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Exploring Factors Affecting Commuters’ Perspectives and Tendency to Use a Proposed


Public Transit Service

Conference Paper · January 2014

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Volume 41 An NRC Research
Press Journal
Une revue de
NRC Research
2014 Press
Canadian Journal of
Civil Engineering www.nrcresearchpress.com

Revue canadienne de
génie civil

In cooperation with the Avec le concours de la


Canadian Society for Civil Engineering Société canadienne de génie civil
1054

ARTICLE
Modeling significant factors affecting commuters’ perspectives
and propensity to use the new proposed metro service in Doha
Khaled Shaaban and Hany M. Hassan

Abstract: The Qatari government introduced a major public transport project titled the Doha Metro system to address the fast
growing transportation demands in Qatar’s urban areas and to be ready for the Qatar 2022 FIFA World Cup. To benefit from this
Can. J. Civ. Eng. Downloaded from www.nrcresearchpress.com by CSP Staff on 12/03/14

new metro system in reducing traffic congestion problems in Doha, it must be attractive with a reasonable level of service to
attract large numbers of car users to switch to the new metro. This goal can be achieved by a better understanding of the user’s
needs and expectations in Qatar. This paper aims to identify and quantify the significant factors affecting commuters’ perspec-
tives, preferences and tendencies to use this new metro network for their daily trips in the future. The data used for the analysis
was obtained from a self-reported questionnaire survey carried out among a sample of commuters living in Doha. Different data
mining techniques were employed including conditional distributions and two-way analysis. In addition, logistic regression and
structural equation modeling approaches were developed. The results revealed that the location of metro stations, the metro
station’s features, the metro’s features, gender, the number of daily trips, the purpose of trips, and the average duration of trips
in Doha were the significant factors that affected commuters’ willingness and tendency to use the new metro system. The results
of this study provide authorities and decision makers in Doha with valuable insights that should be taken into consideration
prior to implementing the new metro service to ensure its success.

Key words: public transit, commuters’ willingness to use public transit, commuters’ satisfaction, service quality, travel mode
choice.
For personal use only.

Résumé : Le gouvernement qatari a lancé la construction un grand projet de transport en commun, le métro de Doha, pour faire
face à la forte croissance de la demande en matière de transports dans les régions urbaines du Qatar et pour que le pays soit en
mesure d’accueillir la Coupe du Monde de la FIFA 2022. Pour être avantageux et contribuer à réduire les embouteillages à Doha,
ce nouveau métro devra offrir un niveau de service acceptable de façon à encourager un grand nombre d’automobilistes à
l’emprunter plutôt que d’utiliser leur voiture. La réalisation d’un tel objectif passera par une meilleure compréhension des
besoins et attentes des usagers qataris. Le présent article a pour but de déterminer et de mesurer les facteurs qui influenceront
le plus les intentions, les préférences et les tendances des banlieusards quant à l’utilisation quotidienne de ce nouveau réseau de
métro à l’avenir. Les données utilisées pour cette analyse proviennent de questionnaires d’enquête auxquels a répondu un
échantillon d’habitants de la banlieue de Doha. Diverses techniques d’exploration de données ont été utilisées, dont celle des
distributions conditionnelles et l’analyse à deux facteurs. En outre, des modélisations par régression logistique et par équation
structurelle ont été développées. Les résultats de ces analyses ont montré que l’emplacement des stations de métro, leurs
caractéristiques, le sexe des usagers, le nombre de leurs déplacements quotidiens et le but et la durée moyenne des déplacements
à Doha constituaient les facteurs qui influenceraient le plus les choix et les tendances des banlieusards quant à l’utilisation de
ce nouveau réseau de métro. Les résultats de la présente étude fournissent aux autorités et aux décideurs des données précieuses
qui devront être prises en compte avant la mise en service du nouveau métro afin d’en assurer le succès. [Traduit par le Rédaction]

Mots-clés : transports en commun, volonté des banlieusards d’utiliser les transports en commun, satisfaction des banlieusards,
qualité de service, choix du mode de transport.

Introduction the choice of a transport mode is influenced by several factors


The increased rate of car use, especially in rich developing coun- including individual characteristics, lifestyle, type of journey, and
tries, has major implications in terms of pollution, noise, and perceived service performance of each transport mode. Prior stud-
congestion problems. Commuters are relying more on private ies showed also that many factors were found to significantly
cars as a way of transportation, ignoring other alternatives such as impact the commuters’ choice of using public transit. These fac-
public transportation systems. Steg (2005) stated that feelings of tors include reducing the total trip time, increasing the availabil-
sensation, power, freedom, status, and superiority are the main ity or ease of the use of transit, making traveling on the subway a
factors in commuters’ decision of using private cars. To attract more comfortable and relaxing experience, reliability of commuting
commuters to use public transportation, it should be provided times, price, parking availability, reasonable taxi fares, and physical
with a reasonable level of service to attract large numbers of car design and layout of the station and platform (Andreassen 1995;
users to switch to public transport (Hensher et al. 2003). Schaller 1999; Tse et al. 2006; Ali 2010).
This goal can be achieved by a clear understanding of the com- Qatar is facing an unprecedented challenge to deal with rapid
muters’ needs and expectations. Previous studies indicated that motorization and urbanization within the country constrained by

Received 24 December 2013. Accepted 30 September 2014.


K. Shaaban. Department of Civil Engineering, Qatar University, P.O. Box 2713, Doha, Qatar.
H.M. Hassan. Department of Civil Engineering, Ain Shams University, 1 Al-Sarayat Street, Abbasia, Cairo, Egypt.
Corresponding author: Khaled Shaaban (e-mail: kshaaban@qu.edu.qa).

Can. J. Civ. Eng. 41: 1054–1064 (2014) dx.doi.org/10.1139/cjce-2013-0595 Published at www.nrcresearchpress.com/cjce on 9 October 2014.
Shaaban and Hassan 1055

Fig. 1. The Doha metro network (Map data © 2013 Google).


Can. J. Civ. Eng. Downloaded from www.nrcresearchpress.com by CSP Staff on 12/03/14
For personal use only.

limited land as it occupies only 11 437 km2 (4416 mi2). Qatar’s Cup, the metro’s first phase is expected to be completed in 2020
population has reached 1.7 million and is expected to reach 2.0 while the final phase is expected to be completed in 2026.
million in 2015 with a steady annual growth rate of 3.97% and To benefit from the new metro service in reducing traffic con-
approximately 3.2 million people by 2030 (Khalil and Shaaban gestion in Doha, the metro must attract sufficient commuters
2012). In addition, Qatar has one of highest rates for numbers of from individuals who have the option of traveling by car, rather
motor vehicles per 1000 people (479 motor vehicles per 1000 peo- than regular transit users who will use the system but will not
ple in 2012). The number of daily trips in Qatar (all activities) affect the traffic congestion on the roadway network. Users who
jumped from 1 777 000 trips per day in 2000 to 5 498 000 in 2012. use personal vehicles on a daily basis are more likely to switch
In addition, there were 287 500 vehicles on the road in Qatar in from private vehicles and select transit if the metro will provide a
2000, compared to 879 039 in 2012. This huge increase caused a faster, less stressful, and (or) cheaper trip than personal cars. If the
high demand on the existing road network. To address the fast commuters are able to take advantage of one or more cases from
growing transportation demands in Qatar’s urban areas and to be the above-listed cases, the possibility of switching to transit will
ready for the Qatar 2022 FIFA World Cup, the Qatari government dramatically increase. The more drivers that switch to transit, the
proposed a new metro system in Doha. greater the benefit there will be to the mobility inside the city. It
The main aim of the new metro system is to transform Qatar should be noted that the benefits of transit in general in city
into a world class economy by 2030, capable of sustaining its own mobility will increase along the life of the project compared to a
development and providing for new urban developments. The roadway improvement that will deteriorate with time. The public
main objective of this paper is to provide a better understanding transit will attract more users and become more attractive as
regarding the car owners’ needs, expectations, and reactions to traffic congestion increases over time. In this case, drivers will
the new proposed Doha metro system. It is expected that the find public transit more attractive, assuming that the metro will
results of the analysis of this study will contribute to the success of provide the conditions listed above.
the new metro system. In this study, a questionnaire-based study was designed and
conducted to assess the main reasons for using or not using the
Doha metro network
new metro service in Doha after completion, the acceptable time
As part of the Qatar Rail Development Program, Qatar is devel- from the origin and destination, and individual perspectives to-
oping a new metro system that will cover the city of Doha. The ward the metro service and station features included parking fea-
Doha Metro network is designed to link all the major town cen- tures, facilities, safety, ticketing, etc. The survey was conducted
tres, major commercial and residential areas, Olympic venues, among 316 random car owners living in the city of Doha.
villages, hotels district, and the new Doha International Airport. To sum up, this paper aims to add to the existing literature by
The Doha Metro network has four lines and 100 stations with a investigating the following research questions:
total length of approximately 360 km. The four lines are the Red,
Gold, Green, and Blue lines as seen in Fig. 1. The lines will run 1. What are the essential features that should be provided to the
underground, at grade, and elevated. The construction of the new metro service to make it successful (i.e., metro stations, loca-
metro started in 2012. To be ready for the Qatar 2022 FIFA World tions and features, metro features)?

Published by NRC Research Press


1056 Can. J. Civ. Eng. Vol. 41, 2014

2. What is the percentage of participants who are willing to use Non-Qatari (Arabs), others) × 4 (Occupation: Student, Employee,
the metro service once it becomes available? Self-employed and not working) × 3 (Trip purpose: Work or
3. What are the factors significantly associated with commut- school, leisure, others) = 288
ers’ willingness and tendencies to use the new metro network? Second, the minimum sample size was estimated using the
4. What are the main reasons that may prevent motorists living following formula:
in Doha from using the new metro?
It is expected that the results of this study will provide au- (1) SS ⫽ Z2 × P(1 ⫺ P)/C2
thorities and decision makers with valuable detailed informa-
tion regarding the most important features and issues that should where SS = minimum required sample size, Z = Z-value, P = percentage
be taken into consideration when designing and constructing the of population, C = confidence interval (5%). And to account for the
new metro features to ensure its success (i.e., convincing a large effect of population SS should be re-estimated as follows:
percentage of car owners to leave their private cars and use the
new metro service). (2) New SS = SS/(1 ⫹ (SS ⫺ 1)/Pop)

Background
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Assuming 90% confidence level (z = 1.645), 5% confidence inter-


Ali (2010) in a study to assess the quality of intra-urban bus val (c = 0.05), P = 0.05, Pop = 1 638 644 (according to 2010 census
services revealed that the quality of bus service was different in data of Qatar), the minimum sample size was 272. To be more
varied parts of the city, based on the variation of waiting time, conservative, the research team targeted more than 300 partici-
walking distance to the nearest bus stops, and bus service fre- pants.
quency that varied from one centre to another. Andreassen (1995) Based on the review of previous studies, it was found that
studied the quality and customer satisfaction of three transporta- mail-in questionnaires yield low response rates, and do not pro-
tion modes: bus, train, and tram. A questionnaire reflecting the vide interaction between the interviewer and the respondents.
different satisfaction variables was developed, ranging from very Hence, mail-in questionnaire was not undertaken. Also, phone
little satisfied to very satisfied. Each item in the scales contains interviews were not used due to limited budget. Additionally,
questions with six intervals anchored “very little satisfied” to according to TCRP (2006), the use of Internet-based survey usually
“very satisfied”. Based on the analysis, recommendations to make does not provide a representative sample of the population at
improvements in the traveling time (users of tram and train), large, resulting from some population segments not having access
price level (users of the train), and the physical design and layout to the Internet or not having knowledge about using it. Thus, it
For personal use only.

of the station and platform (users of buses) were made. was decided to use handout questionnaires for this study.
Reliability of commuting times is essential, as unpredictability In this approach, 500 survey forms were printed and distributed
in journey length has been demonstrated to correlate positively
randomly among car owners living in the city of Doha. These
with subjective and objective stress-related measures in commut-
forms were handed out randomly in several locations such as
ers (Tse et al. 2006). Schaller (1999), in a research that studied
universities, shopping malls, and sports clubs. The questionnaire
commuters’ decision to choose one of five modes (subway, bus,
was divided between the selected locations in a way to cover the
auto, taxi, and car service) in New York City, studied six major
different types of trips including home-based work, home-based
factors, from how long the trip will take to availability of parking.
shop, home-based other (including school-based trips), non-home-
Travelers choose the mode that presents the least difficulty for a
based work, and non-home-based other. To cover the home-based
particular type of trip. The survey results showed that the areas of
work trips and non-home based work, the forms were handed out
subway service improvement with the greatest potential rider-
at shopping malls in business and manufacturing districts during
ship payoff were reducing the time it took to make a trip, increas-
different hours of the day to cover lunch hours and after work
ing the availability or ease of use of transit, and making traveling
hours for workers. For school-based trips, the university and high
on the subway a more comfortable and relaxing experience. Two
school students’ category was captured by distributing the forms
external factors, parking availability and taxi fares, were also
at universities and sports clubs. It should be noted that the survey
found to significantly impact subway ridership.
Cantwell et al. (2009) found that commuters who travel on a was also distributed to high school students during a workshop at
crowded public transport experience higher levels of commuting Qatar University designed for high school students to promote
stress, probably due to increased invasion of personal space and university education.
cramped, uncomfortable conditions. High stress levels are also The researchers explained the questionnaires to the people in
more prolific among respondents who commute, using unreliable person and asked them to complete and return the questionnaire
public transport services, most likely induced by a lack of control to them. All 500 distributed survey forms were received back.
over the situation. Commuters who spend longer times waiting However, only 316 surveys forms were considered complete and
for a public transport service also tend to be more stressed. Long wait used in the analysis. The remaining forms had more than 30%
times are most likely caused by services not running according to missing responses (questions) and hence they were disregarded.
schedule, which, in turn, induces stress due to lack of reliability and
Questionnaire design and content
a diminished sense of control. O’Regan and Buckley (2003) found
similar results as they indicated that insufficient capacity and crowd- The questionnaire used in the present study is composed of four
ing are the major causes of stress among commuters who use public main parts: (1) demographic information, (2) commuters perspec-
transport. tives and willingness to use the new metro, (3) metro station’s
locations and features, and (4) metro’s features. The general lay-
Method out of the questionnaire’s content used in this study is provided in
Fig. 2.
Participants and sampling procedure As shown in Fig. 2, the demographic part includes informa-
In the present study, the minimum sample size was estimated tion about participants’ gender, age, occupation (i.e., student,
using two approaches. First, using the full factorial design as fol- self-employed, employed, not working), nationality (Qatari, non-
lows: Qatari), cars’ ownership (i.e., total number of cars in house), income
The minimum survey size = 2 (gender: male and female) × 4 (age: and personal trips (i.e., the number of daily trips, most frequent
18–30, 31–45, 46–60, and over 60 years old) × 3 (Nationality: Qatari, purposes of trips, and the average duration of the trip in Doha).

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Shaaban and Hassan 1057

Fig. 2. General layout of the questionnaire’ design and content.


Can. J. Civ. Eng. Downloaded from www.nrcresearchpress.com by CSP Staff on 12/03/14
For personal use only.

In the second part of the questionnaire form, participants were features that should be available in the metro itself in a four-points
asked whether they would use the new metro service once it scale (very unimportant, unimportant, important, and very impor-
became available and the main purpose for using it. Also, they tant). These four measures are: (1) metro’s ticket (i.e., the availability
were asked to report the main reason(s) that might prevent them of smart fare payment for tickets on the metro to avoid any delay),
from using the metro from their point of view.
(2) classes (i.e., the availability of different classes such as VIP, econ-
The third part includes five sections that were designed to col-
omy), (3) facilities (i.e., the availability of handicap facilities), and
lect participants’ opinions regarding the most important features
that should be available in the new metro stations in a four-point (4) safety (i.e., the availability of security guards inside the metro).
scale (very unimportant, unimportant, important, and very im-
portant). As shown in Fig. 2, these five sections include informa- Response analysis
tion related to (1) location of the metro station (i.e., what is the A total of 316 responses were used in the analysis in this study.
acceptable time from metro station to your house and final desti- The characteristics of the survey’s participants are summarized in
nation by walking), (2) connections (i.e., the availability of taxis Table 1. Approximately 54% of the participants were males, while
and buses at the metro station), (3) parking features (i.e., the avail- about 46% were females. On the occupational level, approximately
ability of free parking beside metro’s stations, the availability of
90% of the participants were students, employees or self-employed
shaded parking), (4) facilities (i.e., the availability of real-time ar-
rival information for metro riders, the availability of advertising persons. In addition, about 34% of the participants were Qatari while
screens, and TVs in waiting areas), and (5) safety (i.e., the availabil- 66% were non-Qatari.
ity of security guards in the metro station). Moreover, about half the participants (49.1%) reported that they
Finally, the fourth part of the questionnaire includes four mea- had at least 4 cars. Also, approximately 65% of the participants
sures to collect participants’ opinions regarding the most important stated that they had at least 4 trips per day.

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1058 Can. J. Civ. Eng. Vol. 41, 2014

Table 1. Characteristics of the survey's participants.


Number of Percentages of
Variables Categories respondents respondents
Gender Male 169 53.5
Female 147 46.5
Age 16–30 177 56.0
31–45 86 27.2
46–60 41 13.0
Over 60 12 3.8
Occupation Student 117 37.0
Employee 155 49.1
Self-employed 13 4.1
Not working 31 9.8
Nationality Qatari 108 34.2
Non-Qatari 208 65.8
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Total number of cars in house (including company cars) 1 43 13.6


2–3 118 37.3
4–5 108 34.2
>5 47 14.9
Total number of people living in your house 2–4 91 28.8
5–7 146 46.2
>7 79 25.0
No. of daily trips (home ¡ work ¡ home = 2 trips) 1–2 110 34.8
3–4 158 50.0
5–6 37 11.7
>6 11 3.5
Most frequent purpose of your trips Work/School/University 219 69.3
Leisure 35 11.1
Other 62 19.6
Average duration of your trip in Doha 10 min or less 6 1.9
For personal use only.

11–30 min 107 33.9


31–45 min 71 22.4
46-60 min 67 21.2
1–2 h 49 15.5
2 h or more 16 5.1

About 70% of respondents claimed that the most frequent pur- Moreover, as shown in Table 3, the availability of buying tickets
pose of their trips was going to school, university, or work. Addi- from self-ticket machines (using cash and cards), handicap facili-
tionally, approximately 43% of the questionnaire’s participants ties, available seats at all times, and separated sections (male,
claimed that they spent on an average more than 45 min during female, and families) were the most important metro features
their regular trips in Doha. The above mentioned figures give an that were selected by the majority of the questionnaire’s partici-
indication about how the people living and working in the city of pants (selected by about 93%, 92%, 90%, and 87%, respectively).
Doha became car dependents. Furthermore, approximately 95% and 89% of respondents stated
As indicated earlier, one of the objectives of this study was to that it is important to provide security guards in the metro station
provide in-depth insights regarding the essential features that as well as inside the metro.
should be provided in the new metro service to make it successful. In addition, the participants in this study were asked about
Participants’ self-reported responses to the importance of provid- their willingness or tendency to use the new proposed metro of
ing certain suggested features in the new metro stations as well as Doha, once it became available. As shown in Fig. 3, approximately
inside the metro itself are summarized and provided in Tables 2 41% of the participants reported that they would use the new
and 3, respectively. metro service for their daily trips in Doha once it became avail-
As shown in Table 2, most of the respondents (about 79%) re- able. About 37% of the participants stated that they might use it
vealed that the acceptable time from the metro to home (or final while about 22% reported that they would not use it.
destination) by walking is 5 min maximum. About 86% and 83% of One objective of this study was to investigate the main reasons
the participants claimed that availability of buses and taxi, respec- that might prevent motorists living in Doha from using the new
tively, at the metro station are either important or very impor- metro. As shown in Fig. 4, it was found that long distances be-
tant. The availability of shaded parking and free parking were the tween metro stations and the origin or final destination (reported
most important features of the metro station’s parking (stated by by about 32% of participants), weather conditions in Qatar (re-
about 91% and 88% of the participants, respectively).These results ported by about 21% of participants), and people accustomed to
are logical considering the adverse weather conditions that Doha using their private cars (reported by about 21% of participants)
encounters especially during summer. were the main reasons that might prevent the people living in
In addition, the results shown in Table 2 indicate that on-time Doha from using the new metro.
performance (always meeting the time announced), the quality of One of the objectives of the current study was to identify and
the facilities and services (e.g., toilets, shops, cafes, etc.), the avail- quantify the factors significantly associated with the commuters’
ability of coffee shops, vending machines, restaurants and small willingness and tendencies to use the new metro network. There-
shops, and the availability of staff in metro stations to help with fore, prior to modeling commuters’ willingness and tendencies to
the ticketing were the most important facilities that should be use the new metro, two-way analyses were conducted. The Pear-
available and provided in the metro stations (all of them were son’s ␹2 test was used to examine the independence of every pair
reported by more than 90% of the participants). of nominal variables, whereas a Cochran–Mantel–Haenszel (CMH)

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Shaaban and Hassan 1059

Table 2. Participants' responses to the importance of the suggested metro station's features.
Numbers and percentages
Metro station features Mean SD* of respondents**
Location
Acceptable time from metro to home by walking 5.33 4.08 250 (79.1%)
Acceptable time from metro to home by taxi 5.90 4.95 203 (64.2%)
Acceptable time from metro to home by bus 6.01 5.17 204 (64.6%)
Acceptable time from metro to home by car 6.44 4.58 215 (68.0%)
Connections
Availability of taxi at the metro station 3.27 0.89 263 (83.2%)
Availability of buses at the metro station 3.28 0.87 271 (85.8%)
Parking features
Free parking 3.46 0.81 279 (88.3%)
Valet parking service 2.83 1.09 202 (63.9%)
Shaded parking 3.52 0.77 288 (91.1%)
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Air-conditioned parking 2.88 1.10 209 (66.1%)


Golf carts to transport you from your car to the station entrance 3.04 0.99 240 (75.9%)
Facilities
Availability of real-time arrival information for metro riders 3.31 0.89 269 (85.1%)
On time performance (always meeting the time announced) 3.64 0.66 299 (94.6%)
Less than 5 minutes waiting time 3.39 0.83 277 (87.7%)
Free Wi-Fi internet connection 3.33 0.81 269 (85.1%)
Availability of advertising screens, and TVs in waiting areas 3.05 0.88 231 (73.1%)
Coffee shops, venders machine, restaurants, and small shops 3.44 0.69 290 (91.8%)
Separated sections for male, female, and families 3.30 0.93 258 (81.6%)
Quality of the facilities and services (e.g., toilets, shops, cafes, etc.) 3.58 0.69 298 (94.3%)
Availability of staff in metro station to help with the ticketing 3.50 0.76 292 (92.4%)
Security
Security guards in the metro station 3.59 0.71 299 (94.6%)
For personal use only.

*SD represents standard deviation.


**Represents the number and percentage of participants who reported either important or very important for their expectations
of the metro feature, and it also represents the number and percentage of participants who reported 5 minutes or less.

Table 3. Participants' responses to the importance of the suggested metro features.


Numbers and percentages
Metro features Mean SD of respondents*
Metro ticket
Buying ticket online 2.96 1.01 221 (69.9%)
Buying ticket from self-ticket machine (using cash and cards) 3.54 0.76 293 (92.7%)
Smart fare payment for tickets on metro to avoid any delay 3.32 0.86 271 (85.8%)
Classes
Different classes (VIP for a higher price and economy) 3.05 1.01 226 (71.5%)
Separated sections (male, female, and families) 3.60 0.85 275 (87.0%)
Availability of a seat at all times 3.41 0.79 284 (89.9%)
Facilities
Free Wi-Fi internet connection during the trip 3.19 0.91 246 (77.8%)
Handicap facilities 3.56 0.77 289 (91.5%)
Advertising screens, satellite channels, and TVs 2.85 0.96 203 (64.2%)
Security
Security guards inside the metro 3.40 0.80 280 (88.6%)
*Represent numbers and percentages of participants who reported important or very important.

test was used to analyze the association between every pair of Fig. 3. Participants willingness to use the new proposed metro of
ordinal variables and between ordinal and nominal variables. The Doha.
Fisher’s exact test was used where tables contained one or more
cells with an expected cell count of less than five.
As discussed earlier, commuters’ willingness and tendency to
use the new metro service (D1) was measured a three-point scale
yes, maybe, and no. To gain detailed insights about the factors
associated with D1, the two-way analysis was conducted in three
different aggregation cases of D1 levels: (a) D1 has three levels (0 ¡
no, 1 ¡ maybe, 2 ¡ yes), (b) D1 has two levels (0 ¡ no/maybe, 1 ¡
yes), and (c) D1 has two levels (0 ¡ no, 1 ¡ yes/maybe). A summary
of the factors that have a significant association with the commut-
ers’ willingness and tendencies to use the new metro network (D1)
is provided in Table 4.
The results shown in Table 4 indicate that changing the aggre-
gation method of the dependent variables’ levels slightly affected

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1060 Can. J. Civ. Eng. Vol. 41, 2014

Fig. 4. Main reasons that may prevent people from using the new metro service.
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Table 4. Factors associated with commuters' willingness to use the new metro service.
Factors associated with commuters' willingness to use the new metro service (D1)
(a) 0 ¡ No, 1 ¡ Maybe,
2 ¡ Yes (b) 0 ¡ No/Maybe, 1 ¡ Yes (c) 0 ¡ No, 1 ¡ Yes/Maybe
Variables Test/Value P-value Test/Value P-value Test/Value P-value
Q1 Gender CMH = 6.17 0.0130* ␹ = 4.79
2 0.0286* ␹ = 4.07
2 0.0437*
Q3 Occupation CMH = 4.54 0.0331* ␹2 = 4.57 0.0326* — —
For personal use only.

Q10 Average duration of your trip in Doha — — Fisher's exact test 0.0576** Fisher's exact test 0.0113*
Q14 Acceptable time from metro to home by walking Fisher's exact test 0.0006* ␹2 = 32.36 <.0001* Fisher's exact test <.0001*
Q15 Acceptable time from metro to home by taxi Fisher's exact test 0.0004* ␹2 = 7.03 0.0080* Fisher's exact test <.0001*
Q16 Acceptable time from metro to home by bus Fisher's exact test 0.0028* ␹2 = 8.99 0.0027* Fisher's exact test 0.0007*
Q17 Acceptable time from metro to home by car Fisher's exact test 0.0077* — — Fisher's exact test 0.0024*
Q19 Availability of buses at the metro station — — — — Fisher's exact test 0.0695**
Q20 Free parking Fisher's exact test 0.0182* — — Fisher's exact test 0.0028*
Q25 Availability of real-time arrival information Fisher's exact test 0.0375* — — Fisher's exact test 0.0068*
for metro riders
Q27 Less than 5 minutes waiting time Fisher's exact test 0.0120* — — Fisher's exact test 0.0061*
Q30 Availability of coffee shops, vending machines — — — — Fisher's exact test 0.0804**
Q35 Acceptable waiting time between trains — — — — Fisher's exact test 0.0858**
Q36 Buying ticket online CMH = 4.54 0.0189* CMH = 3.14 0.0763** CMH = 5.10 0.0239*
Q38 Smart fare payment for tickets to avoid any — — — — CMH = 3.64 0.0563**
delay
Q39 Different classes (VIP for a higher price and — — — — CMH = 5.63 0.0177*
economy)
Q41 Availability of a seat at all times — — — — Fisher's exact test 0.0203**
*Significant at ␣ = 0.05.
**Significant at ␣ = 0.10.

the results of the two-way analysis. In general, it was found that tic regression was used to examine the factors affecting the binary
gender, occupation (i.e., student, employee, not working), the lo- dependent variable D1 (i.e., cases b and c as shown in Table 4) while
cation of metro stations (i.e., is the acceptable time from metro to SEM was employed to identify and quantify the factors affecting
home by walking, the acceptable time from metro to home by D1 (where D1 has three levels as shown in Table 4, case a).
taxi, the acceptable time from metro to house by bus, the accept-
able time from metro to home by car), metro station’s features Logistic regression
(i.e., availability of buses at the metro station, availability of free
parking, availability of mobile application that provides real-time According to Agresti (2002), logistic regression model can be
arrival for metro riders, less than 5 min waiting time, availability written in the following form:
of coffee shops, vending machines, restaurants and small shops),
and metro’s features (availability of buying tickets online, avail- e␤0⫹␤1x
(3) E(Y/X) ⫽ ␲(x) ⫽
ability of smart fare payment for tickets on the metro to avoid any 1 ⫹ e␤0⫹␤1x
delay, availability of different classes inside the metro, availability
of seats for everyone at all times) were the factors that had signif-
icant associations with D1. Where the transformation of the ␲(x) logistic function is known as
To gain further insights regarding the factors that significantly the logit transformation:
affected the commuters’ willingness to use the new metro service
(D1) in a multivariate context, the logistic regression and struc-
tural equation modeling (SEM) approaches were developed. Logis-
(4) g(x) ⫽ ln 冋1 ⫺␲(x)␲(x)册
Published by NRC Research Press
Shaaban and Hassan 1061

Table 5. Logistic regression estimates and fit statistics.


Analysis of maximum likelihood estimates Odds ratio estimates
Standard Wald Point 95% Wald
Parameter DF Estimate Error chi-Square Pr > ChiSq estimate Confidence Limits
Model-1 Commuters' Intercept 1 −2.2597 0.4619 23.9274 <0.0001
willingness/tendency to Gender 1 0.3963 0.2470 2.5740 0.1086** 1.486 0.916 2.412
use the new metro service Acceptable time from 1 0.1829 0.0367 24.7926 <0.0001* 1.201 1.117 1.290
(0 ¡ no / maybe, 1 ¡ yes) metro to home by
walking
Buying ticket online 1 0.2253 0.1226 3.3775 0.0661** 1.253 0.985 1.593
Model-2 Commuters' Intercept 1 0.9352 0.9508 0.9675 0.3253
willingness/tendency to Gender 1 0.3368 0.0553 37.0641 <0.0001* 1.400 1.257 1.561
use the new metro service Availability of free 1 0.6039 0.2254 7.1774 0.0074* 1.447 1.105 1.847
(0 ¡ no, 1 ¡ yes/maybe) parking
Buying ticket online 1 0.3652 0.1475 6.1334 0.0133* 1.441 1.079 1.924
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Model-1 Model-2
Intercept Intercept and Intercept Intercept and
Criterion only covariates only covariates
Model fit statistics AIC 428.607 394.264 336.217 279.602
SC 432.363 409.287 339.972 294.625
−2Log L 426.607 386.264 334.217 271.602
c 0.739 0.793
*Significant at ␣ = 0.05.
**Significant at ␣ = 0.10.

The logistic regression model estimated in this study can be using the new metro system for males is about 50% higher than
expressed as follows: females.
For personal use only.

Although, the logistic regression model provided us with some


(5) P(Willingness to use the new metro service) ⫽ ␲(x) insights regarding factors affecting D1 in a multivariate context,
eg(x) by aggregating the three levels of the response variable D1 into
⫽ two levels, we may lose valuable information when identifying
1 ⫹ eg(x)
significant variables affecting D1. Also, the decision whether to com-
bine the D1 level “maybe” with “yes” or “no” is suspicious. Therefore,
where g(x) is the function of independent variables the next section discusses the results of the SEM approach that was
developed to identify and quantify the significant variables affecting
(6) g(x) ⫽ ␤0 ⫹ ␤1x1 ⫹ ␤2x2 ⫹ …⫹ ␤nxn the response variable D1 that has three levels (no, maybe, yes).

In this study, the logistic regression approach was used to iden- Structural equation modeling (SEM)
tify the significant variables associated with commuters’ willing- Structural equation modeling is a technique that consists of a
ness and tendency to use the new metro service (D1). This section set of equations that are specified by direct links between vari-
presents the results of the two best models that were estimated to ables and hence it can be called “the simultaneous equations”.
examine the significant factors affecting D1 in two cases. In Structural equation modeling represents a combination of two
model-1, the response variable (D1) is a binary variable with two types of statistical techniques: factor analysis and simultaneous
levels: 0 if the participants’ responses were “no” or “maybe” about equation models. In SEM, variables can be either exogenous or
their willingness and tendency to use the new metro service, and endogenous which allow SEM to handle indirect, multiple, and
1 if their responses were “yes”. However, in model-2, the response reverse relationships (Martínez et al. 2010). However, in SEM, la-
variable has two levels: 0 if the participants’ responses were “no”, tent variables (unobserved or unmeasured variables) can be intro-
and 1 if participants’ response were “maybe or yes”. duced (Lee et al. 2008).
Automatic search technique: stepwise, forward and backward Structural equation modeling can handle complex relation-
were used to identify significant variables affecting the binary ships among variables, where some variables can be hypothetical
response variable (D1). All three search techniques resulted in or unobserved (latent variables) like the case of location of metro
three significant variables in both models. The estimates of beta stations’ factor in this study. In addition, using SEM, all coeffi-
coefficients, associated summary results, odds ratios, and model cients are estimated in the model simultaneously and thus, one
fit statistics obtained from models 1 and 2 are presented in Table 5. is able to assess the significance and strength of a particular
As shown in Table 5, in model-1, the three variables were gen- relationship in the context of the complete model. Also, multi-
der, location of the metro station (i.e., acceptable time from metro collinearity can be accounted for. Structural equation modeling is
to home by walking), and the availability of buying tickets online. applied in this research using SAS software (version 9.2) proce-
However, in model-2, the three significant variables were gender, dure CALIS.
the availability of free parking, and the availability of buying To develop SEM, the present analysis follows a two-step ap-
tickets online. proach recommended by Anderson and Gerbing (1988). With this
The odds ratio corresponding to parameter estimates is shown approach, the first step involves using confirmatory factor analy-
in the last three columns of Table 5. For example, odds ratio of sis (CFA) to develop an acceptable measurement model. This mea-
1.486 corresponding to gender means that the odds of commuters’ surement model describes the nature of the relationship between
willingness or tendency to use the new metro service are 1.498 a number of latent variables and the observed variables that mea-
higher for males than females. This means that the probability of sure those latent variables. However, this measurement model

Published by NRC Research Press


1062 Can. J. Civ. Eng. Vol. 41, 2014

Fig. 5. Structural equation model of the factors affecting commuters’ willingness and tendency to use the new metro service in Doha (D1).
(* Significant at the 0.01 level; ** Significant at the 0.05 level).
Can. J. Civ. Eng. Downloaded from www.nrcresearchpress.com by CSP Staff on 12/03/14
For personal use only.

does not specify any causal relationships between the latent vari- best SEM model that illustrates the causal relationships between
ables of interest. the factors that were found to be associated with the response
In the second step, the measurement model is modified so that variable D1. As shown in Fig. 5, the location of metro stations (F1)
it can describe the relationships among the latent variables. This was the most significant factor (factor loading = 0.237, t-value 4.17)
model usually is referred to as the structural model or the causal that positively affected the commuters’ willingness and tendency
model (Hatcher 1994). Equations 7 and 8 represent the model to use the new metro service (D1), followed by the metro stations’
specification for the measurement and structural models, respec- features (particularly, availability of real-time arrival information
tively (Kim et al. 2011). for metro riders, factor loading = 0.111, t-value 2.08), metro’s fea-
tures (particularly, availability of buying tickets online, factor
(7) vi ⫽ ␭iFi ⫹ ei loading = 0.134, t-value 2.52), and gender (factor loading = 0.111,
t-value 2.04).
where vi is a vector of observed variables; Fi is a vector of latent As shown in Fig. 5, the location of metro stations is a latent
constructs; ␭i is a vector of parameters, and ei is a vector of mea- variable that is measured by four observed variables: (1) the ac-
surement errors, and: ceptable time from the metro to home by walking, (2) the accept-
able time from the metro to home by taxi, (3) the acceptable time
from the metro to home by bus, and (4) the acceptable time from
(8) Fi∗∗ ⫽ ␤iFi∗ ⫹ ⌫iFi ⫹ di
the metro to home by car. These results indicate that male com-
muters, participants who accepted to have more than five min-
where the endogenous variables Fi∗∗ is a function of the endoge- utes from home to metro by walking, taxi, bus, or private car and
nous effects of mediating variables Fi∗ and the effects of the exog- who believed that providing real-time arrival information for
enous variables Fi plus residual terms di; ␤i and ⌫i are parameter metro riders inside the metro stations as well as the availability of
vectors. buying a ticket online are important, are more likely to use the
The SEM approach was used in this study to identify and quan- new metro service once it becomes available. The results of SEM
tify the impacts of the significant variables affecting commuters’ shown in Fig. 5 reveal also that there are four exogenous variables
willingness and tendency to use the new metro service (D1). After that have an indirect effect on the commuters’ willingness and
investigating several SEM models, Fig. 5 shows the results of the tendency to use the new metro service (D1) through their direct

Published by NRC Research Press


Shaaban and Hassan 1063

Table 6. Fit statistics for structural equation models. people accustomed to using their private cars (reported by about
Criteria of 21% of participants) were the main reasons that might prevent
Fit index SEM model acceptable fit people living in Doha from using the new metro.
In addition, the results of the SEM indicated that the location of
chi-square 131.7247 Smaller values
the metro stations (i.e., the acceptable time from metro station to
df 37 Smaller values
p-value <0.0001 Smaller values
home by walking), the metro stations’ features (i.e., the availabil-
Goodness of fit index (GFI) 0.9479 >0.9 ity of real-time arrival information for metro riders), the metro’s
Adjusted goodness of fit index (AGFI) 0.9215 >0.9 features (i.e., the availability of buying a ticket online, factor loading),
Comparative fit index (CFI) 0.9053 >0.9 gender, number of daily trips, purpose of trip, and average duration
Normed fit index (NFI) 0.9032 >0.9 of the trip in Doha were the significant variables that affected com-
Non-normed fit index (NNFI) 0.9018 >0.9 muters’ willingness and tendency to use the new metro service.
Root mean square error of 0.0502 <0.05 Prior studies showed that many factors affected the commuters’
approximation (RMSEA) choice of using public transit including the total trip time, the avail-
ability and ease of using public transit, reliability of commuting
times, price, parking availability, reasonable taxi fares, and physical
Can. J. Civ. Eng. Downloaded from www.nrcresearchpress.com by CSP Staff on 12/03/14

effects on three indigenous variables that affect D1. These four design and layout of the station and platform (Andreassen 1995; Ali
variables are: (1) gender, (2), No. of daily trips, (3) purpose of your 2010; Tse et al. 2006; Schaller 1999).
trips, and (4) average duration of your trips in Doha. The results of the current study identified some unique re-
According to Fig. 5, it can be noted that males and commuters’ quests of the public in Qatar to use the new metro system result-
who do more than four trips per day are more likely to accept ing from the local culture and weather conditions in Qatar. These
more than five minutes from the metro station to home by walk- unique features include the need for providing separated sections
ing, taxi, bus, or car. Also, commuters’ who reported that the most (male, female, and families) inside the metro and in the waiting
frequent purpose of their trips was for traveling to work, school, areas, shaded parking, golf carts to transport public from parking
and university were more likely to accept more than five minutes area to station entrance due to hot weather, security guards inside
from the metro station to home by walking, taxi, bus, or car. the metro, smart fare payment for tickets and free Wi-Fi. These
Finally, participants, who spend more than one hour on average unique features, if not accommodated, will impact the percentage
in their trips in Doha, reported that providing real-time arrival of people using the new metro service in Qatar. Furthermore, if a
information for the metro riders and buying of ticket online are park and ride service is proposed in the future, some valuable
For personal use only.

either important or very important. information about the preferred parking features is included in
Table 6 shows the goodness of fit statistics of the two SEM this study.
models. As shown in Table 6, the models displayed values greater
These results provide authorities and decision makers in Qatar
than 0.9 on GFI, AGFI, CFI, NFI, NNFI and a value smaller than 0.05
(and other similar developing countries) with valuable insights
on RMSEA, indicative of a good fit (Ma et al. 2010; Martínez et al.
regarding the commuters’ perspectives and preferences. It is ex-
2010; Lee et al. 2008; Hatcher 1994; Nunnally 1978).
pected that these proposed suggestions, if applied or taken into
Conclusions and recommendations consideration prior to implementing the new metro service, will
contribute to the success of the new metro system and conse-
Qatar being a developing country in the Gulf area is facing the
quently lessen the problem of traffic jams on Doha’s highway
dilemma of servicing tremendous growth in the travel demand,
network.
constrained by limited land and inferior infrastructure. There-
fore, Qatar introduced a major project that will be implemented
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