
answe
answ s: “quality”.
iis “quality”. And
“qu And it’s
it’s not even
close.
clos
close.

Unless
Unless you
you have a massive
ive team of writers,
massive
mass write
wr rs,, it’s
iters it’s pretty
prretty
p
much
much impossible
ible to create
impossible
imposs create lots
cr lots of Epic
Epic Content.

The fact is:

is: Epic
is Epic Content takes
takes time, energy
energy and
ener and several
seve
everral
rounds
rounds of edits.
edit
ed s. It’s
its It’s tough
t’s ugh to scale.
tou
to scale.

For
For example, my YouTube
YouTube channel racks
You racks up
acks up 232.9K
232..9K
232
monthly views…
views…
views…

… from
from 27
fr 27 total videos.
video
videos
s.

 
How
How is
is this
this possible?
poss
possible?
ible?

It’s
It’s because
t’s becaus
beca e I put
use ut blood,
pu
p blood, sweat
blood sweat and
and tears
tears into every
every video.
ever video.
vid

(And
(And it’s
it’s not just
justt me: we
jus we work
work with
with a production
produ
pr ction team,
duction
editor,
itorr, audio
edito io engineer
audio
aud engineer and
and animator
animator to make videos
video
vid s that
eos
come out
out super
ou superr professional).
supe prrofe
p ofess
ssional).
ional).

 
How
How about
ut another
abou
abo another example?

Earlier
lierr this
Earlie this year
year we
we launched
launche
lau d The SEO
nched SEO Marketing
SE Marketing Hub
Mar Hub.

This
This project
prroject was
p was so
so huge
huge that I have no idea
hu idea how
id how many
hours
hours my team and
and I spent
spent on it (I
(I stopped
stopped counting
topped unting at
cou
co
100 hours).
hours
hours).
).

But
But it was
was totally worth
worth it.

Not
Not only did
did The SEO
SEO Marketing
SE Marketing Hub
Mar Hub do
do well
well on day
day 1.
1.

But
But it continues
continues to bring
continu bring in targeted
br targete
tar d visitors
geted vis
visitors every
itors everry month.
eve
 
 Work
Worrk With Domain Experts
Wo Expe
xperrts
In
In some
some ways,
ways, this
ays this is
is the secret
ecrret to legit “high-quality
sec “high-quality
“high-qu
content”.

So: what
what does
does it mean to “Work
oes “Work With Domain Experts”?
“Wor Expe
xperrts”?

Well, let’s
let’s say
say you’re
you’re about
you about to publish
abou publi
pu sh a post
blis post about
pos about
abou
starting
tarrting a SaaS company.
sta

There
Therre are
The are two
ar two approaches
tw approache
appr s to writing
oaches writing this
this content:

Option A: Hire
Hire a random
random freelancer
and eelancerr to write
freelance
fr write the article.
article.
ar

Option B: Work
Worrk with
Wo with an entrepreneur
entrep
entreprreneur that just
eneur justt grew
jus grew their
gr their
SaaS company to 1,000
1,000 customers.
cus
custome
tomers
rs..

The freelancer
freelancerr is
freelance is going to regurgitate
reg
egurgitate the content that’s
urgitate that’s
already
alrrea
al dy out
ead out there.
ou there.
ther

Sure,
Sure, the freelancer’s
ure, eelancerr’s content might be “good”.
freelance
fr “good”. But
“good But it will
Bu will
lack the substance
bstance that you
sub
su you can ONLY
ONLY get from
ON from Domain
fr
Experts.
Expe
xperrts.

A Domain Expert
xperrt can talk about
Expe about SaaS from
abou from their
fr their own
wn first-
ow
o first-
first-
hand
hand experience:
experrience: details,
expe details, examples,
etails examples, beta versions,
examples version
vers s, doubts,
ions doubt
bts
s,
partnerships,
parrtne
pa tners
rships, pricing
hips pricing tests…
pr tests… and
tes and a million other
other things
things that
 
you
you ONLY
NLY get from
ON
O from doing
fr doing something
something in real
real life.

I think this
this is
is one reason
reason that the content at Backlinko
eas
resonates
resonates with
onates with people.

I try
ttrry to stick
stick to topics
topics that I have first-hand
first-han
firs d experience
t-hand experrience
expe
with.
with. For
For example, I didn’t
didn’t really
really start
tarrt writing
sta writing about
about
abou
YouTube
uTube marketing
You
Yo marketing until
mar until I spent
spent time growing
growing my channel.
gr

And
And because
becaus
beca e that content was
use was basically
sically me documenting
bas
ba doc
ocu
umenting
what
what I learned,
learrne
lea d, people liked
ned liked it.

 
 CHAPTER
C H APT
APTEE R 6:
6:

Jump
Jump On Emerging
Eme
merrging
Topics
Topics

 
Epic
Epic Content is
is one way
way for
for your
your content to stand
stand out.
tand ou
out.

Here’s
Here’s another
e’s another one: jump
jump on emerging
ju emerging topics
emer topics BEFORE
BE
BEFOR
FORE
E
they take off.

Question
Question is:
is: how
is how do
do you
you find
find growing
grrowing trends
g tren
tr ds that are
ends are
ar
about
ut to take off?
abou
abo

And
And when
when you
you find
find one, what
what should
should you
hou you do
do next?

Well, that’s
that’s exactly what
what I plan to cover
cover in this
this chapter.
chapterr.
chapte

 
 Google Trends
Tren
Tr ds Related
ends Related
Queries
Querie
ies
s
Google Trends
Tren
Tr ds is
ends is GREAT
EAT for
GRE
GR for confirming
confirrming if a keyword
confi keyword is
keyw is
growing
growing or
or shrinking.
shrinking.

Or
Or comparing
comparring two
compa two trends
tw tren
tr ds against
ends st each other:
agains
again other:
other

 
But
But it’s
it’s not that great
great at bubbling
gr bubbling up
bu up trending
tren
tr ding topics
end topics that
you
you don’t
don’t already
alrea
alr dy know
ead know about
ut.
abou
abo

That is,
is, unless
is unless you
nless you check out
out the “Related
ou “Related Queries”
Qu
Querie
ies
s”
section.
section.

Here’s
Here’s how
e’s how it works:
works:

First,
Firs
Fi t, search
rst, earrch for
sea for a keyword
keyword that you
keyw you think might be
trending
trending up.
end up.

Then, check out

out the Related
ou Related queries
qu
queries list
ies st at the bottom of
lis
li
the page.

 
This
This is
is Google’s
Google’s way
way of showing
showing you
how you terms
terrms that are
te are
ar
starting
tarrting to blow
sta blow up.
up.

Very
Verry helpful.
Ve helpful.
helpfu

Exploding
Exploding Topics
xplod Topics
Google Trend’s
Tren
Tr d’s Related
end Related Queries
Qu
Queries is
ies is helpful
ul and
helpfu
helpf and all.

But
But again, it really
really only shows
shows you
hows you topics
topics that you
you already
alrrea
al ead
dy
know
know about.
abou
about.

Which is
is why
why we
we recently
recently built
built Exploding
bu Exploding Topics
xplod Topics.

 
Exploding
Exploding Topics
xplod Topics scans
scans the internet
cans internet for
inter for terms
terrms that are
te are
ar
starting
tarrting to blow
sta blow up.
up. And,
And, if the trend
And tren
tr d is
end is a real
real trend
tren
tr d (and
end (and
not just
justt a fad),
jus fad), we
fad we add
add it to our
our growing
grrowing database.
g databa
atabas
se.

 
 Create
Create a Guide
Guide
Gu
Once you
you find
find an emerging
emerging topic, what’s
emer what’s next?
hat’s

You
You can create
create a video.
cr video. Or
vid Or a list
list post.
lis post.
pos

But
But in my experience,
experience, your
exper your best
st bet is
bes
be is to create
create a guide
cr guide.
gu

Why?

Because
Becaus
Beca e the topic is
use is so
so new,
new, your
new your guide
uide will
gu
g will instantly
instantly
ins
become THE
THE guide
uide on that topic.
gu
g
 
(Assuming
(Assu
(A ming that it’s
ssuming it’s good
good 😀)
For
For example, in 2018 we
we published
publi
publis
shed Voice Search:
hed Search: The
Sear
Definitive Guide
Guide.
Gu

This
This wasn’t
wasn’t only the best
best guide
bes guide to voice search
gu earrch out
sea out there.
ou there.
ther
It
It was
was the ONLY
ONLY guide.
ON guide.
gu

Which is
is why
why it got so
so much
much traffic
mu traffic on day
tr day 1.
1.

CHAPTER
C H APT
APTEE R 7:

Content Repurposing
Repurpo
Repurpos
sing
 2.0
2.0 
Repurposing
Repur
Repurposing content is
pos is a great
great way
gr way to scale
scale up
up your
your
content marketing…
marketing… without
mar without starting
ithou tarrting over
sta over every
everry time you
eve you
want
want to create
create something
cr something new.
new.
new

That said:
sai
aid
d:

People’s
People’s standards
standards for
tand for content has
has gone up
up A LOT over
over
the last
last few
las few years.
years
years..

Which means:
means: you
means you can’t just
justt read
jus read an article
ead article into a
ar
microphone
 and
micrrophone
mic and call it a day.
day. 
This
This chapter
chapter will
will show
show you
how you how
how to use
use content
repurposing
rep
epur
urposing as
pos as part
parrt of your
pa your content strategy
strategy in 2020.
2020.

Match The Content To Each

Each
Format
Forrmat
Fo
Like I said:
sai
aid
d:

Content standards
standards are
tand arre completely different
a ifferrent than even 2-3
diffe 2-3
years
years ago.

Back then, you

you could
uld recycle
cou
co recycle the content from
from a single
fr single
blog post
post into several
pos everral different
seve ifferrent formats.
diffe format
formats
s.

And
And it would
would work.
work.

Today,
day, you
Tod
To you need
need to take the ideas,
idea
id s, concepts,
eas concepts, and
concepts and examples
examples
from
from your
your original
orriginal content… and
o and adapt
dapt it so
ad
a so it’s
it’s a
PERFECT
PERFECT fit for
RFE for the new
new format.
forrmat.
fo

How
How about
ut an example?
abou
abo

Late last
last year
las year I uploaded
uploaded this
pload this video
deo to YouTube.
vid
vi YouTube.
You

How to Get More Tra c in 2020 (9 New Strategies)

 
This
This video
deo was
vid
vi was closely
sely based
clos
clo based on this
bas this post
st from
pos
po from my blog.
fr

Despite
spite the fact that my video
Des
De video used
vid ed a lot of the strategies
use
us strategie
ategies
s
from
from that post,
post, it wasn’t
pos wasn’t a “copy & paste”
paste” type of deal.
pas deal.

For
For example, I added
add
a ed a short,
dde horrt, relatable
sho relatable story
torry to the
sto
beginning of the video
video (which
vid (which tends
(w tends to work
work well
well on
YouTube).
You
YouTube).

I also
so ONLY
als
al ONLY used
ON ed 9 of the 27
use
us 27 strategies
strategies that I thought
ategies thou
thought
would
would work
work best
best for
bes for the video
video format.
vid format.
for

 
And
And I rewrote
rewrote entire
wrote entire strategies
entir strategies so
ategies so they made
made sense
mad sense on
ens
video.
vid
video.

And
And because
becaus
beca e my video
use video content was
vid was repurposed
rep
epur
urposed for
pos for
YouTube,
uTube, it racked
You
Yo racked up
acked up over
over 100k
100k views.
views..
views

Reuse
Reus
Reuse

e Specific Steps
Steps and
andTips
Tips
You
You don’t
don’t need
need to reuse
reuse an entire
use entire piece of content for
entir for this
this
approach
apprroach to work.
app work.

In
In fact, you
you can take one of your
your best
st sections
bes
be sections from
ections ffrrom an
existing
sting piece of content… and
exis
exi and reuse
reuse that somewhere
use some
omewherre else.
whe else.
els

For
For example, I took this
this interesting
interresting mini-case
inte mini-case study
mini-cas study from
udy from
fr
my guide
guide to email marketing…
gu marketing…
mar

…and
…and reused
reused that tidbit
use tidbit (with
tid (with updated
(w updated numbers)
ated nu
numbers)) as
mbers as a
LinkedIn
LinkedI
Linke n post.
dIn post.
pos

 
 BONUS
BON
BO N US CHAPTER:
C H APT
CH APTEE R:

Content Marketing
Marketing
Mar
Tactics
Tactics for
for 2020

 
Let’s
Let’s cap off this
this guide
uide with
gu
g with a handful
handful of super
hand perr actionable
supe
su
content marketing
marketing tactics
mar tactics for
for 2020.
2020.

Create
Create Content Designed
Designe
Des ignedd for
for
Links
Links OR Social Shares
Shares
Shar
Is it possible
ible to create
possible
poss create a piece of content that gets
cr gets a
bunch
bunch of backlinks
backlinks AND
ND social
AN
A social media
media shares?
med sha
harres?

Yes.
Yes
Yes.

But
But it’s
it’s SUPER
SUPER rare.
SUPE rare.
 
In
In fact, when
when we
we teamed
teamed up
up with
with BuzzSumo
BuzzSumo to analyze
BuzzS analyze
analyz
900 million articles
article
ar s, we
ticles we found
found that the correlation
fou correlation
correlation
between
ween links
betw
bet links and
and social
social shares
harres was…
sha was… practically
practically zero.
pr zero.

Which is
is why
why I recommend
recommend publishing
ecommend pu
publishing content with
blis with a
specific
specific goal in mind:
mind: links
mind links OR shares.
sha
harres.

(Not
(Not both)

For
For example, when
when I published
pu
publi
blis
shed this
hed this guide
uide to copywriting
gu
g iting, I
copywriting
copywr
was
was aiming more
more for
mor for social
social shares
harres than links.
sha links.
links

 
Because
Becaus
Beca e my guide
use guide doesn’t
gu doesn’t contain much
oes much in the way
mu way of
original
original data
data or
or strategies,
strategies, there’s
ategies there’
ther s nothing for
e’s for other
other
bloggers
bloggers to cite or
or link to.

But
But because
because my guide
because guide put
gu put a lot of copywriting
pu iting wisdom
copywriting
copywr wisd
sdom
om
into one place, it got shared
harred like crazy.
sha crazy. In
cr In fact, that post
post
pos
already
alrrea
al dy has
ead has over
over 6,000
6,000 shares.
sha
harres.

Experiment
xperriment With
Expe
Tweetstorms
Tweet
eetssto
torrms
Buffer
fferr recently
Buffe recently found
found that Tweetstorms
fou Tweet
eetstorrms lead
sto lead to more
more
mor
impressions
imprress
imp ssions and
ions and engagement… and
and fewer
wer clicks
few
fe clicks.

 
And
And Naval
Naval Ravikant actually
actually turned
actu turne
tur d one of his
ned his
Tweetstorms
Tweet
eetstorrms into a multi-episode
sto multi-epi
mu sode podcast.
lti-epis podca
podcas
st.

So it’s
it’s clear
clear that there’s
there’
ther s something
e’s something to this
this format.
forrmat.
fo
Tweetstorms
Tweet
eetstorrms combine the short,
sto horrt, snappy
sho snappy tweets
tweet
tw s with
eets with long-
form
forrm content.
fo

And
And Twitter
Tw
T itterr recently
witte recently made
made Tweetstorms
mad Tweet
Tweetstorrms much
sto uch easier
mu
m ierr to
easie
eas
do.
do.
 
 Send
Send Super-Personalized
Su
Supe
perr-Pe
-Pers
rsonali
onaliz
zed
Outreach
Outreach Emails
Email
mails
s
For
For your
your outreach
utreach emails
ou
o emails to work
work in 2020,
2020, they need
need to be
SUPER
ER personalized.
SUPE
SUP personali
personaliz
zed.

And
And no, “Hey
“Hey [Name]”
“H [Name]” doesn’t
[N doesn’t count
oes count as
cou as personalized.
pers
personali
onaliz
zed.

Instead,
Instead, your
tead your outreach
utreach emails
ou
o emails should
should look more
hou more like this:
mor this:
this

 
Or
Or like this:
this:
this

 
(That’s
(That’s not to say
say that you
you can’t work
work off of a script.
script. But
But
Bu
that script
script needs
needs lots
lots of fields
fields that you
you can personalize).
personali
personaliz
ze).

The analysis
sis of 12 million outreach
analys
analy outreach emails
ou emails that we
we recently
recently
did
did with
with Pitchbox found
found that personalizing
fou personali
pers zing your
onaliz your emails
emails
can boost
boost replies
boos replies by about
eplies about 1/3rd.
abou 1/3rd
3rd..

“Document,

ument, Don’t Create”
“Docu
“Doc Create”
Cr 
I first
rstt heard
firs
fi heard this
this phrase
phrrase from
ph from Gary
Gary Vaynerchuk
Gar Vaynerch
Vayner uk.
chu

And
And it’s
it’s been my content marketing
marketing mantra
mar mantra over
mantr over the last
last
las
18 months.
months
months.

The idea
idea is
id is that, instead
instea
ins d of creating
tead creating content from
cr from scratch,
fr scratch,
you
you simply
simply document
document what
ocu what you’re
you’re already
you alrea
alr dy doing.
ead doing.

(Gary
(Garry actually
(Ga actually has
actu has a full-time
full-time video
fu video camera
vid camera document
camer document his
ocu his
every
everry move. But
eve But you
Bu you don’t
don’t need
need to take it to that
extreme).
extrreme).
ext

For
For example, when
when I started
sta
tarrted sending
ted sending out
end out press
ou press releases
pr releases to
eleas
promote
promote some
some of our
our Be The Source
ce Content, I wrote
Source
Sour wrote up
up
what
what I learned
learrne
lea d as
ned as a definitive
definitive guide.
guide.
gu

And
And when
when I wanted
wanted to write
anted write a post
post about
pos about getting more
abou more
mor
YouTube
YouTube subscribers
You sub
subscribers, I jotted
ibers jotted down
down what
what worked
worked best
ked st for
bes
be for
me.

 
There
Therre are
The are two
ar two main benefits
tw benefits of the “Document,
“Document, Don’t
“Docu
Create”
Create” approach:
approach:
appr

First
rstt, your
Firs
Fi your content comes
comes out
ut WAY better.
ou
o better.
better

A few
few years
years ago I wanted
wanted to jump
anted jump on the Conversion
ju ion Rate
Conversion
Convers
Optimization
Optimization craze.
Optimiz craze. But
cr But I don’t
Bu don’t have much
much first-hand
mu first-han
first-hand
d
experience
experrience with
expe with CRO (outside
(outside of split
(ou split testing
testing on my own
tes own
ow
websites).
web
ebs
site
ites
s).

Which is
is probably
prrobably why
p why my CRO-focused
ed content didn’t
CRO-focuse
CRO-focus didn’t do
do
that great.
great.
gr

Second
Second, documenting
documenting is
ocu is MUCH
MUCH easier
eas
ea ierr and
sie and faster.
fas
faste
terr.

After
After all, you’re
you’re documenting
you documenting what
ocu what you
you already
alrrea
al dy do
ead do all day.
day.

The “Document,
“Document, Don’t Create”
“Docu Create” approach
Cr approach is
appr is the main
reason
reason that we’ve
eas we’ve been able to go from
from 1 post/month
fr st/month to 2
pos
po
posts/month.
pos
posts/month.

 
Because
Becaus
Beca e my content documents
use doc
ocu
uments the SEO
ments SEO work
SE work I do
do every
every
ever
day,
day, I can produce
produ
pr ce more
duce more of it.
mor

Promote
Promote Your
Your Content with
with
Partnerships
Parrtne
Pa tners
rship
hips
s
Want to get more
more eyeballs
mor eyeballs on your
your content?

Try
Try a content partnership.
partne
partners
rship.
hip.

A content partnership
partne
partnership is
rship is when
when you
you and
and another
another business
bus
busine
iness
ss
work
work together
together on a single
single piece of content.

For
For example, I partnered
tnerred with
parrtne
pa with ClickFlow
ClickFlow for
for this
this Google
CTR analysis
analysis.
analys

This
This was
was a win-win
win-win for
in-w for both of us.
us.
 
I got access
access to a unique
unique data
niqu data set.
set. And
And ClickFlow
ClickFlow got in
front
front of thousands
thousan
thous ds of new
ands new people.

The best
best part?
bes part?
par

You
You don’t
don’t need
need to have an existing
existing audience
exis ience for
audience
aud for this
this to
work.
work.

Kyle Byers
Byers was
was able to partner
tnerr up
partne
par up with
with Kinsta
Kinsta and
Kins and
Mangools
Mangools for
for this
this blogger
blogger survey
survey.

At the time, Kyle had

had published
pu
publi
blis
shed 5 posts
hed sts on his
pos
po his blog. And
And
had
had 47 email subscribers.
sub
subscribe
ibers
rs..
So you
you don’t
don’t need
need a huge
huge audience
hu ience to take advantage
audience
aud advantage of
ad
partnerships.
parrtne
pa tners
rship
hips
s.

As
As long as
as you’re
u’re willing
you
yo willing to hustle
tle and
hustle
hus and provide
prrovi
p de value
ovid value to
valu
your
your partner,
tnerr, this
parrtne
pa this strategy
strategy can work.
work.

Now
Now It’s
It’s Your
t’s Your Turn
Tur
Turn
n

 
So that’s
that’s it for
for my guide
guide to content marketing
gu marketing in 2020.
mar 2020.

Now
Now I’d
I’d like to hear
hear what
what you
you have to say:
say:

Which strategy
strategy from
from this
fr this guide
uide are
gu
g are you
ar you going to try
try first?
tr first?
first?

Do you
you plan on creating
creating more
cr more video
mor video content?
vid

Or
Or maybe you
you want
want to test
test out
tes out content partnerships.
ou partne
partners
rship
hips
s.

Either
itherr way,
Eithe way, let me know
know by leaving a comment below
below
right
right now.
now.
now

195 Comments
Comments  

 
 Nathan
Nathan Grieve
Grieve
Gr

Love it, repurposing

rep
epur
urposing is
pos is what
what im focusing
ing on this
focusing
focus this year.
yearr.
yea

REPLY
R E PLY

Brian
Brian Dean

Nice!
ice!! I’ve
Nice I’ve been trying
trying to squeeze
tr squeeze more
eez more out
mor out of my existing
ou existing
exis
content instead
instea
ins d of reinventing
tead reinventing the wheel
wheel every
every time I want
ever want
to publish
publi
pu sh something
blis something new.
new. And
new And it seems
seems to be working.
eems working.

The big lesson

on I learned,
lesson
less learrne
lea d, like I mentioned
ned mentioned in the guide,
guide, is
gu is to
not just
justt copy and
jus and paste
ste the content from
pas
pa from format
fr format to
for
format.
forrmat. It’s
fo It’s important
t’s imporrtant to adapt
impo adapt the content for
ad for each
platform.
platforrm.
platfo

REPLY
R E PLY

Kyle Byers
Byers

Awesome,
Awesome, awesome
awesome guide,
aw guide, Brian.
gu Brian.
Br

I’m
I’m blown
blown away
blow away by the LinkedIn
aw n results
LinkedIn
LinkedI resu
sults you’re
lts u’re getting. I’ve
you
yo I’ve
been putting
putting off using
pu using it for
for content distribution,
distribution, but
ibu but now
bu now I’m
I’m
convinced.
d. Love the idea
convinced
convince idea of repurposing
id rep
epur
urposing entire
pos entire posts
entir posts there
pos therre
the
too.

REPLY
R E PLY

Brian
Brian Dean

 
 Thanks
Thanks man!
man! Yeah, LinkedIn
n is
LinkedIn
LinkedI is definitely
definitely NOT
NOT the cool kid
kid
on the block (like TikTok). But
But with
Bu with 610 million users
ers and
use
us and
super
perr high organic
supe
su organic reach,
or reach, it has
has a ton of potential.

REPLY
R E PLY

Amanda
da L Grossman
Amand
Aman Gross
Gr ssman
man

Question:
Question: if you
you repurpose
rep
epur
urpose a blog post…wouldn’t
pos post…
pos wouldn’t it be
t…w
seen
seen as
as duplicate
duplicate content with
with google?

REPLY
R E PLY

Brian
Brian Dean

Yes
Yes it is
is duplicate
duplicate content. But
But as
Bu as long as
as the content
is
is indexed
ind
indexed on your
exed your site
site first,
t, you’re
first,
firs you’re good:
you good:
good
https://backlinko.com/hub/seo/duplicate-content
https
https://backlinko.com/h
://backlinko.com/hu
ub/
b/s
seo/
eo/du
duplicate-content
plicate-content

REPLY
R E PLY

Nigel
Nigel

Very
Verry cool article
Ve article Brian!
ar Brian
Brian!!

REPLY
R E PLY

Brian
Brian Dean

Thanks
Thanks Nigel
Nigel 👍👍👍
REPLY
R E PLY

 
 paul
paul Leary
pau Leary
Lear

Perfect
Perrfect timing with
Pe with this
this post
st Brian
pos
po Brian as
Br as I’m
I’m building
buil
bu ding out
ild out 10 new
ou new
websites.
web
ebs
site
ites
s.
I’ll
I’ll reed
reed this
eed this entirely
entirrely and
enti and circle
cirrcle back with
ci with my input.
input. Thanks
inpu Thanks
Mr.
Mr. SEO.
SEO.
SE

REPLY
R E PLY

Brian
Brian Dean

Sounds
unds good,
Sou
So d, Paul.
good
goo Paul. Hope
Pau Hope it helps
helps you
you kick butt
butt with
bu with those
those
thos
new
new sites
sites in 2020.
ites 2020.

REPLY
R E PLY

Belle

Excellent
Excellent guide
guide Brian!
gu ian!! I am definitely
Brian
Br definitely going to make use
use of it
for
for Youtube
utube video
You
Yo video promotion
vid promotion ls.
pr ls. By the way
ls way Which tool
would
would you
you recommend
recommend for
ecommend for outreaching
utreaching to other
ou
o other bloggers
bloggers
through
thrrough email ?
th

REPLY
R E PLY

Brian
Brian Dean

Thank you,
you, Belle. If
you If you’re
you’re just
you justt starting
jus tarrting out
sta out I would
ou would actually
actu
actually
just
ustt use
jus use Google Sheets
Sheets and
and Gmail. That way,
way, you
you get a feel
for
for what’s
what’s working.
hat’s working. Then, if you
you want
want to scale
scale up
up I’d
I’d check
out
out Pitchbox or
or BuzzStream.
Buzz
BuzzSt
Strream.

REPLY
R E PLY

 
 Jonny Armandary
Arman
Armand
dary

Amazing
Amazing article,
Amaz article, as
ar as always!
alw
always! Thanks
ays! Thanks for
for all the solid
solid gold
olid gold
advice
advice Brian.
Brian.
Br

I’m
I’m really
really upping
upping my content marketing
marketing game for
mar for 2020,
2020, so
so
will
will factor
factor all of this
this in – particularly
partic
particularrly your
ula your repurposing
rep
epur
urposing and
pos and
documenting
documenting approach.
ocu approach.
appr

Thanks
Thanks again!
again!

REPLY
R E PLY

Brian
Brian Dean

Hi
Hi Jonny, thank you.
you. This
you This is
is perfect
perrfect timing then. I’m
pe I’m also
also
als
going to be focusing
ing on those
focusing
focus those 2 things
thos things (along with
with putting
putting
pu
out
out more
more YouTube
mor YouTube videos.
You video
vid s. I kind
eos kind of neglected
neglected my channel
this
this year).
yearr). 2020 is
yea is going to be awesome!
awesome
aw ome!!

REPLY
R E PLY

Jonny Armandary
Arman
Armand
dary

Look forward
forward to seeing/reading
forwa seeing/
eeing/rreading it!
ead it!

REPLY
R E PLY

Andre
Andr
An e Vaughn
dre Vaughn
Vau

So Much
Much here
Mu here Brian!
her ian!! I’ve
Brian
Br I’ve actually
actually bookmarked
actu bookmarke
bookmar d this
ked this post
pos
post
because
becaus
beca e I know
use know that I will
will be referencing
eferrencing it multiple
refe multiple times.
mu times.
times
Thanks
Thanks Man!
Man! 👍👍
R E PLY 
REPLY 
 Brian
Brian Dean

Awesome
Awesome Andre!
e! Yeah, there’s
Andre
Andr there’
ther s definitely
e’s definitely a lot here
here to
her
digest
digest in one sitting.
iges sitting. Hope
Hope you
you have a great
great 2020.
gr 2020.

REPLY
R E PLY

Abuzar
Abuz
Ab ar Khan
uza

Your
Your post
st about
pos
po about content marketing
abou marketing is
mar is awesome
wesome as
aw
a as usual.
usual.
Thanks.
Thanks
Thanks.

REPLY
R E PLY

Brian
Brian Dean

You’re
u’re welcome
You
Yo welcome 👍👍👍
REPLY
R E PLY

Baidhurya
Baid
Baidhurya Mani
urya

Hey
Hey Brian,
Brian, I am in creating
Br creating a content plan for
cr for my blog for
for
2020 and
and so,
so, this
this guide
uide couldn’t
gu
g couldn’t have come at a better
cou better time.
Thanks
Thanks for
for creating
crreating such
c such an epic piece 🙂
REPLY
R E PLY

Brian
Brian Dean

Oh nice!
nice! Yeah this
this should
should be super
hou perr helpful
supe
su ul getting you
helpfu
helpf you
read
ready
eady for
for 2020.
2020. Keep me posted.
poste
posted
d. 
 REPLY
R E PLY

Dan

Brian,
Brian, how
how do
do you
you read
read from
ead ffrrom a script
script without
without actually
ithou actually looking
actu
at a paper?
paper?
paper

REPLY
R E PLY

Brian
Brian Dean

Hi
Hi Dan, you
you can use
use a teleprompter.
ompterr. But
teleprompte
telepr But what
Bu what I usually
usually do
do
is
is have my script
script next to me on my laptop. Then, I read
read the
ead
line silently,
silently, then face the camera
camera and
camer and deliver
eliverr the line.
delive
Rinse
se and
Rins
Rin and repeat
repeat 1000 times
times and
and you
you have a ton of videos!
video
videos!
s!

REPLY
R E PLY

Tony Omary
Omary
Omar

Hey
Hey Brian,
Brian,
Br

What an Awesome
Awesome guide.
Aw guide.
gu

It
It seems
seems like Video
eems Video and
Vid and voice is
is where
herre we
whe we should
should put
hou ut more
pu
p more
mor
focus
focus on.

There
Therre has
The has been a drop
drop in traffic
traffic over
tr over the past
past year.
pas year.
year

REPLY
R E PLY

Brian
Brian Dean

 
 Hi
Hi Tony, thanks
thanks man!
man! I’d
I’d say
say video
video for
vid for sure.
sure. Voice is
is
interesting
interresting and
inte and worth
worth optimizing
optimizing for.
optimiz for. But
for But I’m
Bu I’m not sure
sure it
makes
makes sense
sense to focus
ens focus on it over
over other
other platforms
platforrms (like
platfo
YouTube
uTube and
You
Yo and traditional
ttrraditional SEO
SEO stuff).
SE stuff).

REPLY
R E PLY

Melvin

Hi
Hi Brian,
Brian,
Br

Doesn’t
sn’t repurposing
Does
Doe rep
epur
urposing articles
pos article
ar s word-for-word
ticles word-forr-word on Linked-in
rd-fo Linked-in
Linked
hurt
urtt your
hur your ranking
ranking because
e of duplicate
because
becaus duplicate content?

REPLY
R E PLY

Brian
Brian Dean

Hi
Hi Melvin, not if your
your content is
is already
alrrea
al dy indexed
ead indexe
ind d on your
exed your
site.
site. Here’s
Here’s more
e’s morre info on that:
mo
https://backlinko.com/hub/seo/duplicate-content
https
https://backlinko.com/h
://backlinko.com/hu
ub/
b/s
seo/
eo/du
duplicate-content
plicate-content

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R E PLY

Melvin

That’s
That’s great.
grreat. Just
g Justt wait
Jus wait until
until my website
website is
ebs is indexed
ind
indexed or
exed or
should
should I also
hou so use
als
al use a Canonical Tag?

REPLY
R E PLY

Brian
Brian Dean

I’d
I’d just
ustt let the content get indexed
jjus indexe
ind d for
exed for a few
few days.
day
ays
s.
 
 REPLY
R E PLY

RINTU
RINTU BISWAS
INTU BISWAS
BI

Hi
Hi Brian,
Brian,
Br

SEO
SEO genius
genius = Brian
Brian Dean
Br 🙂
I’m
I’m your
your HUGE
HUGE fan.
UGE

I have a query:
query:
qu

How
How to do
do content marketing
marketing for
mar for Local SEO
SEO clients?
SE clients?
clients

Will these
these steps
thes steps apply for
teps for local SEO
SEO also?
SE also?
als

REPLY
R E PLY

Brian
Brian Dean

Thanks
Thanks Rintu.
u. These
Rintu
Rint These steps
Thes steps all apply for
teps for local clients.
clients. That
clients
said,
said, they may or
aid or may not make sense
sense depending
ens depending on the
epend
client. For
For example, it probably
probably doesn’t
pr doesn’t make sense
oes sense for
ens for a
local pizza
a shop
pizza
pizz shop to create
create a YouTube
cr YouTube channel. They’d
You They’d
probably
probably be better
better off investing
investing in local link building
inves buil
bu ding and
ild and
offline stuff.
stuff. Hope
Hope that helps.
helps.
helps

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R E PLY

Aditya
Aditya

Yes,
s, this
Yes
Ye this is
is the powerful
powerful start
pow sta 😄 and
tarrt of 2020 and yes
yes you
you are
arre right
a right
most
st of the guide
mos
mo guide are
gu are outdated
ar outdate
ou d and
ated and the linkedin
linkedin part
linked part is
par is what
what
I want
want
Thanks
Thanks you
you are
arre really
a really great
great
gr 
REPLY
R E PLY

Brian
Brian Dean

You’re
u’re welcome!
You
Yo elcome!! Yup,
welcome up, LinkedIn
Yu
Y n is
LinkedIn
LinkedI is where
herre it’s
whe it’s at right
right now
now 👍
👍👍
REPLY
R E PLY

Pranav
Pranav

As
As usual
usual great
great stuff
gr stuff Brian.
Brian. I am surely
Br surely going to apply some
some of
the tips
tips mentioned
mentioned here
herre for
he for my content marketing.
marketing.
mar

REPLY
R E PLY

Brian
Brian Dean

Sounds
Sounds good,
Sou d, Pranav.
good
goo Pranav. Hope
Pr Hope it helps.
helps.
helps

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Malak

This
This is
is really
really helpful
helpful and
helpfu and worthy
worthy insight
insight piece Brian!
ins ian!! I would
Brian
Br would
definitely
definitely make use
use of these
these strategies
thes strategies for
ategies for my content
promotion.
promotion. Thank you!
you!

REPLY
R E PLY

Brian
Brian Dean

 
 You’re
u’re welcome.
You
Yo welcome. Yup,
Yup, promotion
Yu promotion is
pr is HUGE.
HUGE. And
UGE And with
with more
more
mor
content coming out
out than ever
ou ever before,
beforre, promotion
befo promotion is
pr is more
morre
mo
important
imporrtant today
impo today than it’s
tod it’s ever
ever been.

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Marco
Marrco
Ma

Hey
Hey Brian,
Brian,
Br

Thanks
Thanks for
for another
another great
grreat piece of content. Do you
g you
invest
invest on promotion?
inves promotion? How
pr How much?
mu
much?

REPLY
R E PLY

Brian
Brian Dean

You’re
u’re welcome,
You
Yo welcome, Marco.
Marco. When you
Mar you say
say “how
“how much”,
mu
much”,
do
do you
you mean money, time… both?

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R E PLY

Md
Md Sarwar
Sarw
Sarwa
ar

Hi
Hi Brian,
Brian,
Br

Thank you
you for
for sharing
harring such
sha such a useful
usef
us ul guide.
efu guide. It
gu It will
will definitely
definitely
help me and
and others
others to write
write great
great content. Thanks
gr Thanks again!
again!

REPLY
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Brian
Brian Dean

Happy
Happy to help
 
 REPLY
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Darshana
Dars
Da hana R
rshana

I am working
working on a new
new website
website & this
ebs this should
should be super
hou supe
superr
helpful.
helpful. Thanks
helpfu Thanks again Brian!
Brian
Brian!!

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Brian
Brian Dean

Nice!
ice!! Let me know
Nice know how
how it goes.
goes.
goes

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Zain

Sorry
Sorr
So y to say
rry say but
but nothing is
bu is new
new

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Brian
Brian Dean

You
You can’t please
please everybody…
pleas everybo
everybod
dy…

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Sab

Designed
Des
Designed to get you
igned you traffic,
ttrraffic, absolutely
absol
abs utely useless
olu usele
us ss for
eless for 99%
99% of the
average
averrage business
ave busine
bus ss owner.
iness ow
owne
nerr.
 
REPLY
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Brian
Brian Dean

Yes
Yes this
this is
is definitely
definitely designed
designed to get you
igned you traffic.
ttrraffic. How
How is
is
getting targeted
targete
tar d traffic
geted ttrraffic useless?
usele
useless
ss?
?

REPLY
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Nitesh
Nite
ites
sh

I just
ustt got this
jjus this content link in an email. And,
And, as
And as usual
usual it is
is
super
perr stunning.
supe
su stunning. Thanks
Thanks for
for this
this Brian.
Brrian. Let’s
B Let’s see
see how
how it turns
turn
turns
out
out to be. Happy
Happy new
new year
year btw.
btw
btw.

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Brian
Brian Dean

Thanks
Thanks Nitesh.
Nitesh. Happy
ites Happy 2020 to you
you too.

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Jay Panchani

Nice
Nice one Brian,
Brian,
Br
Very
Verry Helpful
Ve Helpful for
elpfu for new
new bloggers
bloggers like me.
By the way
way love your
your content and
and keep provide
provi
pr de this
ovid this kind
kind of
helpful
helpful guides.
helpfu guides.
gu

 
Regards,
Regards
Regards,,
Jay Panchani

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Brian
Brian Dean

Thanks
Thanks Jay. Glad
Glad you
you liked
liked it.

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Davis
Davis Baer
Baer

Awesome
Awesome stuff
stuff as
as usual
usual Brian!
Brian
Brian!!

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Brian
Brian Dean

Thanks
Thanks Davis
Davis 🙂
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Bebelle

Excellent
Excellent stuff
stuff Brian!
ian!! I am starting
Brian
Br tarrting up,
sta up, this
this will
will help me for
for
sure.
sure. Thank you!
you!

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Brian
Brian Dean

un
Sounds
Sou
So ds good,
d, Bebelle. Hope
good
goo Hope this
this helps
helps you
you out
ou
out 👍👍 👍
 REPLY
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Maya

Lol, how
how you
you think like this
this amazing
zing Brian?
amaz
ama Brian? I’m
Br I’m thinking about
about
abou
to start
tarrt a new
sta new blog and
and it is
is really
really helpful
helpful for
helpfu for that.

Thank you
you again

REPLY
R E PLY

Brian
Brian Dean

Hi
Hi Maya, you’re
you’re welcome.
you welcome. This
This should
should definitely
hou definitely come in
handy.
handy. I’d
hand I’d also
so check out:
als
al out:
ou
https://backlinko.com/hub/content
https
https://backlinko.com/h
://backlinko.com/hu
ub/content

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Rosha
sha Ishas
Ros
Ro Isha
Ishas
s

Great
Great post
post again, thank you
pos you Brian.
Brrian.
B

Your
Your every
everry post
eve post is
pos is valuable
uable about
valu
val about $1000+,
abou $1000+, and
and this
this is
is also
als
also
most
most valuable
mos valuable post.
valu post.
pos

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Brian
Brian Dean

Thanks.
s. Yup,
Thanks
Thank Yup, I’m
Yu I’m pretty
pretty happy with
pr with how
how this
this one turned
turne
turned
d
out
out 😎
REPLY
R E PLY 
 Paul
ul Walker
Pau
Pa Walker

Brian!
ian!! What a brain
Brian brain you
br you have, salute
salute your
alu your brain
brrain and
b and
knowledge.
know
knowledge. This
led This is
is so
so much
much helpful
mu helpful for
helpfu for me. Thank you
you for
for
sharing
harring Brian
sha Brian
Br

REPLY
R E PLY

Brian
Brian Dean

👍👍👍
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Munna
Munna Bangladesh
Bangladesh
Banglad

This
This was
was really
really helpful,
helpful, thank you!
helpfu you! I was
was just
ustt looking for
jjus for a
content marketing
marketing article
mar article like this,
ar this, as
this as I’m
I’m currently
ently working
currently
curr working
on a new
new site
site and
and Hope
Hope this
this would
would help me a lot.

REPLY
R E PLY

Brian
Brian Dean

Happy
Happy to help, Munna.
Munna. Best
Mu Best of luck
Bes luck with
lu with the new
new website.
web
ebs
site.

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Tomi

 
Awesome
Awesome as
as always,
alw
always, Brian!
ays ian!! One question,
Brian
Br question, which
qu which tool would
would
you
you recommend
recommend for
ecommend for LSI
LSI keyword
word while
keyw
key while writing
writing content?
Thank you!
you!

REPLY
R E PLY

Brian
Brian Dean

Hi
Hi Tomi, you’re
you’re welcome.
you welcome. I’d
I’d check out
out LSIGraph.com,
ou LSIGraph.com, or
LSI or if
you
you want
want a high-end
high-end paid
paid tool, clearscope
cope is
clearscope
clears is solid.
soli
olid
d.

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Tim Kleinhuis
Kleinhuis
Kleinhu

Ive
Ive been hiring
hiring writers
hir write
wr rs to create
iters create content for
cr for me. But
But I really
Bu really
dont
dont like the content that comes
comes out
ut of it. It
ou
o It takes
takes allot of
time for
for me to edit
edit the content to make it EPIC..
ed EPIC..

I really
really like how
how you
you construct
cons
construct your
ruct your blog posts.
posts. There
pos There not
Ther
really
really blog posts,
posts, you
pos you have so
so many usefull
usef
us ull images
efu images and
and
videos
vid
videos supported
eos suppo
supporrted by text. This
ted This is
is something
something that takes
takes allot
of time for
for me. Any tips
tips to speed
speed this
peed this up?
up? Im
Im not sure
sure if I
could
uld hire
cou
co hirre someone
hi someone to do
do this.
this.
this

REPLY
R E PLY

Brian
Brian Dean

Hey
Hey Tim, that’s
that’s a common issue.
e. I recommend
issue.
issu recommend reading
ecommend reading the
ead
“Work
“Worrk With Domain Experts”
“Wo xperrts” section
Expe section of this
this guide.
uide. It
gu
g It
might help you
you connect with
with the right
right people. To your
your
question:
question: I actually
ually do
actu
act do outsource
outsour
ou ce this
urce this step.
step. But
But when
Bu when I first
firs
firstt
started
sta
tarrted I would
ted would do
do all of the screenshots
screen
eens
shots etc. myself.
hots myself.
mys
 
 REPLY
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Zubair
Zubai
bairr

Thanks
Thanks Brian!
ian!! Great
Brrian
B Grreat stuff.
G stuff. I’ll
I’ll definitely
definitely try
try “double
tr “double down
“d down the
video
deo content” and
vid
vi and “be the source”
source” content.
urce”

REPLY
R E PLY

Brian
Brian Dean

Awesome!
ome!! Let me know
Awesome know how
how it goes,
goes, Zubair
goes Zubai
Zubairr

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Conrad
Conrrad Ruiz
Con Ru
Ruiz

Thanks
Thanks for
for the info Brian!
ian!! Looking forward
Brian
Br ard to the rest
forwa
forw rest of
2020 – best
best of luck
bes luck in your
lu your ventures!!
ventur
venture
es!!

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Brian
Brian Dean

Hi
Hi Conrad,
Conrad, you’re
Conr you’re welcome.
you welcome. Here’s
Here’s to an awesome
e’s awesome 2020
aw 🍾
🍾🍾
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Glenford
Glenford Robinson
Robins
Robinson

 
I plan to create
create more
cr more video
mor video content. I will
vid will review
review content
eview
partnerships
parrtne
pa tners
rships at a later
hips later time.

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Brian
Brian Dean

Hi
Hi Glenford,
Glenford,, sounds
Glenford sounds good.
d. If
good
goo If you
you want
want to create
create more
cr more
mor
videos
vid
videos I recommend
eos recommend checking out
ecommend out this
ou this resource
resource from
urce from the
fr
YouTube
uTube Marketing
You
Yo Marketing Hub:
Mar Hub:
https://backlinko.com/hub/youtube/create-videos
https
https://backlinko.com/h
://backlinko.com/hu
ub/yo
b/you
utube/c
be/crreate-vi
eate-vid
deo
eos
s

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Israel
Israel olabanji

Thank Brian,
Brian,
Br

My aim this
this new
new year
year is
is to Get engagement and
and reach
reach from
from
fr
Facebook, Pinterest
Pinterest and
Pinter and LinkedIn
LinkedI
LinkedIn
n

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Brian
Brian Dean

Sounds
unds good,
Sou
So d, Israel.
good
goo Israel. Hopefully
Hopefully traffic
opefu traffic too
tr 😉
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Carla
Carrla Zuleta
Ca Zuleta
Zu

 
Hey
Hey Brian!
ian!! I love your
Brian
Br your content!
content! It
It has
has helped
helped me so
so much!
ch!! I
much
mu
was
was wondering
wondering what
ond what tool you
you used
ed for
use
us for the video
video clips.
vid clips. I
clips
would
would love to know.
know. Have
know Have a great
great year
gr year

REPLY
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Brian
Brian Dean

Hey
Hey Carla,
Carla, thank you!
Car you! For
For those
se little clips
thos
tho clips we
we use
use Wistia.
Wistia.
Wis
They’re
They’rre like animated
They’ animated GIFs
GIIFs 2.0.
G 2.0. I also
so think they’re
als
al they’re super
they’r supe
superr
cool.

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Kay Shannon

Perfect
Perrfect timing on this
Pe this article!!
arrticle
a !! I’m
ticle!! I’m rebranding
reb
ebrranding my graphic
and graphic
gr
design
design business
busine
bus ss into a content marketing
iness marketing business.
mar busine
bus ss.. I have
iness
2 clients!
clients! This
This article
arrticle helps
a helps me demonstrate
demonstrate to my clients
emons clients
that video
video is
vid is the future,
futur
fu e, especially
ure, especially for
es for my client who
who trains
train
trains
s
horses
hors
ho es and
rse and hosts
sts horsemanship
hos
ho hors
horsemanship clinics.
emans clinics.
clinics

In
In this
this article
arrticle you
a you mention writing
writing articles
article
ar s on LinkedIn.
ticles n. Do
LinkedIn.
LinkedI
LinkedIn
LinkedI
Linke n users
dIn ers prefer
use
us eferr written
prrefe
p written articles
article
ar s over
ticles over video?
deo? Or
vid
vi Or
should
should video
hou deo be foremost
vid
vi foremo
for st there
emos there as
ther as well?
well? Can articles
article
articles
s
containing video
video be posted
vid poste
pos d on LinkedIn?
ted n? I’m
LinkedIn?
LinkedI I’m new
new to that
platform,
platforrm, that’s
platfo that’s why
why I’m
I’m asking.
asking.
as

Thank you
you for
for providing
prrovi
p ding great
ovid great resources!
gr resour
urce
ces!
s!

REPLY
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Brian
Brian Dean

 
 Hi
Hi Kay, awesome!
ome!! I’ve
awesome
aw I’ve tried
trie
tr d both video
ied video and
vid and text posts
posts on
pos
LinkedIn
LinkedI
Linke n and
dIn and both do
do well.
well. I actually
ually haven’t seen
actu
act seen one
have a big edge
edge over
ed over another
another (it’s
(it’s not like Facebook
where
herre video
whe video crushes
vid crushe
crus s all).
hes

I think you
you can embed
embed videos
vid
videos in LI
eos LI articles
arrticle
a s but
ticles ut I’m
bu
b I’m not
100%
100% sure.
sure.

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Gaurav
Gaur
Gaurav
av

I’ll
I’ll be working
working on that Brian.
Brian.
Br
Thanks
Thanks for
for sharing
harring a rigorously
sha rigo
igorrously working
usly working tactics
tactics or
or approach
apprroach
app
for
for content marketing.
marketing. Looking forward
mar ard to learn
forwa
forw learn a lot from
lear from
fr
you
you this
this year.
yearr.
yea

REPLY
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Brian
Brian Dean

Happy
Happy to help. Keep me posted
poste
posted
d 👍
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Ángel Mesquida
Mesquida
Mes

Awesome
Awesome piece of content and
and super
perr useful.
supe
su usef
us ul. Just
efu Justt checked
Jus checked
Exploding
Exploding topics
xplod topics and
and it’s
it’s an amazing
amazing tool, just
amaz justt wondering
jus wondering if
ond
you
you will
will launch
launch it in spanish
lau spanish (maybe you’ve
panis you’ve planned
you planned it
already).
alrrea
al dy). Regards
ead Regards

REPLY
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 
 Brian
Brian Dean

Hi
Hi Angel, thank you!
you! 👍👍👍
Exploding
Exploding Topics
xplod Topics is
is only in English
English atm, but
nglis but we
bu we may look
into multi-language
multi-lang
mu uage support.
lti-langu suppo
supporrt.

REPLY
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Bryan
Bryan Curley
Curley
Curley

Hey
Hey Brian,
Brian,
Br

Thanks
Thanks a lot for
for the epic post!
post! I took your
pos your Grow
Grrow Your
G Your Blog
Fast
st course
Fas
Fa e and
course
cours and see
see a lot of that advice
advice in here.
ad here. I’ve
her I’ve been
toying with
with throwing
throwing myself
thr myself into YouTube
mys YouTube and
You and I think that’s
that’s
the next big place for
for me to go when
when repurposing
rep
epur
urposing my
pos
recently-published
recently-p
ecently-pu
ubli
blis
shed RLLs.
hed RLLs
RLLs.

Best
st of luck
Bes
Be luck in the new
lu new year!
year!

REPLY
R E PLY

Brian
Brian Dean

Hey
Hey Bryan,
Bryan, you’re
Br you’re welcome.
you welcome. That’s
That’s the best
best part
bes part of taking
par
a course
e like GYBF: you
course
cours you get to see
see how
how this
this kind
kind of thing is
is
done.
done. And,
And, like I teach in the course,
And e, it’s
course,
cours it’s actually
ually not as
actu
act as
hard
hard as
as it looks!
looks!

Sounds
unds good.
Sou
So d. YouTube
good
goo YouTube is
You is awesome.
wesome. Let me know
aw
a know if you
you
have any questions
question
qu s about
tions ut YT.
abou
abo

REPLY
R E PLY

 
 Maura
Maur
Maura
a

Video
deo and
Vid
Vi and LinkedIn
LinkedI
Linke n to be the focus
dIn focus for
for 2020 after
after reading
rea
ead
ding
this
this awesome
awesome content. Thanks
aw Thanks Brian-
Brrian- your
B your articles
arrticle
a s are
ticles arre always
a alway
always
s
inspiring
ins
in pirring even if it’s
spi it’s only taking one or
or two
wo things
ttw things you
you
mention to implement and
and grow
grrow the business
g busine
business
ss

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Brian
Brian Dean

Thanks
Thanks Maura.
Maur
Ma a. Happy
ura. Happy to help 👍👍👍
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Frank
Frank Lazur
Lazur

Great
Great content as
as usual!
usual
usual!!

REPLY
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Brian
Brian Dean

Hi
Hi Frank,
Frank, thank you.
Fr you. Hope
you Hope you
you have a great
great 2020.
gr 2020.

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Antony Okuto
Okuto
Oku

Wouuu!
Wouuu! Thanks
Thanks for
for this
this epic guide,
guide, Brian!
gu Brian
Brian!!

And
And Happy
Happy New
New Year
Year 💪
 
I love your
your honesty-
sty- ” i never
hones
hone never started
sta
tarrted writing
ted writing about
about YouTube
abou YouTube
You
marketing
marrketing until
ma until I spent
spent time growing
growing my channel”
gr 🙌
Btw
Btw Just
ustt bookmarked
Jus
J bookmarke
bookmar d your
ked your in-depth
depth guide
in-d
in- guide on how
gu how to
become a SEO
SEO expert.
SE expert.
exper

I believe this
this will
will greatly
greatly aid
gr aid me put
put my content marketing
pu marketing
mar
house
hous
ho e in order.
use orde
order.

Off to share
harre on Twitter.
sha Twitte
Twitterr.

One more
more thing- when
mor when will
will you
you be posting
posting next on LinkedIn?
pos LinkedIn?
LinkedIn?

Looking forward
ard to your
forwa
forw your next mail

Best,
Bes
Best,
Antony

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Brian
Brian Dean

Hi
Hi Antony, you’re
you’re welcome
you welcome and
and happy new
new year
year to you
you as
as
well
well 🎉 🎉 🎉 I actually
actually posted
actu poste
pos d on LinkedIn
ted n today
LinkedIn
LinkedI today (to share
tod sha
harre
this
this post).
pos
post).

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Antony Okuto
Okuto
Oku

Great
Great to hear.
hear. Let me go check it out.
hear out. It’s
ou It’s also
t’s als
also
unfortunate
nforrtunate I’ll
unfo I’ll be handing
handing over
hand over my company’s
company’s social
social
media
dia account
med
me account this
accou this week
week (to further
therr my career)
furthe
fur eerr) so
caree
car so I’ll
I’ll
send
send you
end you an invitation request
request with
equ with my personal
onal profile
personal
pers profile
pr
to be on the safe
safe side
side and
and keep up
up with
with your
your future
ffu
utur
ure
e
updates
updates of course.
ates e. Thanks
course.
cours Thanks for
for the warm
warm wishes
wishes too.
hes

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 
 David
David

Great
Great work
work yet again. I’ve
I’ve noticed
noticed many of these
these changes
thes changes
too!
too! Thanks
Thanks for
for providing
prrovi
p ding more
ovid more detail
mor detail on a few
few that I hadn’t
had
hadn’t
unpacked
unpacked yet.
npacked

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Brian
Brian Dean

Hi
Hi David,
David, thank you!
David you!

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AbdulGaniy
Abdu
Ab lGaniy Shehu
dulGaniy Shehu

Thanks
Thanks for
for this
this awesome
wesome post,
aw
a post, Brian.
pos Brian.
Br

I particularly
parrtic
pa ticularrly love the idea
ula idea of content partnership
id partne
partnership as
rship as it seems
seem
eems
s
like a win-win
win-win for
in-w for both parties.
partie
parties
s.

But,
But, I’d
I’d like to know
know exactly how
how to get started
sta
tarrted with
ted with this,
this,
this
especially
especially for
for a beginner?
beginner?
beginner

Do you
you just
ustt reach
jjus reach out
out to brands
ou bran
br ds and
ands and businesses
bus
busine
inesses you
sse you want
want to
partner
tnerr with,
parrtne
pa with, and
and hope that they agree?
agree?
agr

How
How can you
you identify
dentify topics
iid topics they’ll be interested
intereste
inter d to partner
ted partne
partnerr
with
with you
you for
for content?

Thanks
Thanks for
for your
your time.

Will appreciate
appreciate your
appr your response
response greatly.
pons greatly.
gr

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 
 Brian
Brian Dean

You’re
You’re welcome.
You welcome. Those
Those are
Thos are all good
ar good questions.
qu
questions. And
tions And those
thos
those
types
types of questions
question
qu s is
tions is one of the reasons
rea
eas
sons that partnerships
ons partne
partners
rship
hips
s
are
are tough
tough (it can be hard
tou hard to get going at first!).
firstt!). When I
firs
first
rstt got started
firs
fi sta
tarrted I thought
ted ught to myself:
thou
tho myself: “There’s
mys “There’
“Ther s no way
e’s way
anyone would
would want
want to partner
tnerr with
partne
par with me”. And
And sure
sure enough,
enough,
enou
most
st people ignored
mos
mo ignored my emails.
ignor emails. But
emails But a few
Bu few did
did get back to
me. And
And I was
was on my way.
way.

So yeah, the idea

idea is
id is that you
you reach
reach out
out to brands
ou bran
br ds and
ands and hope
they agree.
agree. In
agr In my experience,
experience, if you
exper you can provide
provi
provid
de
something
something of value
value that they want
valu want (beyond
(beyond a traditional
traditional
tr
guest
guest post),
post), you
pos you have a good
good chance of getting a yes.
yes.
yes

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Alie Jules
Jule
Jules
s

LinkedIn
LinkedI
Linke n is
dIn is the place to be. The organic
organic reach
or reach is
is insane
sane right
ins
in right
now.
now
now.
A few
few things
things to add
add to your
your tips
tips for
for LinkedIn.
LinkedI
LinkedIn.
n.
1.
1. Since LinkedIn
n doesn’t
LinkedIn
LinkedI doesn’t like external
oes external links
exter links in blog posts
posts and
pos and
is
is said
said to devalue
aid devalue posts
evalu posts that add
pos add them. You
You can publish
publi
pu sh the
blis
post
st without
pos
po without the link – and
ithou and with
with an eye-catching image
(that’s
(that’s on brand).
bran
br d). Then go back and
and and edit
dit the post
ed
e post and
pos and add
add
your
your link.
2.
2. Add
Add 3 hashtags
has
hashtags to each post
htags post – find
pos find ones
ones that are
are relevant
ar relevant
to you
you e.g. #digitalmarketing
igitalmarrketing #marketing
#digitalma
#d #marketing
#mar
– people who
who follow
follow those
se hashtags
thos
tho hashtag
has s can see
htags see your
your post
st when
pos
po when
they check the feed
feed for
for that particular
partic
particularr hashtag
ula shtag and
has
ha and if your
your
post
post is
pos is one of the TOP results,
resu
sults, even better
lts better
– even better
better when
when your
your post
st gets
pos
po gets shared
harred – you
sha you again can
show
show up
how p for
u for the same
same hashtags,
hashtag
has s, via the people that 
htags share
sha
harre
your
your post
st = larger
pos
po gerr reach
large
lar reach
3.
3. Articles
Article
Ar s have been claimed
ticles claimed to be dead
dead on LinkedIn
ead n and
LinkedIn
LinkedI and
many stopped
stopped writing
topped writing them
– I dug
dug in and
and published
pu
publi
blis
shed 2 articles
hed arrticle
a s (while
ticles while only having 3,317
((w 3,31
317
7
followers)
follow
follo rs)) that went
wers went viral.
viral. The goal was
vir was also
so to see
als
al see if I can
get them to rank
rank on google…
– article
article views
ar views are
arre much
a much better
mu better than post
post views
pos views (same
same with
((s with
video
deo views)
vid
vi views)) some
views some estimates
estimate
es s say
timates say they are
are x5
ar x5 more
morre than post
mo post
pos
views
views
4. Video
Video still
Vid still works
works super
perr well
supe
su well – natively posted
poste
pos d to LI,
ted LI, not via
LI
YouTube,
YouTube, however,
You everr, there’s
howeve
how there’
ther s some
e’s some uptick
uptick on video
video viewing
vid viewing
view
fatigue
fatigue showing
fatigu showing up.
how up.
5.
5. Documents
Document
Docu s – huge
ments huge opportunity
hu opportunity here!!
oppor here!! An amazing
her amazing way
amaz way to
repurpose
rep
epur
urpose your
pos your massive
mass
ma ive amount
ssive amount of content in bite-size
amou bite-size
bite-s
pieces.
s. (this
pieces
piece (this also
so works
als
al works great
grreat on Instagram
g tagrram if you
Instag you have a
decent
decent following)
following)
follow

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Brian
Brian Dean

Hi
Hi Alie, wow!
wow! This
This is
is an early
early candidate
ear candidate for
cand for comment of
the year.
year. I need
year need to try
try #1.
tr #1. I actually
#1 ually get decent
actu
act decent organic
organic
or
reach
reach on posts
posts with
pos with a link. But
But I get WAY more
Bu more reach
mor reach from
from
fr
posts
sts that don’t
pos
po don’t have a link. So that sounds
sounds like the best
best of
bes
both worlds.
ds.. Again, awesome
worlds awesome comment
aw 👏👏👏
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Madiha
diha Jamal
Mad
Ma

Hi
Hi Brian,
Brian, this
Br this is
is such
such a detailed
detailed guide.
etailed uide. It
gu
g It took me an hour
hour to
read
read all the chapters
ead chapters and
and guess
uess what?
gu
g what? I didn’t
didn’t give up
up and
and
actually
ually read
actu
act read the whole
ead whole guide
guide in one shot.
gu shot. It
It was
was full
ull of ideas
ffu idea
ideas
s
 
that kept my interest
interest till the end.
inter end. So cheers
end cheers to you
you for
for writing
writing
such
such an engaging content.
And
And yes,
s, you
yes
ye you have asked
aske
as d what
ked what strategies
strategies I am going to try
ategies try in
tr
2020.
2020. I would
would work
work on content partnership
partne
partnership and
rship and the email
outreach
outreach part
part more.
par more. Tweetstorm
mor Tweet
Tweetstorrm is
sto is also
so a catch for
als
al for me so
so I
would
would also
so love to try
als
al try that.
tr

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Brian
Brian Dean

Thank you,
you, Madiha!
you iha!! For
Madiha
Mad For sure,
sure, it’s
it’s tough
ugh to keep people
tou
to
reading
reading all the way
ead way to the end.
end. One of my little cheat
end
codes
des is
cod
co is to add
add lots
lots of visuals
visual
visu s (videos,
als (vid
(videos, screenshots
eos screen
eens
shots etc.).
hots

Sounds
unds like a great
Sou
So great plan there.
gr there. Content partnerships
ther partne
partners
rships are
hips arre
a
super
perr underrated.
supe
su underr
rrate
ated
d.

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Emily
Emily Standley
Standley
Stand

You’re
You’re my go to guide
You guide for
gu for SEO
EO and
SE
S and content marketing!
marketing
marketing!!
Thanks
Thanks for
for posting
sting such
pos
po such helpful
helpful advice!
helpfu advice
advice!!

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Brian
Brian Dean

Hey
Hey Emily,
Emily, you’re
you’re welcome.
you welcome. And
And I’m
I’m happy to hear
hear that. I
hope you
you have an awesome
awesome 2020
aw ⚡⚡⚡
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 
 Mariana
Marriana
Ma

Hey
Hey Brian,
Brian,
Br
really
really great
great content. A lot to do
gr do and
and think about.
about. Is there
abou therre any
the
chance you
you will
will publish
publi
pu sh this
blis this compendium
dium as
compend
compen as an ebook or
or is
is
there
therre a link to download
the download this
nload this content?

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Brian
Brian Dean

Thanks
Thanks Mariana.
Marriana. We might create
Ma create a PDF of this
cr this guide.
uide. It
gu
g It
takes
takes some
some time to do
do though
though so
thou so I’d
I’d check back in a few
few
weeks.
week
eeks
s.

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Wendy
Wend
Wendy

Using
Using a homepage, nailing your
your video
deo intros,
vid
vi intros, LinkedIn
intr LinkedIn
LinkedIn
engagement: so
so much
much great
mu great info in one guide!
gr guide! And
gu And I love the
attractive
attrractive look of the guide-
att guide- makes
gu makes me want
want to keep
scrolling
scrolling forever.
everr. Thank you
foreve
for you for
for the powerful
powerful content.
pow

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Brian
Brian Dean

Hi
Hi Wendy,
Wendy, you’re
Wend you’re welcome.
you welcome. Glad
Glad you
you found
und some
fou
fo some
takeaways
takeaw
takeaways from
ays ffrrom today’s
today’
tod s guide.
ay’s gu
guide.

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 
 Karthik
Karrthik V Nair
Ka Nai
airr

Hey
Hey Brian,
Brian,
Br

Amazing
zing content!
Amaz
Ama content! I’ve
I’ve been wanting
wanting to ask
ask you
as you something.
something. I
started
sta
tarrted a business
ted busine
bus ss page in the health niche. I have accounts
iness account
accounts
s
on Instagram
tagrram as
Instag as well
well as
as Facebook and
and I want
want to target
target the
tar
older
der people. Now,
old
ol Now, I am thinking whether
hetherr to create
whethe create the same
cr same
business
bus
usiness page on Linkedin
iness Linkedin as
Linked as well
well or
or just
ustt direct
jjus direct all the people
from
from Linkedin
Linkedin to Facebook and
Linked and Instagram.
tagrram. ( By posting
Instag posting the
pos
articles/videos/images
article
ticles
s/vi
/vid
deo
eos
s/images through
/images thrrough my personal
th onal account
personal
pers account and
accou and say
say
“Hey
“Hey follow
follow my page on…” ) Would
Would that be a better
Wou better idea?
dea? Or
iid Or
if I have a page on Linkedin
Linkedin as
Linked as well,
well, why
why would
would people follow
follow
me on Insta
Insta and
and Facebook if they can get all the content on
Linkedin
din itself?
Linked
Linke itself? Especially
its Especially when
when my main leads
leads I believe
would
would come from
from Instagram
fr tagrram and
Instag and Fb.

Could
uld you
Cou
Co you throw
thrrow some
th some light on that? I hope my question
question is
qu is
clear.
clearr.
clea

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Brian
Brian Dean

Hey
Hey Karthik,
Karthik, thank you.
Kar you. In
you In my opinion, you
you can be active
on multiple
multiple platforms
mu platforms at the same
platfor same time. Some people
prefer
eferr IG.
prefe IG. Others
Others like LI.
LI. So by being on a bunch,
LI bunch, you
bu you get
in front
front of more
fr more people. Even
mor Even if you
you post
st similar
pos
po imilarr stuff.
simila stuff. That
said,
said, I would
aid would cross-pollinate
crross
c -pollinate your
ss-pollinate your audience
aud
a ience to let existing
udience existing
exis
followers
wers know
follow
follo know that you’re
you’re on LI.
you LI.
LI

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Sathya

 
 Killer
Killer start
tarrt for
sta for 2020! I agree,
agrree, LinkedIn
ag n posts
LinkedIn
LinkedI posts & articles
pos article
ar s is
ticles is
something
something that has
has worked
worked to generate
ked generate leads
gener leads & drive
drive
sales
sales for
ales for me over
over last
st 2 years.
las
la years
years..

Also
Also loved
Als loved your
your Publish
Pu
Publish “Be The Source”
blis ce” Posts
Source”
Sour Posts plan to
Pos
get great
great PR visibility.
gr visibility. On my bucket
vis bucket list
bu list this
lis this year.
yearr.
yea

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Brian
Brian Dean

Sounds
unds good.
Sou
So d. Let me know
good
goo know how
how your
your Be The Source
Source
Source
Post
Post does.
Pos doe
oes
s.

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Lucas
Luca
cas
s

That a lot of micro

micro insights
micr insight
ins s in this
ights this content. That’s
That’s awesome.
aw
awesome.
I’ll
I’ll note every
every insight
ever insight and
ins and do
do my job!
job! Thanks
Thanks again, Brian
Brian
Br

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Brian
Brian Dean

Hi
Hi Lucas,
Luca
Lu s, you’re
cas you’re welcome.
you welcome. Glad
Glad you
you got some
some takeaways
takeaway
takeaways
s
that you
you can use
use in 2020.
2020.

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Ted
Ted

 
You
You are
arre truly
a ly brilliant
truly
tru brilliant at what
br what you
you do!
do! Thanks
Thanks for
for the great
great
gr
tips
tips and
and game plan.

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Brian
Brian Dean

Hi
Hi Ted,
Ted, thank you!
Ted you!

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Christian
Chrristian
Ch

An epic article
article as
ar as you
you say!
ay!! Every
say verry time you
Eve you write
write an article
article I
ar
leave it to read
read at night because
ead e it is
because
becaus is nice to read
read them.
ead
Thank you
you very
verry much
ve much for
mu for sharing
harring friend.
sha frien
friend
d.

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Brian
Brian Dean

You’re
u’re welcome
You
Yo welcome Christian
Christian
Chr 👍👍👍
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Emmanuel
Emmanuel Uzoezie
mmanu Uzoe
Uzoez
zie

What a nice start

tarrt for
sta for the beginning of the year.
year.
year

I’m
I’m currently
ently working
currently
curr working on my channel. Creating
Creating content for
Cr for
my channel and
and while
while growing
growing my blog simultaneously.
gr sim
imu
ultaneo
ltaneously. And
usly. And
this
this came in very
very handy.
ver handy. Thanks
hand Thanks for
for coming out
out with
ou with an epic
content to start
tarrt the year.
sta year. =)
year
 
REPLY
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Brian
Brian Dean

You’re
u’re welcome,
You
Yo welcome, Emmanuel.
Emmanuel. I wanted
mmanu wanted to start
anted tarrt the year
sta year off
with
with a bang 💥
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Maria
Marria
Ma

Great
Great content as
as usual.
usual. I’ll
I’ll go for
for the Linkedin
Linkedin … to be honest
Linked honest
hones
it did
did not cross
cross my mind
cr mind to try
try it on with
tr with the purpose
purpo
pur se of
pos
promoting
promoting my fashion
fashion blog articles
fas article
ar s (I
ticles (I only use
use it for
for whatever
whateve
hateverr
is
is related
related to my 9-5
elated 9-5 corporate
porrate job).
corrpo
co

And
And I will
will create
create more
cr more video
mor video content. My YouTube
vid YouTube channel is
You is
new
new and
and I currently
curr
c ently do
urrently do not have a professional
profe
professional camera,
ssional camera, I’m
camer I’m
only using
using my smartphone.
sma
marrtphone.

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Brian
Brian Dean

Hi
Hi Maria,
Maria, thank you.
Mar you. Obviously
you ly LI
Obviously
Obvious LI is
is more
morre for
mo for work-related
work-
k-rrelate
elated
d
stuff.
stuff. But
But any topic can be tweaked
Bu tweake
tw d a little bit to fit in LI
eaked LI
(like fashion
fashion tips
fas tips for
for executives,
execu
executives, professional
tives profe
professional speakers,
ssional speakers,, job
peakers
interviews
interrvie
inte ws etc).
views

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Leo
 
Amazing
Amazing content so
Amaz so far!
far! Havent
Havent read
read it all yet, but
ead but I always
bu alw
alway
ays
s
love those
those long blogs
thos blogs 😉 Keep creating
creating awesome
cr awesome stuff,
aw stuff, Brian.
Brian.
Br
Cheers,
rs,, Leo
Cheers
Chee

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Brian
Brian Dean

Hi
Hi Leo, thanks!
thanks! More
Morre cool stuff
Mo stuff on the way.
way.

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Andrea
Andr
An ea Bindi
drea Bindi
Bind

Wow
Wow Brian
Brrian !! I got so
B so much
much info that I’m
mu I’m going dizzy.
dizzy. I
zzy.
honestly
stly haven’t come across
hones
hone across so
acr so much
much actionable value
mu value (
valu
even in paid
paid courses
cours
co es ). It
urse It is
is clear
clear you
you are
arre starting
a tarrting 2020 with
sta with a
big nuclear
clearr like blast
nuclea
nu blast !! Congrats
blas Congrrat
Cong s and
ats and thank you
you so
so much
much !! it
mu
is
is not hard
hard to create
create a high ticket course
cr e from
course
cours from all this
fr this stuff.
stuff.
Jeez.
Jeez
Jeez.

REPLY
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Brian
Brian Dean

Hi
Hi Anrdea,
ea, thank you!
Anrdea,
Anrd you! Here’s
Here’s to a successful
e’s succe
su ssfful 2020
ccess

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Suhaili
Suhaili

Always
Alw
Always overwhelmingly
ays overw
ove helmingly and
rwhelmingly and actionably good.
good. I plan to go
good
You
Yo and
Youtube
utube and Linkedin
din this
Linked
Linke this year.
yearr. Thank you
yea you Brian.
Brrian.
B 
REPLY
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Brian
Brian Dean

Nice!
ice!! Best
Nice st of luck
Bes
Be luck with
lu with your
your new
new channel

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ivan so
so

Document
ument is
Docu
Doc is a good
good idea
dea which
iid which I’ll
I’ll try
try this
tr this year.
yearr.
yea

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Brian
Brian Dean

Sounds
unds good,
Sou
So d, Ivan.
good
goo Ivan. Keep me posted.
poste
posted
d.

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Cheefoo

Thanks
Thanks Brian.
Brrian. Sometimes,
B Sometimes, I wonder
Sometimes wonder if you
ond you ever
ever sleep.
sleep. 🙂I
SERIOUSLY
SERIOUSLY think people would
would PAY to see
see you
you how
how you
you
work
work from
from awake
fr awake till sleeping
aw sleeping time.

For
For Linkedin
Linkedin vs
Linked vs Medium,
dium, what’s
Med
Me what’s your
hat’s your thoughts
thou
thoughts on this
ghts this two
ttw
wo
platform
platforrm for
platfo for repurpose?
rep
epur
urpo
pos
se?

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Brian
Brian Dean
 
 Hi
Hi Cheefoo, HA!
HA! Trust
rustt me, I get at least
Trus
T least 8 hours
leas hours of sleep
sleep
every
everry night
eve 😴
To your
your question,
uestion, I think LinkedIn
qu
q n is
LinkedIn
LinkedI is a little bit better
better
because
becaus
beca e there’s
use there’
ther s simply
e’s simply less
less content on there
there to compete
ther
with
with compared
compared to Medium.
compar Medium.
Med

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Karthik
Karrthik Vijayakumar
Ka Vijayakuma
Vijayakumarr

Absolutely
Abs
Absolutely loved
olu loved the article,
article, Brian!
ar ian!! I’ve
Brian
Br I’ve seen
seen you
you do
do a lot of
content partnerships,
partne
partners
rships, and
hips and some
some other
other bigger
bigger names
names follow
follow
the suite
suite in 2019 too. I definitely
definitely plan to do
do that in addition
ition to
addition
add
other
other kinds
kinds of partnerships
partne
partners
rships I do
hips do (JV and
and lead
lead magnet). I also
als
also
liked
liked the Exploding
Exploding Topics
xplod Topics tool. Thanks
Thanks for
for posting
sting this
pos
po this one!
one!

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Brian
Brian Dean

Hey
Hey Karthik,
Karthik, thank you!
Kar you! I actually
ually hope to do
actu
act do some
some
content partnerships
partne
partners
rships to promote
hips promote Exploding
pr Exploding Topics.
xplod Topics.
Topics

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Priscilla
Priscilla Tan

“Document,
“Document, Don’t Create”
“Docu Create”
Cr

Love the concept behind

behind this
this Writing
Wrriting what
W what you
you learned
learrne
lea ned
d
AND
AND teaching readers
readers what
ead what works
works (and
(and what
what doesn’t)
doesn’t) boost
oes boost
boos
credibility.
credibility. Epic
Epic guide
guide as
gu as always,
alw
always, Brian!
ays Brian
Brian!! 😊
 
REPLY
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Brian
Brian Dean

Hi
Hi Priscilla,
Priscilla, thanks!
Pr thanks! Same here.
here. That little phrase
her phrase was
phr was a
game changer
changer for
for me. Better
Better content that I can produce
produ
pr duce
ce
faster.
fas
fa terr. HUGE
ste HUG
UGE
E

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Gautam
Gautam Sharma
Gau Sharma
Shar

I have never
never put
ut my hand
pu
p hand on Youtube
Youtube Video
You Video Optimisation
Vid Optimisation for
Optimis for
suggested
sugge
sugges
sted videos.
ted vid
videos. I really
eos really liked
liked it. In
In fact the best
best part
bes part of the
par
whole
whole article.
article. And
ar And also
so I would
als
al would definitely
definitely put
put my game for
pu for
good
good content marketing
marketing strategies
mar strategies this
ategies this year.
yearr. Thanks
yea Thanks for
for the
great
great article
article Brian.
ar Brian.
Br

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Brian
Brian Dean

You’re
u’re welcome
You
Yo welcome 👍👍👍
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Idris
Idriis
Idr

You
You are
arre great
a great Brian.
gr Brian.
Br

Thanks
Thanks for
for all your
your contents.
contents
contents.

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 
 Brian
Brian Dean

You’re
u’re welcome,
You
Yo welcome, Idris.
Idriis. Happy
Idr Happy new
new year!
year!

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Venkat Randa
Randa
Rand

loved
loved the article,
article, me also
ar also trying
als trying content repurposing.
tr rep
epur
urposing. let try
pos try
tr
more
morre in this
mo this year.
yearr. helpful
yea helpful post.
helpfu post. thank you
pos you brian
brrian
b

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Brian
Brian Dean

👍
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Caner
Caner Aykaç

Thanks
Thanks for
for article
arrticle Brain.
a Brain. You’re
Br You’re best!!
You best!!
bes

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Brian
Brian Dean

Happy
Happy to help

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 
 jungwon
jung
ngw
won

I have a question.
question. Is there
qu therre any problem
the problem if I make a YouTube
pr YouTube
You
video
deo multilingual?
vid
vi multiling
mu ual? I haven’t done
ltilingu done YouTube
YouTube yet.
You

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Brian
Brian Dean

Do you
you mean speaking
speaking multiple
multiple languages
mu language
langu s in the same
ages same
video?
vid
video?

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Nikhil
Nikhil Nagar
Naga
agarr

Hey
Hey Brian!
ian!! Thanks
Brian
Br Thanks for
for the detailed
detailed guide
etailed uide of content
gu
g
marketing.
marrketing. I do
ma do believe that content is
is Still a King in coming
years.
rs.. I love to receive
years
yea receive new
new study
study material
udy material from
mater from your
fr your side.
side.
Thank you
you so
so much
much for
mu for such
such a mind-blowing
mind-blo
mind wing material
-blow material with
mater with
the combination of screenshots
screen
eens
shots and
hots and videos
vid
videos which
eos which actually
actually
actu
holds
holds the attention of the users.
use
users
rs..

In
In this
this new
new year,
yearr, I am going to re-build
yea re-b
e-bu
uild my blogging site,
ild site, so
so I
would
would love to chose
chose “Promote
chos “Promote With Email”
“Pr Email” & “Jump
“Jump on
“Ju
Emerging
merrging Topics”.
Eme Topics”.
Topics

Apart,
Aparrt, from
Apa from this,
fr this, could
this could you
cou you please
se tell me how
pleas
plea how we
we create
create
cr
effective video
video material
vid material if you
mater you don’t
don’t have video
video production
vid produ
pr duction
ction
team. Do we
we have any tool or
or software
software that would
oftw would be helpful
helpful
helpfu
in creating
creating effective video
cr video content?
vid

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 
 Brian
Brian Dean

Happy
Happy to help, Nikhil.
Nikhil. To answer
er your
answe
answ your question,
uestion, I’d
qu
q I’d read
rea
ead
d
this:
s: https://backlinko.com/hub/youtube/create-videos
this
thi https
https://backlinko.com/h
://backlinko.com/hu
ub/yo
b/you
utube/c
be/crreate-vi
eate-vid
deo
eos
s

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Martin
Marrtin Burt
Ma Burtt
Bur

Thanks
Thanks for
for this
this amazing
zing guide
amaz
ama guide Brian
gu Brian it’s
Br it’s quite
uite spooky
qu
q spooky that I
had
had written
written down
down about
about creating
abou creating more
cr more video
mor video and
vid and utilizing
utili
tiliz
zing
LinkedIn
LinkedI
Linke n as
dIn as part
parrt of my goals
pa goals for
for this
this year.
yearr. With your
yea your tips
tips I am
ready
ready to rock
ead rock 2020.
2020. Thanks
Thanks again

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Brian
Brian Dean

Hi
Hi Martin,
Martin, that is
Mar is kind
kind of weird.
weird.. On the other
eird other hand,
d, it’s
hand
han it’s
probably
probably a sign.
sign.

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Anatolii Ulitovskyi
Ulitovskyi
Ulitovs

Video
deo is
Vid
Vi is my number
mberr #1
numbe
nu #1 purpose
pur
purpose because
pos e YouTube
because
becaus YouTube promotion
You promotion
pr
is
is much
much simplier
mu implierr than Google. There
simplie There are
Ther are 1,7B
ar 1,7B websites
web
ebs
sites and
ites and
23M
23M YouTube
YouTube channels.
You channels. The difference
channels ifferrence is
diffe is over
over 72
72 times!
times! On
YouTube
uTube you
You
Yo you can rank
rank a video
video in 24
vid 24 hours,
hours,, but
hours but only 7% of
bu
new
new pages
pages get the top-10
top-10 positions
pos
positions in the first
itions firstt year.
firs year. SEO
year SEO is
SE is a
good
good one if you
you have resources
resour
urces and
ces and time, but
but if you’re
bu you’re not
you
than jump
jump on YouTube.
ju YouTube.
You
 
REPLY
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Brian
Brian Dean

That’s
That’s an interesting
interesting stat.
inter stat. And
And it shows
shows that YouTube
hows YouTube is
You is
still
still relatively
relatively wide
wide open. The only downside
downside with
with YouTube
YouTube
You
is
is that, unlike
unlike Google, it’s
it’s not direct
direct traffic
traffic to your
tr your site.
site. So
in that way
way it’s
it’s not great
great compared
gr compared to traditional
compar traditional SEO.
tr SEO.
SE

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Praveen
Praveen Kumar
Kuma
Kumarr

Awesome
Awesome post.
post. Sharing
pos Sharing this
Shar this with
with my team.

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Brian
Brian Dean

Nice!
ice!! Thanks
Nice Thanks Praveen
Prraveen
P

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Krishna
Krishna

Hey
Hey Brian,
Brian,
Br
Undoubtedly,
Und
Undoubtedly, you
bted you are
arre the Dean of content marketing
a marketing and
mar and
SEO.
SEO.
What a killer
killer start
tarrt for
sta for 2020! Any plans
plans on publishing
publi
pu shing this
blis this
post
st in e-book form?
pos
po form? Hope
for Hope you
you will
will bring
bring it soon.
br soon. Wish
Wish you
Wis you a
great
great year
year ahead.
ahead
ahead.

R E PLY 
REPLY 
 Brian
Brian Dean

Thank you!
you! I try
ttrry to turn
n all of our
turn
tur our guides
uides into PDFs,
gu
g PDFs, but
PDFs but it’s
bu it’s
tricky.
tricky. It
It may be a few
few weeks
weeks before
eeks beforre we
befo we add
add a link to the
PDF version
version here
version here in the guide.
her guide.
gu

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Josef
sef James
Jos
Jo James

Hey
Hey Brian,
Brian,
Br

Love the article

article – tis
ar tis wicked
wicked (have bookmarked).
icked bookmarke
bookmarked
d).

I feel as
as though
ugh I sit
thou
tho sit in the gap you
you point out
out where
ou herre I’m
whe I’m
rehashing
rehashing already
ehas alrea
alr dy existing
ead existing content for
exis for clients
clients to write
write more
more
mor
comprehensive
comprrehen
comp sive long-form
ehens long-form content. As
long-for As you
you say,
say, you
you can write
write
a strong
strong article,
article, but
ar but that isn’t
bu isn’t cutting
is cutting it when
cu when I’m
I’m trying
trying to
tr
attract
attrract links
att links with
with a content hub.
hub.
hu

Do you
you have any advice
advice for
ad for creating
crreating EPIC
c EPIC content when
when you
you
do
do not have direct
direct access
access to a subject
subject specialist
specialist or
pecialis or a high
budget?
bud
udget?
get?

Thanks.
Thanks
Thanks.

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Brian
Brian Dean

Hey
Hey Josef,
Josef, thanks
Jos thanks man. My recommendation
recommendation there
ecommend there would
ther would
be to pool your
your resources
resour
urces into one epic piece. In
ces In other
other
words,
rds,, take some
words some or
or all of the budget
get you’re
budget
bud you’re putting
you putting into
pu

 
 those
those good
thos good articles
arrticle
a s and
ticles and focus
focus on creating
creating a Be The Source
cr Source
Source
Post,
st, an ultimate
Pos
Po ultimate guide
guide with
gu with design
design or
or something
something else
else epic
els
that makes
makes sense
sense for
ens for your
your niche. Hope
Hope that helps.
helps.
helps

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Kulwant
Kulwant Nagi
Nagi

This
This article
arrticle summerise
a mmerrise everything.
summe
su everything. No
ever No doubt,
doubt, videos
video
vid s are
eos arre
a
working
working like crazy
crazy these
cr these days.
thes days. Facebook video
ays video ads
vid ads are
arre
a
bringing
bringing much
much more
mu more interaction
mor interaction as
inter as compared
comparred to text ads
compa ads
now,
w, and
now
no and other
other platforms
platforrms are
platfo arre also
a also dominating
als dominating with
with videos.
video
videos
s.

Seeing these
these recent
thes recent trends,
tren
tr ds,, even I have started
ends sta
tarrted focusing
ted focus
focusing
ing
more
morre on creating
mo creating video
cr video content and
vid and taken 90 days
days challenge
ays
to create
create the videos.
cr video
vid s. I have already
eos alrea
alr dy created
ead create
cr d 23 videos
eated vid
videos in the
eos
last
last 23 days.
las day
ays
s.

Congrats
Congrrat
Cong s for
ats for writing
writing another
another EPIC
EPIC article.
article.
ar

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Brian
Brian Dean

Hi
Hi Kulwant,
Kulwant, thank you!
Ku you! And
And I like the 90-day
90--day challenge. 90
90
videos
vid
videos is
eos is a lot!
lot! If
If you’re
you’re like me, your
you your 90th
90th video
video will
vid will be
1000x
1000x better
better than your
your 1st.
1st.

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Jo

 
Hi
Hi Brian,
Brian, great
Br great long-form
gr long-form content as
long-for as usual.
usual. I have a question
question
qu
about
ut video
abou
abo video – do
vid do you
you think it is
is essential
ess
e ential to have voice-over
ssential voice-over
on video?
video? Or
vid Or it is
is fine to have a music
ic soundtrack,
music
mus soundtrack, with
with good
good
subtitles?
subtitle
su s? Personally,
btitles Pers
Pe onally, I prefer
rsonally, eferr the latter
prrefe
p latter (in fact I prefer
eferr text
prrefe
p
over
over video
deo in general),
vid
vi general), but
gener but I appreciate
bu apprreciate that I am not creating
app creating
cr
content for
for me, but
but for
bu for a typical reader.
rea
ead
der.

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Brian
Brian Dean

Hi
Hi Jo, thank you!
you! I wouldn’t
wouldn’t say
say that having a voice over
over is
is
required
required necessarily.
equ necess
nece arily. There
ssa There are
Ther are plenty of folks
ar folks like you
you that
prefer
eferr visuals
prefe visu
visuals + text on screen.
als screen. But
But it really
Bu really depends
depends on
epends
your
your audience
aud
a ience and
udience and the types
types of videos
video
vid s that they want
eos want to
watch.
watch.

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Virginia
Virrginia Mendez
Vi Mendez
Mend

Thanks
Thanks for
for this,
s, really
this
thi really useful
usef
us ul food
efu food for
for thought
ught to start
thou
tho tarrt the
sta
new
new year.
yearr. I know
yea know video
deo is
vid
vi is going to be key for
for us and
and we
we are
are
ar
also
so planning to start
als
al tarrt a podcast
sta podca
pod st channel…lots
cas channel…lots of work
work to do
do
but
but hopefully
hopefully will
hopefu will pay off!
off!

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Brian
Brian Dean

Hi
Hi Virginia,
Virginia, awesome!
Vir ome!! I’ve
awesome
aw I’ve been thinking about
about a podcast
abou podca
podcas
st
myself…
mys
myself…

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 
 Mike

Whaaaat!!!
Whaaaat!!! This
This is
is INCREDIBLE,
INCR
INCRE
EDIBLE, Brian.
BLE Brian. Very
Br Very resourceful,
Ver resour
urcef
cefu
ul,
indeed.
ind
indeed. Good
eed Good job 💯💯.
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Brian
Brian Dean

Thanks
Thanks Mike. Glad
Glad you
you liked
liked it 👍👍👍
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Alexy

A neat and
and quick
uick intro
qu
q intro to some
intr some of the most
most exciting areas
mos area
ar s in
eas
the field
field today.
day. Thanks.
tod
to Thanks.
Thanks

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Brian
Brian Dean

Hi
Hi Alexy, you’re
you’re welcome.
you welcome. Happy
Happy new
new year
year

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Naven
Naven Pillai

Happy
Happy New
New Year,
Yearr, Brian.
Yea Brian. Thanks
Br Thanks for
for putting
utting together
pu
p together such
such
useful
usef
us ul insights
efu insight
ins s related
ights related to content marketing.
elated marketing.
mar

 
REPLY
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Brian
Brian Dean

You’re
u’re welcome,
You
Yo welcome, Naven.
Naven. Glad
Glad you
you learned
learrne
lea d something
ned something new.
new.
new

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Huynh
Huynh Nguyen
Nguyen

As
As always,
alw
always, your
ays your posts
sts are
pos
po arre awesome.
a awesome. I have got some
aw some new
new
ideas
ideas for
eas for optimizing
zing videos
optimiz
optimi video
vid s on Youtube.
eos Youtube. Thank you,
You you, Brian.
you Brian.
Br

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Brian
Brian Dean

You’re
u’re welcome
You
Yo welcome 👍👍👍
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Jure
Jur
ure
e

Love the LinkedIn

n tip, Brian,
LinkedIn
LinkedI Brian, thanks!
Br thanks!
As
As for
for the video,
video, I agree
vid agrree with
ag with you
you and
and will
will focus
focus more
morre on it,
mo
but
but I must
ustt admit
mus
m admit that I’m
ad I’m one of the 28%
28% that favors
favors the text,
because
becaus
beca e honestly,
use honestly, I don’t
hones don’t have time (or
(or I don’t
don’t want
want to
dedicate
dedicate it) to watch
watch the whole
whole video
video and
vid and I have no idea
idea
id
where
herre the “good
whe “good part”
parrt” is
pa is and
and the feeling of not being in
control
contrrol puts
cont puts me off. So I rather
pu atherr read
rathe read through
ead thrrough the “definitive
th “definitive
“d
guides”
guides” and
and stop
stop whenever
heneverr an 8-bit
wheneve 8-bit image catches
catches my eye 🙂
 
To get me to videos,
video
vid s, you
eos you would
would need
need to chapterize
chapterize your
chapter your
videos
vid
videos or
eos or at least
least add
leas add the links
links in description
description leading
leading to
lead
certain
cerrtain time when
ce when the topic starts.
sta
tarrts.

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Brian
Brian Dean

Hi
Hi Jure,
e, you’re
Jure,
Jur you’re welcome.
you welcome. I’m
I’m actually
actually the same
actu same way
way for
for
certain
cerrtain topics.
ce topics. Like for
topics for a tutorial,
torrial, I rather
tuto
tu atherr skim
rathe skim through
through it as
thr as
a blog post.
post. But
pos But for
Bu for videos
vid
videos on business
eos busine
bus ss advice
iness dvice or
ad
a or people
sharing
harring stories
sha sto
torries about
ies ut this
abou
abo this and
and that, I much
uch prefer
mu
m eferr watching
prefe
pr watching
a video.
video.
vid

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Gillian Whitney

Great
Great guide
guide Brian,
gu Brian, very
Br very helpful.
ver helpful. Quick
helpfu Quick question
Qu question about
qu about
abou
optimizing
zing your
optimiz
optimi your YouTube
YouTube videos
You video
vid s for
eos for SUGGESTED
SUGGE
SUGGESTED VIDEOS,
STE VIDEOS,
VI
isn’t
isn’t that the exact same
same way
way you
you optimize
ze for
optimiz
optimi for YOUTUBE
YOUTUBE
SEARCH?
SEARCH? Or,
ARCH Or, am I missing
Or miss
mi ing something?
ssing something?

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Brian
Brian Dean

Thanks
Thanks Gillian. It’s
It’s actually
t’s ually pretty
actu
act pretty different.
pr ifferrent. I have more
diffe more
mor
info on that here:
here: https://www.youtube.com/watch?
her https
https://
://www
www.yo
.you
utube.com/
be.com/w
watch?
v=2bMbdWn1x-U
v=2
v=2bMb
bMbd
dWn
Wn11x-U

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 
 Justyna
Justyna Frank
ustyna Frank
Fr

Hi
Hi Brian,
Brian,
Br
I appreciate
apprreciate the clarity
app clarity and
clar and brevity
brrevity of your
b your guide,
uide, you
gu
g you get
right
right to the point, no extra
extra fat anywhere.
extr herre. Your
anywhe
anyw Your very
verry concise
ve concise
concis
email marketing
marketing chapter
mar chapter told
told me exactly what
what I was
was looking
for:
forr: what’s
fo what’s the best
hat’s best newsletter
bes letterr format.
newslette
news forrmat. And
fo And I will
will use
use that
right
right away,
away, as
aw as I plan to take growing
growing my email list
gr list seriously
lis serio
ious
usly
ly
this
this year.
yearr. I also
yea so really
als
al really like the document,
document, don’t
ocu don’t create
create
cr
approach.
apprroach. Video
app Video marketing
Vid marketing -yikes!-
mar -yikes!-- that is
-yikes! is looming on the
horizon
horrizon for
ho for me. Thank you
you and
and Happy
Happy New
New Year!
Year!

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Brian
Brian Dean

Hi
Hi Justyna,
tyna, you’re
Justyna,
Jus you’re welcome!
you elcome!! And
welcome And happy new
new year.
yearr. For
yea For
sure:
sure: video
video is
vid is super
perr intimidating
supe
su dating at first
intimid
intimi firstt (at least
firs least it was
leas was for
for
me). But
But after
Bu after shooting
shooting literally
literally hundreds
liter hundr
hu eds of video,
dre video, it feels
vid feels
pretty
pretty natural
al and
natural
natur and normal.
norrmal. That said,
no said, you
aid you really
really can’t go
wrong
wrong with
with focusing
ing on your
focusing
focus your email list.
list. Video
lis Video can
Vid
absolutely
abs
absolutely wait.
olu wait.

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Giovanni Ramirez
Ramirez
Ramir

I want
want to do
do content marketing
marketing for
mar for a funeral
nerral company and
fune
fu and
I’m
I’m a little lost,
lost, how
los how I face words
words as
as death
death as
as something
something
positive
positive to share
pos sha
harre

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 
 Brian
Brian Dean

Hi
Hi Giovanni, that’s
that’s definitely
definitely one that takes
takes some
some
creativity.
creativity. If
If the company is
is local, it may make more
more sense
mor sen
ens
se
to focus
focus on local SEO
SEO instead
SE instea
ins d of blogging, YouTube
tead YouTube
You
videos
vid
videos and
eos and other
other types
types of content marketing.
marketing.
mar

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Kay Shannon

One client I’ll

I’ll start
tarrt working
sta working with
with this
this spring
spring is
is a monument
monument
monu
company. We are
are planning videos
ar video
vid s educating
eos edu
e cating people about
ducating about
abou
buying
buying monuments,
monument
monu s, cemetery
ments cemetery regulations,
cemeter reg
egu
ulations, pre-planning,
lations pre-planning,
pr
dealing
dealing with
with grief…topics
grief…topic
gr s few
ief…topics few people think about
about until
abou until the
unthinkable
unthinkable happens.
happens.
happens

We also
also want
als want the videos
video
vid s to convey that this
eos this company is
is a
family company of people that care
care about
car about the needs
abou needs and
and
concerns
concerrns of their
conce their grieving
grrieving clients.
g clients. The goal isn’t
clients isn’t to sell
is sell a
monument-
ument- it’s
monu
mon it’s to help preserve
preserve a family’s
pr family’s story.
sto
torry.

I hope that helps.

helps.
helps 😊
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Jessica
Jess
Je ica Thompson
ssica Thompson
Thomps

Thank You,
You, Brian,
You Brian,
Br
this
this guide
uide is
gu
g is really
really awesome
awesome
aw
I learned
learrne
lea d some
ned some new
new things
things about
ut content marketing.
abou
abo marketing.
mar

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 
 Brian
Brian Dean

Thanks
Thanks Jessica
Jess
Jessica
ica

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John Meese
Meese
Mees

This
This is
is pure
pur
p e gold,
ure gold, Brian,
gold Brian, I just
Br ustt shared
jjus harred this
sha this with
with our
our team as
as
we’re
e’rre thinking content marketing
we’ marketing for
mar for 2020.
2020. Also,
Also, I just
Als jjus
ustt
started
sta
tarrted practicing
ted prracticing “Document,
p “Document, don’t
“Docu don’t create”
create” myself
cr myself and
mys and
that’s
that’s a total game-changer!
game-changer! Keep up
up the good
good work.
work.

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Brian
Brian Dean

Hi
Hi John, thank you!
you! For
For sure:
sure: “Document,
“Document, don’t
“Docu don’t create”
create”
cr
was
was one of those
those ideas
thos idea
id s that got stuck
eas stuck in my head.
head. And
head And
now
now I pretty
prretty much
p much only produce
mu produ
pr ce content if it’s
duce it’s
documenting
documenting what
ocu what I’m
I’m already
alrea
alr dy doing.
ead doing.

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Melissa
Meliss
Melissa
a

Excellent
Excellent info, as
as always!
alw
alway
ays!
s!
I’ll
I’ll have to revisit
revisit LinkedIn…
evis n… (I
LinkedIn…
LinkedI (I don’t
don’t think I’ve
I’ve logged
logged in for
for
years
years 😬)
I’ve
I’ve read
read multiple
ead ultiple places
mu
m places on how
how important
imporrtant video
impo video content is.
vid is.
is
If
If you’ve
you’ve never
you never created
crreate
c d a video
eated video before,
vid before, any recommendations
befor recommen
ecommend
dation
ations
s

 
on good
good sources
sour
urces for
ces for how
how to get started
sta
tarrted as
ted as a soloprenure?
solop
oloprren
enur
ure?
e?
Even
Even just
justt the thought
jus thought of the technical side,
thou side, let alone the
content, is
is intimidating!
intimid
intimidating
ating!!

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Brian
Brian Dean

Hi
Hi Melissa,
a, thank you!
Melissa,
Meliss you! For
For sure:
sure: video
video is
vid is NOT
NOT
straightforward.
straightfo
aightforw
rward.. It
ard It took my years
years to really
really figure
e it all out
figure
figur out
ou
(especially
specially lighting, cameras
(es
(e cameras and
camer and all that jazz).
). This
jazz).
jazz This post
st is
pos
po is
a good
good resource
resource to get started:
urce sta
tarrte
ted
d:
https://backlinko.com/hub/youtube/create-videos
https
https://backlinko.com/h
://backlinko.com/hu
ub/yo
b/you
utube/c
be/crreate-vi
eate-vid
deo
eos
s

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Paul
Pau
Paul

Thanks
Thanks again, Brian!
ian!! Loving how
Brian
Br how you
you “re-purposed”
““rre-p
e-pur
urposed” your
pos your
French
French look when
when you
you had
had hair
hair to the man you
you are
arre today!
a today
today!!

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Brian
Brian Dean

HA!
HA! It
It was
was time 😆
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Sergy
Serrgy
Se

Happy
Happy New
New Year,
Yearr, Brian.
Yea Brian. Good
Br Good start!
tarrt! Thanks
sta Thanks you
you for
for the guide.
guide.
gu
g.  
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Brian
Brian Dean

Hi
Hi Sergy,
Sergy, you’re
Ser you’re welcome.
you welcome. Happy
Happy new
new year
year to you
you too 🎉
🎉🎉
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Dan Martin
Martin
Mar

That video
video section
vid section is
is awesome.
wesome. One of my clients
aw
a clients is
is big on
youtube
utube and
you
yo and I sent
sent this
this over
over to him. Keep up
up the great
great work!
gr work!

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Brian
Brian Dean

Hi
Hi Dan, nice!
nice! Hope
Hope it helps
helps him out
out
ou 👍👍👍
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Abhay Kumar
Kuma
Kumarr

With a strong
strong content marketing
marketing plan comes
mar comes a lot of
research.
earrch. Knowing
resea Knowing your
Know your target
tarrget audience
ta ience is
audience
aud is extremely
extrremely
ext
important,
imporrtant, as
impo as you
you will
will be strategizing,
strategizing, creating
ategiz creating and
cr and
marketing
marrketing it according
ma ing to the target
according
accord target audience
tar ience you
audience
aud you choose.
choos
choose.

Thanks
Thanks for
for the tips,
tips, Brian.
tips Brian.
Br

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 
 Brian
Brian Dean

Hi
Hi Abhay, very
very true
ver true
true

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Martin
Marrtin
Ma

Hey
Hey Brian,
Brian, thank you
Br you for
for all the creative
creative input.
cr input.
inpu

But
But I have a question
question about
qu about topic upgrades.
abou pgrrades. You
upg You are
arre offering
a offering
offer
an article
article on the same
ar same topic. So that the reader
reader gets
ead gets to the
article,
article, he should
should leave his
hou his email. Is that correct?
correct?
correct?

Did
Did I understand
unders
rstand the strategy
tand strategy correctly?
correctly?
correctly?
Best
Best regards,
Bes regards,, Martin.
egards Martin.
Mar

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Brian
Brian Dean

Hi
Hi Martin,
Martin, You’re
Mar You’re welcome.
You welcome. Yes
Yes that’s
that’s the basic
basic idea.
bas idea.
id

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