R3-Gi
lance for Standards 1-VII
STANDARD = II
INTEGRITY OF CAPITAL MARKETS
INPUBLIC INFORMATION
Members and Candidates who possess material nonpublic information that
The Standard | could affect the value of an investment must not act or cause others to act on
the information
ANY TRADING ACTIVITY IS A VIOLATION
Members and candidates must not use material nonpublic information to
influence their investment actions related to derivatives, mutual funds, or other
alternative investments. Any trading based on material nonpublic information
constitutes a violation of Standard II(A)
(MEANING OF THE TERM “MATERIAL”
Information is “material” if its disclosure would probably have an impact on the
Price of a security or if reasonable investors would want to know the
information before making an investment decision,
RELIABILITY IS CRUCIAL
The less reliable a source, the less likely the information provided would be
considered material.
For exampl
1, Factual information from a corporate insider regarding a significant
new contract for a company is likely to be material, whereas an
assumption based on speculation by a competitor about the same
Contract is likely to be less reliable and, therefore, not material.
Guidance 2. Information about trials of a new drug product, or service under
development from qualified personnel involved in the trials is likely to
be material, whereas educated conjecture by subject experts not
connected to the trials is unlikely to be material.
UNABMIGUITY OF IMPACT OF INFORMATION IS CRUCIAL
‘The more ambiguous the effect of the information on price, the Jess material
that information is considered. If it is unclear whether and to what extent the
information will affect the price of a security, the information may not be
considered material.
MEANING OF THE TERM “NON-PUBLIC INFORMATION”
Information is “nonpublic” until it has been disseminated or is available to the
marketplace in general (as opposed to a select group of investors).
For example: Information that is made available to analysts remains nonpublic
Until it is made available to investors in general.
MOSAIC THEORY
Violations of Standard I(A) will not result when a perceptive analyst reaches a
conclusion about a corporate action or event through an analysis of public
information and items of nonmaterial nonpublic information.
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RECORD RETENTION IS CRUCIAL
Although analysts are free to use mosaic information in their research reports,
they should save and document all their research.
[See Standard V(C)-Record Retention].
‘SOCIAL MEDIA (GROUPS) MAY NOT BE CONSIDERED PUBLIC
It is important for investment professionals to understand the implications of
Using information from the internet and social media platforms because all such
information may not actually be considered public.
Guidance —_| INDUSTRY EXPERTS.
If an expert provides material nonpublic information, members and candidates
‘would be prohibited from taking investment actions on the associated firm until
the information became publicly known to the market.
INVESTMENT RESEARCH REPORTS
‘When a particularly well-known or respected analyst issues a report or makes
changes to his or her recommendation, that information alone may have an
effect on the market and thus may be considered material. Investors who want
to use that report must become clients of the analyst.
‘ACHIEVE PUBLIC DISSEMINATION
1. Ifa member or candidate determines that information is material, the
member or candidate should make reasonable efforts to achieve public
dissemination of the information.
2. If public dissemination is not possible, the member or candidate must
communicate the information only to the designated supervisory and
‘compliance personnel within the member's or candidate's firm and must
mot take investment action or alter current _ investment
recommendations on the basis of the information.
‘ADOPT COMPLIANCE PROCEDURES
1. Members and candidates should encourage their firms to adopt
compliance procedures to prevent the misuse of material non-public
information.
2. Members and candidates are encouraged to inform their supervisor and
compliance personnel of suspected inappropriate use of material non-
Procedures public information.
‘ADOPT DISCLOSURE PROCEDURES
Members and candidates should encourage their firms to develop and follow
disclosure policies designed to ensure that information is disseminated to the
marketplace in an equitable manner.
ISSUE PRESS RELEASES PRIOR TO ANALYST MEETINGS,
Companies should consider issuing press releases prior to analyst meetings and
conference calls and scripting those meetings and calls to decrease the chance
that further information will be disclosed.
FIREWALL TO PREVENT INTER-FIRM COMPARISON.
‘An information barrier commonly referred to as a “firewall” is the most widely
used approach for preventing the communication of material nonpublic
information within firms.
Recommended
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PHYSICAL SEPARATION OF DEPARTMENTS
Firms should consider the physical separation of departments and files to
prevent the communication of sensitive information that should not be shared
PREVENTION OF PERSONNEL OVERLAP
There should be no overlap of personnel between the investment banking and
corporate finance areas of a brokerage firm and the sales and research
departments or between a bank’s commercial lending department and its trust
and research departments.
‘APPOINTMENT OF A SUPERVISOR OR COMPLIANCE OFFICER
A single supervisor or compliance officer should have the specific authority and
responsibility of deciding whether information is material and whether it is
Recommended | sufficiently public to be used as the basis for investment decisions.
Procedures
PERSONAL TRADING LIMITATIONS
1. Firms should consider restrictions or prohibitions on personal trading by
employees and should carefully monitor both proprietary trading and
personal trading by employees.
2. Firms should require employees to make periodic reports of their own
transactions and transactions made for the benefit of family members.
3. Securities should be placed on a restricted list when a firm has or may
have material nonpublic information.
PROHIBITION OF ALL ACTIVITY IS NOT APPROPRIATE
A prohibition on all types of proprietary activity when a firm comes into
possession of material nonpublic information is not appropriate.
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CASES BASED ON STANDARD II(A}
Case Study #2
ACTING ON NON-PUBIC INFORMATION
The president and controlling shareholder of a clothing chain, decides to accept a tender offer and sell
the family business at a price almost double the market price of its shares. He describes this decision
to his brother who tells his stockbroker. The stockbroker immediately buys the company’s stocks for
himself
‘What's your say?
President's brother has caused his broker to act of the material non-public information, while broker
hhas acted on that. Both of them have violated Standard iN).
‘Case Study #2
FAILURE TO CONTROL MISUSE OF NON-PUBLIC INFORMATION
An analyst was attending a video conferencing with the CEO of a listed company who addresses that
the company’s quarterly earnings have dropped. This information was over-heard by the analyst's
sales team who trade the stock of the company on behalf of the firm’s clients.
What's your say’
The analyst has violated Standard |I(A) because he failed to prevent the transfer and misuse of material
nonpublic information to others in his firm, The salespeople who traded on the information have also
violated Standard II(A) by trading on inside information
Case Study #3
SELECTIVE DISCLOSURE IS NOT PUBLIC DISCLOSURE
‘An analyst changes the rating of the company on the basis of material non-public information obtained
during a group meeting (with 10 more analysts) with its management.
‘What's vour sav?
According to Standard II(A), if the company has not made this information public (a small group forum
does not qualify as a method of public dissemination), she cannot use the information,
Case Study 44
IMMATERIALITY BECAUSE OF UNREALIABLE SOURCE OF INFORMATION
Based on industry trends, an analyst thinks that ABC Inc. could be a takeover target soon. After talking
to various investment professionals and checking their opinions on the company as well as checking
industry trends, the analyst decides the next day to accumulate more stock of ABC inc.
What's your say?
Since the source of information is unreliable, so the information cannot be considered material.
Therefore, the analyst is not prohibited from trading the stock on the basis of this information.
Case Study #5
MOSAIC THEORY
Based on the market's study, an analyst thinks that 2 company is going to lose its market share, Based
on this information and on a profit-and-loss analysis, the analyst believes that company’s next quarter
earnings will drop substantially, He issues a sell recommendation immediately.
What's your say?
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R3 - Guidance for Standards I-VII eecasan eee
Information on quarterly earnings data is material and nonpublic. The analyst arrived at his conclusion
about the earnings drop on the basis of public information and on pieces of nonmaterial nonpublic
information (such as the market study). Therefore, no violation has occurred.
Case Study #6
ACTING ON NON-PUBLIC INFORMATION
‘An analyst is in a conversation about the economy and the banking industry on the golf course with
the senior executive of a bank. The senior executive relays the information that the bank will surprise
the investment community in a few days when it announces excellent earnings for the quarter. The
analyst believes that the executive has not actually disclosed an inside information. Hence, he doubles
his position in the bank.
What's your say?
It is the member's or candidate's responsibility to make sure, before executing investment actions,
that comments about earnings are not material nonpublic information. The analyst has violated
Standard li(A).
‘Case Study #7,
RUMORED MESSAGES
A trader for a mutual fund, gets a text message from another firm’s trader, whom he has known for
years. The message indicates a software company is going to report strong earnings when the firm
publicly announces in two days. The trader places his orders based on the message.
‘What's vour sav?
There are often rumors and whisper numbers before a release of any kind. The text message from the
other trader would most likely be considered market noise. Acting on the basis of the message is not
aviolation.
Case Study #8
PASSING ON MATERIAL INFORMATION
‘An analyst arranged a meeting with the head scientist of a technology company, The scientist indicates
his disappointment with the performance of their new product. The analyst relays the insights he
received to others at the fund, The fund sells its current position in the company.
What's vour say?
The analyst has violated Standard lI(A) by passing along material nonpublic information concerning
the ongoing product tests, which the fund used to trade in the securities and options of the related
company.
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R3-Gi dut FS
lance for Standards 1-VII
STANDARD = II
INTEGRITY OF CAPITAL MARKETS
iI(6) | MARKET MANIPULATION
Members and Candidates must not engage in practices that distort prices or
The Standard |. ficialy inflate trading volume with the intent to mislead market participants.
MEANING OF MARKET MANIPULATION
Market manipulation includes practices that distort security prices or trading
volume with the intent to deceive people or entities that rely on information in
the market
Market manipulation includes (1) the dissemination of false or misleading
information and (2) transactions that deceive or would be likely to mislead
market participants by distorting the price-setting mechanism of financial
instruments,
PUMPING UP & DUMPING
Members and candidates must refrain from “pumping up” the price of an
investment by issuing misleading positive information only to later “dump” the
investment (ie., sel it) once the price, fueled by the misleading information's
effect on other market participants, reaches an artificially high level
KNOWINGLY INCLUDES “SHOULD HAVE KNOWN”
Transaction-based manipulation involves instances where a member or
candidate knew or should have known that his or her actions could affect the
pricing of a security.
LEGITIMATE TRADING STRATEGIES ARE OKAY!
Standard II(B).is not intended to preclude transactions undertaken on legitimate
trading strategies based on perceived market inefficiencies.
Guidance
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CASES BASED ON STANDARD 11(B}
Case Study #1
INACCURATE/PROMOTIONAL/SPECULATIVE RECOMMENDATIONS
‘An analyst made recommendations containing inaccurate and highly promotional and speculative
statements which led to dramatically higher stock prices.
What's your say?
The analyst violated Standard 1i(B) by using inaccurate reporting and misleading information to
artificially increase the stock price of the companies.
Case Study #2
BUYING & SELLING THROUGH MULTIPLE ACCOUNTS TO RAISE VOLUME
‘An investor with a large concentrated position in an illiquid stock begins to buy and sell the stock using
multiple accounts in hopes of raising the trading volume and the price. He also creates a rumor
campaign on various blogs and social media outlets promoting the company. He conducts the trades
through multiple brokers, selling slightly larger positions than he bought on a tactical schedule, and
over time, he is able to reduce his holding as desired without negatively affecting the sale price.
What's your say’
The investor violated Standard II(8) by fraudulently creating the appearance that there was a greater
investor interest in the stock through the online rumors. Additionally, through his trading strategy, he
created the appearance that there was greater liquidity in the stock than actually existed. He was able
to manipulate the price through both misinformation and trading practices.
Case Study #3
TIMING THE RELEASE OF A RESEARCH REPORT
‘An analyst times the release of his research report specifically to sensationalize the negative aspects
of the message in order to create significant downward pressure on a stock.
What's your say?
The analyst violated Standard 1(B) by aiming to create artificial price volatility designed to have a
material impact on the price of an issuer's stock.
Case Study #4
LIQUIDITY PUMPING STRATEGY IS ALLOWED IF DISCLOSED
A Futures Exchange is launching @ new bond futures contract. To convince investors, traders,
arbitrageurs, hedgers, and so on, to use its contract, the exchange attempts to demonstrate that it
has the best liquidity. To do so, it enters into agreements with members in which they commit to a
substantial minimum trading volume on the new contract over @ specific period in exchange for
substantial reductions of their regular commissions.
What's your say?
If the Futures Exchange fully discloses its agreement with members to boost transactions over some
initial eunch period, it will not violate Standard iN(B). Exchnage’s intent is not to harm investors but,
on the contrary, to give them a better service. For that purpose, it may engage in a liquidity-pumping
strategy, but the strategy must be disclosed.
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Case Study #5
SPREADING RUMORS
In an effort to pump up the price of his holdings in a stock, an investor logs on to several investor chat
rooms on the internet to start rumors that the company is about to expand its network in anticipation
of receiving a large contract.
What's vour say?
The investor has violated Standard II(B) by disseminating false information with the intent to mislead
market participants,
‘Gase Study #6
MANIPULATING MODEL INPUTS
‘An analyst’s compensation at a rating agency is partially based on both the level of the rating assigned
and the successful sale of new structured investment products but does not have a link to the long-
term performance of the instruments,
To achieve the best rating possible, the analyst uses mostly positive scenarios as model inputs—
scenarios that reflect minimal downside risk in the assets.
What's vour say?
The analyst manipulates the inputs of a model to minimize associated risk to achieve higher ratings.
This information manipulation for short-term gain, which is in violation of Standard II(B), may cause
significant damage to many parties and the capital markets as a whole.
Case Study #7
SPREADING RUMORS UNDER THE MANAGER'S NAME
To incite a potential regulatory review of his manager, @ senior analyst creates user profiles on several
online forums under the portfolio manager's name and starts rumors about potential mergers for
several of the smaller companies in the portfolio. As the prices of these companies’ stocks increase,
the portfolio manager sells the position, which leads to an investigation by the regulator as he desired.
What's your say’
‘The analyst has violated Standard II(B) even though he did not personally profit from the market's
reaction to the rumor. In posting the false information, the analyst misleads others into believing the
companies were likely to be acquired. Although his intent was to create trouble for the portfolio
‘manager, his actions clearly manipulated the factual information that was available to the market.
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