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Here is my 10 techniques which you would apply to improve the sales of 'Knorr soup' in Dhaka

1. Clarify the Mission

As a brand executive, the first steps always starts with a clear understanding of the company. So must
need to understand on what exactly my product is? How will it benefit the end user? How much are they
ready to pay? What their future expectations are and what my approach to the future opportunities is?
Answers to such questions will offer the vision and clarity to get a stronghold.

2. Planning

An effective action plan plays a vital role to increase the sales of a products. Create a daily task list and
stick to it, establish a plan for the team & hold them accountable, budget and sales target can help to
improve the sales.

3. Identify prime selling time

Hitting sales targets is often a challenge so need to consider customers’ time zones and peak sales
hours. Work with the team and other members of management to determine the prime selling hours for
the product and target customers.

4. Build relationships with customers

Customers that feel that they've been respected and satisfied by a business are likely to give it a good
review to their friends and may even return for future purchases. Building happy, respectful
relationships with customers is a great way to make a long-term sales boost.

5. Survey the customer needs

It is necessary to understand that, customers will only pay for what they need. Knowing and
understanding the customer needs which will help to improve the sales.

6. Implement customer rewards

Discount can be offered for customers who purchase multiple products at once, or reward customers
who refer other buyers. On this way existing customers can be a fantastic resource for driving sales
volume.

7. Resolve Complaints

To improve the sales, must take care of the customer by listening to the complaint, and resolving it, to
ensure a happy customer. If customers have complaints that are appropriately resolved, they can
become better customers than those who haven’t complained.
8. Serve up seasonal flavor

Seasonal soups and unique flavors provide something unexpected for soup lovers. While comfort foods
might reign supreme during winter, unique flavors could win out during warmer months. As consumers
seek out more intense flavors, spicy soups could be popular. Would try the options such as spicy chicken
with black bean soup or Thai-style chicken soups.

9. Use social media

Posting on social media and use direct messages on platforms like Facebook, Instagram, Food Panda
and even Snapchat or Twitter to communicate with potential customers who might be looking for the
products and services.

10. SWOT analysis

As part of improving the sales process, conduct a SWOT analysis to identify my teams:

Strengths Weaknesses

What are we really good at? What are we really poor at?
What are our unique skills What resources are we short of

Opportunities Threats

How could we improve our efficiency? What regulations are changing?


What new products could be added? What products/services are losing demand?

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